STOCK TITAN

Jeep® Brand and Jeep Performance Parts (JPP) by Mopar Gear Up to Hit the Town and Trails at the 59th Annual Easter Jeep Safari

Rhea-AI Impact
(No impact)
Rhea-AI Sentiment
(Positive)
Tags

Jeep and Jeep Performance Parts (JPP) are set to participate in the 59th annual Easter Jeep Safari in Moab, Utah, from April 12-20, 2025. The event features seven all-new custom concept vehicles, including the Jeep Convoy Concept, Bug Out 4xe Concept, and Rewind Concept.

The event includes trail rides, vehicle displays, and consumer experiences at Walker Drug from April 14-18. Notable additions include 10 new Badge of Honor trails nationwide, with three in Moab. As part of their commitment to land stewardship, Jeep and JPP employees will partner with Red Rock 4-Wheelers and the Bureau of Land Management for trail cleanup efforts at Dome Plateau.

Attendees can test drive various Jeep vehicles both on and off-road, participate in the first-ever consumer nighttime trail ride, and explore the JPP display featuring opportunities to win prizes and purchase Jeep merchandise.

Jeep e Jeep Performance Parts (JPP) parteciperanno al 59° Easter Jeep Safari annuale a Moab, Utah, dal 12 al 20 aprile 2025. L'evento presenterà sette nuovi veicoli concettuali personalizzati, tra cui il Jeep Convoy Concept, il Bug Out 4xe Concept e il Rewind Concept.

L'evento include escursioni sui sentieri, esposizioni di veicoli ed esperienze per i consumatori presso Walker Drug dal 14 al 18 aprile. Le novità includono 10 nuovi sentieri Badge of Honor a livello nazionale, di cui tre a Moab. Come parte del loro impegno per la gestione del territorio, i dipendenti di Jeep e JPP collaboreranno con i Red Rock 4-Wheelers e il Bureau of Land Management per le operazioni di pulizia dei sentieri a Dome Plateau.

I partecipanti potranno provare vari veicoli Jeep sia su strada che fuoristrada, partecipare alla prima escursione notturna per consumatori e esplorare l'esposizione JPP con opportunità per vincere premi e acquistare merchandise Jeep.

Jeep y Jeep Performance Parts (JPP) participarán en el 59° Easter Jeep Safari anual en Moab, Utah, del 12 al 20 de abril de 2025. El evento contará con siete nuevos vehículos conceptuales personalizados, incluidos el Jeep Convoy Concept, el Bug Out 4xe Concept y el Rewind Concept.

El evento incluirá recorridos por senderos, exhibiciones de vehículos y experiencias para consumidores en Walker Drug del 14 al 18 de abril. Las adiciones notables incluyen 10 nuevos senderos Badge of Honor en todo el país, con tres en Moab. Como parte de su compromiso con la gestión de tierras, los empleados de Jeep y JPP se asociarán con Red Rock 4-Wheelers y la Oficina de Administración de Tierras para esfuerzos de limpieza de senderos en Dome Plateau.

Los asistentes podrán probar varios vehículos Jeep tanto en carretera como fuera de ella, participar en la primera excursión nocturna para consumidores y explorar la exhibición de JPP con oportunidades para ganar premios y comprar mercancía de Jeep.

지프지프 퍼포먼스 파츠 (JPP)는 2025년 4월 12일부터 20일까지 유타주 모압에서 열리는 제59회 이스터 지프 사파리에 참가할 예정입니다. 이 행사에서는 새롭게 커스터마이즈된 7대의 컨셉 차량이 소개되며, 지프 컨보이 컨셉, 버그 아웃 4xe 컨셉, 리와인드 컨셉이 포함됩니다.

행사 기간 동안 트레일 라이딩, 차량 전시 및 소비자 체험이 4월 14일부터 18일까지 워커 드럭에서 진행됩니다. 주목할 만한 추가 사항으로는 전국적으로 10개의 새로운 배지 오브 아너 트레일이 있으며, 그 중 3개는 모압에 있습니다. 지프와 JPP 직원들은 토지 관리에 대한 헌신의 일환으로 레드 록 4-휠러즈 및 토지 관리국과 협력하여 돔 플래토에서 트레일 청소 작업을 진행할 것입니다.

