20 Years of Stow 'n Go! Chrysler Marks 20 Years of Exclusive Minivan Stow 'n Go Seating, Kicks Off Stow 'n Go Challenge at 2025 Detroit Auto Show
Chrysler is celebrating the 20th anniversary of its innovative Stow 'n Go seating system, which has been sold in 5 million minivans since its 2005 introduction. The system, allowing second- and third-row seats to fold flat into the floor, remains exclusive to Chrysler minivans, creating over 140 cubic feet of interior space.
The feature is standard on gas-powered 2025 Chrysler Pacifica Select, , and Voyager models, while Pacifica Plug-in Hybrid and Pinnacle models offer third-row Stow 'n Go with removable second-row seats. To mark the anniversary, Chrysler will launch a Stow 'n Go Challenge at the 2025 Detroit Auto Show (January 10-20), where participants can compete to store road-trip gear in a 2025 Pacifica Family Adventure Vehicle Edition.
The celebration coincides with Chrysler's upcoming 100th anniversary in 2025, highlighting the brand's century of innovation. The company also announced plans to launch its first battery-electric vehicle in 2026.
Chrysler celebra il 20° anniversario del suo innovativo sistema di sedili Stow 'n Go, che è stato venduto in 5 milioni di minivan dalla sua introduzione nel 2005. Questo sistema, che consente ai sedili della seconda e terza fila di ripiegarsi piatti nel pavimento, rimane esclusivo dei minivan Chrysler, creando oltre 140 piedi cubi di spazio interno.
Questa funzione è di serie sui modelli gas-powered del 2025 Chrysler Pacifica Select e Voyager, mentre i modelli Pacifica Plug-in Hybrid e Pinnacle offrono Stow 'n Go per la terza fila con sedili della seconda fila rimovibili. Per festeggiare l'anniversario, Chrysler lancerà una Stow 'n Go Challenge al Salone dell'Auto di Detroit 2025 (10-20 gennaio), dove i partecipanti potranno competere per riporre l'attrezzatura per i viaggi in un 2025 Pacifica Family Adventure Vehicle Edition.
La celebrazione coincide con il prossimo 100° anniversario di Chrysler nel 2025, evidenziando un secolo di innovazione del marchio. L'azienda ha inoltre annunciato piani per lanciare il suo primo veicolo completamente elettrico nel 2026.
Chrysler está celebrando el 20º aniversario de su innovador sistema de asientos Stow 'n Go, que se ha vendido en 5 millones de minivans desde su introducción en 2005. Este sistema, que permite que los asientos de la segunda y tercera fila se plieguen planos en el piso, sigue siendo exclusivo de las minivans de Chrysler, creando más de 140 pies cúbicos de espacio interior.
La característica es estándar en los modelos a gasolina 2025 Chrysler Pacifica Select y Voyager, mientras que los modelos Pacifica Plug-in Hybrid y Pinnacle ofrecen Stow 'n Go en la tercera fila con asientos de la segunda fila removibles. Para marcar el aniversario, Chrysler lanzará un Stow 'n Go Challenge en el Salón del Automóvil de Detroit 2025 (del 10 al 20 de enero), donde los participantes pueden competir para guardar equipo de viaje en un 2025 Pacifica Family Adventure Vehicle Edition.
La celebración coincide con el próximo 100º aniversario de Chrysler en 2025, destacando un siglo de innovación de la marca. La compañía también anunció planes para lanzar su primer vehículo eléctrico de batería en 2026.
크라이슬러는 그 혁신적인 스토우 앤 고 좌석 시스템의 20주년을 기념하고 있습니다. 이 시스템은 2005년 도입 이후 500만 대의 미니밴에서 판매되었습니다. 이 시스템은 2열과 3열 좌석이 바닥으로 평평하게 접히도록 해주며, 크라이슬러 미니밴에만 독점적으로 제공되어 140입방피트 이상의 실내 공간을 제공합니다.
