MotorTrend Presents Roadkill Nights Powered by Dodge Roars Back for 11th Year, Brings Street-legal Drag Racing to Woodward Avenue
Rhea-AI Summary
Stellantis (NYSE: STLA), through Dodge and MotorTrend, will host the 11th Roadkill Nights Powered by Dodge on August 8, 2026, at M1 Concourse and Woodward Avenue in Pontiac, Michigan.
The event features street-legal drag racing, Dodge Charger Thrill and Drift Rides, Grudge Races, car show, celebrity appearances, vendors, and entertainment.
AI-generated analysis. Not financial advice.
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News Market Reaction – STLA
On the day this news was published, STLA gained 2.70%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peers show a mixed picture: LI down 0.16%, while F, HMC, and XPEV are modestly higher and RIVN is lower. Momentum scanners flag NIO and F up over 5%, but this does not align cleanly with STLA’s modest -0.8% move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| May 12 | Jeep–Marvel campaign | Positive | -0.8% | Jeep and Marvel collaboration for Wrangler America250 special edition campaign. |
| May 12 | Wrangler special edition | Positive | -0.8% | Launch of Jeep Wrangler America250 edition with $2,095 package premium. |
| May 11 | Brand ranking milestone | Positive | -3.6% | Jeep named America’s Most Patriotic Brand for 25th consecutive year. |
| May 08 | Pacifica A250 launch | Positive | +3.5% | 2027 Pacifica America250 special edition with limited 2,100-unit U.S. run. |
| May 08 | Leapmotor expansion plan | Positive | +3.5% | Plan to expand Stellantis–Leapmotor partnership and European BEV production. |
Recent brand and partnership announcements often saw mixed reactions, with three news days showing negative moves and two showing gains, indicating inconsistent trading responses to marketing-heavy news.
Over recent months, Stellantis has focused on brand-building and special editions, including Jeep America250 campaigns and the 2027 Pacifica America250 limited run of 2,100 units with package pricing near $2,995. Strategic progress with Leapmotor aimed at expanding BEV production also featured, with that partnership news coinciding with a 3.48% gain. By contrast, some Jeep-branded patriotic campaigns saw declines of 0.8% to 3.62%, underscoring that marketing and commemorative launches have produced uneven share-price reactions.
Market Pulse Summary
This announcement highlights Stellantis’ continued use of experiential marketing, leveraging the Dodge brand, next‑generation Charger lineup, and high-horsepower products, including models up to 710 horsepower, at a prominent car-culture event. Recent history shows mixed share reactions to similar promotional campaigns, while regulatory filings point to a Q1 2026 return to profitability after a difficult 2025. Investors may watch how such brand initiatives support volumes, pricing power, and margins in upcoming financial updates.
Key Terms
all-wheel drive technical
hemi v-8 engine technical
AI-generated analysis. Not financial advice.
- MotorTrend Presents Roadkill Nights Powered by Dodge is back at M1 Concourse and Woodward Avenue on August 8, 2026
- Street-legal drag racing on famed Woodward Avenue in Metro Detroit highlights one of the summer's can't-miss car culture events
- Dodge Charger Thrill and Drift Rides, Dodge Charger Grudge Race, celebrity appearances and much more part of action-packed event lineup
Mark your calendars. Save the date. MotorTrend Presents Roadkill Nights Powered by Dodge returns on Saturday, August 8, 2026.
"What started as a pop-up drag race and car show in the old Pontiac Silverdome parking lot in 2015 has evolved into a must-attend car culture event of the summer, and in 2026 we're redlining Roadkill Nights with more noise, more power and the most immersive fan moments we've ever delivered, with even more still to come," said Matt McAlear, Dodge CEO. "For the 11th year, we're taking street-legal drag racing back to legendary Woodward Avenue, returning to M1 Concourse in Pontiac, and surrounding it all with full-throttle Dodge experiences you have to see, hear and feel in person. This is an event you don't want to miss."
"Pontiac is a prime destination for signature events, and we're thrilled that we've been the host city for Roadkill Nights for over a decade now," said Pontiac Mayor Mike McGuinness. "We're looking forward to being that destination again on Woodward Avenue for this latest and greatest installment of Roadkill Nights action!"
Dodge and MotorTrend will crank up the Roadkill Nights action with fan activities, including:
- Dodge Charger Thrill and Drift Rides in SIXPACK gasoline-powered Dodge Charger muscle cars
- Dodge Charger Grudge Race
- Dodge vehicles on display, including the all-new Dodge Charger lineup, HEMI®-powered Dodge Durango lineup and more
- Car show with classic and modern muscle vehicles
- Exhibition runs
- Vendor midway
- Celebrity appearances
- Food trucks, musical entertainment and much more
More details will be announced throughout the summer. For additional details, visit Hotrod.com/roadkill-nights.
MotorTrend
MotorTrend has chronicled the auto industry's past, present, and future since 1949, catering to in-market shoppers and enthusiasts through authoritative, entertaining storytelling, world-class photography, and engaging video presentations. In addition to in-depth coverage of the latest in automotive technology, reporting on breaking news, and features on the biggest personalities, MotorTrend reviews hundreds of new cars every year, leveraging objective testing and the team's extensive expertise. Its renowned MotorTrend Car of the Year, SUV of the Year, and Truck of the Year awards are also internationally recognized as among the most prestigious in the industry. Follow MotorTrend on X, Instagram and Facebook.
Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America's performance brand.
The next-gen Dodge Charger multi-energy lineup features:
- the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car
- the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine - the most powerful Hurricane engine in production
- the world's quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack
Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations - because with performance comes choice.
The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.
The purchase of a SIXPACK-powered Charger Scat Pack, Charger Daytona Scat Pack or Durango SRT Hellcat model includes one day of performance driving instruction at Radford Racing School, the official Dodge//SRT high-performance driving school.
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Dodge and company news and video on:
Media website: media.stellantisnorthamerica.com
Dodge brand: dodge.com
Direct Connection: DCPerformance.com
DodgeGarage: dodgegarage.com
Facebook: facebook.com/dodge
Instagram: @dodgeofficial
X: @dodge and @StellantisNA
YouTube: youtube.com/dodge, youtube.com/StellantisNA
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SOURCE Stellantis