FCA US Reports First-quarter 2025 US Sales Results

Rhea-AI Summary

FCA US reported Q1 2025 total U.S. sales of 293,225 vehicles, marking a 12% decrease year-over-year, while retail sales remained level. The company saw mixed performance across brands:

The Ram brand achieved 16% retail sales growth, with ProMaster van sales surging 148%. The Jeep brand posted 2% retail growth, with Compass sales up 15% and Grand Cherokee retail sales increasing 14%. The FIAT brand recorded a 239% sales increase, driven by the all-electric 500e.

Notable electric vehicle performance included: Dodge Charger Daytona BEV accounting for 65% of Charger sales, Jeep 4xe models showing 150% month-over-month growth, and Chrysler Pacifica Hybrid sales increasing 98% from Q4 2024. The company's electrification strategy continues with the launch of the Jeep Wagoneer S BEV and upcoming Ram ProMaster EV.

Positive

• Ram brand retail sales increased 16% YoY with ProMaster van sales up 148%
• Strong EV adoption: Charger Daytona BEV at 65% of Charger sales
• Jeep 4xe models showed 150% month-over-month growth
• FIAT brand sales increased 239% YoY driven by electric 500e
• Chrysler Pacifica Hybrid sales grew 98% QoQ

Negative

• Overall company sales declined 12% YoY to 293,225 vehicles
• Dodge brand total sales decreased 49% YoY
• Alfa Romeo brand sales declined 15% YoY
• Wagoneer sales dropped 59% YoY
• Cherokee sales fell 87% YoY

Insights

Automotive Industry Analyst

Stellantis-owned FCA US posted mixed Q1 2025 sales results with total U.S. sales declining 12% year-over-year to 293,225 vehicles, while retail sales remained flat. This divergence suggests a significant pullback in fleet sales while maintaining consumer demand.

The results reveal a company in transition toward electrification with impressive EV adoption metrics across brands. The all-electric Dodge Charger Daytona accounted for 65% of Charger sales, Jeep's 4xe models saw 150% month-over-month growth, and FIAT's 239% sales increase was driven by the all-electric 500e.

Brand performance varied significantly: Ram's retail sales grew 16% with strong ProMaster van sales (+148%), Jeep retail increased 2%, and Chrysler edged up 1%. However, Dodge brand plummeted 49% as it transitions from traditional muscle cars to EVs.

The results highlight Stellantis' uneven progress in its transformation. While certain segments show momentum (commercial vans, Jeep retail, EV adoption), the substantial overall volume decline raises concerns about market position during this transition period. The flat retail performance provides some reassurance about core consumer demand despite the headline decline.

Financial Analyst

FCA's Q1 sales report reveals a complex picture with troubling topline declines offset by encouraging retail resilience and EV transition progress. The 12% overall sales decline represents meaningful volume erosion, but the stable retail numbers suggest the company has strategically reduced less profitable fleet sales while protecting its core consumer business.

Particularly noteworthy is the accelerating EV adoption across multiple brands. The 65% EV take rate for Charger indicates successful powertrain transition for a historically combustion-focused nameplate. Similarly, the 23% and 26% electrification rates for Grand Cherokee and Wrangler demonstrate mainstream acceptance of Jeep's 4xe technology.

The commercial vehicle segment represents a bright spot with Ram ProMaster's 148% growth signaling strength in the high-margin commercial market. The consecutive monthly share gains cited by management suggest improving competitive positioning despite volume challenges.

However, concerning trends emerge in the premium segment with Wagoneer and Grand Wagoneer declining 59% and 48% respectively, potentially indicating weakening consumer appetites in higher-margin vehicle categories. The model-by-model declines across traditional nameplates without full EV replacements yet available (Challenger down 91%, Cherokee down 87%) highlight the transitional growing pains as Stellantis navigates its electrification strategy.

