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Golden State Gladiator: Jeep® Brand Debuts 2025 Gladiator Big Bear Edition Exclusively for California

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Jeep has unveiled the 2025 Gladiator Big Bear Edition, a California-exclusive special edition to 5,000 units. Starting at $46,090 (excluding $1,995 destination), this model builds on the Gladiator Sport S with enhanced features including 17-inch black-painted aluminum wheels, 32-inch mud-terrain tires, steel rock rails, and a body-color hardtop.

The special edition comes equipped with Jeep Command-Trac 4x4 system, black McKinley-trimmed leather seating, and extensive digital connectivity through the 12.3-inch Uconnect 5 touchscreen. Standard features include heated front seats, heated steering wheel, adaptive cruise control, and remote start system.

The vehicle offers various open-air freedom options and includes three months of Jeep Connect services. Available in multiple colors including the new '41, the Big Bear Edition pays tribute to Southern California's mountain lake recreation area and the state's iconic grizzly bear.

Jeep ha svelato la 2025 Gladiator Big Bear Edition, un'edizione speciale esclusiva per la California limitata a 5.000 unità. Con un prezzo a partire da $46.090 (escluso $1.995 di destinazione), questo modello si basa sul Gladiator Sport S con caratteristiche migliorate, tra cui cerchi in alluminio verniciati di nero da 17 pollici, pneumatici da fuoristrada da 32 pollici, barre di protezione in acciaio e un hardtop dello stesso colore della carrozzeria.

L'edizione speciale è dotata del sistema Jeep Command-Trac 4x4, sedili in pelle nera con rifiniture McKinley e una connettività digitale estesa tramite il touchscreen Uconnect 5 da 12,3 pollici. Le caratteristiche standard includono sedili anteriori riscaldati, volante riscaldato, controllo della velocità adattivo e sistema di avviamento remoto.

Il veicolo offre varie opzioni di libertà all'aria aperta e include tre mesi di servizi Jeep Connect. Disponibile in più colori, tra cui il nuovo '41, la Big Bear Edition rende omaggio all'area ricreativa lacustre delle montagne della California meridionale e all'iconico orso grizzly dello stato.

Jeep ha presentado la 2025 Gladiator Big Bear Edition, una edición especial exclusiva de California limitada a 5,000 unidades. Con un precio inicial de $46,090 (excluyendo $1,995 de destino), este modelo se basa en el Gladiator Sport S con características mejoradas, que incluyen llantas de aluminio pintadas de negro de 17 pulgadas, neumáticos de barro de 32 pulgadas, rieles de roca de acero y un techo duro del color de la carrocería.

La edición especial está equipada con el sistema Jeep Command-Trac 4x4, asientos de cuero negro con detalles McKinley y una conectividad digital extensa a través de la pantalla táctil Uconnect 5 de 12.3 pulgadas. Las características estándar incluyen asientos delanteros calefaccionados, volante calefaccionado, control de crucero adaptativo y sistema de arranque remoto.

El vehículo ofrece varias opciones de libertad al aire libre e incluye tres meses de servicios Jeep Connect. Disponible en varios colores, incluido el nuevo '41, la Big Bear Edition rinde homenaje al área recreativa de lagos de montaña del sur de California y al icónico oso grizzly del estado.

지프2025 글래디에이터 빅베어 에디션을 공개했습니다. 캘리포니아 한정판으로 5,000대 한정 판매됩니다. 가격은 $46,090부터 시작하며 ($1,995의 목적지 비용 제외), 이 모델은 개선된 기능을 갖춘 글래디에이터 스포츠 S를 기반으로 합니다. 17인치 검은색 알루미늄 휠, 32인치 오프로드 타이어, 강철 록 레일, 차체 색상 하드탑이 포함됩니다.

특별 에디션은 지프 커맨드 트랙 4x4 시스템, 검은색 맥킨리 트림 가죽 시트, 12.3인치 유커넥트 5 터치스크린을 통한 광범위한 디지털 연결성을 갖추고 있습니다. 기본 사양으로는 앞좌석 열선, 열선 스티어링 휠, 적응형 크루즈 컨트롤, 원격 시작 시스템이 포함됩니다.

이 차량은 다양한 오픈 에어 자유 옵션을 제공하며, 3개월의 지프 커넥트 서비스가 포함되어 있습니다. 새로운 '41을 포함한 여러 색상으로 제공되는 빅베어 에디션은 남부 캘리포니아의 산악 호수 레크리에이션 지역과 주의 상징적인 그리즐리 곰에 경의를 표합니다.

Jeep a dévoilé la 2025 Gladiator Big Bear Edition, une édition spéciale exclusive à la Californie limitée à 5 000 unités. À partir de 46 090 $ (hors 1 995 $ de frais de destination), ce modèle s'appuie sur le Gladiator Sport S avec des caractéristiques améliorées, notamment des roues en aluminium peintes en noir de 17 pouces, des pneus tout-terrain de 32 pouces, des barres de protection en acier et un hardtop de la couleur de la carrosserie.