참석자들은 도로와 오프로드에서 다양한 지프 차량을 시승하고, 최초의 소비자 야간 트레일 라이딩에 참여하며, 상품을 획득하고 지프 상품을 구매할 수 있는 기회가 있는 JPP 전시를 탐색할 수 있습니다.

Jeep et Jeep Performance Parts (JPP) participeront au 59ème Easter Jeep Safari annuel à Moab, Utah, du 12 au 20 avril 2025. L'événement mettra en avant sept nouveaux véhicules concept personnalisés, y compris le Jeep Convoy Concept, le Bug Out 4xe Concept et le Rewind Concept.

L'événement comprendra des balades sur sentiers, des expositions de véhicules et des expériences consommateurs chez Walker Drug du 14 au 18 avril. Parmi les ajouts notables, on trouve 10 nouveaux sentiers Badge of Honor à l'échelle nationale, dont trois à Moab. Dans le cadre de leur engagement en faveur de la gestion des terres, les employés de Jeep et de JPP s'associeront aux Red Rock 4-Wheelers et au Bureau de la gestion des terres pour des efforts de nettoyage des sentiers à Dome Plateau.

Les participants pourront essayer divers véhicules Jeep sur route et hors route, participer à la première balade nocturne pour consommateurs, et explorer l'exposition JPP avec des opportunités de gagner des prix et d'acheter des produits dérivés Jeep.

Jeep und Jeep Performance Parts (JPP) werden am 59. jährlichen Easter Jeep Safari in Moab, Utah, vom 12. bis 20. April 2025 teilnehmen. Die Veranstaltung umfasst sieben brandneue maßgeschneiderte Konzeptfahrzeuge, darunter das Jeep Convoy Concept, das Bug Out 4xe Concept und das Rewind Concept.

Die Veranstaltung beinhaltet Trailfahrten, Fahrzeugausstellungen und Verbrauchererlebnisse bei Walker Drug vom 14. bis 18. April. Zu den bemerkenswerten Neuheiten gehören 10 neue Badge of Honor Trails landesweit, darunter drei in Moab. Im Rahmen ihres Engagements für die Landbewirtschaftung werden Mitarbeiter von Jeep und JPP mit den Red Rock 4-Wheelers und dem Bureau of Land Management zusammenarbeiten, um die Trails am Dome Plateau zu reinigen.

Die Teilnehmer können verschiedene Jeep-Fahrzeuge sowohl auf der Straße als auch im Gelände testen, an der ersten nächtlichen Trailfahrt für Verbraucher teilnehmen und die JPP-Ausstellung erkunden, die Möglichkeiten bietet, Preise zu gewinnen und Jeep-Merchandise zu kaufen.

Positive
  • None.
Negative
  • None.

AUBURN HILLS, Mich., April 11, 2025 /PRNewswire/ --

  • Jeep® brand and Jeep Performance Parts (JPP) by Mopar head to Moab, Utah, April 12-20 with even more vehicles and experiences for Jeep customers and off-road enthusiasts
  • Seven all-new custom builds pay homage to Jeep brand's roots while defining the future of off-roading
  • Trail cleanup efforts at the Dome Plateau trail by Jeep brand and JPP employees, Red Rock 4-Wheelers and the Bureau of Land Management
  • 10 new Jeep Badge of Honor trails added across the country, including three in Moab, just in time for Easter Jeep Safari

The Jeep® brand is making its annual trek to the 59th annual Easter Jeep Safari (April 12-20) in Moab, Utah, with seven new, expressive and highly capable concept vehicles for customers and off-roading enthusiasts to experience and interact with in new, memorable ways.

"Easter Jeep Safari was created by Jeep owners for Jeep owners, and this incredible event has helped steer the Jeep brand's development of off-road 4x4 vehicles over the years, while most importantly connecting us with the community and the thousands of Jeep enthusiasts who gather each year," said Bob Broderdorf, CEO, Jeep brand. "Moab is our home away from home and a playground that can only be properly explored in a Jeep. The custom Jeep and JPP concepts we'll unveil this year, along with unique immersive experiences, will once again demonstrate Jeep brand's unmatched off-road capability and underscore what it means to drive a Jeep."

From seven all-new custom Jeep 4x4 concept builds to immersive consumer activations, the Jeep brand and Jeep Performance Parts (JPP) by Mopar are geared up to take over Moab, the country's epicenter for off-roading adventures.