이 기능은 2025년형 크라이슬러 퍼시피카 Select 및 Voyager 모델의 가솔린 모델에서 기본 옵션으로 제공되며, 퍼시피카 플러그인 하이브리드 및 피나클 모델은 2열 좌석을 분리할 수 있는 3열 스토우 앤 고를 제공합니다. 기념일을 맞아 크라이슬러는 2025년 디트로이트 오토쇼(1월 10-20)에서 스토우 앤 고 챌린지를 열어 참가자들이 2025 퍼시피카 패밀리 어드벤처 차량 에디션에 여행 장비를 저장하는 경연을 펼칠 수 있게 합니다.
이 축하 행사는 2025년 크라이슬러의 100주년 기념과 일치하여 브랜드의 100년 혁신을 강조합니다. 회사는 또한 2026년에 첫 번째 배터리 전기차를 출시할 계획을 발표했습니다.
Chrysler célèbre le 20ème anniversaire de son innovant système de sièges Stow 'n Go, qui a été vendu dans 5 millions de minivans depuis son introduction en 2005. Ce système, qui permet aux sièges de la deuxième et de la troisième rangée de se replier à plat dans le plancher, reste exclusif aux minivans Chrysler, créant plus de 140 pieds cubes d'espace intérieur.
La fonctionnalité est de série sur les modèles à essence 2025 Chrysler Pacifica Select et Voyager, tandis que les modèles Pacifica Plug-in Hybrid et Pinnacle offrent le Stow 'n Go à la troisième rangée avec des sièges de la deuxième rangée amovibles. Pour marquer l'anniversaire, Chrysler lancera un Stow 'n Go Challenge au Salon de l'Automobile de Détroit 2025 (du 10 au 20 janvier), où les participants peuvent rivaliser pour ranger leur équipement de voyage dans un 2025 Pacifica Family Adventure Vehicle Edition.
Cette célébration coïncide avec le prochain 100ème anniversaire de Chrysler en 2025, mettant en avant un siècle d'innovation de la marque. L'entreprise a également annoncé des projets pour lancer son premier véhicule entièrement électrique en 2026.
Chrysler feiert das 20-jährige Jubiläum seines innovativen Stow 'n Go-Sitzsystems, das seit seiner Einführung im Jahr 2005 in 5 Millionen Minivans verkauft wurde. Das System, das es ermöglicht, die Sitze der zweiten und dritten Reihe flach in den Boden zu klappen, bleibt exklusiv für Chrysler-Minivans und schafft über 140 Kubikfuß Innenraum.
Die Funktion ist serienmäßig bei den benzinbetriebenen Modellen 2025 Chrysler Pacifica Select und Voyager, während die Modelle Pacifica Plug-in Hybrid und Pinnacle Stow 'n Go in der dritten Reihe mit abnehmbaren Sitzen in der zweiten Reihe bieten. Zum Jubiläum wird Chrysler auf der Detroit Auto Show 2025 (10.-20. Januar) eine Stow 'n Go-Challenge veranstalten, bei der die Teilnehmer sich messen können, um Reiseausrüstung in einem 2025 Pacifica Family Adventure Vehicle Edition zu verstauen.
Die Feierlichkeiten fallen zusammen mit dem bevorstehenden 100. Jubiläum von Chrysler im Jahr 2025, das ein Jahrhundert an Innovationen der Marke hervorhebt. Das Unternehmen kündigte auch Pläne an, 2026 sein erstes batterieelektrisches Fahrzeug auf den Markt zu bringen.
- 5 million minivans sold with Stow 'n Go system since 2005
- Maintains class-exclusive feature after 20 years
- Provides 140+ cubic feet of interior space capability
- First battery-electric vehicle planned for 2026
- None.
Insights
The 20th anniversary of Chrysler's Stow 'n Go seating system represents a significant competitive advantage that has contributed to 5 million minivan sales over two decades. This proprietary feature remains exclusive to Chrysler, demonstrating remarkable staying power in a highly competitive market segment.