L'édition spéciale est équipée du système Jeep Command-Trac 4x4, de sièges en cuir noir avec finitions McKinley et d'une connectivité numérique étendue via l'écran tactile Uconnect 5 de 12,3 pouces. Les caractéristiques de série incluent des sièges avant chauffants, un volant chauffant, le régulateur de vitesse adaptatif et un système de démarrage à distance.

Le véhicule offre diverses options de liberté en plein air et comprend trois mois de services Jeep Connect. Disponible en plusieurs couleurs, y compris le nouveau '41, la Big Bear Edition rend hommage à la région de loisirs des lacs de montagne du sud de la Californie et à l'iconique ours grizzly de l'État.

Jeep hat die 2025 Gladiator Big Bear Edition vorgestellt, eine exklusive Sonderedition für Kalifornien, die auf 5.000 Einheiten limitiert ist. Der Preis beginnt bei 46.090 $ (zzgl. 1.995 $ Zielgebühr) und dieses Modell basiert auf dem Gladiator Sport S mit erweiterten Funktionen, darunter 17-Zoll schwarz lackierte Aluminiumräder, 32-Zoll Geländereifen, Stahl-Rockrails und ein Hardtop in Wagenfarbe.

Die Sonderedition ist mit dem Jeep Command-Trac 4x4 System, schwarzen McKinley-Ledersitzen und umfangreicher digitaler Konnektivität über den 12,3-Zoll Uconnect 5 Touchscreen ausgestattet. Zur Serienausstattung gehören beheizte Vordersitze, beheiztes Lenkrad, adaptive Geschwindigkeitsregelung und ein Fernstartsystem.

Das Fahrzeug bietet verschiedene Optionen für Freiheit im Freien und beinhaltet drei Monate Jeep Connect-Dienste. Erhältlich in mehreren Farben, einschließlich des neuen '41, zollt die Big Bear Edition dem Freizeitgebiet der Bergseen in Südkalifornien und dem ikonischen Grizzlybären des Staates Tribut.

Positive
  • edition of 5,000 units creates exclusivity value
  • Best-in-class 4x4 payload and unsurpassed towing capabilities
  • Comprehensive standard feature package enhances value proposition
  • Advanced digital connectivity and over-the-air update capability
Negative
  • market availability (California-only) restricts sales potential
  • Higher price point compared to standard Gladiator Sport S model

Insights

Stellantis' introduction of the Jeep Gladiator Big Bear Edition represents a calculated regional product strategy targeting California's premium truck segment. The $46,090 starting price positions this run of 5,000 units as a high-margin offering with potential revenue approaching $230 million if fully sold through.

The model employs the common automotive practice of creating perceived exclusivity through regional special editions while utilizing existing production infrastructure and primarily cosmetic modifications. The package strategically bundles popular premium features (leather seating, heated components, larger infotainment screen) that typically carry substantial markup potential compared to their manufacturing costs.

Limiting availability to California specifically targets the nation's largest automotive market with a product designed for its unique geography and outdoor lifestyle orientation. This regional focus allows for more efficient marketing spend concentration versus a national campaign for such volume.

The California-exclusive approach serves as a controlled experiment to test market-specific special editions that could potentially expand to other regions if successful. From a manufacturing efficiency standpoint, the 5,000-unit cap minimizes production line disruption while the high feature content supports stronger per-unit profitability than base models.

This edition launch represents minimal material impact to Stellantis' financial performance, with potential revenue contribution of $230 million (excluding options/accessories) representing approximately 0.1% of Stellantis' annual revenue. The timing aligns with typical automotive mid-cycle refresh strategies to maintain interest in existing platforms through special editions rather than costly redesigns.

While margin data isn't disclosed, this variant likely carries 2-3 percentage points higher gross margin than standard Gladiator models due to the premium feature content and special trim elements. The $500,000 wildfire relief donation, while commendable for community relations, is financially immaterial to Stellantis' operations.

The strategy maximizes return on existing R&D investment in the Gladiator platform by creating differentiation through trim packaging rather than engineering-intensive modifications. This approach optimizes capital allocation efficiency while targeting a premium price segment.

For investors, the most relevant takeaway is Stellantis' continued focus on high-margin truck/SUV segments in the North American market, where the company historically derives significant profitability. The specialized regional approach could indicate a potential shift toward more targeted product planning versus traditional national rollouts, potentially improving marketing efficiency and dealer inventory management in key growth markets.

