STOCK TITAN

Dodge Brand Debuts New Interactive Mobile 360-degree Dodge Charger Virtual Experience, 2025 Charger Muscle Cars in Bludicrous Start Arriving in Dealerships

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Neutral)
Tags

Dodge has launched a new interactive mobile Charger Virtual Experience, allowing customers to explore and customize the all-new 2025 Dodge Charger through their phones. The virtual platform, hosted by automotive enthusiast Garrett Reed, offers 360-degree views and detailed information about the vehicle's performance, technology, and design features.

The experience is accessible via QR codes at dealerships, auto shows, and NHRA races. Additionally, Dodge introduced Bludicrous, a new bright blue exterior color option priced at $795 MSRP, joining seven other color choices. The 2025 Charger lineup includes the all-electric Daytona Scat Pack and the 550-horsepower SIXPACK H.O. with a 3.0L Twin Turbo Hurricane engine. Bludicrous will be available on four-door Charger Daytona models entering production in first half 2025 and gas-powered SIXPACK models in the second half.

Dodge ha lanciato una nuova esperienza mobile interattiva chiamata Charger Virtual Experience, che consente ai clienti di esplorare e personalizzare il nuovissimo Dodge Charger 2025 tramite i loro telefoni. La piattaforma virtuale, ospitata dall'appassionato di auto Garrett Reed, offre viste a 360 gradi e informazioni dettagliate sulle prestazioni, la tecnologia e le caratteristiche di design del veicolo.

L'esperienza è accessibile tramite codici QR presso concessionarie, fiere automobilistiche e gare NHRA. Inoltre, Dodge ha presentato Bludicrous, una nuova opzione di colore esterno blu brillante al prezzo di $795 MSRP, che si unisce ad altre sette scelte di colore. La gamma Charger 2025 include il Daytona Scat Pack completamente elettrico e il SIXPACK H.O. da 550 cavalli con motore Twin Turbo Hurricane da 3.0L. Bludicrous sarà disponibile sui modelli Charger Daytona a quattro porte in produzione nella prima metà del 2025 e sui modelli SIXPACK a benzina nella seconda metà.

Dodge ha lanzado una nueva experiencia móvil interactiva llamada Charger Virtual Experience, que permite a los clientes explorar y personalizar el nuevo Dodge Charger 2025 a través de sus teléfonos. La plataforma virtual, presentada por el entusiasta del automovilismo Garrett Reed, ofrece vistas de 360 grados e información detallada sobre el rendimiento, la tecnología y las características de diseño del vehículo.

La experiencia es accesible a través de códigos QR en concesionarios, ferias automovilísticas y carreras de NHRA. Además, Dodge introdujo Bludicrous, una nueva opción de color exterior azul brillante con un precio de $795 MSRP, que se une a otras siete opciones de color. La gama Charger 2025 incluye el Daytona Scat Pack totalmente eléctrico y el SIXPACK H.O. de 550 caballos de fuerza con un motor Twin Turbo Hurricane de 3.0L. Bludicrous estará disponible en los modelos Charger Daytona de cuatro puertas que entran en producción en la primera mitad de 2025 y en los modelos SIXPACK de gasolina en la segunda mitad.

도지는 고객이 스마트폰을 통해 2025년형 도지 차저를 탐색하고 맞춤화할 수 있는 새로운 인터랙티브 모바일 경험인 차저 가상 경험을 출시했습니다. 자동차 애호가인 가렛 리드가 진행하는 이 가상 플랫폼은 차량의 성능, 기술 및 디자인 특징에 대한 360도 뷰와 상세 정보를 제공합니다.

이 경험은 대리점, 자동차 쇼 및 NHRA 경주에서 QR 코드를 통해 접근할 수 있습니다. 또한 도지는 $795 MSRP의 가격으로 새로운 밝은 파란색 외관 옵션인 블루디크러스를 소개하며, 이는 다른 일곱 가지 색상 선택과 함께 제공됩니다. 2025년형 차저 라인업에는 완전 전기 모델인 데이토나 스캣 팩과 3.0L 트윈 터보 허리케인 엔진을 장착한 550마력의 SIXPACK H.O.가 포함됩니다. 블루디크러스는 2025년 상반기에 생산에 들어가는 4도어 차저 데이토나 모델과 하반기에 출시되는 가솔린 SIXPACK 모델에서 사용할 수 있습니다.

