Dodge Brand Launches Operation 25//8 to Give Away 25 Dodge Dream Cars

Rhea-AI Summary

The Dodge brand has launched Operation 25//8, an initiative that gives fans a chance to win one of 25 Dodge dream cars over an eight-week period. Enlisting 25 ambassadors from various fields, including Amazon and celebrities like Jay Leno and Travis Barker, the campaign encourages participants to engage on social media. Each ambassador will select a winner based on creative submissions about why they deserve a new car. This program supports Dodge's two-year transition plan aimed at redefining American muscle.

Positive

• Operation 25//8 engages 25 high-profile ambassadors to promote the Dodge brand.
• The initiative highlights Dodge's commitment to innovation with a two-year transition plan.
• Gives fans a unique opportunity to win popular car models, potentially increasing brand loyalty.

Negative

• None.

AUBURN HILLS, Mich., Nov. 15, 2021 /PRNewswire/ -- 

• Operation 25//8 leads the Never Lift launch with a massive eight-week, 25 Dodge dream car giveaway
• Operation 25//8 gives nod to the fact that Dodge always pushes harder, runs faster and flat out over-delivers on behalf of the brand and the Brotherhood of Muscle
• Operation 25//8 enlists a team of 25 ambassadors from automotive, music, sports, fashion, media entities and companies to each give away a new Dodge dream car during the last eight weeks of 2021
• Ambassadors include Amazon, Draft Kings, Jay Leno, Travis Barker, Imaray Ulloa, Richard Rawlings, SuperCar Blondie and Bill Goldberg
• Consumers should follow ambassadors' social media and digital channels to participate
• Operation 25//8 video debuts on Dodge brand's social media channels today, launching the eight-week initiative
• Never Lift provides a 24-month road map to Dodge's performance future

The Dodge brand today announced Operation 25//8, giving its fans the opportunity to take home one of 25 Dodge dream cars. Operation 25//8 enlists a team of 25 ambassadors across automotive, music, sports, fashion, media entities and companies, including Amazon, to each give away a new Dodge dream car during the last eight weeks of 2021. Go to Dodge.com for more details. 

"To recognize the Dodge spirit, the belief that 24 hours a day, seven days a week simply isn't enough effort, Operation 25//8 will enlist a team of 25 people and companies that are all superstars in their fields, including Amazon, Travis Barker, Jay Leno, Cain Velasquez, Supercar Blondie and Draft Kings, to give away 25 Dodge dream cars during the last eight weeks of 2021," said Tim Kuniskis, Dodge Brand CEO. "Operation 25//8 adds 20,000 horsepower to the Brotherhood of Muscle and is the first step in building awareness for our two-year transition plan to redefine the future of American muscle." 

To play, fans can follow their favorite influencers and media entities across their social media platform(s), including YouTube, Instagram, Twitter, TikTok and Facebook, to watch entertaining content and videos promoting Operation 25//8. Each influencer will ask fans to tell them, in 250 words or less, why they should be the recipient of a Dodge dream car, which they can build and can include a new Dodge Charger, Challenger or Durango. 

Amazon will be giving away a Dodge Challenger Hellcat. Customers can visit this Amazon page and sign-in for a chance to build and take one home.

Ambassadors:
Amazon 
Jay Leno 
Supercar Blondie 
Francis Ngannou 
Draft Kings/Dan Le Batard 
Motor Trend-Road Kill 
Bill Goldberg 
Travis Barker 
Ben Baller 
Tim Kennedy 
Imaray Uluoa 
David Hoffmann 
Radford Racing School 
Richard Rawlings 
Chiqui Delgado 
Cain Velasquez 
Kenny Wayne Shepard 
Parris Goebel 
Joc Pederson 
Chanel Iman 
Swae Lee 
BarStool Sports 
Westen Champlin 
Omar Raja 
Doug Marcaida 

Official Operation 25//8 rules can be found here.

See full release here.

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SOURCE Stellantis

FAQ

What is Operation 25//8 by Dodge?

Operation 25//8 is a campaign by the Dodge brand that offers fans the chance to win one of 25 Dodge dream cars over eight weeks.

Who are the ambassadors for Operation 25//8?

Ambassadors for Operation 25//8 include Amazon, Jay Leno, Travis Barker, and other influencers from automotive, music, and sports.

How can I participate in the Dodge dream car giveaway?

To participate in the Dodge dream car giveaway, fans must follow the ambassadors on social media and submit a creative entry explaining why they deserve a Dodge car.

What are the terms of the Dodge car giveaway?

Official rules for the Dodge car giveaway can be found on the Dodge website.

What models are included in the Dodge dream car giveaway?

The giveaway includes the opportunity to win models such as the Dodge Charger, Challenger, or Durango.