"The challenging off-road trails and terrain in Moab offer us the perfect place to showcase the latest selection of authentic, quality-tested Jeep Performance Parts from Mopar," said Darren Bradshaw, senior vice president, Stellantis parts and services – North America. "Unlike any other aftermarket offering, our factory-backed Jeep Performance Parts are specifically designed and engineered to deliver exact fit, form and function, allowing our Jeep owners to further enhance their stock vehicles with confidence."

As part of the Jeep brand's ongoing commitment to land stewardship and responsible off-roading, Jeep brand and JPP employees will once again partner with Red Rock 4-Wheelers and the Bureau of Land Management to clean up and conserve local Moab trails. Every year, Jeep volunteers complete a trail restoration project, which often involves clearing miles of trash and debris, repairing and building rock walls and fencing, and restoring areas along the routes.  

Together with JPP, the Jeep brand will offer 2025 Easter Jeep Safari attendees an unforgettable collection of Jeep 4x4 vehicles and experiences, including:

Jeep Brand and JPP Concept Vehicles
This year's Easter Jeep Safari (EJS) concept vehicle lineup is bigger and better than ever, featuring seven all-new custom builds crafted by the mad (design) scientists of the Jeep brand and JPP teams. The 2025 concepts celebrate the Jeep brand's 4x4 leadership and core wheeling icons with a touch of new-school style. As the Jeep brand continues to evolve and push boundaries, Jeep brand and JPP designers were challenged to conceptualize visual bookends for the expressive and highly capable vehicles that will soon traverse Moab. The result is a robust EJS concept lineup that pays homage to the Jeep brand's roots and offers a glimpse into the vehicles that are distinctly paving the way for the future of off-roading. The following 2025 Jeep and JPP/Mopar concept vehicles will be on display at Walker Drug, April 17-18.  

  • Jeep Convoy Concept – Military-inspired, classic workhorse Jeep Gladiator with a design that stands the test of time visually and functionally  
  • Jeep Bug Out 4xe Concept – Extended carbon-fiber Jeep Wrangler that unites ultralight camping with overlanding for off-grid adventures 
  • Jeep Rewind Concept – Nostalgic take on a Jeep Wrangler that gives all the feels of an era when loud neon colors were all the rage 
  • Jeep Wrangler 4xe Blueprint Concept – Rolling catalog of nearly 40 factory-tested and factory-backed items
  • Jeep Wrangler 4xe Sunchaser Concept – Ultimate outdoor adventurer carries all the necessary gear for a full day of activities from sunup to sundown 
  • Jeep Gladiator High Top Honcho Concept – Heritage-inspired truck popularized in the mid-1970s gives the world's most off-road-capable midsize truck a new personality   
  • Jeep J6 Honcho Concept – Mixes the classic late-1970s Jeep Honcho theme with concept and production Jeep Performance Parts and accessories from Mopar  

For more information, consumers and enthusiasts can visit www.jeep.com/jeep-life/concept-vehicles.html.

Jeep Badge of Honor
The Jeep brand recently added 10 new Badge of Honor trails across the country, including three in Moab, just in time for Easter Jeep Safari. The Badge of Honor program is also introducing Limited Trails, which will be available to earn in the Badge of Honor app for a limited time. An industry-exclusive off-road rewards program, Badge of Honor has charted more than 70 trails nationwide for off-road enthusiasts to explore. Using the Badge of Honor app, customers can locate trails by location and difficulty level. Once a trail ride is complete, a physical badge can be requested. The new Badge of Honor Moab trails include Wipe Out Hill, D2700 Lost World and Kane Creek Canyon.

Jeep Brand and JPP Display
At the heart of the action, the Jeep brand and JPP will have a dedicated consumer display during the Easter Jeep Safari in downtown Moab.

Location: Walker Drug (290 S Main St, Moab, Utah 84532)
Dates: Monday, April 14 - Friday, April 18
Display hours: Monday through Thursday, 9 a.m. to 9 p.m.; Friday, 9 a.m. to 4 p.m.

