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SU Group Set to Expands Market Reach and Profit Margins with Exclusive Distribution Agreement

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SU Group (Nasdaq: SUGP) announced its exclusive distribution agreement with MATZ-ERREKA, a global leader in automatic doors and automation systems. This partnership will enrich SU Group's product portfolio and enhance its competitive edge in the Hong Kong market. The agreement is expected to create a new revenue stream and act as a growth accelerator. Dave Chan, CEO, highlighted the benefits of first-tier pricing, direct factory support, and potential secondary distribution channels.

Positive
  • Exclusive distribution agreement with MATZ-ERREKA enhances product portfolio.
  • Expected new revenue stream and growth accelerator in both immediate and long-term.
  • First-tier pricing and direct factory support to improve profit margins.
  • Potential for secondary distribution channels.
  • Enhanced competitive edge in the Hong Kong market.
Negative
  • No immediate financial figures or projections provided.
  • Potential risks if the exclusive distribution agreement does not meet expected performance.

SU Group Holdings Limited has announced an exclusive distribution agreement with MATZ-ERREKA, a global leader in automatic doors and automation systems. This partnership opens up a significant new revenue stream for SU Group in the Hong Kong market. By becoming the exclusive distributor of MATZ-ERREKA's products, SU Group gains a competitive advantage and the potential for improved profit margins.

From a market perspective, this move positions SU Group to capitalize on the growing demand for automated security solutions. The integration of MATZ-ERREKA's products into SU Group's portfolio enhances its market reach and service offerings. Additionally, the exclusivity of the agreement could provide SU Group with stronger pricing power, allowing for higher profitability.

Furthermore, this agreement aligns with industry trends towards automation and smart security solutions, indicating potential for long-term growth. However, it's important to monitor how effectively SU Group can leverage this partnership to capture market share and drive sales. Investors should also consider the competitive landscape and any potential operational challenges in integrating these new products into existing services.

Financially, this exclusive distribution deal is poised to enhance SU Group's top and bottom lines. The direct factory support and first-tier pricing mentioned by SU Group's CEO, Dave Chan, are critical factors that could lead to better profit margins. Access to these pricing advantages can help SU Group offer competitive pricing to its clients while maintaining healthy margins.

In the short term, investors can expect an uptick in both revenue and net income as SU Group begins to sell MATZ-ERREKA's products. In the longer term, sustained growth will depend on the company's ability to establish and grow these new revenue channels. It's also worth noting the potential for secondary distribution channels, which could further diversify SU Group's revenue streams.

However, it's essential to remain cautious about the execution risks. Successfully integrating and marketing a new product line requires effective coordination and investment. Any delays or missteps could impact the anticipated financial benefits. Investors should keep an eye on upcoming earnings reports for evidence of this new partnership's financial impact.

HONG KONG, June 18, 2024 /PRNewswire/ -- SU Group Holdings Limited (Nasdaq: SUGP) ("SU Group" or the "Company"), an integrated security-related engineering services company in Hong Kong, today announced it has expanded its security products and solutions portfolio after agreeing to become the exclusive distributor of MATZ-ERREKA's premium automatic doors and gates in Hong Kong. The Company expects this will create a new revenue stream and growth accelerator over both the immediate and long-term, further enrich its product offerings and improve its competitive edge.

MATZ-ERREKA is a world-leading specialist in automatic doors and automation systems, with a team of professionals dedicated to designing, manufacturing and installing automated systems for entrances and automatic access control. Headquartered in Spain, MATZ-ERREKA has a strong foothold in South America, Europe, Mexico, India and Thailand. MATZ-ERREKA provides a full solution from design to technical assistance and routine servicing.  For more information see https://access.erreka.com/en/

SU Group's Chairman and CEO, Dave Chan, commented, "MATZ-ERREKA is an excellent addition to our extensive security products and solutions portfolio and strong roster of partners and suppliers. After consulting with our customers and recognizing the revenue growth opportunities, we are confident that we can rapidly expand our market reach and drive substantial new growth. Their product range is comprehensive and of very high quality. As the exclusive distributor, we will benefit from first-tier pricing and direct factory support, which means better profit margins and the potential for secondary distribution channels."

About SU Group Holdings Limited

SU Group (Nasdaq: SUGP) is an integrated security-related services company that primarily provides security-related engineering services, security guarding and screening services, and related vocational training services in Hong Kong. Through its subsidiaries, SU Group has been providing turnkey services to the existing infrastructure or planned development of its customers through the design, supply, installation, and maintenance of security systems for over two decades. The security systems that SU Group provides services include threat detection systems, traffic and pedestrian control systems, and extra-low voltage systems in private and public sectors, including commercial properties, public facilities, and residential properties in Hong Kong. For more information visit www.sugroup.com.hk.

Forward-Looking Statements

Certain statements in this press release are forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as "anticipate," "estimate," "plan," "project," "continuing," "ongoing," "expect," "we believe," "we intend," "may," "should," "will," "could" and similar expressions. These statements are subject to uncertainties and risks including, but not limited to, the following: the Company's ability to renew contracts with recurring customers; the Company's ability to secure new contracts; the Company's ability to accurately estimate risks and costs and perform contracts based on the Company's estimates; the Company's relationship with the Company's suppliers and ability to manage quality issues of the systems; the Company's ability to obtain or renew the Company's registrations, licenses, and certificates; the Company's ability to manage the Company's subcontractors; the labor costs and the general condition of the labor market; the Company's ability to effectively manage inventories; the Company's ability to compete effectively; the Company's dependence on a small number of suppliers for a substantial portion of the Company's supplies; the Company's ability to successfully manage the Company's capacity expansion and allocation in response to changing industry and market conditions; implementation of the Company's expansion plans and the Company's ability to obtain capital resources for planned growth; the Company's ability to acquire sufficient products and obtain equipment and services from the Company's suppliers in suitable quantity and quality; the Company's dependence on key personnel; the Company's ability to expand into new businesses, industries, or internationally and to undertake mergers, acquisitions, investments, or divestments; changes in technology and competing products; general economic and political conditions, including those related to the security-related engineering services industry; possible disruptions in commercial activities caused by events such as natural disasters, terrorist activities, political, economic, and social instability, and fluctuations in foreign currency exchange rates, and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the Securities and Exchange Commission (the "SEC"), including the Company's most recently filed Annual Report on Form 20-F and its subsequent filings. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC.

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SOURCE SU Group Holdings Limited

FAQ

What is the impact of SU Group's exclusive distribution agreement with MATZ-ERREKA on its business?

The agreement is expected to create a new revenue stream, enhance its product portfolio, and improve profit margins.

When was SU Group's agreement with MATZ-ERREKA announced?

The agreement was announced on June 18, 2024.

How will SU Group benefit from the exclusive distribution agreement?

SU Group will benefit from first-tier pricing, direct factory support, and the potential for secondary distribution channels.

What products will SU Group distribute under the new agreement?

SU Group will distribute MATZ-ERREKA's premium automatic doors and gates in Hong Kong.

What markets does MATZ-ERREKA operate in?

MATZ-ERREKA operates in South America, Europe, Mexico, India, and Thailand.

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