The system's durability as a market differentiator is particularly noteworthy given that competitors haven't managed to replicate it effectively in 20 years. With 140+ cubic feet of configurable space and 243 different seating arrangements, this innovation continues to be a key driver of Chrysler's dominance in the minivan segment.
For STLA investors, this milestone highlights the company's ability to maintain product differentiation and market leadership in the minivan category. However, the upcoming transition to EVs poses challenges, as the Pacifica Plug-in Hybrid can only offer third-row Stow 'n Go due to battery packaging constraints - a technical challenge that will need to be addressed in future electric models.
The timing of this anniversary celebration and the new Stow 'n Go Challenge marketing campaign is strategically aligned with Chrysler's broader narrative of innovation as it approaches its 100th anniversary in 2025. This marketing initiative serves dual purposes: reinforcing brand heritage while maintaining relevance in an increasingly competitive market.
The decision to showcase this feature at the Detroit Auto Show indicates a focused effort to leverage Chrysler's strongest differentiator in the minivan segment, particularly important as the brand prepares for its first BEV launch in 2026. The 82 MPGe achievement of the Pacifica Plug-in Hybrid and its 520-mile total range demonstrate Chrysler's successful adaptation to evolving market demands.
For STLA shareholders, this represents effective brand management and market positioning, though the true test will be how successfully Chrysler can translate its minivan expertise into the electric era while maintaining its competitive advantages.
Class-exclusive Stow 'n Go Seating Still "Flooring" the Industry
- Chrysler is celebrating 20th anniversary of brand's ground-breaking Stow 'n Go seating and storage system
- First introduced for 2005 model year, 5 million minivans have been sold with the class-exclusive Stow 'n Go seating and storage system
- Chrysler will debut new Stow 'n Go Challenge at 2025 Detroit Auto Show on January 10-20
- Stow 'n Go seating "floored" the industry when introduced for 2005 model year, representing the newest innovation for Chrysler brand
- Chrysler will celebrate a Century of Innovation, mark 100 years in 2025
- Stow 'n Go remains a highlight feature for Chrysler brand family of minivans
- Chrysler minivans are still only vehicles in the class to offer Stow 'n Go seating
- Second- and third-row Stow 'n Go seating is standard on gas-powered 2025 Chrysler Pacifica Select, 2025 Chrysler Pacifica Limited and 2025 Chrysler Voyager models
- Pacifica Plug-in Hybrid and gas-powered Pacifica Pinnacle models feature standard third-row Stow 'n Go seating, with removable second-row seats
- For more information on Chrysler brand family of minivans, visit Chrysler.com
Chrysler is celebrating two decades of giving families all the space they need to load up for fun and adventure, highlighting the 20th anniversary of the brand's ground-breaking Stow 'n Go seating and storage system, by kicking off a new Stow 'n Go Challenge, set to debut at the 2025 Detroit Auto Show, scheduled for January 10-20, 2025.
First introduced for the 2005 model year, 5 million minivans have been sold with the Stow 'n Go seating and storage system, which allows the second- and third-row seats to fold flat quickly and easily into the floor. When not stowed, available Stow 'n Go in-floor bins offer easily accessible space to store gear.
"Chrysler brand will mark its 100th anniversary in 2025, and that Century of Innovation has been driven by decades of leadership in design, technology and capability," said Chris Feuell, Chrysler brand CEO. "Stow 'n Go seating is one of a lengthy list of Chrysler brand innovations that has made life easier and better for our customers."
Fast-forward 20 years and Stow 'n Go remains a highlight feature of the Chrysler brand family of minivans. The 2025 Chrysler Pacifica offers the most innovative seating and storage in its class, and Chrysler minivans are still the only vehicles in the class to offer Stow 'n Go seating, creating more than 140 cubic feet of interior space when seats are stowed.
Second- and third-row Stow 'n Go seating is standard on the gas-powered 2025 Chrysler Pacifica Select and 2025 Chrysler Pacifica Limited, including Pacifica Select and Limited models with all-wheel drive. Stow 'n Go is also standard on the 2025 Chrysler Voyager. Chrysler Pacifica Plug-in Hybrid and gas-powered Pacifica Pinnacle models feature standard third-row Stow 'n Go seating, with removable second-row seats.
