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FCA US Reports Fourth-quarter and Full-year 2024 Sales Results

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FCA US reported mixed Q4 2024 results with retail sales up 1% year-over-year but total sales down 7%. Full-year 2024 total sales decreased 15% to 1,303,570 vehicles. The company dominated the PHEV market with 41% share, with Jeep Wrangler 4xe as America's best-selling plug-in hybrid.

Notable brand performance includes Chrysler's Q4 sales surge of 166%, FIAT's 153% yearly increase, and Jeep's 6% Q4 retail growth. The company expanded its electric vehicle lineup with four BEVs now in the market. The Ram brand saw 2% Q4 retail growth, while achieving its second-best ProMaster van sales year ever.

H2 2024 showed 4% retail sales growth over H1, with pricing and incentive actions successfully reducing dealer inventory levels ahead of schedule. The company is preparing for several new vehicle launches in 2025, including the Jeep Wagoneer S, Recon, and Cherokee replacement.

FCA US ha riportato risultati misti per il quarto trimestre del 2024, con vendite al dettaglio aumentate dell'1% rispetto all'anno precedente, ma vendite totali in calo del 7%. Le vendite totali per l'intero anno 2024 sono diminuite del 15% a 1.303.570 veicoli. L'azienda ha dominato il mercato dei veicoli ibridi plug-in (PHEV) con una quota del 41%, con la Jeep Wrangler 4xe come ibrido plug-in più venduto d'America.

Le performance dei marchi notevoli includono un'impennata delle vendite nel Q4 di Chrysler del 166%, un aumento annuale del FIAT del 153% e una crescita delle vendite al dettaglio nel Q4 del Jeep del 6%. L'azienda ha ampliato la sua gamma di veicoli elettrici con quattro BEV attualmente disponibili sul mercato. Il marchio Ram ha registrato una crescita delle vendite al dettaglio del 2% nel Q4, raggiungendo il secondo miglior anno di vendite per il furgone ProMaster.

Il secondo semestre del 2024 ha mostrato una crescita delle vendite al dettaglio del 4% rispetto al primo semestre, con azioni sui prezzi e incentivi che hanno ridotto con successo i livelli di inventario dei concessionari prima del previsto. L'azienda si sta preparando per diversi nuovi lanci di veicoli nel 2025, tra cui la Jeep Wagoneer S, Recon e il ricambio per Cherokee.

FCA US reportó resultados mixtos en el cuarto trimestre de 2024, con ventas minoristas que aumentaron un 1% interanual, pero ventas totales que cayeron un 7%. Las ventas totales del año completo 2024 disminuyeron un 15% a 1,303,570 vehículos. La compañía dominó el mercado de PHEV con una cuota del 41%, siendo la Jeep Wrangler 4xe el híbrido enchufable más vendido de América.

El rendimiento notable de las marcas incluye un aumento del 166% en las ventas del Q4 de Chrysler, un aumento anual del 153% para FIAT, y un crecimiento del 6% en las ventas minoristas de Jeep en Q4. La compañía amplió su oferta de vehículos eléctricos con cuatro BEVs ahora en el mercado. La marca Ram vio un crecimiento del 2% en ventas minoristas en el Q4, mientras lograba su segundo mejor año de ventas de vans ProMaster.

La segunda mitad de 2024 mostró un crecimiento del 4% en ventas minoristas en comparación con la primera mitad, con acciones de precios e incentivos que redujeron con éxito los niveles de inventario de los concesionarios antes de lo previsto. La compañía se está preparando para varios lanzamientos de nuevos vehículos en 2025, incluyendo el Jeep Wagoneer S, Recon y el reemplazo de Cherokee.

FCA US는 2024년 4분기 혼합 실적을 발표했으며, 소매 판매는 전년 대비 1% 증가했지만 총 판매량은 7% 감소했습니다. 2024년 전체 연도 총 판매는 15% 감소하여 1,303,570대에 달했습니다. 이 회사는 PHEV 시장에서 41%의 점유율을 차지하며 Jeep Wrangler 4xe가 미국에서 가장 많이 팔린 플러그인 하이브리드로 자리잡았습니다.