AUBURN HILLS, Mich., April 1, 2025 /PRNewswire/ --

• First-quarter 2025 total U.S. sales decreased 12% year over year
• First-quarter 2025 retail sales remained level year over year
• Chrysler brand total U.S. sales increased 1% year over year
• FIAT brand total U.S. sales increased 239%, driven by the all-electric 500e
• Ram brand U.S. retail sales increased 16% year over year; posts consecutive year-over-year increases January through March
• Ram light-duty, heavy-duty trucks and ProMaster van all posted Q1 retail sales increases year over year
• Jeep® brand U.S. retail sales increased 2% year over year
• Jeep Compass posted 15% total U.S. sales increase in Q1 versus same quarter last year
• Jeep Grand Cherokee posted 14% retail gain year over year
• Total 4xe (Wrangler 4xe, Grand Cherokee 4xe) total U.S. sales increased 150% month over month (March 2025 over February 2025)
• All-electric Dodge Charger Daytona accounted for 65% of total Dodge Charger sales in Q1 2025

FCA US LLC reports total sales of 293,225 vehicles in the first quarter of 2025. Overall, first-quarter 2025 total U.S. sales declined 12%. Retail sales for the company, which remained level year over year, saw growth through the Jeep® and Ram brands.

"We've seen consecutive monthly market share growth since January, in addition to retail growth momentum, with the right mix of pricing and incentive actions put in place at the end of last year, leading both Jeep and Ram brands to post their best retail months of the year this March," said Jeff Kommor, head of U.S. sales. "Additionally, our company year-over-year retail sales were up by 13.8% when disallowing for discontinued models, and we expect to see this gap corrected as our new model offerings continue to fill out our growing U.S. brand portfolios."

Jeep brand's Q1 retail U.S. sales increased 2% year over year. 

• Jeep Compass saw total U.S. sales increase 15% year over year in Q1 versus the same period last year
• Jeep Grand Cherokee – the No. 1-selling full-size UV, leading in segment loyalty – Q1 U.S. retail sales increased 14% year over year
• Jeep Grand Cherokee 4xe accounted for 23% of total Grand Cherokee sales in Q1 2025
• Jeep Wrangler 4xe accounted for 26% of total Wrangler sales in Q1 2025

Jeep brand's total U.S. sales increased 36% month over month (March 2025 over February 2025). Total 4xe (Wrangler 4xe, Grand Cherokee 4xe) total U.S. sales increased 150% month over month.

• Wrangler total U.S. sales increased 69% month over month 
• Wrangler 4xe total U.S. sales increased 229% month over month
• Grand Cherokee total U.S. sales increased 31% month over month
• Grand Cherokee 4xe total U.S. sales increased 42% month over month
• Gladiator total U.S. sales increased 8% month over month
• Compass total U.S. sales increased 24% month over month
• Wagoneer total U.S. sales increased 44% month over month
• The brand's first global BEV, the Jeep Wagoneer S, arriving in U.S. dealerships this quarter, saw sales of 2,595 units, with total sales increasing 21% month over month (March over February 2025)

Ram brand saw Q1 U.S. retail sales increase 16% year over year, notching the best Q1 Ram U.S. retail sales in three years (Q1 2022). Ram brand shows monthly U.S. retail sales momentum in Q1 2025 with consecutive year-over-year increases January through March. 

• Ram 1500 saw retail sales increase 14% in Q1 versus the same period last year
• Ram Heavy Duty (Ram 2500/3500) Q1 U.S. retail sales increased 18% year over year, making it the best Q1 for Heavy Duty since Q1 2022 
• Ram ProMaster Q1 total U.S. sales increased 148% year over year, making it the best Q1 in total sales in two years (Q1 2023)
• The new 2025 Ram Heavy Duty truck (2500/3500) and Chassis Cab (3500/4500/5500) launched in Q1, with vehicles now in dealer stores
• Orders are now open for the all-new, all-electric 2025 Ram ProMaster EV cargo van
• Customers can now build and price their Ram ProMaster EV cargo van, then align with their preferred dealer to finalize the purchase
• The Ram 1500 was awarded Best Full-size Truck in the 2025 MotorWeek Drivers' Choice Awards and Full-size Truck of Texas, for the seventh consecutive year, at the Texas Truck Rodeo

Chrysler brand's Q1 2025 total U.S. sales increased 1% year over year.  