When introduced for the 2005 model year, Stow 'n Go seating "floored" the competition. Developed by an internal cross-functional team of engineers and designers, the innovation was yet another advancement by the company that invented the minivan category more than 40 years ago. Chrysler soon featured a Stow 'n Go Challenge at enthusiast events, allowing customers to experience how quick and easy it is to use the Stow 'n Go seating and storage system firsthand.
A revived Stow 'n Go Challenge will debut at this year's Detroit Auto Show, putting participants to the test and on the clock to win prizes and find out how much road-trip gear can be quickly stored into a Stow 'n Go-equipped 2025 Chrysler Pacifica Family Adventure Vehicle (FAV) Edition.
Chrysler will stage the Stow 'n Go Challenge at 2025 auto show activations throughout the year.
Chrysler Stow 'n Go Seating: By the Numbers
- 2: Rows of seats that fold flat (second and third row) with the Stow 'n Go system
- 140+: Cubic feet of interior space created with the Stow 'n Go on 2025 Chrysler Pacifica and 2025 Chrysler Voyager
- 243: Different seating configurations for the gas-powered Chrysler Pacifica
- 5 million: Minivans sold with Stow 'n Go seating since feature debut for the 2005 model year
Stow 'n Go Timeline
- 2002: Chrysler leadership team presented with initial pitch for Stow 'n Go seating
- 2003: Chrysler kicks off prototype/production tooling for Stow 'n Go at Windsor Assembly Plant (WAP)
- 2005: Debut model year for Stow 'n Go seating in Chrysler minivans
- 2011: Updated version of Stow 'n Go debuts for model year, with a "single action" folding mechanism that makes stowing seats easier
- 2025: Stow 'n Go remains a highlight feature for Chrysler brand family of minivans, still the only vehicles in the class to offer Stow 'n Go seating
Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, and advanced innovation and technology since the company was founded in 1925. Chrysler continues to build on that nearly 100-year legacy of creating ingenious products and technologies for mainstream customers, moving forward on an electrified transformation that will launch the brand's first battery-electric vehicle in 2026.
The Chrysler Pacifica continues to reinvent the minivan, a segment Chrysler created 40 years ago. The Chrysler Pacifica Plug-in Hybrid symbolizes the brand's electrification evolution, representing the first electrified minivan in the segment and achieving 82 MPGe, an all-electric range of 32 miles and a total range of 520 miles. Chrysler Pacifica delivers the most standard safety features and most advanced available all-wheel-drive system in its class and is also the most awarded minivan over the last seven years with more than 175 honors and industry accolades since its introduction as a minivan. Chrysler Voyager rejoins the lineup in 2025 as a budget-friendly minivan option.
Chrysler is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Chrysler and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Chrysler brand: www.chrysler.com
Facebook: www.facebook.com/chrysler
Instagram: https://www.instagram.com/chrysler
X (Twitter): www.twitter.com/chrysler or @StellantisNA
YouTube: www.youtube.com/chrysler or https://www.youtube.com/StellantisNA
View original content to download multimedia:https://www.prnewswire.com/news-releases/20-years-of-stow-n-go-chrysler-marks-20-years-of-exclusive-minivan-stow-n-go-seating-kicks-off-stow-n-go-challenge-at-2025-detroit-auto-show-302347167.html
SOURCE Stellantis
FAQ
How many Chrysler minivans have been sold with Stow 'n Go seating since 2005?
Which 2025 Chrysler models come with standard Stow 'n Go seating (STLA)?
How much cargo space does Stow 'n Go create in 2025 Chrysler Pacifica (STLA)?
When will Chrysler launch its first battery-electric vehicle (STLA)?
What is the MPGe rating of the 2025 Chrysler Pacifica Plug-in Hybrid (STLA)?