주목할 만한 브랜드 성과에는 Chrysler의 4분기 판매 급증 166%, FIAT의 연간 153% 증가, 그리고 Jeep의 4분기 소매 성장 6%가 포함됩니다. 이 회사는 현재 시장에 4개의 BEV 차량을 추가하여 전기차 라인업을 확장했습니다. Ram 브랜드는 4분기 소매 판매에서 2% 성장했으며, ProMaster 밴 판매의 두 번째로 좋은 해를 기록했습니다.

2024년 하반기는 상반기 대비 4%의 소매 판매 성장을 보여주었으며, 가격 및 인센티브 조치가 성공적으로 딜러 재고 수준을 미리 줄였습니다. 이 회사는 2025년에 Jeep Wagoneer S, Recon, Cherokee 대체 모델을 포함한 여러 신규 차량 출시에 준비하고 있습니다.

FCA US a rapporté des résultats mitigés pour le quatrième trimestre de 2024, avec une augmentation des ventes au détail de 1% par rapport à l'année précédente, mais une baisse des ventes totales de 7%. Les ventes totales pour l'année 2024 ont diminué de 15%, atteignant 1.303.570 véhicules. L'entreprise a dominé le marché des PHEV avec une part de 41%, la Jeep Wrangler 4xe étant le véhicule hybride rechargeable le plus vendu en Amérique.

Les performances remarquables des marques incluent une flambée des ventes de Chrysler de 166% au Q4, une augmentation annuelle de 153% pour le FIAT, et une croissance des ventes au détail de 6% pour Jeep au Q4. L'entreprise a élargi sa gamme de véhicules électriques avec quatre BEV désormais sur le marché. La marque Ram a connu une croissance des ventes au détail de 2% au Q4, atteignant sa deuxième meilleure année de ventes de camionnettes ProMaster.

La seconde moitié de 2024 a montré une croissance des ventes au détail de 4% par rapport à la première moitié, les actions de prix et les incitations ayant réussi à réduire les niveaux de stock des concessionnaires plus tôt que prévu. L'entreprise se prépare à plusieurs lancements de nouveaux véhicules en 2025, dont le Jeep Wagoneer S, Recon et le remplaçant de Cherokee.

FCA US hat gemischte Ergebnisse für das vierte Quartal 2024 berichtet, mit einem Anstieg der Einzelhandelsverkäufe um 1% im Vergleich zum Vorjahr, aber einem Rückgang der Gesamtverkäufe um 7%. Die Gesamtverkäufe für das gesamte Jahr 2024 sanken um 15% auf 1.303.570 Fahrzeuge. Das Unternehmen dominierte den PHEV-Markt mit einem Marktanteil von 41%, wobei die Jeep Wrangler 4xe das meistverkaufte Plug-in-Hybridfahrzeug in Amerika war.

Bemerkenswerter Markenleistung umfasst einen Anstieg der Chrysler-Verkäufe im Q4 um 166%, einen jährlichen Anstieg von FIAT um 153% und ein Wachstum der Einzelhandelsverkäufe von Jeep um 6% im Q4. Das Unternehmen hat sein Elektrofahrzeugangebot mit vier BEVs, die jetzt auf dem Markt sind, erweitert. Die Marke Ram verzeichnete ein Wachstum der Einzelhandelsverkäufe im Q4 von 2% und erreichte das zweiterfolgreichste Verkaufsjahr für den ProMaster-Transporter.

Die zweite Hälfte von 2024 zeigte ein Wachstum der Einzelhandelsverkäufe von 4% im Vergleich zur ersten Hälfte, während Preis- und Anreizmaßnahmen erfolgreich die Händlerbestände vorzeitig reduzierte. Das Unternehmen bereitet sich auf mehrere Neuwagenveröffentlichungen im Jahr 2025 vor, darunter den Jeep Wagoneer S, Recon und den Nachfolger des Cherokee.

Positive
  • 41% PHEV market share leadership in 2024
  • H2 2024 retail sales increased 4% over H1
  • Chrysler brand Q4 sales up 166% YoY
  • FIAT brand 2024 sales increased 153% YoY
  • Jeep brand Q4 retail sales up 6% YoY
  • Ram brand Q4 retail sales up 2% YoY
Negative
  • Overall Q4 2024 total sales declined 7% YoY
  • Full-year 2024 total sales decreased 15% YoY
  • Ram pickup truck sales down 16% for full year
  • Dodge brand total sales down 47% in Q4
  • Alfa Romeo total sales declined 38% in Q4

Insights

A detailed analysis of FCA US's Q4 and full-year 2024 sales reveals a complex picture. The 7% decline in Q4 total sales and 15% drop in full-year sales are concerning, but there are notable bright spots. The company's retail sales showed resilience with a 1% year-over-year increase in Q4 and more importantly, a 4% growth in H2 versus H1 2024.