• Chrysler Pacifica 2025 total U.S. sales increased 11% year over year
• Chrysler total minivan (Pacifica and Voyager) U.S. sales continue to increase quarter over quarter since Q3 2024
• Chrysler Pacifica Hybrid total U.S. sales increased 98% from Q1 2025 over Q4 2024
• Chrysler Pacifica Hybrid accounted for 12.8% of total Chrysler Pacifica sales in Q1 2025
• The 2025 Chrysler Pacifica, the most awarded minivan ever, earned the honor of being named the Best Minivan for Families from U.S. News & World Report. This is the second consecutive year that the Chrysler Pacifica has won this prestigious award

Deliveries of the world's first and only electric muscle car, the all-new Dodge Charger Daytona, ramped up in dealerships in Q1.

• All-electric Dodge Charger Daytona accounted for 65% of total Dodge Charger sales in the first quarter of the year
• The all-new Dodge Charger Daytona took a top spot in the 2025 MotorWeek Drivers' Choice Awards, with the vehicle earning honors as Best Sport Coupe
• Dodge Durango Q1 2025 retail U.S. sales increased 64% year over year
• The electrified Dodge Hornet R/T accounted for 56% of total Dodge Hornet U.S. sales in Q1 2025

The FIAT brand saw total U.S. sales in the first quarter increase 239% year over year, driven by strong momentum of the all-electric Fiat 500e.

• Named Urban Green Car of the Year for 2025 and for 2024 by Green Car Journal, Newsweek Top Pick Urban Car and Vincentric Best Value in America in the subcompact category
• The brand previously introduced the Fiat 500e(RED), Inspired by Beauty and Inspired by Music editions, as well as the recent unveiling of its latest model drop, the Fiat 500e Giorgio Armani Collector's Edition. At this month's New York Auto Show, the brand will reveal a new trim for the 500e

Alfa Romeo Tonale sales were up 12% in Q1 2025 compared to Q4 2025, which included sales of both plug-in hybrid and the new 2025 model-year 2.0L turbo gas powertrain.
 
FCA US LLC is a North American automaker based in Auburn Hills, Michigan. It designs, manufactures, and sells or distributes vehicles under the Chrysler, Dodge, Jeep, Ram, FIAT and Alfa Romeo brands, as well as the SRT performance designation. The company also distributes Mopar and Alfa Romeo parts and accessories. FCA US LLC is a subsidiary of Stellantis N.V.
 
For the methodology of determining FCA US LLC monthly sales click here. These statements are based on current expectations and projections about future events and, by their nature, are subject to inherent risks and uncertainties. They relate to events and depend on circumstances that may or may not occur or exist in the future and, as such, undue reliance should not be placed on them. Actual results may differ materially from those expressed in such statements as a result of a variety of factors, including: volatility and deterioration of capital and financial markets, changes in commodity prices, changes in general economic conditions, economic growth and other changes in business conditions, weather, floods, earthquakes or other natural disasters, changes in government regulation, production difficulties, including capacity and supply constraints, and many other risks and uncertainties, most of which are outside of our control.
 
U.S. Fleet business includes three channels, rental, governmental and commercial.
 
Stellantis North America
Stellantis (NYSE: STLA) is one of the world's leading automakers, aiming to provide clean, safe and affordable freedom of mobility for all. In North America, it's best known for producing and selling vehicles in a portfolio of iconic, innovative and award-winning brands, including Jeep®, Chrysler, Dodge//SRT, Ram, Alfa Romeo and Fiat. Stellantis is executing its Dare Forward 2030, a bold strategic plan that paves the way to achieve the ambitious target of becoming a carbon net zero mobility tech company by 2038, while creating added value for all stakeholders. 