Dodge a lancé une nouvelle expérience mobile interactive appelée Charger Virtual Experience, permettant aux clients d'explorer et de personnaliser la toute nouvelle Dodge Charger 2025 via leurs téléphones. La plateforme virtuelle, animée par l'enthousiaste de l'automobile Garrett Reed, propose des vues à 360 degrés et des informations détaillées sur les performances, la technologie et les caractéristiques de design du véhicule.

L'expérience est accessible via des codes QR dans les concessions, les salons de l'automobile et les courses NHRA. De plus, Dodge a introduit Bludicrous, une nouvelle option de couleur extérieure bleu vif au prix de 795 $ MSRP, rejoignant sept autres choix de couleur. La gamme Charger 2025 comprend le Daytona Scat Pack entièrement électrique et le SIXPACK H.O. de 550 chevaux avec un moteur Twin Turbo Hurricane de 3,0 L. Bludicrous sera disponible sur les modèles Charger Daytona à quatre portes qui entreront en production dans la première moitié de 2025 et sur les modèles SIXPACK à essence dans la seconde moitié.

Dodge hat eine neue interaktive mobile Erfahrung namens Charger Virtual Experience gestartet, die es den Kunden ermöglicht, den brandneuen Dodge Charger 2025 über ihre Telefone zu erkunden und anzupassen. Die virtuelle Plattform, die von dem Autoenthusiasten Garrett Reed moderiert wird, bietet 360-Grad-Ansichten und detaillierte Informationen über die Leistung, Technologie und Designmerkmale des Fahrzeugs.

Die Erfahrung ist über QR-Codes in Autohäusern, Automessen und NHRA-Rennen zugänglich. Darüber hinaus hat Dodge Bludicrous eingeführt, eine neue leuchtend blaue Außenfarbe, die für 795 USD UVP erhältlich ist, und sich sieben weiteren Farboptionen anschließt. Die 2025er Charger-Modellreihe umfasst das vollelektrische Daytona Scat Pack und den 550 PS starken SIXPACK H.O. mit einem 3,0-Liter-Twin-Turbo-Hurrikan-Motor. Bludicrous wird in der ersten Hälfte des Jahres 2025 für die viertürigen Charger Daytona-Modelle verfügbar sein, die in Produktion gehen, sowie in der zweiten Hälfte für die benzinbetriebenen SIXPACK-Modelle.

Positive
  • Launch of interactive virtual platform enhances customer engagement and sales potential
  • Introduction of premium Bludicrous color option at $795 creates additional revenue stream
  • Diverse powertrain options cater to both electric and traditional muscle car markets
Negative
  • None.

AUBURN HILLS, Mich., March 18, 2025 /PRNewswire/ -- 

  • Hosted by automotive enthusiast and gearhead Garrett Reed, the new, interactive, mobile Dodge Charger Virtual Experience showcases the all-new Dodge Charger and lets customers create their dream ride right on their phone
  • The Dodge Charger Virtual Experience can be accessed on mobile devices through a QR code in Dodge dealership showrooms and at Dodge auto show displays, NHRA races and more throughout the year
  • Bludicrous, a striking bright blue newly added to the exterior color palette, is one of eight exterior color options that can be customized in both the virtual and real worlds, joining After Dark, Destroyer Grey, Diamond Black, Peel Out, Redeye, Triple Nickel and White Knuckle 
  • 2025 Charger Daytona models in Bludicrous now arriving on dealership lots; high-impact blue exterior will also be available on four-door Charger Daytona models that go into production in the first half of 2025 and gas-powered Dodge Charger SIXPACK models starting in the second half of this year
  • For more information on the all-new Dodge Charger, consumers can visit Dodge.com

Dodge is making it easier than ever for enthusiasts to take a deep dive into the next generation of American muscle and create their dream vehicle with the new Dodge Charger Virtual Experience.  

