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Dodge Brand Returns to SoCal Spring Fest Enthusiast Event, Showcases Customized Dodge Charger Daytona Muscle Cars

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Dodge is making a significant return to Spring Fest 2025 (March 21-22) in Southern California, showcasing the next-generation Dodge Charger Daytona. The event features customized versions of the muscle car, including unique Fratzog dual stripes with red trim accents.

California represents a strategic market for Dodge, being among the top states for Charger sales and the largest EV market in the US, with over 376,000 EV registrations last year - triple the number of the next closest state. The event will include customer clinics and roundtable discussions with Dodge brand and design teams, allowing attendees to vote on potential future exterior colors.

The next-gen Charger lineup includes the all-electric Daytona Scat Pack and the 550-horsepower SIXPACK H.O. with a 3.0L Twin Turbo Hurricane engine, maintaining its position as the world's quickest and most powerful muscle car.

Dodge sta tornando in grande stile a Spring Fest 2025 (21-22 marzo) nel sud della California, presentando la prossima generazione della Dodge Charger Daytona. L'evento metterà in mostra versioni personalizzate della muscle car, comprese le esclusive strisce duali Fratzog con rifiniture rosse.

La California rappresenta un mercato strategico per Dodge, essendo uno dei principali stati per le vendite della Charger e il più grande mercato di veicoli elettrici negli Stati Uniti, con oltre 376.000 registrazioni di veicoli elettrici lo scorso anno - il triplo rispetto allo stato successivo. L'evento includerà cliniche per i clienti e tavole rotonde con i team del marchio e del design Dodge, consentendo ai partecipanti di votare sui potenziali colori esterni futuri.

La linea della prossima generazione della Charger comprende l'all-electric Daytona Scat Pack e il SIXPACK H.O. da 550 cavalli, dotato di un motore 3.0L Twin Turbo Hurricane, mantenendo la sua posizione come la muscle car più veloce e potente al mondo.

Dodge está haciendo un regreso significativo al Spring Fest 2025 (21-22 de marzo) en el sur de California, presentando la próxima generación de la Dodge Charger Daytona. El evento contará con versiones personalizadas del muscle car, incluidas las exclusivas franjas duales Fratzog con acentos rojos.

California representa un mercado estratégico para Dodge, siendo uno de los principales estados en ventas de Charger y el mayor mercado de vehículos eléctricos en EE. UU., con más de 376,000 registros de vehículos eléctricos el año pasado, el triple del estado más cercano. El evento incluirá clínicas para clientes y mesas redondas con los equipos de marca y diseño de Dodge, permitiendo a los asistentes votar sobre los posibles colores exteriores futuros.

La línea de la próxima generación de Charger incluye el Daytona Scat Pack totalmente eléctrico y el SIXPACK H.O. de 550 caballos, equipado con un motor 3.0L Twin Turbo Hurricane, manteniendo su posición como el muscle car más rápido y potente del mundo.

다지2025 스프링 페스트 (3월 21-22)에서 중요한 귀환을 하며, 차세대 다지 차저 데이토나를 선보입니다. 이 행사에서는 독특한 프라초그 이중 스트라이프와 붉은 장식이 포함된 맞춤형 머슬카 버전들이 전시됩니다.

캘리포니아는 다지에게 전략적인 시장으로, 차저 판매 상위 주 중 하나이며, 미국에서 가장 큰 전기차 시장으로, 지난해 376,000대 이상의 전기차 등록이 이루어져, 다음으로 가까운 주의 세 배에 달합니다. 이 행사에는 고객 클리닉과 다지 브랜드 및 디자인 팀과의 원탁 토론이 포함되어, 참석자들이 잠재적인 미래 외관 색상에 투표할 수 있는 기회를 제공합니다.

차세대 차저 라인업에는 전기식 데이토나 스캣 팩과 3.0L 트윈 터보 허리케인 엔진을 장착한 550마력의 SIXPACK H.O.가 포함되어 있으며, 세계에서 가장 빠르고 강력한 머슬카의 위치를 유지하고 있습니다.

Dodge fait un retour significatif au Spring Fest 2025 (21-22 mars) dans le sud de la Californie, présentant la prochaine génération de la Dodge Charger Daytona. L'événement mettra en avant des versions personnalisées de la muscle car, y compris des bandes Fratzog uniques à double rayure avec des accents rouges.

La Californie représente un marché stratégique pour Dodge, étant l'un des principaux États pour les ventes de Charger et le plus grand marché de véhicules électriques aux États-Unis, avec plus de 376 000 immatriculations de véhicules électriques l'année dernière - le triple du nombre du prochain État. L'événement comprendra des cliniques pour les clients et des tables rondes avec les équipes de marque et de design de Dodge, permettant aux participants de voter sur les couleurs extérieures futures potentielles.

La gamme de Charger de nouvelle génération comprend le Daytona Scat Pack entièrement électrique et le SIXPACK H.O. de 550 chevaux, équipé d'un moteur 3.0L Twin Turbo Hurricane, maintenant sa position en tant que muscle car la plus rapide et la plus puissante au monde.

Dodge kehrt mit einem bedeutenden Auftritt beim Spring Fest 2025 (21.-22. März) in Südkalifornien zurück und präsentiert den nächsten Generation der Dodge Charger Daytona. Die Veranstaltung zeigt maßgeschneiderte Versionen des Muscle Cars, darunter einzigartige Fratzog-Doppelstreifen mit roten Akzenten.