The standout performance comes from the PHEV segment, where FCA commands an impressive 41% market share. The success of electrified vehicles, particularly the Jeep Wrangler 4xe and Grand Cherokee 4xe, represents a strategic win in a rapidly growing market segment. The Chrysler brand's 166% Q4 sales increase and FIAT's 153% year-over-year growth demonstrate successful portfolio diversification.

However, core volume drivers like Ram pickup (-16% YoY) and Jeep brand (-9% YoY) show concerning declines. The inventory reduction strategy and pricing actions in H2 2024 suggest margin protection efforts at the expense of volume.

The transition to electrification is the key story here. FCA's dominance in the PHEV market with three models in the top 5 demonstrates successful execution of their electrification strategy. The Jeep Wrangler 4xe maintaining its position as America's best-selling PHEV is particularly noteworthy, with 37% of total Wrangler sales being 4xe models.

The accelerated timeline for the Ramcharger and launch of four BEVs (Fiat 500e, Dodge Charger Daytona, Jeep Wagoneer S, Ram ProMaster EV) shows FCA's commitment to electrification. The 120% growth in Dodge Hornet sales, with 57% being R/T hybrid variants, indicates strong consumer acceptance of electrified powertrains in performance vehicles.

The planned 2025 launches, including the Jeep Recon and hybrid Cherokee replacement, position FCA to capture growing demand for electrified vehicles while maintaining presence in traditional high-volume segments.

AUBURN HILLS, Mich., Jan. 3, 2025 /PRNewswire/ --

  • Company's U.S. Q4 2024 retail sales increased 1% versus same period last year 
  • Company's H2 2024 U.S. retail sales increased 4% over H1 2024 retail results 
  • Total U.S. sales show 5% consecutive quarter (Q4) over quarter (Q3) growth 
  • FCA US holds the highest PHEV market share in the industry in 2024 calendar year, owning 41% 
  • FCA takes three of the top five spots among best-selling plug-in hybrids in the U.S.; Jeep® brand leads the way with the Jeep Wrangler 4xe retaining America's best-selling plug-in hybrid vehicle crown; the Grand Cherokee 4xe is No. 3; and the Chrysler Pacifica Hybrid claims No. 4 spot 
  • Ram brand's Q4 retail sales increased 2% year over year 
  • Second best ProMaster van total U.S. sales year ever (behind 2023)
  • Jeep brand's fourth-quarter 2024 U.S. retail sales increased 6% over same period last year 
  • Jeep Grand Cherokee wraps up 2024 as the No. 1 selling full-size UV, leading in segment loyalty 
  • Chrysler brand's Q4 2024 U.S. total sales increased 166% over same period last year, led by sales of the Chrysler Pacifica 
  • FIAT brand's 2024 total calendar year sales increased 153% year over year, led by sales of the all-new, all-electric Fiat 500e 
  • Dodge Hornet Q4 2024 retail sales see best quarter ever since vehicle's launch 
  • All-electric Dodge Charger Daytona, the world's quickest, most powerful muscle car, is arriving in U.S. dealerships now 
  • Jeep Wagoneer S, the brand's first global BEV, arrives in the U.S. this month 
  • Ramcharger moved ahead of schedule to lead the brand's electrification push 

FCA US LLC reports sales of 320,743 vehicles in the fourth quarter and 1,303,570 vehicles for the full 2024 calendar year. Overall, fourth-quarter total U.S. sales declined 7% and full-year results decreased 15% year over year while the company's Q4 retail sales in the full calendar year increased 1% year over year.

FCA US holds the highest PHEV market share in the industry in the 2024 calendar year, owning 41%. FCA takes three of the top five spots among best-selling plug-in hybrids in the U.S. The Jeep Wrangler 4xe is America's best-selling plug-in hybrid vehicle; the Grand Cherokee 4xe is No. 3 and the Chrysler Pacifica Hybrid claims the No. 4 spot (source: S&P Global Mobility U.S. State Registrations database through October 31, 2024).

