SurgePays' ClearLine Marketing Platform Integrates with Clover Point of Sale System
SurgePays (NASDAQ: SURG) has integrated its ClearLine software marketing platform with Clover's point-of-sale (POS) system, enhancing marketing capabilities for small and medium-sized businesses (SMBs). The integration enables merchants to engage customers through targeted offers, manage campaigns, automate marketing actions, and implement loyalty programs using Clover's POS terminals.
The strategic partnership allows Independent Sales Organizations (ISOs) to offer enhanced value to merchants by bundling ClearLine with existing Clover payment solutions. This integration, along with recent partnerships with PAX Technology and LANDI Global, significantly expands ClearLine's potential installed base from thousands to millions of users.
SurgePays (NASDAQ: SURG) ha integrato la sua piattaforma di marketing ClearLine con il sistema di punto vendita (POS) di Clover, migliorando le capacità di marketing per le piccole e medie imprese (PMI). Questa integrazione consente ai commercianti di coinvolgere i clienti tramite offerte mirate, gestire campagne, automatizzare le azioni di marketing e implementare programmi di fedeltà utilizzando i terminali POS di Clover.
La partnership strategica permette alle Organizzazioni di Vendita Indipendenti (ISO) di offrire un valore aggiunto ai commercianti combinando ClearLine con le soluzioni di pagamento Clover esistenti. Questa integrazione, insieme alle recenti collaborazioni con PAX Technology e LANDI Global, espande significativamente la potenziale base installata di ClearLine, passando da migliaia a milioni di utenti.
SurgePays (NASDAQ: SURG) ha integrado su plataforma de marketing ClearLine con el sistema de punto de venta (POS) de Clover, mejorando las capacidades de marketing para pequeñas y medianas empresas (PYMES). La integración permite a los comerciantes interactuar con los clientes a través de ofertas específicas, gestionar campañas, automatizar acciones de marketing e implementar programas de lealtad utilizando los terminales POS de Clover.
La asociación estratégica permite a las Organizaciones de Ventas Independientes (ISO) ofrecer un valor mejorado a los comerciantes al combinar ClearLine con las soluciones de pago Clover existentes. Esta integración, junto con las asociaciones recientes con PAX Technology y LANDI Global, expande significativamente la base de usuarios potenciales de ClearLine, de miles a millones.
SurgePays (NASDAQ: SURG)는 Clover의 판매 시점(POS) 시스템과 ClearLine 소프트웨어 마케팅 플랫폼을 통합하여 중소기업(SMB)의 마케팅 기능을 강화했습니다. 이 통합으로 상인은 Clover의 POS 단말기를 이용하여 타겟 제안을 통해 고객을 유치하고, 캠페인을 관리하며, 마케팅 작업을 자동화하고, 로열티 프로그램을 구현할 수 있습니다.
전략적 파트너십은 독립 판매 조직(ISO)이 기존 Clover 결제 솔루션과 ClearLine을 번들로 제공하여 상인에게 향상된 가치를 제공할 수 있도록 합니다. 이 통합은 PAX Technology 및 LANDI Global과의 최근 파트너십과 더불어 ClearLine의 잠재적인 설치 기반을 수천 개에서 수백만 개의 사용자로 크게 확장합니다.
SurgePays (NASDAQ: SURG) a intégré sa plateforme de marketing ClearLine avec le système de point de vente (POS) de Clover, renforçant ainsi les capacités de marketing pour les petites et moyennes entreprises (PME). Cette intégration permet aux commerçants de dialoguer avec les clients par le biais d'offres ciblées, de gérer des campagnes, d'automatiser des actions marketing et de mettre en œuvre des programmes de fidélité via les terminaux POS de Clover.
Le partenariat stratégique permet aux Organisations de Vente Indépendantes (ISO) d'offrir une valeur ajoutée aux commerçants en regroupant ClearLine avec les solutions de paiement Clover existantes. Cette intégration, ainsi que les partenariats récents avec PAX Technology et LANDI Global, élargit considérablement la base d'utilisateurs potentiels de ClearLine, passant de milliers à des millions.
SurgePays (NASDAQ: SURG) hat seine ClearLine-Marketingplattform mit dem Kassensystem (POS) von Clover integriert und somit die Marketingmöglichkeiten für kleine und mittelständische Unternehmen (KMU) verbessert. Die Integration ermöglicht es den Händlern, Kunden durch gezielte Angebote anzusprechen, Kampagnen zu verwalten, Marketingaktionen zu automatisieren und Treueprogramme mithilfe von Clovers POS-Terminals zu implementieren.
Die strategische Partnerschaft ermöglicht es unabhängigen Verkaufsorganisationen (ISOs), den Händlern einen höheren Wert zu bieten, indem sie ClearLine mit bestehenden Clover-Zahlungslösungen bündeln. Diese Integration, zusammen mit den jüngsten Partnerschaften mit PAX Technology und LANDI Global, erweitert die potenzielle installierte Basis von ClearLine erheblich von Tausenden auf Millionen von Nutzern.
- Integration with Clover's POS system expands ClearLine's market reach significantly
- Partnership creates new revenue streams through subscription and marketing services
- Strategic partnerships with Clover, PAX Technology, and LANDI Global increase potential installed base from thousands to millions
- None.
Insights
The integration of ClearLine with Clover's POS system represents a strategic move to tap into the vast SMB market through established ISO networks. The partnership significantly expands ClearLine's potential reach from thousands to potentially millions of merchants, creating a scalable distribution model. Key value propositions include automated marketing capabilities, customer engagement tools and loyalty program features - all essential for modern SMB operations.
