Latham Takes the Plunge With L.C. Williams & Associates
Latham Group, Inc. [NYSE:SWIM], a leading in-ground residential swimming pool manufacturer, has partnered with L.C. Williams & Associates (LCWA) as its public relations agency of record. This strategic move aims to boost Latham's brand visibility and reinforce its industry leadership. LCWA, a top-ranked agency in home/housewares and building products, will oversee media relations, thought leadership, and brand storytelling.
Latham's CEO, Scott Rajeski, emphasized LCWA's expertise in driving awareness for fiberglass pools and automatic safety covers. The company offers a range of products including fiberglass and vinyl liner pools, plunge pools, and safety covers. LCWA's President, Kim Blazek Dahlborn, expressed enthusiasm about amplifying Latham's brand story and supporting its growth objectives. PR initiatives are already underway, with expanded activities planned for 2025.
Latham Group, Inc. [NYSE:SWIM], un produttore leader di piscine residenziali interrate, ha stretto una partnership con L.C. Williams & Associates (LCWA) come agenzia di public relations di riferimento. Questa mossa strategica mira a incrementare la visibilità del marchio Latham e rafforzare la sua leadership nel settore. LCWA, una delle agenzie più quotate nel campo degli articoli per la casa e dei prodotti edilizi, si occuperà delle relazioni con i media, della leadership di pensiero e della narrazione del marchio.
Il CEO di Latham, Scott Rajeski, ha sottolineato l'esperienza di LCWA nella promozione delle piscine in fibra di vetro e delle coperture di sicurezza automatiche. L'azienda offre una gamma di prodotti che include piscine in fibra di vetro, piscine con rivestimento in vinile, piscine da tuffo e coperture di sicurezza. La presidente di LCWA, Kim Blazek Dahlborn, ha espresso entusiasmo per l'amplificazione della storia del marchio Latham e il supporto agli obiettivi di crescita. Le iniziative PR sono già in corso, con attività ampliabili programmate per il 2025.
Latham Group, Inc. [NYSE:SWIM], un fabricante líder de piscinas residenciales enterradas, ha formado una asociación con L.C. Williams & Associates (LCWA) como su agencia de relaciones públicas de referencia. Este movimiento estratégico tiene como objetivo aumentar la visibilidad de la marca Latham y reforzar su liderazgo en la industria. LCWA, una agencia de alto rango en artículos para el hogar y productos de construcción, se encargará de las relaciones con los medios, el liderazgo de pensamiento y la narración de la marca.
El CEO de Latham, Scott Rajeski, enfatizó la experiencia de LCWA en la promoción de piscinas de fibra de vidrio y cubiertas de seguridad automáticas. La empresa ofrece una variedad de productos que incluyen piscinas de fibra de vidrio y revestimiento de vinilo, piscinas de buceo y cubiertas de seguridad. La presidenta de LCWA, Kim Blazek Dahlborn, expresó su entusiasmo por amplificar la historia de la marca Latham y apoyar sus objetivos de crecimiento. Las iniciativas de relaciones públicas ya están en marcha, con actividades ampliadas planificadas para 2025.
Latham Group, Inc. [NYSE:SWIM]는 주거용 수영장 제조업체로서 L.C. Williams & Associates (LCWA)와 소속 홍보 대행사 파트너십을 체결했습니다. 이 전략적 조치는 Latham 브랜드의 가시성을 높이는 것과 업계 리더십을 강화하는 것을 목표로 합니다. LCWA는 가정용품 및 건축 제품 분야에서 높은 평가를 받는 대행사로서 미디어 관계, 사고 리더십, 브랜드 스토리텔링을 관리하게 됩니다.
Latham의 CEO인 Scott Rajeski는 LCWA의 유리섬유 수영장과 자동 안전 커버에 대한 홍보 전문성을 강조했습니다. 이 회사는 유리섬유 및 비닐 라이너 수영장, 점프 풀, 안전 커버를 포함한 다양한 제품을 제공합니다. LCWA의 대통령인 Kim Blazek Dahlborn은 Latham의 브랜드 이야기를 증폭시키고 성장 목표를 지원하는 것에 대해 기쁨을 표명했습니다. PR 이니셔티브는 이미 진행 중이며, 2025년을 위한 확대된 활동이 계획되고 있습니다.
Latham Group, Inc. [NYSE:SWIM], un fabricant de piscines résidentielles enterrées de premier plan, a noué un partenariat avec L.C. Williams & Associates (LCWA) en tant qu'agence de relations publiques. Cette démarche stratégique vise à accroître la visibilité de la marque Latham et à renforcer son leadership dans l'industrie. LCWA, une agence de premier plan dans le domaine des articles ménagers et des produits de construction, s'occupera des relations médiatiques, du leadership d'opinion et du storytelling de la marque.