Kalifornien ist ein strategischer Markt für Dodge und zählt zu den Top-Bundesstaaten für Charger-Verkäufe sowie zum größten EV-Markt in den USA, mit über 376.000 EV-Registrierungen im vergangenen Jahr - dreimal so viele wie im nächstgelegenen Bundesstaat. Die Veranstaltung umfasst Kundenkliniken und Podiumsdiskussionen mit den Marken- und Designteams von Dodge, die es den Teilnehmern ermöglichen, über potenzielle zukünftige Außenfarben abzustimmen.

Die nächste Generation der Charger-Modellreihe umfasst den vollelektrischen Daytona Scat Pack und den 550-PS SIXPACK H.O. mit einem 3,0-Liter-Twin-Turbo-Hurrikan-Motor, der seine Position als das schnellste und leistungsstärkste Muscle Car der Welt behauptet.

Positive
  • Strong presence in California, the largest EV market in US with 376,000 registrations
  • Next-gen Charger maintains position as world's quickest and most powerful muscle car
  • Diverse powertrain options including all-electric and 550hp gas engine versions
  • Direct customer engagement through clinics and feedback sessions at major event
Negative
  • Five-year event hiatus might have affected brand engagement with enthusiast community

AUBURN HILLS, Mich., March 21, 2025 /PRNewswire/ --

  • Dodge customizes new Charger Daytona at Spring Fest 2025, a gathering of passionate Dodge enthusiasts set for March 21-22 in Southern California
  • California has been among the top-selling states for Charger sales in the United States and is the largest EV market in the country, selling three times the number of EVs as the next largest market
  • Fratzog dual stripes with red trim show off potential personalization paths for new Charger
  • Dodge brand and design teams will participate in customer clinics at Spring Fest
  • Spring Fest attendees can vote on potential future exterior colors for the next-gen Charger
  • For more information on the all-new next-gen Dodge Charger, consumers can visit Dodge.com

Spring is here, and Dodge is heading back to Spring Fest!

Started in a Southern California parking lot in 2004 by enthusiast John Fortuno, over two decades Spring Fest became a mecca for Dodge Charger, Challenger, Magnum and Chrysler 300 fans who came to celebrate their beloved rides, drawing fans from around the country and the world.

After a five-year hiatus, Spring Fest is back March 21-22, 2025. This year, Dodge is showcasing the all-new, next-gen Dodge Charger, and bringing some custom looks along for the ride. With its 1968-inspired design cues, aggressively broad stance, standard widebody frame, patent-pending R-Wing and high-impact exterior paint colors, the world's quickest and most powerful muscle car continues to push the boundaries of design, and Dodge is pushing even further with some custom looks.

"California has been among the top-selling states for Charger and is the largest EV market in the United States with more than 376,000 EV registrations last year alone – that's three times the number of EV registrations than the next closest state, so there's a huge opportunity to reach new customers and Charger fans alike," said Matt McAlear, Dodge CEO. "Spring Fest is one of the many customer events that gives us a great opportunity to meet with our owners in this region in person, give them a chance to learn about our newest products, show potential new customization options and get their direct feedback."

Open communication and hearing directly from enthusiasts drives new ideas and collaboration, and the Dodge brand and design teams are on hand for roundtable discussions and customer clinics at Spring Fest to generate feedback on the next-gen muscle car. Attendees can also vote on potential future exterior colors for the Charger.

Stripes have long been a popular customization option for Dodge muscle lovers looking to add a distinctive look to their vehicle. Using the Fratzog logo – the new symbol of Dodge brand next-generation vehicles – Dodge brought to life a Charger modified with matte black Fratzog dual stripes that help the Charger stand apart from the pack with red trim accents and a unique, repeating Fratzog logo pattern that fills the inside of each stripe.

The stripes are compatible on Charger Daytona muscle cars with both glass and steel roofs and are specially designed to allow occupants to view the Fratzog pattern while looking through glass-roof equipped Chargers.

For complete information on the all-new Dodge Charger, consumers should visit Dodge.com.

Dodge//SRT
For 110 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge, America's performance brand, shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger.

The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world's quickest and most powerful muscle car, led by the all-new, all-electric 2025 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options, including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine.

Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful gas engine SUV ever, and best-in-class standard performance in the compact-utility vehicle segment with the Dodge Hornet.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/dodge-brand-returns-to-socal-spring-fest-enthusiast-event-showcases-customized-dodge-charger-daytona-muscle-cars-302408285.html

SOURCE Stellantis

FAQ

What new features are showcased on the Dodge Charger at Spring Fest 2025?

The Charger features new Fratzog dual stripes with red trim, 1968-inspired design cues, standard widebody frame, patent-pending R-Wing, and high-impact exterior paint colors.

How many EV registrations did California have compared to other states for STLA?

California recorded 376,000 EV registrations last year, three times more than the next largest state market.

What are the powertrain options for the next-generation Dodge Charger?

The lineup includes the all-electric Daytona Scat Pack and the 550-horsepower SIXPACK H.O. with a 3.0L Twin Turbo Hurricane engine.

When and where is Spring Fest 2025 taking place for STLA's Dodge brand?

Spring Fest is returning after a five-year hiatus on March 21-22, 2025, in Southern California.
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