"There's Only One": Jeep® Launches Multi-Faceted Marketing Campaign Celebrating Brand's Iconic SUVs
Jeep® has launched a new marketing campaign called 'There's Only One', celebrating its iconic SUVs. The multi-faceted campaign includes 30 and 60-second videos across broadcast, social, and digital channels. It highlights Jeep's entire SUV portfolio, including the Wrangler, Grand Cherokee, Wagoneer, Gladiator, and Compass.
The campaign revives the 'There's Only One' tagline from 30 years ago and showcases Jeep's off-road capabilities and cultural significance. It will initially focus on the U.S. market with potential for global expansion. Multicultural versions targeting Black and Hispanic markets are planned for select markets in the coming weeks.
Raj Register, Chief Marketing Officer of North America, Stellantis, emphasized the campaign's aim to showcase Jeep's legacy while steering towards new multi-energy platforms. The campaign was created in partnership with Chicago-based Highdive.
Jeep® ha lanciato una nuova campagna di marketing chiamata 'C'è Solo Una', celebrando i suoi SUV iconici. La campagna multifaceted include video di 30 e 60 secondi trasmessi attraverso canali broadcast, social e digitali. Mette in evidenza l'intero portafoglio di SUV di Jeep, compresi il Wrangler, Grand Cherokee, Wagoneer, Gladiator e Compass.
La campagna riporta in vita il motto 'C'è Solo Una' di 30 anni fa e mostra le capacità fuoristrada e il significato culturale di Jeep. Inizialmente si concentrerà sul mercato statunitense con potenziale espansione globale. Versioni multiculturali mirate ai mercati nero e ispanico sono pianificate per prossimi mercati nelle prossime settimane.
Raj Register, Chief Marketing Officer di Stellantis per il Nord America, ha sottolineato l'obiettivo della campagna di mettere in risalto l'eredità di Jeep, mentre si dirige verso nuove piattaforme multi-energia. La campagna è stata realizzata in collaborazione con Highdive, con sede a Chicago.
Jeep® ha lanzado una nueva campaña de marketing llamada 'Solo Hay Uno', celebrando sus icónicos SUV. La campaña multifacética incluye videos de 30 y 60 segundos en canales de transmisión, sociales y digitales. Destaca todo el portafolio de SUV de Jeep, incluyendo el Wrangler, Grand Cherokee, Wagoneer, Gladiator y Compass.
La campaña revive el lema 'Solo Hay Uno' de hace 30 años y muestra las capacidades todoterreno y la importancia cultural de Jeep. Inicialmente se centrará en el mercado estadounidense con potencial de expansión global. Se planean versiones multiculturales dirigidas a los mercados negro e hispano para mercados selectos en las próximas semanas.
Raj Register, Director de Marketing de América del Norte de Stellantis, enfatizó el objetivo de la campaña de mostrar el legado de Jeep mientras se dirige hacia nuevas plataformas de energía múltiple. La campaña fue creada en asociación con Highdive, con sede en Chicago.
Jeep®가 아이코닉한 SUV를 기념하는 새로운 마케팅 캠페인 '오직 하나'를 출시했습니다. 이 다각적인 캠페인은 방송, 소셜 및 디지털 채널에 걸쳐 30초 및 60초짜리 비디오를 포함합니다. Jeep의 전체 SUV 포트폴리오를 강조하며 Wrangler, Grand Cherokee, Wagoneer, Gladiator 및 Compass가 포함됩니다.
이 캠페인은 30년 전의 '오직 하나' 슬로건을 되살리고 Jeep의 오프로드 능력과 문화적 의미를 보여줍니다. 초기에는 미국 시장에 초점을 맞추며 글로벌 확장의 가능성이 있습니다. 흑인 및 히스패닉 시장을 겨냥한 다문화 버전이 향후 몇 주 내에 특정 시장을 위해 계획되어 있습니다.
Raj Register, 스텔란티스 북미 최고 마케팅 책임자는 Jeep의 유산을 보여주려는 캠페인의 목표를 강조하며, 새로운 다에너지 플랫폼으로 나아가고 있다고 전했습니다. 이 캠페인은 시카고에 본사를 둔 Highdive와 협력하여 제작되었습니다.
Jeep® a lancé une nouvelle campagne de marketing appelée 'Il N'y a Qu'un Seul', célébrant ses SUV emblématiques. La campagne multifacette comprend des vidéos de 30 et 60 secondes diffusées à travers des canaux de diffusion, sociaux et numériques. Elle met en avant l'ensemble du portefeuille SUV de Jeep, y compris le Wrangler, Grand Cherokee, Wagoneer, Gladiator et Compass.
