Only Badasses Need Apply: Dodge Recruits Brand Ambassadors With Attitude, Announces New Dodge Badassador Program
Dodge, part of Stellantis (NYSE: STLA), has launched the new Dodge Badassador program, seeking passionate brand ambassadors to represent the company at various events throughout 2025. Selected ambassadors will attend auto shows, vehicle launches, enthusiast events, and NHRA drag races.
The program offers perks including access to Dodge vehicles, VIP treatment, branded gear, and exclusive event access. The initiative launches at the Barrett-Jackson auction in Scottsdale, Arizona, featuring the first public Thrill Rides in the new all-electric, 670-horsepower Dodge Charger Daytona Scat Pack.
The company is showcasing its next-generation lineup, including the 496-horsepower Charger Daytona R/T, 710-horsepower Durango SRT Hellcat, and 288-horsepower Hornet R/T with PowerShot. Applications are being accepted at Dodgegarage.com/badassador.
Dodge, parte di Stellantis (NYSE: STLA), ha lanciato il nuovo programma Dodge Badassador, alla ricerca di appassionati ambasciatori del marchio per rappresentare l'azienda in vari eventi nel corso del 2025. Gli ambasciatori selezionati parteciperanno a fiere automobilistiche, lanci di veicoli, eventi per appassionati e gare di drag NHRA.
Il programma offre vantaggi tra cui l'accesso ai veicoli Dodge, un trattamento VIP, abbigliamento di marca e l'accesso esclusivo a eventi. L'iniziativa viene lanciata all'asta Barrett-Jackson a Scottsdale, in Arizona, con le prime attrazioni pubbliche Thrill Rides della nuova Dodge Charger Daytona Scat Pack completamente elettrica da 670 cavalli.
L'azienda sta presentando la sua gamma di nuova generazione, tra cui la Charger Daytona R/T da 496 cavalli, la Durango SRT Hellcat da 710 cavalli e la Hornet R/T da 288 cavalli con PowerShot. Le candidature sono aperte su Dodgegarage.com/badassador.
Dodge, parte de Stellantis (NYSE: STLA), ha lanzado el nuevo programa Dodge Badassador, buscando embajadores de marca apasionados para representar a la empresa en varios eventos durante 2025. Los embajadores seleccionados asistirán a exposiciones automovilísticas, lanzamientos de vehículos, eventos para entusiastas y carreras de drag NHRA.
El programa ofrece beneficios que incluyen acceso a vehículos Dodge, tratamiento VIP, equipo de marca y acceso exclusivo a eventos. La iniciativa se lanzará en la subasta Barrett-Jackson en Scottsdale, Arizona, presentando los primeros Thrill Rides públicos del nuevo Dodge Charger Daytona Scat Pack completamente eléctrico de 670 caballos de fuerza.
La empresa está exhibiendo su línea de próxima generación, que incluye el Charger Daytona R/T de 496 caballos de fuerza, el Durango SRT Hellcat de 710 caballos de fuerza y el Hornet R/T de 288 caballos de fuerza con PowerShot. Las solicitudes se están aceptando en Dodgegarage.com/badassador.
Dodge는 Stellantis (NYSE: STLA)의 일부로서 새로운 Dodge Badassador 프로그램을 출시하며, 2025년 동안 회사의 다양한 이벤트에 참여할 열정적인 브랜드 앰배서더를 찾고 있습니다. 선정된 앰배서더는 자동차 쇼, 차량 출시, 열광자 이벤트 및 NHRA 드래그 레이스에 참석하게 됩니다.
이 프로그램은 Dodge 차량에 대한 접근, VIP 대우, 브랜드 장비 및 독점 이벤트 접근과 같은 특전을 제공합니다. 이 이니셔티브는 애리조나주 스코츠데일에서 열리는 Barrett-Jackson 경매에서 시작되며, 670마력의 새로운 올-일렉트릭 Dodge Charger Daytona Scat Pack의 첫 번째 공개 Thrill Rides가 선보입니다.
회사는 496마력 Charger Daytona R/T, 710마력 Durango SRT Hellcat 및 PowerShot이 장착된 288마력 Hornet R/T를 포함한 차세대 라인업을 선보이고 있습니다. 지원서는 Dodgegarage.com/badassador에서 접수되고 있습니다.
Dodge, faisant partie de Stellantis (NYSE: STLA), a lancé le nouveau programme Dodge Badassador, recherchant des ambassadeurs de marque passionnés pour représenter l'entreprise lors de divers événements tout au long de 2025. Les ambassadeurs sélectionnés assisteront à des salons de l'automobile, à des lancements de véhicules, à des événements pour passionnés et à des courses de drag NHRA.
Le programme offre des avantages tels que l'accès aux véhicules Dodge, un traitement VIP, des vêtements de marque et un accès exclusif aux événements. L'initiative sera lancée lors de la vente aux enchères Barrett-Jackson à Scottsdale, en Arizona, où les premières balades Thrill Rides publiques du nouveau Dodge Charger Daytona Scat Pack entièrement électrique de 670 chevaux seront présentées.
L'entreprise présente sa prochaine génération de modèles, y compris la Charger Daytona R/T de 496 chevaux, le Durango SRT Hellcat de 710 chevaux et la Hornet R/T de 288 chevaux avec PowerShot. Les candidatures sont acceptées sur Dodgegarage.com/badassador.
