Red Zone Ready: CRAFTSMAN Reveals DIYers' Winning Playbook to Tackle Home Improvement Projects This Season
CRAFTSMAN, a Stanley Black & Decker brand, has released results from a national survey revealing DIYers' preferences for home improvement projects. The survey highlights key findings in three main areas:
Project Partners:
- Spouses lead as top choice (30%)
- Best friends follow at 23%
- Parents (11%) and neighbors (7%) round out the selection
Essential Power Tools:
- Powered Cordless Screwdriver ranks highest (64%)
- Circular Saw places second (42%)
- Hammer Drill follows closely (41%)
Preferred Work Music:
- Rock music leads at 22%
- Hip-hop/Rap follows at 17%
- Country music ranks third at 16%
CRAFTSMAN, un marchio di Stanley Black & Decker, ha pubblicato i risultati di un sondaggio nazionale che rivela le preferenze dei fai-da-te per i progetti di miglioramento della casa. Il sondaggio mette in evidenza i risultati chiave in tre aree principali:
Partner di Progetto:
- Il coniuge è la scelta principale (30%)
- I migliori amici seguono al 23%
- I genitori (11%) e i vicini (7%) completano la selezione
Strumenti Elettrici Fondamentali:
- Il Cacciavite Elettrico Senza Filo si posiziona al primo posto (64%)
- La Sega Circolare si piazza al secondo posto (42%)
- Il Trapano a Percussione segue da vicino (41%)
Musica da Lavoro Preferita:
- La musica rock è in testa con il 22%
- Hip-hop/Rap segue al 17%
- La musica country si posiziona terza con il 16%
CRAFTSMAN, una marca de Stanley Black & Decker, ha publicado los resultados de una encuesta nacional que revela las preferencias de los aficionados al bricolaje para proyectos de mejora del hogar. La encuesta destaca hallazgos clave en tres áreas principales:
Socios de Proyecto:
- Las parejas lideran como la opción principal (30%)
- Los mejores amigos siguen en el 23%
- Los padres (11%) y los vecinos (7%) completan la selección
Herramientas Eléctricas Esenciales:
- El Destornillador Inalámbrico se sitúa en el primer lugar (64%)
- La Sierra Circular ocupa el segundo lugar (42%)
- El Taladro de Percusión sigue de cerca (41%)
Música de Trabajo Preferida:
- La música rock lidera con el 22%
- Hip-hop/Rap sigue con el 17%
- La música country ocupa el tercer lugar con el 16%
CRAFTSMAN은 Stanley Black & Decker의 브랜드로, DIY 애호가들이 선호하는 홈 개선 프로젝트에 대한 전국 조사 결과를 발표했습니다. 이 조사는 세 가지 주요 영역에서 핵심 발견을 강조합니다:
프로젝트 파트너:
- 배우자가 가장 선호되는 선택 (30%)
- 가장 친한 친구가 23%로 뒤따릅니다
- 부모 (11%)와 이웃 (7%)이 선택을 마무리합니다
필수 전동 공구:
- 무선 드라이버가 가장 높은 순위 (64%)
- 원형톱이 두 번째 (42%)
- 해머 드릴이 가까이 따라옵니다 (41%)
선호하는 작업 음악:
- 록 음악이 22%로 선두입니다
- 힙합/랩이 17%로 뒤따릅니다
- 컨트리 음악이 16%로 세 번째입니다
CRAFTSMAN, une marque de Stanley Black & Decker, a publié les résultats d'une enquête nationale révélant les préférences des amateurs de bricolage en matière de projets d'amélioration de l'habitat. L'enquête met en lumière des résultats clés dans trois domaines principaux :
Partenaires de Projet :
- Les conjoints sont le choix principal (30%)
- Les meilleurs amis suivent à 23%
- Les parents (11%) et les voisins (7%) complètent la sélection
Outils Électriques Essentiels :
- Le tournevis sans fil se classe au premier rang (64%)
- La scie circulaire se place au deuxième rang (42%)
- Le perforateur suit de près (41%)
Musique de Travail Préférée :
- La musique rock est en tête avec 22%
- Le hip-hop/rap suit avec 17%
- La musique country se classe troisième avec 16%
CRAFTSMAN, eine Marke von Stanley Black & Decker, hat die Ergebnisse einer nationalen Umfrage veröffentlicht, die die Vorlieben von DIY-Enthusiasten für Heimwerkerprojekte aufzeigt. Die Umfrage hebt wichtige Erkenntnisse in drei Hauptbereichen hervor:
Projektpartner:
- Der Ehepartner ist die beliebteste Wahl (30%)
- Beste Freunde folgen mit 23%
- Eltern (11%) und Nachbarn (7%) runden die Auswahl ab
Wichtige Elektrowerkzeuge:
- Der Akku-Schrauber belegt den ersten Platz (64%)
- Die Kreissäge ist auf dem zweiten Platz (42%)
- Der Schlagbohrer folgt dicht dahinter (41%)
Bevorzugte Arbeitsmusik:
- Rockmusik führt mit 22%
- Hip-Hop/Rap folgt mit 17%
- Countrymusik belegt den dritten Platz mit 16%
- None.