However, the success will largely depend on ISO adoption rates and merchant willingness to add another subscription service. While the integration removes hardware dependencies and leverages Clover's extensive market presence, SurgePays faces competition from established marketing automation platforms. The revenue potential, though promising, may take time to materialize as ISOs integrate ClearLine into their sales strategies.
The technical integration with Clover's POS system is noteworthy for its comprehensive feature set. The platform combines QR code technology, NFC interactions and automated marketing triggers into a unified dashboard, streamlining merchant operations. The system's ability to leverage transaction data for personalized marketing represents a significant technical advantage for SMBs who typically lack access to enterprise-level marketing automation.
The software-first approach, decoupled from hardware dependencies, shows technical maturity and scalability potential. Integration with multiple POS providers (Clover, PAX, LANDI) demonstrates platform flexibility and reduces technical barriers to adoption. This multi-vendor strategy could accelerate market penetration while maintaining consistent feature delivery across different POS systems.
The strategic integration creates a unique opportunity for independent sales organizations (ISOs) already offering Clover payment solutions. By including ClearLine in their service bundles, ISOs can deliver added value to merchants and differentiate themselves in a competitive market.
Unlocking New Marketing Power for SMBs
With ClearLine's innovative marketing technology integrated into Clover's POS terminals, merchants can now:
- Engage Customers Effectively: Use Clover's customer-facing screens to promote targeted offers, encourage social media interaction and collect feedback at checkout.
- Simplify Marketing Efforts: Manage and launch campaigns easily from ClearLine's centralized dashboard including QR codes, NFC interactions and digital coupons.
- Automate Marketing Actions: Based on customer preferences and sales data, trigger personalized promotions, loyalty reminders and upsell opportunities.
- Leverage QR Code Technology: Include location-specific QR codes on receipts that link to branded pages for rewards, reviews and exclusive offers.
- Build and Retain Customer Loyalty: Create loyalty programs and personalized rewards to deepen customer relationships and drive repeat business.
"Our integration with Clover expands ClearLine's reach, equipping ISOs with tools to grow our national footprint of merchants together," said Derron Winfrey, Executive VP of Sales at SurgePays. "Clover has one of the largest ISO sales forces in the country, and we believe utilizing a nationwide network of ISOs is the most effective distribution method for scaling ClearLine sales and revenue growth. We aim to help businesses move beyond payment processing to create lasting connections with their customers right at the point of sale."
Empowering ISOs to Deliver More Value
For ISOs, this integration is a significant step forward. ClearLine's tools provide ISOs with:
- Stronger Merchant Acquisition: Attract new merchants by offering advanced marketing capabilities alongside POS solutions.
- Improved Merchant Retention: Support merchants' growth with unique tools that help them connect with customers, increase revenues and foster loyalty.
- New Revenue Opportunities: Add ClearLine's subscription and marketing services to their offerings, creating additional income streams.
Accelerating ClearLine's Market Expansion
"By strategically de-linking ClearLine software from its hardware, we have unleashed a transformative growth opportunity for the brand," said Brian Cox, Chairman and CEO of SurgePays. "Today's announcement with Clover, coupled with our recent partnerships with PAX Technology and LANDI Global, marks a pivotal moment. These developments catapult ClearLine's potential installed base from thousands, within the SurgePays retail partner infrastructure, to millions – dramatically expanding our reach and positioning ClearLine as a potential force in the marketplace."
Shaping the Future Beyond Transactions
Today's SMBs are demanding more than just payment solutions—they require tools to thrive in a competitive world. The ClearLine-Clover partnership delivers on this need, equipping businesses with seamless, integrated marketing solutions to enhance customer engagement and retention. This collaboration demonstrates ClearLine's dedication to helping businesses grow while empowering ISOs to lead and grow with innovation that redefines market value.
About Clover
Clover, a leader in point-of-sale systems, provides SMBs with secure, reliable, and intuitive tools for managing payments and business operations. With a focus on innovation and integration, Clover helps businesses thrive in today's fast-paced retail environment.
About ClearLine
SurgePays' ClearLine comprehensive marketing platform is designed to simplify in-store and point-of-sale customer engagement. From smart QR codes to NFC-enabled interactions, ClearLine equips merchants with the tools to manage campaigns, content and customer data across multiple channels—all from a single, unified dashboard.
About SurgePays, Inc.
SurgePays, Inc. provides prepaid wireless and point-of-sale platform services in underserved communities utilizing convenience stores, bodegas, and other neighborhood stores. Please visit SurgePays.com for more information.
Cautionary Note Regarding Forward-Looking Statements
This press release includes express or implied statements that are not historical facts and are considered forward-looking within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act. Forward-looking statements involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or our future financial or operating performance and may contain projections of our future results of operations or of our financial information or state other forward-looking information. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "attempting," or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words.
Although we believe that the expectations reflected in these forward-looking statements are reasonable, these statements relate to future events or our future operational or financial performance and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, performance, or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements including but not limited to, our ability to successfully integrate the Clearline marketing platform with Clover POS, our ability to maintain a strong balance sheet and our ability to execute our business plan. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control, including, without limitation, our ability to increase sales and revenue due to our new sales center. The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in our filings with the Securities and Exchange Commission ("SEC"), including in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and our quarterly reports on Form 10-Q for the periods ending March 31, 2024, June 30, 2024, and September 30, 2024. The forward-looking statements in this press release speak only as of the date on which the statements are made. We undertake no obligation to update and expressly disclaim the obligation to update any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law.
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SOURCE SurgePays
FAQ
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