AUBURN HILLS, Mich., March 19, 2025 /PRNewswire/ --

  • Big Bear Edition debuts for 2025 Jeep® Gladiator midsize pickup truck, a tribute to the inspiring outdoors and adventurous people of California
  • Special-edition model features 17-inch black-painted aluminum wheels, 32-inch mud-terrain tires, steel rock rails, a body-color hardtop, black McKinley-trimmed leather seating and more
  • Jeep Gladiator is engineered from the ground up to be the most off-road-capable Jeep truck ever, with best-in-class 4x4 payload, unsurpassed towing and is the only truck in its class to offer multiple ways to experience open-air freedom
  • Offers extensive digital in-vehicle features from apps for geocaching, Wi-Fi hotspot, Jeep Offroad Pages Plus and more
  • Jeep Gladiator Big Bear Edition is limited to 5,000 units and is available to order now at California dealers at a starting U.S. MSRP of $46,090 (excludes $1,995 destination) 

Jeep® brand is celebrating the Golden State, introducing the new 2025 Jeep Gladiator Big Bear Edition, available exclusively for customers in California.

"Our 2025 Jeep® Gladiator Big Bear Edition brings Californians their own unique take on the Gladiator, with a pickup truck that delivers popular content as standard and at a great value, plus signature Jeep capability and class-exclusive open-air freedom," said Bob Broderdorf, chief executive officer, Jeep brand. "It's the perfect companion for exploring California's standout geography, whether you're heading to its sandy shores, rugged peaks or expansive deserts."

The 2025 Jeep Gladiator Big Bear Edition is named as an homage to both Southern California's like-named, four-season mountain lake recreation area and that natural icon for power seen on the state flag, the California grizzly bear. Building from the well-equipped Jeep Gladiator Sport S, this special edition combines new exterior enhancements and bespoke Big Bear hood and rear tailgate badging, with off-road capability via the Jeep Command-Trac 4x4 part-time and two-speed transfer case with a 2.72:1 low-range gear ratio.

Standard equipment on the 2025 Jeep Gladiator Big Bear Edition includes:  

  • 17-inch black-painted aluminum wheels with 32-inch mud-terrain tires
  • Steel rock rails  
  • Body-color hardtop 
  • Unique, class-exclusive open-air freedom options, such as removable roof panels, completely removable roof, removable doors and a fold-down windshield 
  • Black McKinley-trimmed leather seats   
  • Heated front seats and heated steering wheel 
  • Keyless entry  
  • Power heated mirrors  
  • First- and second-row side-curtain airbags  
  • Adaptive cruise control  
  • 12.3-inch Uconnect 5 touchscreen 
  • Remote start system  
  • Universal garage door opener  

The 2025 Jeep Gladiator enhances safety, connectivity and entertainment with extensive in-vehicle digital connectivity. Customers get three months of Jeep Connect services, with options for up to 10 years of Safety and Security Package access and five years of Vehicle Performance Package access. The vehicle supports over-the-air (OTA) updates for continuous software evolution.

The Uconnect 5 system features AppMarket, an onscreen hub for connected features, adventure apps like Geocaching and The Dyrt, and games like Soduku. AppMarket's digital store simplifies account management, allowing users to discover and purchase connected services packages from the vehicle's main screen, including Wi-Fi hotspot, Jeep Offroad Pages Plus and SiriusXM Radio.

The 2025 Jeep Gladiator Big Bear Edition is limited to 5,000 units and is now available at California Jeep dealerships, starting at a U.S. MSRP of $46,090 (excluding a $1,895 destination fee). This edition offers a range of exterior color options, including the new-for-2025 color '41, plus black, Bright White, Granite Crystal, Hydro Blue, Firecracker Red and Anvil.

Beyond introducing this new model just for Californians, Stellantis North America has also extended a hand to the Golden State to assist with its recovery efforts around the LA fires. The company has donated $500,000 to the United Way of Greater Los Angeles Wildfire Response, alongside employee disaster relief drives at its Auburn Hills, Michigan, campus and at Mopar and manufacturing facilities, collecting both food and essential items.

Jeep Brand
For more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand's dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all.

Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep 
Instagram: www.instagram.com/jeep 
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/golden-state-gladiator-jeep-brand-debuts-2025-gladiator-big-bear-edition-exclusively-for-california-302405498.html

SOURCE Stellantis

FAQ

What is the price and availability of the 2025 Jeep Gladiator Big Bear Edition?

The 2025 Gladiator Big Bear Edition starts at $46,090 (excluding $1,995 destination) and is to 5,000 units, available exclusively at California dealers.

What are the key features of the 2025 Jeep Gladiator Big Bear Edition?

Key features include 17-inch black wheels, 32-inch mud-terrain tires, steel rock rails, body-color hardtop, leather seats, and Jeep Command-Trac 4x4 system with 2.72:1 low-range ratio.

What digital connectivity features are included in the 2025 Gladiator Big Bear Edition?

It includes a 12.3-inch Uconnect 5 touchscreen, AppMarket with adventure apps, Wi-Fi hotspot, Jeep Offroad Pages Plus, and three months of Jeep Connect services.

What color options are available for the 2025 Gladiator Big Bear Edition?

Available colors include the new '41, Black, Bright White, Granite Crystal, Hydro Blue, Firecracker Red, and Anvil.
Stellantis N.V

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