La campagne ravive le slogan 'Il N'y a Qu'un Seul' datant de 30 ans et met en valeur les capacités tout-terrain de Jeep ainsi que son importance culturelle. Elle se concentrera initialement sur le marché américain avec un potentiel d'expansion mondiale. Des versions multiculturelles ciblant les marchés noir et hispanique sont prévues pour certains marchés dans les semaines à venir.
Raj Register, directeur marketing de Stellantis pour l'Amérique du Nord, a souligné que l'objectif de la campagne est de mettre en avant l'héritage de Jeep tout en se dirigeant vers de nouvelles plateformes multi-énergie. La campagne a été créée en partenariat avec Highdive, basé à Chicago.
Jeep® hat eine neue marketingkampagne mit dem Namen 'Es Gibt Nur Einen' gestartet, um seine ikonischen SUVs zu feiern. Die facettenreiche Kampagne umfasst 30- und 60-Sekunden-Videos in Rundfunk, sozialen und digitalen Kanälen. Sie hebt das gesamte SUV-Portfolio von Jeep hervor, einschließlich des Wrangler, Grand Cherokee, Wagoneer, Gladiator und Compass.
Die Kampagne belebt den 30 Jahre alten Slogan 'Es Gibt Nur Einen' und zeigt die Offroad-Fähigkeiten und die kulturelle Bedeutung von Jeep. Zunächst wird der Fokus auf den US-Markt gelegt, mit Potenzial für eine globale Expansion. Multikulturelle Versionen, die sich an schwarze und hispanische Märkte richten, sind in den kommenden Wochen für ausgewählte Märkte geplant.
Raj Register, Chief Marketing Officer von Stellantis Nordamerika, betonte das Ziel der Kampagne, das Erbe von Jeep zu präsentieren, während sie sich neuen Multi-Energie-Plattformen zuwendet. Die Kampagne wurde in Partnerschaft mit Highdive aus Chicago erstellt.
- Launch of a comprehensive marketing campaign to boost brand visibility and sales
- Campaign showcases entire SUV portfolio, potentially driving interest across multiple product lines
- Revival of successful 'There's Only One' tagline, leveraging brand nostalgia
- Multicultural versions planned, potentially expanding market reach
- Campaign aligns with Jeep's transition to multi-energy platforms, signaling future direction
- None.
AUBURN HILLS, Mich., Sept. 16, 2024 /PRNewswire/ --
- Campaign is shout-out to all the drivers and riders who see Jeep® as the only way to enjoy open-air adventure and unchecked freedom, leaving any fear of FOMO in the rear-view mirror
- Spot sees return of "There's Only One" tagline, first used 30 years ago
- Thirty-second and sixty-second video versions of "You Already Know" celebrate the brand's iconic off-road chops and its permanent place in pop culture
- Thirty-second "There's Only One" to run across broadcast, social and digital media channels
- Sixty-second version to run on Jeep brand's social and digital channels
- Multicultural versions (Black and Hispanic) of "There's Only One" to run across select markets in upcoming weeks
- "There's Only One" will first make its mark in the
U.S. , with opportunity for global extensions fueling the campaign
Jeep® brand today launched its new 360-degree marketing and advertising campaign, "There's Only One," celebrating the brand's iconic SUVs. The months-long, multi-tiered multimedia campaign will run across television, social and digital channels, and high profile out-of-home elements, with thirty- and sixty-second videos, including Black and Hispanic market versions to launch in the coming weeks. "There's Only One" will first make its mark in the
"As the Jeep brand begins down the new path of its multi-energy platforms, this campaign is meant to command the new road ahead while also paying homage to the brand's 'there's only one' legacy," said Raj Register, Chief Marketing Officer of
"There's Only One" also captures the pop culture moments, big (dinosaurs!), little (rubber ducks!), legendary icons (Marilyn Monroe) and everything in-between (hello "Jeep Wave"), that have come to define the brand over its 80+ year history, one steeped in its military roots and off-road adventure. The campaign shines its spotlight on the brand's entire SUV portfolio, including the Jeep Wrangler, Jeep Grand Cherokee, Jeep Wagoneer, Jeep Gladiator, and Jeep Compass.
"'There's Only One' you – with your unique personality and spirit – and 'There's Only One' Jeep 4x4 that can personify each of us. Now, on the 30th anniversary of the iconic 1990's brand campaign 'There's Only One', we're bringing it back bigger and better than ever, to celebrate the originality and freedom of the Jeep brand and all those who make it their own."
The marketing and advertising campaign will run across broadcast and cable, including NFL and college football. Additional cut-down videos focusing on specific Jeep brand nameplates will run across the Jeep brand's social channels. The Jeep brand campaign was created in partnership with
For more information on the Jeep brand, go to www.Jeep.com.
Jeep Brand
Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4. All Jeep brand vehicles in
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA
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SOURCE Stellantis
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