Ram Brand Evolves 'The Calling' Campaign During Football Season With J.J. Watt
Ram brand has launched a new marketing campaign featuring football star J.J. Watt called 'Wiser,' highlighting the 2025 Ram 1500 with the new High-Output 3.0L Hurricane engine. The campaign spotlights Watt's JJ Watt Foundation, which has provided over $6.9 million in funding for after-school athletic programs. The 30-second commercial is part of Ram's 'The Calling' campaign and emphasizes the brand's role as an official College Football Playoff sponsor. The campaign will be distributed across broadcast, digital, and social media channels, showcasing Ram's lineup of light-duty, heavy-duty, and commercial trucks.
Il marchio Ram ha lanciato una nuova campagna di marketing con il calciatore J.J. Watt intitolata 'Wiser', che mette in evidenza il Ram 1500 del 2025 con il nuovo motore High-Output 3.0L Hurricane. La campagna sottolinea la JJ Watt Foundation, che ha fornito oltre $6,9 milioni per programmi atletici dopo scuola. Lo spot di 30 secondi fa parte della campagna 'The Calling' di Ram e enfatizza il ruolo del marchio come sponsor ufficiale del College Football Playoff. La campagna sarà distribuita attraverso canali broadcast, digitali e social media, mostrando la gamma di camion leggeri, pesanti e commerciali di Ram.
La marca Ram ha lanzado una nueva campaña de marketing con la estrella del fútbol J.J. Watt llamada 'Wiser', destacando la Ram 1500 2025 con el nuevo motor High-Output 3.0L Hurricane. La campaña resalta la JJ Watt Foundation, que ha proporcionado más de $6.9 millones en financiación para programas atléticos después de la escuela. El comercial de 30 segundos es parte de la campaña 'The Calling' de Ram y enfatiza el papel de la marca como patrocinador oficial del College Football Playoff. La campaña se distribuirá a través de canales de transmisión, digitales y redes sociales, mostrando la línea de camionetas ligeras, pesadas y comerciales de Ram.
람 브랜드가 축구 스타 J.J. Watt와 함께 'Wiser'라는 새로운 마케팅 캠페인을 시작했습니다. 이 캠페인은 새로운 High-Output 3.0L 허리케인 엔진을 장착한 2025년형 램 1500을 강조합니다. 캠페인은 JJ Watt Foundation을 조명하고 있으며, 이 재단은 방과 후 체육 프로그램을 위해 $6.9 백만 이상의 자금을 지원했습니다. 30초 분량의 광고는 램의 'The Calling' 캠페인의 일환이며 브랜드의 공식 College Football Playoff 후원자로서의 역할을 강조합니다. 이 캠페인은 방송, 디지털 및 소셜 미디어 채널을 통해 배포되며, 램의 경량, 중량 및 상업용 트럭 라인업을 보여줍니다.
La marque Ram a lancé une nouvelle campagne de marketing avec la star du football J.J. Watt, intitulée 'Wiser', mettant en avant le Ram 1500 2025 avec le nouveau moteur High-Output 3.0L Hurricane. La campagne met en lumière la JJ Watt Foundation, qui a fourni plus de 6,9 millions de dollars de financement pour des programmes athlétiques après l'école. La publicité de 30 secondes fait partie de la campagne 'The Calling' de Ram et souligne le rôle de la marque en tant que sponsor officiel du College Football Playoff. La campagne sera diffusée sur des chaînes de télévision, numériques et sur les réseaux sociaux, montrant la gamme de camions légers, lourds et commerciaux de Ram.
Die Marke Ram hat eine neue Marketingkampagne mit dem Fußballstar J.J. Watt ins Leben gerufen, die den Titel 'Wiser' trägt und den 2025 Ram 1500 mit dem neuen High-Output 3.0L Hurricane-Motor hervorhebt. Die Kampagne beleuchtet die JJ Watt Foundation, die über 6,9 Millionen US-Dollar für Nachmittags-Sportprogramme bereitgestellt hat. Der 30-sekündige Werbespot ist Teil der Kampagne 'The Calling' von Ram und betont die Rolle der Marke als offizieller College Football Playoff-Sponsor. Die Kampagne wird über Rundfunk-, Digital- und soziale Medien verteilt und präsentiert die Palette von Ram's leichten, schweren und gewerblichen Fahrzeugen.
- Ram 1500 was named best full-size light-duty pickup in the latest J.D. Power APEAL study
- Highest owner loyalty in the half-ton pickup segment
- Introduction of new High-Output 3.0L Hurricane engine for 2025 Ram 1500
- None.
- Thirty-second "Wiser" spot features J.J. Watt and puts a spotlight on the JJ Watt Foundation, which provides funding to 6th-8th grade after-school athletic programs and organizations across the
U.S. - "Wiser" launches across broadcast, digital and the Ram brand's social media channels
- "Wiser" follows up the newest spot within Ram brand's "The Calling" campaign
- Ram is an official sponsor of the College Football Playoff
Ram launched the latest evolution of the brand's "The Calling" marketing campaign with a new video featuring football superstar J.J. Watt. The commercial, "Wiser," centers on the new 2025 Ram 1500 Limited with the new High-Output 3.0L Hurricane engine and the brand's sponsorship of the College Football Playoff. The marketing campaign, called "Wiser," shines a spotlight on Watt's post-football calling as founder of the JJ Watt Foundation, which raises funds for after-school athletic programs and organizations for 6th-8th grade students across the
"The Ram brand's defining tenet is 'built to serve,' and our trucks help deliver on that promise every day," said Raj Register, chief marketing officer, Stellantis North America. "J.J. is just one of our Ram owners who drives their truck to help build a better today and tomorrow, and we couldn't be happier to work with J.J. and his foundation in our 'Wiser' campaign, to shine a spotlight on the incredible work that he is doing across an audience that continues to hold him as an example of excellence - both on and off the football field."
"I've been extremely fortunate throughout my life to have so many great people help me along the way," said Watt. "The whole goal of the JJ Watt Foundation is to try to provide some of that extra help to kids in underprivileged areas all over the country. I'm very grateful to the Ram brand for highlighting this work and helping us deliver on our mission."
"Wiser" launches this week across broadcast, digital and the Ram brand's social media channels, including Instagram, Facebook and YouTube. It's the next phase in the Ram brand's "The Calling" marketing campaign, which launched in spring of 2024. The campaign highlights the Ram brand's award-winning lineup of light-duty, heavy-duty and commercial trucks, including the new 2025 Ram 1500, Ram 2500/3500 and Ram ProMaster van.
The JJ Watt Foundation has provided funding in excess of
The "Wiser" video and "The Calling" campaign was created by the Ram brand in partnership with Doner.
JJ Watt Foundation
The JJ Watt Foundation's mission is to provide after-school opportunities for middle-school aged children in the community to become involved in athletics, so that they may learn the character traits of accountability, teamwork, leadership, work ethic, and perseverance, while in a safe and supervised environment with their peers.
Ram Brand
In 2009, the Ram brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans. Ram builds trucks that get the job done and families where they need to go.
Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:
- Segment-first 1,000 lb.-ft of torque with Cummins Turbo Diesel
- Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
- Best ride and handling with a double wishbone front suspension and five-link solid rear axle with available, segment-exclusive, active-level air suspension
- Best-in-class available rear leg room
- The most cargo space available in any traditional full size cargo van
- Most capable full-size off-road pickup – Ram Power Wagon
- Most awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
The latest J.D. Power APEAL study, which rates the emotional bond between customers and their vehicles, named the 2023 Ram 1500 as the best full-size light-duty pickup.
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
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SOURCE Stellantis
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