Elevating Together: SolarWinds Unveils New Features in 2025 Partner Program
SolarWinds (NYSE:SWI) has announced significant enhancements to its Partner Program for 2025, focusing on three key areas: increasing partner profitability, capabilities, and tools. The program introduces a new three-tier model with enhanced revenue segmentation and margin control to boost partner profitability.
The company is launching the SolarWinds Services Certification Program (SCCP) to certify partners for selling Premium Support Add-On services. Partners must include both a SolarWinds Certified Professional and Instructor to qualify. The program also features improved partner portal experience with enhanced business planning tools, marketing automation, Google Ads activation, and lead-sharing capabilities.
SolarWinds will host two partner summits in 2025: one in Marrakesh, Morocco (February 10-12) and another in Phuket, Thailand (March 3-5), aimed at strengthening partnerships and driving regional growth.
SolarWinds (NYSE:SWI) ha annunciato importanti miglioramenti al suo Programma Partner per il 2025, concentrandosi su tre aree chiave: aumento della redditività dei partner, capacità e strumenti. Il programma introduce un nuovo modello a tre livelli con una segmentazione dei ricavi e un controllo dei margini migliorati per incrementare la redditività dei partner.
L'azienda sta lanciando il SolarWinds Services Certification Program (SCCP) per certificare i partner nella vendita di servizi Premium Support Add-On. I partner devono includere sia un Professionista Certificato SolarWinds che un Istruttore per qualificarsi. Il programma offre anche un'esperienza migliorata del portale partner con strumenti di pianificazione aziendale avanzati, automazione del marketing, attivazione di Google Ads e capacità di condivisione dei lead.
SolarWinds ospiterà due summit per i partner nel 2025: uno a Marrakech, Marocco (dal 10 al 12 febbraio) e un altro a Phuket, Thailandia (dal 3 al 5 marzo), mirati a rafforzare le partnership e favorire la crescita regionale.
SolarWinds (NYSE:SWI) ha anunciado mejoras significativas en su Programa de Socios para 2025, centrándose en tres áreas clave: aumentar la rentabilidad de los socios, capacidades y herramientas. El programa introduce un nuevo modelo de tres niveles con una segmentación de ingresos y control de márgenes mejorados para impulsar la rentabilidad de los socios.
La empresa está lanzando el SolarWinds Services Certification Program (SCCP) para certificar a los socios en la venta de servicios Premium Support Add-On. Los socios deben incluir tanto a un Profesional Certificado de SolarWinds como a un Instructor para calificar. El programa también presenta una experiencia mejorada del portal para socios con herramientas avanzadas de planificación empresarial, automatización de marketing, activación de Google Ads y capacidades de intercambio de leads.
SolarWinds organizará dos cumbres para socios en 2025: una en Marrakech, Marruecos (del 10 al 12 de febrero) y otra en Phuket, Tailandia (del 3 al 5 de marzo), con el objetivo de fortalecer las asociaciones y promover el crecimiento regional.
SolarWinds (NYSE:SWI)는 2025년 파트너 프로그램의 중대한 개선 사항을 발표했으며, 세 가지 주요 영역에 중점을 두고 있습니다: 파트너 수익성, 역량 및 도구 증가. 이 프로그램은 파트너의 수익성을 높이기 위해 수익 세분화 및 마진 관리를 개선한 새로운 3단계 모델을 도입합니다.
회사는 프리미엄 지원 추가 서비스를 판매하는 파트너를 인증하기 위해 SolarWinds 서비스 인증 프로그램(SCCP)을 출시합니다. 파트너는 자격을 갖추기 위해 SolarWinds 인증 전문가와 강사를 모두 포함해야 합니다. 이 프로그램은 비즈니스 계획 도구, 마케팅 자동화, Google 광고 활성화 및 리드 공유 기능이 향상된 파트너 포털 경험도 제공합니다.
SolarWinds는 2025년에 두 번의 파트너 정상 회담을 개최할 예정입니다: 하나는 모로코 마라케시(2월 10-12일)에서, 다른 하나는 태국 푸켓(3월 3-5일)에서 열리며, 파트너십을 강화하고 지역 성장을 촉진하는 것을 목표로 합니다.
SolarWinds (NYSE:SWI) a annoncé des améliorations significatives à son Programme Partenaire pour 2025, en se concentrant sur trois domaines clés : augmenter la rentabilité des partenaires, leurs capacités et les outils. Le programme introduit un nouveau modèle à trois niveaux avec une segmentation des revenus améliorée et un contrôle des marges pour accroître la rentabilité des partenaires.
L'entreprise lance le SolarWinds Services Certification Program (SCCP) pour certifier les partenaires à la vente des services supplémentaires de support Premium. Les partenaires doivent inclure à la fois un professionnel certifié SolarWinds et un instructeur pour se qualifier. Le programme offre également une expérience améliorée du portail partenaire avec des outils de planification commerciale avancés, une automatisation du marketing, l'activation de Google Ads et des capacités de partage de leads.
SolarWinds organisera deux sommets partenaires en 2025 : un à Marrakech, au Maroc (du 10 au 12 février) et un autre à Phuket, en Thaïlande (du 3 au 5 mars), visant à renforcer les partenariats et à favoriser la croissance régionale.
