Jeep® Brand's 'Owner's Manual' Starring Harrison Ford Takes No. 1 Spot on YouTube AdBlitz Leaderboard
The Jeep® brand's 2025 Super Bowl commercial 'Owner's Manual' starring Harrison Ford has achieved remarkable success, claiming the #1 spot on YouTube AdBlitz among 106 commercials. The two-minute film has garnered over 106M views across social media platforms and received 93K shares, setting a record for Jeep brand posts.
The commercial drove exceptional engagement metrics, including 516K daily visits to Jeep.com (highest on record), with 75% being first-time visitors within 24 hours of airing. The campaign achieved 119K lower funnel activities on Jeep.com during the Super Bowl. Directed by Academy Award-nominated James Mangold, this in-house creative effort matched the performance of Jeep's 2020 Emmy-nominated 'Groundhog Day' commercial.
Il commerciale del brand Jeep® per il Super Bowl 2025, intitolato 'Manuale del Proprietario' con Harrison Ford, ha ottenuto un successo straordinario, conquistando il primo posto su YouTube AdBlitz tra 106 spot. Il film di due minuti ha totalizzato oltre 106 milioni di visualizzazioni sui social media e ha ricevuto 93K condivisioni, stabilendo un record per i post del brand Jeep.
Il commerciale ha generato metriche di coinvolgimento eccezionali, inclusi 516K visite giornaliere su Jeep.com (il massimo mai registrato), con il 75% dei visitatori che erano nuovi entro 24 ore dalla messa in onda. La campagna ha registrato 119K attività nel funnel inferiore su Jeep.com durante il Super Bowl. Diretto da James Mangold, nominato all'Oscar, questo sforzo creativo interno ha eguagliato le performance del commerciale 'Giorno della Marmotta' del 2020, nominato agli Emmy.
El anuncio de la marca Jeep® para el Super Bowl 2025, titulado 'Manual del Propietario' con Harrison Ford, ha logrado un éxito notable, ocupando el primer lugar en YouTube AdBlitz entre 106 anuncios. El filme de dos minutos ha acumulado más de 106 millones de vistas en las plataformas de redes sociales y ha recibido 93K compartidos, estableciendo un récord para las publicaciones de la marca Jeep.
El anuncio impulsó métricas de participación excepcionales, incluyendo 516K visitas diarias a Jeep.com (el más alto registrado), con un 75% de nuevos visitantes dentro de las 24 horas posteriores a su emisión. La campaña logró 119K actividades en el embudo inferior en Jeep.com durante el Super Bowl. Dirigido por James Mangold, nominado al Oscar, este esfuerzo creativo interno igualó el rendimiento del anuncio 'Día de la Marmota' de 2020, que fue nominado a los Emmy.
지프® 브랜드의 2025 슈퍼볼 광고 '소유자 매뉴얼'이 해리슨 포드 주연으로 놀라운 성공을 거두며 106개의 광고 중 유튜브 애드블리츠에서 1위를 차지했습니다. 이 2분짜리 영화는 소셜 미디어 플랫폼에서 1억 6천만 뷰를 기록하고 93K 공유를 받으며 지프 브랜드 게시물의 기록을 세웠습니다.
이 광고는 516K 일일 방문을 지프.com으로 유도하며(최고 기록), 방영 24시간 이내에 75%가 처음 방문한 사용자였습니다. 캠페인은 슈퍼볼 동안 지프.com에서 119K 하위 퍼널 활동을 달성했습니다. 아카데미상 후보 제임스 맨골드가 감독한 이 내부 창작 노력은 지프의 2020 에미상 후보 광고 '다람쥐의 날'과 비슷한 성과를 보였습니다.
La publicité de la marque Jeep® pour le Super Bowl 2025, intitulée 'Manuel du Propriétaire' avec Harrison Ford, a connu un succès remarquable, atteignant la première place sur YouTube AdBlitz parmi 106 publicités. Le film de deux minutes a totalisé plus de 106 millions de vues sur les réseaux sociaux et a reçu 93K partages, établissant un record pour les publications de la marque Jeep.
La publicité a généré des indicateurs d'engagement exceptionnels, y compris 516K visites quotidiennes sur Jeep.com (le plus haut jamais enregistré), avec 75% de nouveaux visiteurs dans les 24 heures suivant la diffusion. La campagne a atteint 119K activités dans le bas du tunnel sur Jeep.com pendant le Super Bowl. Réalisé par James Mangold, nommé aux Oscars, cet effort créatif interne a égalé la performance de la publicité 'Jour de la Marmotte' de Jeep, nommée aux Emmy en 2020.
Der Werbespot der Jeep®-Marke für den Super Bowl 2025 mit dem Titel 'Betriebsanleitung' mit Harrison Ford hat bemerkenswerte Erfolge erzielt und belegt den ersten Platz bei YouTube AdBlitz unter 106 Werbespots. Der zweiminütige Film hat über 106 Millionen Aufrufe in sozialen Medien gesammelt und erhielt 93K Shares, was einen Rekord für die Beiträge der Jeep-Marke aufstellt.