- None.
- More than half of DIYers surveyed name the powered cordless screwdriver as the franchise player in their tool lineup
- Almost one-third of respondents said spouses were their first overall pick for a project partner
- Rock music emerges as the top draft pick for getting in the zone, closely followed by hip hop and rap
"Our survey reveals how DIYers approach their projects – from drafting the right teammates to selecting their essential tool lineup and even choosing the perfect soundtrack to get in the zone. Successful home improvement, like football, is a team sport where having the right roster of players and equipment makes all the difference," said Chelsey Whitehead, VP, Brand Marketing, CRAFTSMAN. "As DIYers plan their next adventure, CRAFTSMAN is there with a winning combination of tools and solutions to accomplish their DIY vision."
First Overall Pick: The Partner Selection
When it comes to drafting their home improvement dream team, DIYers have clear preferences for who they want in their project team. Survey respondents revealed their top picks for who they'd most want by their side when tackling projects.
On the board:
- First Pick: Spouse (
30% ) - Like a franchise quarterback, spouses lead the depth chart - Second Pick: Best Friend (
23% ) - The reliable veteran free agent - Late Round Picks: Parents (
11% ) and Neighbors (7% ) - Solid depth players
Power Tool Combine Results
Just like a well-rounded football team needs different specialists to succeed, these essential tools are the players that serious DIYers are eyeing to add to their lineup. Each brings its unique strengths to the workbench, ready to execute their specific plays with precision and power when called upon.
Top performers in the tools combine:
- Powered Cordless Screwdriver (
64% ) - The versatile first-round pick, like a dual-threat quarterback who can adapt to any situation - whether driving screws with precision or tackling quick assembly jobs, this MVP delivers clutch performance when you need it most.
- Circular Saw (
42% ) - The power rusher of the tool world, pushing through materials like a bruising running back breaking through the defensive line - with raw cutting force and the ability to slice through lumber, plywood, and other materials, it's the power rusher you want for those tough yardage projects.
- Hammer Drill (
41% ) - The hard-hitting defensive tackle of DIY equipment brings the impact when you need to punch through concrete, brick, or masonry, this hard-hitting specialist combines rotary motion and hammering action to dominate tough surfaces.
Stadium Soundtrack
Much like football players getting pumped up in the tunnel before kickoff, DIYers have their own pre-project rituals. Rock music emerges as the top draft pick for getting in the zone, followed by hip-hop/rap and country creating the perfect game-day atmosphere.
Game day music selection:
- Rock (
22% ) - The classic stadium anthem choice - Hip-hop/Rap (
17% ) - The modern pre-game hype music - Country (
16% ) - The tailgate favorite
To learn more about CRAFTSMAN and its full lineup, visit www.craftsman.com.
About the Survey
Stanley Black & Decker commissioned Atomik Research to conduct an online survey of 1,006 adults throughout
About CRAFTSMAN
CRAFTSMAN is the most trusted and recommended brand in Tools and Outdoor* for today's DIYers. With solutions for the home, yard and garage, CRAFTSMAN is committed to empowering DIYers at every stage of their journey. Crafted with the same innovation and expertise homeowners have come to expect and love, CRAFTSMAN is here to help DIYers BUILD ON™. For more information, visit www.craftsman.com or follow CRAFTSMAN on Facebook and Instagram.
About Stanley Black & Decker
Founded in 1843 and headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is a worldwide leader in Tools and Outdoor, operating manufacturing facilities globally. The Company's approximately 48,500 employees produce innovative end-user inspired power tools, hand tools, storage, digital jobsite solutions, outdoor and lifestyle products, and engineered fasteners to support the world's builders, tradespeople and DIYers. The Company's world class portfolio of trusted brands includes DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER®, and Cub Cadet®. To learn more visit: www.stanleyblackanddecker.com or follow Stanley Black & Decker on Facebook, Instagram, LinkedIn and X.
*Rated among 25 leading competitive brands, based on online national survey of 261 DIY tool and residential outdoor power equipment owners ages 18+, conducted in 10/2024.
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SOURCE CRAFTSMAN
FAQ
What are the top power tools preferred by DIYers according to CRAFTSMAN's 2025 survey?
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