  • Opportunity to win an all-expenses-paid Jeep Jamboree USA adventure (excludes signature locations)
  • Trail mixer hosted by JPP on Wednesday, April 16, 5 to 7 p.m., live Jeep trivia with a chance to win JPP parts and accessories, plus Badge of Honor T-shirt giveaways (participants must be registered, while supplies last)
  • Jeep brand and Mopar apparel, accessories and other goods for purchase

Jeep Brand Vehicle Rides and Drives
Easter Jeep Safari attendees will have the opportunity to test drive a variety of Jeep brand vehicles, both on- and off-road. Attendees with a valid driver's license can visit the Jeep brand display at Walker Drug to sign up from April 14-18, 9 a.m. to 6 p.m.

  • Off-road trail rides – Take on the Baby Lion's Back trail in a legendary Jeep 4x4 SUV, including Wrangler Rubicon and Gladiator Rubicon
  • On-road city drives – Test drive the latest Jeep vehicles around Moab, including Wrangler Rubicon X, Gladiator Rubicon, Grand Wagoneer, Wagoneer, Grand Cherokee Summit Reserve and a special surprise buzz model
  • First-ever consumer nighttime trail ride on Wednesday, April 16 with Jeep Jamboree, hosted by the Jeep brand and special guest Casey Currie (participants must be registered, space is limited)

Jeep Brand and JPP Trail Rides with Red Rocks 4-Wheelers
The Jeep brand and JPP will also sponsor trail rides in partnership with Red Rock 4-Wheelers club. As official trail supporters, Jeep brand and JPP employees will help to guide and navigate popular off-road trails on Tuesday, April 15 (Hell's Revenge) and Wednesday, April 16 (Steel Bender).

Departure times and locations vary. Sign up at Red Rock 4-Wheelers; registration and trail fees apply.

Follow Easter Jeep Safari on Social Media
Hitch a ride with the Jeep brand and JPP teams via social media to follow our adventurous journey at the 2025 Easter Jeep Safari (#EasterJeepSafari2025, #EJS, #Jeep, #JeepPerformanceParts).

Jeep Performance Parts (JPP)
Created in 2012 and offered by Mopar for the Jeep brand, JPP provides off-road enthusiasts with high-end, hard-core quality aftermarket accessories and performance parts. The portfolio of factory-backed, quality-tested parts includes axles, lift kits, bumpers, winches, skid plates, suspension components and more. The products are created in close conjunction with the Jeep brand, engineering and product design-office teams for development, testing and validation. Strict standards and factory-exclusive data — information not available to the aftermarket — are used to seamlessly integrate performance parts and accessories in order to deliver proper fit, finish and quality right down to the color, grain and appearance of each product. Follow the new @jeepperformanceparts page on Instagram to see these products put to the test as drivers tackle intense trails and off-roading, events and more. 

Jeep Brand
For more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand's dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all.

Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep 
Instagram: www.instagram.com/jeep 
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/jeep-brand-and-jeep-performance-parts-jpp-by-mopar-gear-up-to-hit-the-town-and-trails-at-the-59th-annual-easter-jeep-safari-302424617.html

SOURCE Stellantis

FAQ

What are the dates for the 2025 Easter Jeep Safari in Moab?

The 59th annual Easter Jeep Safari will take place from April 12-20, 2025, in Moab, Utah.

How many new concept vehicles will Jeep showcase at the 2025 Easter Safari?

Jeep will showcase seven all-new custom concept vehicles, including the Convoy Concept, Bug Out 4xe Concept, and Rewind Concept.

What new Badge of Honor trails are being added for the 2025 Easter Jeep Safari?

Three new Badge of Honor trails are being added in Moab: Wipe Out Hill, D2700 Lost World, and Kane Creek Canyon.

What special activities are available for attendees at the 2025 Easter Jeep Safari?

Attendees can participate in on/off-road test drives, a first-ever nighttime trail ride, trail cleanup efforts, and visit the JPP display at Walker Drug featuring merchandise and opportunities to win prizes.

Where and when will the 2025 Jeep concept vehicles be on display?

The concept vehicles will be on display at Walker Drug in Moab from April 17-18, 2025.
Stellantis N.V

NYSE:STLA

STLA Rankings

STLA Latest News

STLA Stock Data

25.59B
2.14B
27.05%
50.23%
1.26%
Auto Manufacturers
Consumer Cyclical
Link
Netherlands
Hoofddorp