The company now has four BEVs in the U.S. marketplace with the Fiat 500eDodge Charger DaytonaJeep Wagoneer S and Ram ProMaster EV, and will introduce the Jeep Recon and the Ramcharger in 2025.

"As we head into 2025, our U.S. brands are demonstrating strong sales momentum, with our H2 retail sales showing 4% growth over the first half of the year's results," said Jeff Kommor, head of U.S. sales. "We also saw our total sales increase 5% in the fourth quarter over the third quarter. The pricing and incentive actions that we put in place across our brand portfolios in the second half of the year led our U.S. dealer inventory levels to be reduced ahead of schedule, allowing our dealers to prepare consumers for the introduction of all new vehicles to the market, including from Jeep, Ram and Dodge.

"Taking a closer look at our Q4 retail sales year-over-year growth, if we measure the current portfolio of available products during those two periods, our 2024 fourth-quarter retail sales show an improvement of 11%. With the arrival of new products in 2025, including the addition of the Jeep Wagoneer S, the Jeep Recon and the replacement for the Jeep Cherokee, which re-enters North America's largest segment with a hybrid powertrain, we're creating further opportunity for sales growth and continuing to strengthen our position in the marketplace."

Jeep brand's fourth-quarter 2024 U.S. retail sales increased 6% over same period last year. 

  • H2 retail success led by pricing actions and improved value across the brand's portfolio of products, including Jeep Wrangler, Jeep Grand Cherokee, Jeep Compass, Jeep Gladiator, Jeep Grand Wagoneer and Wagoneer
  • Jeep brand's H2 retail sales increased 6% over H1 retail results 
  • Jeep Wrangler Q4 2024 total sales increased 27% year over year; Jeep Wrangler's H2 retail sales increased 4% over H1 retail results 
  • Jeep Wagoneer 2024 total U.S. sales increased 48% year over year; Wagoneer Q4 retail sales increased 20% year over year 
  • Jeep Grand Wagoneer 2024 total U.S. sales increased 13% year over year 
  • Jeep Compass 2024 total calendar-year sales increased 16% year over year; Jeep Compass Q4 total sales increased 11% year over year 
  • Jeep Grand Cherokee Q4 retail sales increased 17% year over year 
  • Jeep Grand Cherokee finished 2024 as the No. 1 selling full-size UV, leading in segment loyalty and one of the best-selling PHEVs
  • Jeep Grand Cherokee 4xe accounted for 27,590 units (13%) of total Grand Cherokee sales in 2024 
  • Jeep Wrangler 4xe accounted for 55,554 units (37%) of total Wrangler sales in 2024 

The fully electric Jeep Wagoneer S, arriving in dealerships this month, will be joined by Jeep Recon later this year. The vehicles represent the brand's start to its electrification strategy to provide new levels of efficiency, environmental responsibility, performance and capability, on and off the road.

Chrysler brand's fourth-quarter U.S. total sales increased 166% over same period last year, led by sales of the Chrysler Pacifica. 

  • Chrysler brand H2 retail sales increased 11% over H1 retail results
  • Chrysler Pacifica 2024 Q4 U.S. sales increased 208% year over year
  • Chrysler Pacifica Hybrid accounted for 20,423 units (17%) of total Chrysler Pacifica sales in 2024  
  • Chrysler Pacifica Hybrid is the No. 4 best-selling PHEV in the U.S. 

The Ram brand's fourth-quarter retail sales increased 2% over the same period last year. 

  • Ram ProMaster van Q4 U.S. retail sales increased 84% year over year 
  • Best Q4 ever for ProMaster van retail sales; Second best ProMaster van total sales year ever (behind 2023) 
  • Ram brand's H2 2024 total sales increased 19% over brand's H1 2024 results 

The debut of the all-new 2025 Ram 1500 Ramcharger unveiled with class-shattering unlimited battery-electric range, timing has been moved up earlier in 2025 to lead the Ram brand's electrification push.

