SurgePays Integrates its ClearLine Marketing Platform with PAX Smart Payment Terminals
SurgePays (NASDAQ: SURG) has integrated its ClearLine point-of-sale marketing platform with PAX Technology's smart payment terminals. The integration enables merchants to transform existing PAX terminals into marketing tools without additional hardware investment. PAX Technology, with over 50 million terminals globally and 8% U.S. market share, provides a significant growth opportunity.
The ClearLine platform offers features including idle-time marketing content display, real-time customer interaction during payments, post-transaction prompts, dynamic QR codes on receipts, and comprehensive analytics for campaign tracking. This integration aims to enhance customer engagement at the point of sale while providing merchants with valuable marketing capabilities.
SurgePays (NASDAQ: SURG) ha integrato la sua piattaforma di marketing punto vendita ClearLine con i terminali di pagamento intelligenti di PAX Technology. Questa integrazione consente ai commercianti di trasformare i terminali PAX esistenti in strumenti di marketing senza necessità di ulteriori investimenti hardware. PAX Technology, con oltre 50 milioni di terminali a livello globale e una quota di mercato dell'8% negli Stati Uniti, offre un'opportunità di crescita significativa.
La piattaforma ClearLine offre funzionalità tra cui visualizzazione di contenuti di marketing durante i tempi morti, interazione in tempo reale con i clienti durante i pagamenti, richieste post-transazione, codici QR dinamici sulle ricevute e analisi complete per il monitoraggio delle campagne. Questa integrazione mira a migliorare il coinvolgimento dei clienti al punto vendita, fornendo nel contempo ai commercianti preziose capacità di marketing.
SurgePays (NASDAQ: SURG) ha integrado su plataforma de marketing en el punto de venta ClearLine con los terminales de pago inteligentes de PAX Technology. La integración permite a los comerciantes transformar los terminales PAX existentes en herramientas de marketing sin necesidad de inversiones adicionales en hardware. PAX Technology, con más de 50 millones de terminales a nivel global y un 8% de participación en el mercado de EE. UU., ofrece una oportunidad de crecimiento significativa.
La plataforma ClearLine ofrece características que incluyen visualización de contenido de marketing en tiempos muertos, interacción en tiempo real con los clientes durante los pagos, sugerencias post-transacción, códigos QR dinámicos en los recibos y análisis completos para el seguimiento de campañas. Esta integración tiene como objetivo mejorar el compromiso del cliente en el punto de venta mientras proporciona a los comerciantes capacidades de marketing valiosas.
SurgePays (NASDAQ: SURG)는 ClearLine 판매 시점 마케팅 플랫폼을 PAX Technology의 스마트 결제 단말기와 통합했습니다. 이 통합은 상인들이 추가 하드웨어 투자 없이 기존 PAX 단말기를 마케팅 도구로 변환할 수 있게 합니다. PAX Technology는 전 세계적으로 5천만 개 이상의 단말기를 보유하고 있으며 미국 시장 점유율은 8%로, 상당한 성장 기회를 제공합니다.
ClearLine 플랫폼은 유휴 시간 동안 마케팅 콘텐츠 표시, 결제 중 실시간 고객 상호작용, 거래 후 프롬프트, 영수증의 동적 QR 코드, 캠페인 추적을 위한 포괄적 분석 등의 기능을 제공합니다. 이 통합은 판매 시점에서 고객 참여를 강화하고 상인들에게 귀중한 마케팅 능력을 제공하는 것을 목표로 합니다.
SurgePays (NASDAQ: SURG) a intégré sa plateforme de marketing en point de vente ClearLine avec les terminaux de paiement intelligents de PAX Technology. Cette intégration permet aux commerçants de transformer leurs terminaux PAX existants en outils de marketing sans investissement matériel supplémentaire. PAX Technology, avec plus de 50 millions de terminaux dans le monde et une part de marché de 8 % aux États-Unis, offre une opportunité de croissance significative.
La plateforme ClearLine propose des fonctionnalités telles que l'affichage de contenu marketing en période d'inactivité, l'interaction en temps réel avec les clients lors des paiements, les incitations post-transaction, les codes QR dynamiques sur les reçus et des analyses complètes pour le suivi des campagnes. Cette intégration vise à améliorer l'engagement client au point de vente tout en offrant aux commerçants des capacités de marketing précieuses.
SurgePays (NASDAQ: SURG) hat seine ClearLine-POS-Marketingplattform mit den intelligenten Zahlungsterminals von PAX Technology integriert. Diese Integration ermöglicht es Händlern, bestehende PAX-Terminals ohne zusätzliche Hardware-Investitionen in Marketing-Tools umzuwandeln. PAX Technology bietet mit über 50 Millionen Terminals weltweit und einem Marktanteil von 8 % in den USA eine bedeutende Wachstumschance.
Die ClearLine-Plattform bietet Funktionen wie Anzeige von Marketinginhalten in Leerlaufzeiten, Interaktion mit Kunden in Echtzeit während der Zahlungen, Aufforderungen nach der Transaktion, dynamische QR-Codes auf Belegen und umfassende Analysen zur Kampagnennachverfolgung. Ziel dieser Integration ist es, das Kundenengagement am Verkaufsort zu erhöhen und Händlern wertvolle Marketingfähigkeiten zu bieten.