Hosted by automotive enthusiast and gearhead Garrett Reed, this new, interactive, mobile, virtual, 360-degree world showcases the new Dodge Charger where many shoppers spend a lot of time: their mobile devices. The Dodge Charger is loaded with new tech and performance features and, guided by Reed, the Virtual Experience allows customers to get familiar with all of the Chargers' capabilities, helping them create their dream ride in the virtual world before they bring it roaring home. 

"Enthusiasts love Dodge muscle cars both for the game-changing performance and also for our brand's legacy of offering a custom look straight from the factory," said Matt McAlear, Dodge CEO. "Now, with the new Dodge Charger Virtual Experience, they can create their dream Dodge Charger right on their phone. Whether it's choosing the perfect color, selecting available premium interior materials or colors, or adding tech features, the Dodge Charger Virtual Experience puts the power of customization right at their fingertips."

Like the vehicle it represents, the new Charger Virtual Experience is next gen, elevating the way customers can access information and dig deep into this next generation of American muscle. Guided by Reed, navigating the system is simple and allows customers to explore topics that interest them most, such as:

  • Get informational deep dives on the three pillars of the new Charger – performance, technology and design – with detailed sub-sections packed with information on each subject
  • Choose to explore the Charger Daytona Scat Pack or Daytona R/T model, then virtually customize the Charger to view a variety of available exterior colors, interior themes and package features
  • Animate exterior and interior features of the Charger, including opening and closing doors, activate Attitude Adjustment interior lighting or folding down/up the second-row seats, turning on/off the LED headlamps, opening/closing the rear hatch

The Dodge Charger Virtual Experience can be accessed on mobile devices through a QR code that will be featured in Dodge dealership showrooms and in Dodge displays at auto shows, NHRA races, Radford Racing School and Dodge events throughout the year. 

Bludicrous 
Long known for high-impact colors with colorful names, Dodge is also launching the newest exterior color option to the Charger Daytona lineup: Bludicrous. The 2025 Dodge Charger Daytona models in newly released Bludicrous paint are starting to arrive on dealer lots. The striking bright blue is one of eight exterior options that can be dialed up on the Dodge Charger Virtual Assistant, joining After Dark, Destroyer Grey, Diamond Black, Peel Out, Redeye, Triple Nickel and White Knuckle.  

The new Bludicrous exterior color is available at a starting U.S. manufacturer's suggested retail price (MSRP) of $795. Bludicrous will also be an option on four-door Charger Daytona models that go into production in the first half of 2025 and gas-powered Dodge Charger SIXPACK models starting in the second half of this year.

For more information on the all-new next-gen Dodge Charger, consumers can visit Dodge.com

Dodge//SRT
For 110 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge, America's performance brand, shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger.

The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world's quickest and most powerful muscle car, led by the all-new, all-electric 2025 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options, including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine.

Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful gas engine SUV ever, and best-in-class standard performance in the compact-utility vehicle segment with the Dodge Hornet.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA

 

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/dodge-brand-debuts-new-interactive-mobile-360-degree-dodge-charger-virtual-experience-2025-charger-muscle-cars-in-bludicrous-start-arriving-in-dealerships-302404554.html

SOURCE Stellantis

FAQ

What features does the new Dodge Charger Virtual Experience offer for STLA investors?

The virtual platform offers 360-degree vehicle views, customization options, animated features, and detailed information about performance, technology, and design, enhancing customer engagement and potentially driving sales.

When will the 2025 Dodge Charger models with Bludicrous color be available at dealerships?

Charger Daytona models in Bludicrous are currently arriving at dealerships, with four-door variants coming in first half 2025 and SIXPACK models in second half 2025.

How much does the new Bludicrous exterior color option cost for the 2025 Dodge Charger?

The Bludicrous exterior color option has a U.S. manufacturer's suggested retail price (MSRP) of $795.

What are the powertrain options available for the 2025 Dodge Charger lineup?

The 2025 lineup includes the all-electric Charger Daytona Scat Pack and the 550-horsepower SIXPACK H.O. with 3.0L Twin Turbo Hurricane engine.
Stellantis N.V

NYSE:STLA

STLA Rankings

STLA Latest News

STLA Stock Data

36.04B
2.10B
25.76%
47.22%
0.96%
Auto Manufacturers
Consumer Cyclical
Link
Netherlands
Hoofddorp