Follow company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Company website: www.stellantis.com
LinkedIn: https://www.linkedin.com/company/Stellantis
Facebook: https://www.facebook.com/StellantisNA
Instagram: https://www.instagram.com/stellantisna
Twitter: @StellantisNA
YouTube: http://youtube.com/StellantisNA 

FCA US LLC Sales Summary Q1 2025
	Q1 Sales		Vol %	CYTD Sales		Vol %
Model	Curr Yr	Pr Yr	Change	Curr Yr	Pr Yr	Change
Compass	31,730	27,647	15 %	31,730	27,647	15 %
Wrangler	37,961	38,308	-1 %	37,961	38,308	-1 %
Gladiator	12,057	12,989	-7 %	12,057	12,989	-7 %
Cherokee	156	1,196	-87 %	156	1,196	-87 %
Grand Cherokee	48,465	54,455	-11 %	48,465	54,455	-11 %
Renegade	370	5,763	-94 %	370	5,763	-94 %
Wagoneer	5,400	13,131	-59 %	5,400	13,131	-59 %
Wagoneer S	2,595	0		2,595	0
Grand Wagoneer	1,849	3,550	-48 %	1,849	3,550	-48 %
JEEP BRAND	140,583	157,039	-10 %	140,583	157,039	-10 %
Ram LD PU	47,067	53,031	-11 %	47,067	53,031	-11 %
Ram HD PU	31,781	36,386		31,781	36,386
ProMaster Van	14,519	5,853	148 %	14,519	5,853	148 %
ProMaster City	1	38	-97 %	1	38	-97 %
RAM BRAND	93,368	95,308	-2 %	93,368	95,308	-2 %
300	341	1,693	-80 %	341	1,693	-80 %
Town & Country	0	0		0	0
Voyager	2,319	0		2,319	0
Pacifica	32,409	33,114	-2 %	32,409	33,114	-2 %
CHRYSLER BRAND	35,069	34,806	1 %	35,069	34,806	1 %
Dart	0	0		0	0
Viper	0	1		0	1
Hornet	4,108	7,419	-45 %	4,108	7,419	-45 %
Charger	1,052	10,660	-90 %	1,052	10,660	-90 %
Charger BEV	1,947	0		1,947	0
Challenger	922	9,737	-91 %	922	9,737	-91 %
Journey	1	0		1	0
Caravan	0	2	-100 %	0	2	-100 %
Durango	13,701	15,129	-9 %	13,701	15,129	-9 %
DODGE  BRAND	21,731	42,948	-49 %	21,731	42,948	-49 %
500	448	41	993 %	448	41	993 %
500L	0	0		0	0
500X	74	113	-35 %	74	113	-35 %
Spider	0	0		0	0
FIAT BRAND	522	154	239 %	522	154	239 %
Giulia	541	640	-15 %	541	640	-15 %
Alfa 4C	0	0		0	0
Stelvio	686	917	-25 %	686	917	-25 %
Tonale	725	728	0 %	725	728	0 %
ALFA ROMEO	1,952	2,285	-15 %	1,952	2,285	-15 %
FCA US LLC	293,225	332,540	-12 %	293,225	332,540	-12 %

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/fca-us-reports-first-quarter-2025-us-sales-results-302417663.html

SOURCE FCA US LLC

FAQ

What was FCA US 's total sales decline in Q1 2025?

FCA US 's total U.S. sales declined 12% in Q1 2025, with total sales of 293,225 vehicles.

How did STLA's Ram brand perform in Q1 2025?

Ram brand's Q1 U.S. retail sales increased 16% year-over-year, with Ram ProMaster sales up 148% and Heavy Duty sales up 18%.

What percentage of Dodge Charger sales were electric in Q1 2025?

The all-electric Dodge Charger Daytona accounted for 65% of total Dodge Charger sales in Q1 2025.

How did STLA's electric vehicle sales perform in Q1 2025?

Electric vehicle sales showed strong growth with 4xe models up 150% month-over-month, Pacifica Hybrid sales up 98% from Q4, and successful launches of new EVs.

What was the sales performance of Jeep Grand Cherokee in Q1 2025?

Jeep Grand Cherokee's Q1 U.S. retail sales increased 14% year-over-year, with the 4xe version accounting for 23% of total Grand Cherokee sales.