- Integration with PAX Technology's large installed base of 50 million terminals across 120+ countries
- Access to 8% market share in U.S. POS payment terminal industry
- No additional hardware investment required for merchants
- Expansion of SurgePays' retail footprint potential
- None.
Insights
The integration of ClearLine with PAX's extensive network of 50M+ terminals represents a significant market opportunity for SurgePays. PAX's 8% U.S. market share provides immediate access to a vast customer base, potentially generating substantial recurring revenue through software licensing and transaction fees.
The platform's ability to monetize idle screen time and generate actionable customer data is particularly valuable in today's data-driven retail environment. However, success will depend on merchant adoption rates and the platform's ability to demonstrate measurable ROI. The zero-hardware-cost approach removes a significant barrier to entry, but competition from existing POS marketing solutions could limit growth potential.
The integration also positions SurgePays to cross-sell its broader product suite, potentially creating multiple revenue streams from each merchant relationship. This strategic move could accelerate the company's market penetration and revenue growth, though execution and merchant engagement will be important success factors.
Collaboration to Revolutionize Consumer Engagement at Retail Point-of-Sale
This collaboration represents a new and innovative opportunity for merchants to unlock the increased potential of their existing hardware, engaging customers at the pivotal moment of payment at the register. The groundbreaking ClearLine platform transforms PAX's customer-facing terminals into dynamic marketing engines, enabling real-time engagement and streamlined marketing campaigns while increasing revenue—all without the need for additional investment in new hardware.
PAX Technology is a global leader in the payment terminal industry with an installed base of over 50 million terminals across 120+ countries. Its
"By seamlessly integrating ClearLine software with PAX terminals, we unlock unprecedented opportunities for retail merchants to amplify customer engagement using the hardware they already trust," said Derron Winfrey, Executive Vice President, SurgePays. "This integration empowers retailers to deliver personalized, high-impact experiences at the most critical moment—the point of purchase—redefining how businesses connect with their customers."
How It Works
- Effortless Activation: Merchants can quickly and easily activate the ClearLine Application on their PAX terminal with minimal setup.
- Idle-Time Engagement: ClearLine transforms downtime into opportunity by displaying tailored marketing content—such as promotions, discounts, or loyalty program details—on the customer-facing PAX terminal screen when it's not processing transactions.
- Real-Time Interaction During Payment: Merchants can deliver personalized messages or QR codes directly on the screen during transactions. These prompts drive immediate action, such as scanning a code to leave a review, claim a coupon or follow the business on social media.
- Post-Transaction Opportunities: After the payment is completed, ClearLine ensures every interaction counts by prompting customers with on-screen calls to action, like signing up for a loyalty program or receiving a digital coupon.
- Dynamic QR Codes on Receipts: ClearLine generates location-specific QR codes directly on payment receipts. These codes lead customers to personalized landing pages where they can engage further by claiming offers, joining programs or accessing exclusive content.
- Real-Time Campaign Tracking: ClearLine provides merchants with comprehensive, real-time analytics, offering invaluable insights into customer behavior and campaign performance.
This streamlined process transforms everyday transactions into powerful marketing opportunities, driving engagement, loyalty and measurable results.
"This partnership with PAX Technology positions SurgePays to accelerate and scale our retail footprint across
The ClearLine integration is purpose-built to empower businesses of all sizes, from independent retailers to large franchises, by making advanced marketing capabilities both accessible and effortless. Designed to support a broad range of PAX devices, it ensures seamless compatibility across diverse merchant environments. With PAX terminals widely adopted in industries such as retail, hospitality and quick-service restaurants, this partnership unlocks transformative opportunities for personalized customer engagement and long-term loyalty growth.
About PAX Technology
PAX Technology is a global leader in the payment terminal industry, providing smart, secure, and user-friendly devices for businesses worldwide. With a commitment to innovation, PAX enables merchants to enhance payment experiences while meeting the demands of modern commerce.
About ClearLine
SurgePays' ClearLine comprehensive marketing platform is designed to simplify in-store and point-of-sale customer engagement. From smart QR codes to NFC-enabled interactions, ClearLine equips merchants with the tools to manage campaigns, content and customer data across multiple channels—all from a single, unified dashboard.
About SurgePays, Inc.
SurgePays, Inc. provides prepaid wireless and point-of-sale platform services in underserved communities utilizing convenience stores, bodegas, and other neighborhood stores. Please visit SurgePays.com for more information.
Cautionary Note Regarding Forward-Looking Statements
This press release includes express or implied statements that are not historical facts and are considered forward-looking within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act. Forward-looking statements involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or our future financial or operating performance and may contain projections of our future results of operations or of our financial information or state other forward-looking information. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "attempting," or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words.
Although we believe that the expectations reflected in these forward-looking statements are reasonable, these statements relate to future events or our future operational or financial performance and involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements including but not limited to, our ability to successfully integrate the Clearline marketing platform with PAX Smart Payment Terminals, our ability to maintain a strong balance sheet and our ability to execute our business plan . Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control, including, without limitation, our ability to increase sales and revenue due to our new sales center. The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in our filings with the Securities and Exchange Commission ("SEC"), including in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and our quarterly reports on Form 10-Q for the periods ending March 31, 2024, June 30, 2024, and September 30, 2024. The forward-looking statements in this press release speak only as of the date on which the statements are made. We undertake no obligation to update, and expressly disclaim the obligation to update, any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law.
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SOURCE SurgePays
FAQ
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