Der Werbespot erzielte außergewöhnliche Engagement-Metriken, darunter 516K tägliche Besuche auf Jeep.com (höchster Rekord), wobei 75% der Besucher innerhalb von 24 Stunden nach der Ausstrahlung Erstbesucher waren. Die Kampagne erreichte 119K Aktivitäten im unteren Trichter auf Jeep.com während des Super Bowls. Regie führte der für einen Oscar nominierte James Mangold, und dieses interne kreative Projekt erreichte die Leistung des Emmy-nominierten Werbespots 'Erdmännchen-Tag' von 2020.
- Record-breaking 93K social media shares
- Highest-ever daily website traffic (516K visits)
- 75% new visitor conversion rate
- 119K lower funnel activities during Super Bowl
- Top performance among 106 competing commercials
- None.
AUBURN HILLS, Mich., Feb. 25, 2025 /PRNewswire/ --
- "Owner's Manual" was named the top performer for YouTube AdBlitz 2025, with the commercial rising to the top based on a combination of views, engagement, likes and shares
- "Owner's Manual" has been viewed more than 106M times across the Jeep® brand's social media channels, including YouTube, Facebook, X, TikTok and Instagram
- The two-minute "Owner's Manual" film has received than 93K combined social media shares, the most ever for a Jeep brand post
- The commercial earned the highest daily volume of visits on record for Jeep.com (516K), and
75% of traffic to Jeep.com was from first time visitors in the first 24 hours following the commercial's debut in the Big Game - "Owner's Manual" received the highest Super Bowl LFA (lower funnel activity) volume at 119k on Jeep.com
- With earned media, overall viewership matches best-ever overall performance (within
1% of top-performing Jeep brand Big Game 2020 commercial "Groundhog Day" starring Bill Murray) - Press overwhelming call "Owner's Manual" one of the best of this year's Big Game commercials
The Jeep® brand's 2025 Big Game commercial "Owner's Manual," starring Harrison Ford, was named the No. 1 commercial on the annual YouTube AdBlitz contest. "Owner's Manual" placed at the top over 106 commercials. A Jeep brand owner manifesto, "Owner's Manual" tells drivers that with the freedom of possibilities, they can choose what makes them happy. "Owner's Manual" claimed the top spot on YouTube's AdBlitz based on a combination of views, engagement, likes and shares.
Per YouTube, "to recognize the brands that excelled on YouTube, we compiled a list of the top 10 performing commercials on AdBlitz, our Super Bowl ads and teasers hub, based on a combination of views, engagement, likes and shares as of February 13 at midnight ET, highlighting both in-game and digital-first advertisers. Without further ado, we'd like to congratulate Jeep for topping our 2025 chart."
The two-minute "Owner's Manual" commercial has been viewed more than 106M times across the Jeep brand's social media channels, including YouTube, Facebook, Instagram, X and TikTok, and saw 93K combined shares across those channels, the most ever for a Jeep post. *Measurements as of Friday Feb. 21, 9 a.m. ET/3 p.m. CET.
"As our marketing team's first ever in-house creative effort, to see 'Owner's Manual' recognized as the No. 1 viewed and engaging Big Game commercial on the YouTube AdBlitz leaderboard is an incredible recognition for our team," said Olivier Francois, global chief marketing officer, Stellantis. "And to also see its performance across our Jeep brand's social channels match the views, shares and engagement of our Emmy Award-nominated 'Groundhog Day' film is a huge accomplishment. Our belief that our quiet little film with Mr. Ford would resonate with consumers exceeded our hopes and dreams."
Advertising industry's MediaPost said, "Jeep Wins the Super Bowl" with "Owner's Manual;" Hollywood Reporter said, that "in a Super Bowl with no shortage of star power and slapstick comedy during the commercials, Jeep surprised by zigging while others zag;" and Rolling Stone named "Owner's Manual" one of the "Best" of the Big Game, saying "sometimes the simplest ideas are the most effective."
In an exclusive interview with People magazine ("Harrison Ford Reflects on Freedom and What Makes Him Happy in Jeep's Super Bowl Ad: A Rumination on Life") to speak about his work with the Jeep brand for this year's Big Game effort, Ford said, "I think (the commercial) was inspired in the way that it was shot, the way that it was made. I was happy to be involved ... It's not the in-your-face big splash kind of Super Bowl commercial."
A closely guarded secret held until its reveal during the Big Game telecast, Ford made a surprise appearance for the iconic Jeep brand in the two-minute film "Owner's Manual." The commercial was directed by Academy Award-nominated James Mangold ("A Complete Unknown," "Ford v Ferrari," "Indiana Jones and the Dial of Destiny," "The Wolverine") and produced by Minted Content in collaboration with Stellantis.
As the only automaker airing commercials during this year's Big Game, with appearances from both the Jeep and Ram brands, the two-minute Jeep film took a page from Stellantis' own legendary playbook, having created the first two-minute Big Game commercial with Chrysler' brand's iconic Emmy Award-winning "Born of Fire."
"Owner's Manual" was produced by Minted Content in collaboration with Stellantis, bringing together Ford, Mangold and Advertising Hall of Fame member and Emmy Award-winning Francois, to craft a film that stands out with its intimate and reflective storytelling.
This is the fourth time that one of Stellantis' brands has taken the AdBlitz crown. Past accolades include Chrysler brand's Emmy Award-winning "Imported From Detroit" featuring Eminem (2011); Ram brand's "Farmer" (2013); and Jeep brand's "More Than Just Words," performed by OneRepublic's Ryan Tedder (2019).
Jeep Brand
For more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand's dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all.
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA
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SOURCE Stellantis
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