Le PDG de Latham, Scott Rajeski, a souligné l'expertise de LCWA dans la promotion des piscines en fibre de verre et des couvertures de sécurité automatiques. L'entreprise propose une gamme de produits comprenant des piscines en fibre de verre et à liner vinyle, des piscines à plongeon et des couvertures de sécurité. La présidente de LCWA, Kim Blazek Dahlborn, a exprimé son enthousiasme pour amplifier l'histoire de la marque Latham et soutenir ses objectifs de croissance. Des initiatives de RP sont déjà en cours, avec des activités élargies prévues pour 2025.
Die Latham Group, Inc. [NYSE:SWIM], ein führender Hersteller von eingelassenen privaten Schwimmbecken, hat eine Partnerschaft mit L.C. Williams & Associates (LCWA) als ihrer PR-Agentur etabliert. Dieser strategische Schritt zielt darauf ab, die Markenbekanntheit von Latham zu steigern und die Branchenführerschaft zu festigen. LCWA, eine hochrangige Agentur im Bereich Wohnartikel und Bauprodukte, wird die Medienbeziehungen, das Thought Leadership und das Storytelling der Marke betreuen.
Der CEO von Latham, Scott Rajeski, betonte die Expertise von LCWA in der Förderung von Fiberglas-Pools und automatischen Sicherheitsabdeckungen. Das Unternehmen bietet eine Vielzahl von Produkten an, darunter Fiberglas- und Vinylzarten-Pools, Tauchbecken und Sicherheitsabdeckungen. Die Präsidentin von LCWA, Kim Blazek Dahlborn, äußerte Begeisterung über die Verstärkung der Markenstory von Latham und die Unterstützung ihrer Wachstumsziele. PR-Initiativen sind bereits im Gange, mit erweiterten Aktivitäten, die für 2025 geplant sind.
- Partnership with top-ranked PR agency LCWA to enhance brand visibility and market presence
- Potential acceleration of market conversions for fiberglass pools and automatic safety covers
- Expansion of PR initiatives planned for 2025, indicating long-term growth strategy
- None.
Leading Pool Manufacturer Engages Chicago PR Firm to Elevate Brand Exposure
LATHAM, N.Y., Aug. 21, 2024 (GLOBE NEWSWIRE) -- Signaling a new era of investment in its business, brand and channel partners, Latham Group, Inc. [NYSE:SWIM], the leading designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, has partnered with Chicago-based L.C. Williams & Associates (LCWA) as its public relations agency of record. This strategic engagement promises to elevate Latham’s brand visibility, enhance customer engagement and reinforce the company’s position as the industry leader.
Under the terms of the new partnership, LCWA will oversee and execute a comprehensive public relations strategy that includes media relations, thought leadership, influencer collaboration and brand storytelling. With more than 30 years of experience, the full-service firm consistently ranks among the top agencies in the country specializing in promoting home/housewares and building products (O’Dwyer’s), specifically in the outdoor living space, and earned a spot on Forbes’ list of “America’s Best PR Agencies.”
“LCWA’s extensive experience in the home and lifestyle sectors, coupled with its innovative approach to public relations, makes it an ideal partner for Latham as we continue to expand our market presence and product offerings,” said Scott Rajeski, President and CEO of Latham Group, Inc. “As Latham continues to grow, we believe that LCWA’s deep understanding of our industry and audiences will play a critical role in driving awareness and adoption of both fiberglass pools and automatic safety covers, further accelerating market conversions, strengthening our brand and connecting with our customers in meaningful ways.”
At the forefront of innovation in the pool industry for more than six decades, Latham offers a diverse range of high-quality products that cater to the needs of leisure-loving homeowners, including fiberglass and vinyl liner in-ground pools and plunge pools, replacement liners for in-ground and above-ground pools, and a range of solid, mesh and automatic safety pool covers. The company’s focus on providing top-quality products, competitive lead times and customer-centric service has made it a preferred manufacturer in its category.
“Latham has a long-standing reputation for innovation, manufacturing excellence and customer satisfaction that has earned it a trusted name in the industry,” said Kim Blazek Dahlborn, President and CEO of LCWA. “We are eager to leverage our expertise and strong industry connections to further amplify Latham’s brand story and positively impact the company’s ambitious growth objectives.”
Public relations initiatives are already underway with expanded outreach and activations planned for 2025. For more information about Latham and its innovative swimming pool solutions, visit www.lathampool.com.
About Latham, the Pool Company
Headquartered in Latham, NY, Latham Group, Inc., is the largest designer, manufacturer, and marketer of in-ground residential swimming pools and pool accessories in North America, Australia, and New Zealand. With over 60 years of experience and a coast-to-coast operations platform across 24 locations, the company offers a broad range of pool products, including fiberglass, vinyl liner, and automatic safety covers, all designed to provide homeowners with the highest quality and value. For more information, visit www.lathampool.com.
Contact: Sara Camp or Abigail Cox
L.C. Williams & Associates
800/837-7123 or 312/565-3900
scamp@lcwa.com or acox@lcwa.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/06822315-7859-4968-b162-3ac3bbf9565c
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