Dodge, Teil von Stellantis (NYSE: STLA), hat das neue Dodge Badassador-Programm ins Leben gerufen, um leidenschaftliche Markenbotschafter zu suchen, die das Unternehmen bei verschiedenen Veranstaltungen im Jahr 2025 vertreten. Ausgewählte Botschafter werden an Automessen, Fahrzeugvorstellungen, Enthusiastenveranstaltungen und NHRA-Drag-Rennen teilnehmen.
Das Programm bietet Vorteile wie Zugang zu Dodge-Fahrzeugen, VIP-Behandlung, Merchandise und exklusiven Zugang zu Veranstaltungen. Die Initiative startet bei der Barrett-Jackson-Auktion in Scottsdale, Arizona, wo die ersten öffentlichen Thrill Rides des neuen vollelektrischen Dodge Charger Daytona Scat Pack mit 670 PS vorgestellt werden.
Das Unternehmen präsentiert seine nächste Generation von Modellen, darunter den Charger Daytona R/T mit 496 PS, den Durango SRT Hellcat mit 710 PS und den Hornet R/T mit PowerShot, der 288 PS leistet. Bewerbungen werden unter Dodgegarage.com/badassador entgegengenommen.
- Launch of new all-electric Charger Daytona Scat Pack with 670-horsepower
- Expansion of product portfolio with multiple high-performance vehicles
- Strategic marketing initiative to enhance brand engagement
- Transition from traditional combustion engines to electric could affect core customer base
AUBURN HILLS, Mich., Jan. 23, 2025 /PRNewswire/ --
- New Dodge Badassador program starts search for passionate enthusiasts to represent Dodge as brand ambassadors
- Apply now to be a Dodge Badassador at Dodgegarage.com/badassador
- Select Dodge Badassadors will travel to events such as auto shows, vehicle launches, enthusiast events, NHRA drag races and more
- Perks include access to Dodge vehicles, Dodge VIP treatment, Dodge gear and more
- Dodge Badassador program launches during annual Barrett-Jackson auction in
Scottsdale, Arizona , this week where attendees can apply at the Dodge display - Barrett-Jackson will also feature first Dodge Thrill Rides in the all-new, all-electric, 670-horsepower Dodge Charger Daytona Scat Pack
- For more information on the all-new Dodge Charger Daytona and full Dodge vehicle lineup, visit Dodge.com
Dodge is searching for fresh talent to introduce the next generation of Dodge muscle to a new audience, with one critical qualification: be badass. The new Dodge Badassador program is recruiting passionate enthusiasts to represent Dodge at events across the country, with America's performance brand now accepting applications at Dodgegarage.com/badassador.
"We continue to push the boundaries of performance, and we're looking for brand ambassadors who are also ready to shake up the status quo," said Matt McAlear, Dodge CEO. "If Dodge isn't pushing boundaries, if Dodge isn't making people uncomfortable, we wouldn't be Dodge, and those are the kind of ambassadors the brand is looking for: enthusiasts who disrupt, who will stand out and shine a light on the next generation of Dodge muscle."
Dodge Badassadors will share the love for all Dodge performance vehicles, including the industry's first all-electric muscle car, the 670-horsepower Charger Daytona Scat Pack, which retains the title as the world's quickest and most powerful muscle car. Lucky recruits will experience the full Dodge portfolio, including the 496-horsepower Charger Daytona R/T, the 710-horsepower Dodge Durango SRT Hellcat, the most powerful gas engine SUV ever, and the 288-horsepower Dodge Hornet R/T with PowerShot.
Select Dodge Badassadors may have the opportunity to travel to events throughout 2025, including auto shows, new vehicle launches and first drives, Dodge enthusiast gatherings, regional and dealership events, NHRA drag races and more. Badassador perks include:
- Badassador Card: Provides entry to Dodge enthusiast and motorsports events
- Dodge Rides: Exclusive access to Dodge vehicles to create and promote innovative content
- Dodge VIP: Elite VIP-level experience at events, including vehicle launches, delivering behind-the-scenes access and creating compelling content
- Dodge Social: Appear in official Dodge social channel features and posts and leverage access to Dodge lifestyle and motorsports partners
- Dodge Gear: Complimentary Dodge swag and Dodge-branded gear
- Dodge Meet-ups: Face time with the Dodge team and celebrities for Q&As and to discuss updates and collaboration opportunities
To apply to become a Dodge Badassador and for complete program details, visit Dodgegarage.com/badassador.
All-new Dodge Charger Daytona Thrill Rides, Badassador Program Kickoff at Barrett-Jackson
The Dodge Badassador program, as well as the first Dodge Thrill Rides in the all-new, next-generation Dodge Charger Daytona, will launch in the Dodge display area at the Barrett-Jackson auction, Jan. 18-26, in
Barrett-Jackson attendees will be the first among the public to ride along in the all-new Dodge Charger Daytona Scat Pack, starting Jan. 22. Not your typical electric vehicle, the Charger Daytona Scat Pack features Drift/Donut mode. Thrill riders will also be able to feel the rumble of the Fratzonic Chambered Exhaust system, which delivers muscle-car levels of sound intensity that set the Charger Daytona apart from ordinary BEVs.
Dodge will also begin taking applications for potential Dodge Badassadors at Barrett-Jackson, with any who feel worthy to vie for the opportunity invited to apply at kiosks located in the Dodge display.
Dodge//SRT
For 110 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge, America's performance brand, shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger.
The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world's quickest and most powerful muscle car led by the all-new, all-electric 2025 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine.
Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful gas engine SUV ever, and best-in-class standard performance in the compact-utility vehicle segment with the Dodge Hornet.
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA
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SOURCE Stellantis
FAQ
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