SolarWinds (NYSE:SWI) hat bedeutende Verbesserungen seines Partnerprogramms für 2025 angekündigt, die sich auf drei Schlüsselbereiche konzentrieren: Steigerung der Rentabilität der Partner, Fähigkeiten und Werkzeuge. Das Programm führt ein neues dreistufiges Modell mit verbesserter Umsatzsegmentierung und Margensteuerung ein, um die Rentabilität der Partner zu erhöhen.
Das Unternehmen startet das SolarWinds Services Certification Program (SCCP), um Partner für den Verkauf von Premium Support Add-On-Diensten zu zertifizieren. Partner müssen sowohl einen zertifizierten SolarWinds-Experten als auch einen Ausbilder einbeziehen, um qualifiziert zu sein. Das Programm bietet auch eine verbesserte Partnerportal-Erfahrung mit erweiterten Geschäftsplannungswerkzeugen, Marketingautomatisierung, Google Ads-Aktivierung und Möglichkeiten zur Lead-Teilung.
SolarWinds wird 2025 zwei Partnergipfel veranstalten: einen in Marrakesch, Marokko (10.-12. Februar) und einen weiteren in Phuket, Thailand (3.-5. März), um Partnerschaften zu stärken und regionales Wachstum voranzutreiben.
- Introduction of new three-tier model with enhanced revenue segmentation for better partner profitability
- Launch of Services Certification Program (SCCP) expanding partner service capabilities
- Implementation of improved partner portal with enhanced business planning and marketing tools
- None.
Latest advancements designed for accelerated partner growth and elevated experiences in 2025
At SolarWinds, we are dedicated to creating lasting value for partners through collaboration, shared growth, and a unified vision," said Andre Cuenin, Chief Revenue Officer at SolarWinds. "This year's Partner Program theme, 'Elevating Together,' aims to empower partners to adapt to emerging technologies and evolving customer demands, focusing on channel success, growth, profitability, and exceptional customer satisfaction for a resilient and innovative future."
Evolving Partner Profitability
As we evolve the SolarWinds Partner Program, we’ve looked at partner profitability as a key lever of growth. With that, we’ve expanded our partner purchase tiers through a new three-tier model with enhanced revenue segmentation and margin control to deliver even greater value and boost partner profitability in 2025. These changes will go into effect in the coming months.
Along with that, this year’s program includes our popular growth incentives, which reward our partners for growth in our Observability (Self-Hosted and SaaS), Database, and IT Service Management (ITSM) solutions.
Elevating Partner Capabilities
SolarWinds Services Certification Program (SCCP) is a new certification program designed to certify services partners to sell and deliver SolarWinds Premium Support Add-On services to customers. To become a certified services partner, partners’ team must include a SolarWinds Certified Professional (SCP) and a SolarWinds Certified Instructor (SCI).
Empowering Partners with the Right Tools
To round out this year’s evolution of the Partner Program, SolarWinds enhanced its partner portal experience to provide users with innovative and powerful new tools and a better user experience. These updates will improve partner business planning, partner marketing automation tools, integrated Google Ads activation, and updated lead-sharing capabilities, among other benefits.
SolarWinds launched its Partner Program in 2022 and has updated the program annually since then based on employee and partner feedback to better support digital transformation and innovation efforts.
Building on these enhancements, SolarWinds will host two summits for strategic partners, aimed at empowering and strengthening its partnerships:
-
February 10-12, 2025 SolarWinds Partner Summit EMEA (Marrakesh,
Morocco ) — A hybrid event with in-person activities -
March 3-5; 2025 SolarWinds Partner Summit APJ (
Phuket, Thailand ) — An in-person event for partners to learn more about the SolarWinds product portfolio, connect with executives and industry leaders to unlock new opportunities, and drive growth in the region
To learn more or join the program, visit the SolarWinds Partner Program Page.
Additional Resources
- 2025 SolarWinds Partner Summit EMEA event page
- 2025 SolarWinds Partner Summit APJ event page
- SolarWinds Partners LinkedIn page
Connect with SolarWinds
#SWI
#SWIcorporate
About SolarWinds
SolarWinds (NYSE: SWI) is a leading provider of simple, powerful, secure observability and IT management software built to enable customers to accelerate their digital transformation. Our solutions provide organizations worldwide—regardless of type, size, or complexity—with a comprehensive and unified view of today’s modern, distributed, and hybrid network environments. We continuously engage with IT service and operations professionals, DevOps and SecOps professionals, and database administrators (DBAs) to understand the challenges they face in maintaining high-performing and highly available hybrid IT infrastructures, applications, and environments. The insights we gain from them, in places like our THWACK community, allow us to address customers’ needs now and in the future. Our focus on the user and our commitment to excellence in end-to-end hybrid IT management have established SolarWinds as a worldwide leader in solutions for observability, IT service management, application performance, and database management. Learn more today at www.solarwinds.com.
The SolarWinds, SolarWinds & Design, Orion, and THWACK trademarks are the exclusive property of SolarWinds Worldwide, LLC or its affiliates, are registered with the
© 2025 SolarWinds Worldwide, LLC. All rights reserved.
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MEDIA CONTACTS:
Dillon Townsel
SolarWinds
Phone: +1-512-571-3455
pr@solarwinds.com
Source: SolarWinds Worldwide, LLC.
FAQ
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