Dodge brand: 

  • Dodge Hornet's total sales increased 120% year over year 
  • Dodge Hornet Q4 2024 is nameplate's best quarter in retail sales since vehicle's launch 
  • The Dodge Hornet R/T, the brand's first electrified vehicle, accounted for 11,747 units (57%) of total Dodge Hornet 2024 U.S. sales
  • Dodge Durango Q4 2024 retail sales increased 40% year over year (best Q4 retail sales since 2021)

A new era of Dodge is arriving with the brand's first fully electric vehicle, the Dodge Charger Daytona. With the all-new 2024 Dodge Charger Daytona Scat Pack, Dodge retains its title as the world's quickest and most powerful muscle car with 670 horsepower and 627 lb.-ft. of torque, featuring its patent-exclusive Fratzonic Chambered Exhaust system, shattering preconceptions of a typical battery-electric vehicle with a signature rumble and tactile sound wave output.

The all-new Dodge Charger Daytona, the next generation of American muscle and the first all-electric vehicle from Dodge, was recently named Green Car Journal's 2025 Performance Green Car of the Year award.

FIAT brand's 2024 total calendar-year sales increased 153%, led by the introduction of the all-new, all-electric 500e. The brand's fourth-quarter results saw total U.S. sales increase 317% year over year. 

  • 2024 is the best retail year for the FIAT brand in the U.S. since 2021 

The all-new Fiat 500e, recently named the 2024 Urban Green Car of the Year by Green Car Journal, arrived in 2024 with new models dropping in waves throughout the year, including the (Fiat 500e) RED edition, the Fiat 500e Giorgio Armani Collector's Edition, and the Fiat 500e Inspired by Music, Inspired by Beauty and Inspired by Los Angeles editions.

Alfa Romeo: 

  • Alfa Romeo Tonale 2024 total U.S. sales increased 61% year over year 

FCA US LLC is a North American automaker based in Auburn Hills, Michigan. It designs, manufactures, and sells or distributes vehicles under the Chrysler, Dodge, Jeep, Ram, FIAT and Alfa Romeo brands, as well as the SRT performance designation. The company also distributes Mopar and Alfa Romeo parts and accessories. FCA US LLC is a subsidiary of Stellantis N.V.

For the methodology of determining FCA US LLC monthly sales click here. These statements are based on current expectations and projections about future events and, by their nature, are subject to inherent risks and uncertainties. They relate to events and depend on circumstances that may or may not occur or exist in the future and, as such, undue reliance should not be placed on them. Actual results may differ materially from those expressed in such statements as a result of a variety of factors, including: volatility and deterioration of capital and financial markets, changes in commodity prices, changes in general economic conditions, economic growth and other changes in business conditions, weather, floods, earthquakes or other natural disasters, changes in government regulation, production difficulties, including capacity and supply constraints, and many other risks and uncertainties, most of which are outside of our control.

U.S. fleet business includes three channels, rental, governmental and commercial.

Stellantis North America
Stellantis (NYSE: STLA) is one of the world's leading automakers, aiming to provide clean, safe and affordable freedom of mobility for all. In North America, it's best known for producing and selling vehicles in a portfolio of iconic, innovative and award-winning brands, including Jeep®, Chrysler, Dodge//SRT, Ram, Alfa Romeo and Fiat. Stellantis is executing its Dare Forward 2030, a bold strategic plan that paves the way to achieve the ambitious target of becoming a carbon net zero mobility tech company by 2038, while creating added value for all stakeholders.

Follow company news and video on:
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FCA US LLC Sales Summary Q4 2024









Q4 Sales

Vol %

CYTD Sales

Vol %

Model

Curr Yr

Pr Yr

Change

Curr Yr

Pr Yr

Change

Compass

27,223

24,613

11 %

111,697

96,173

16 %

Patriot

0

1

-100 %

0

1

-100 %

Wrangler

38,085

30,030

27 %

151,163

156,581

-3 %

Gladiator

9,453

13,660

-31 %

42,123

55,188

-24 %

Cherokee

239

1,592

-85 %

2,839

24,609

-88 %

Grand Cherokee

55,209

61,723

-11 %

216,148

244,594

-12 %

Renegade

664

10,450

-94 %

8,440

26,011

-68 %

Wagoneer

5,796

8,266

-30 %

43,125

29,149

48 %

Wagoneer S

133

0


231

0


Grand Wagoneer

1,774

2,483

-29 %

11,959

10,618

13 %

JEEP BRAND

138,576

152,818

-9 %

587,725

642,924

-9 %

Ram P/U

104,454

112,486

-7 %

373,120

444,926

-16 %

ProMaster Van

24,866

21,323

17 %

65,869

81,663

-19 %

ProMaster City

1

554

-100 %

50

12,887

-100 %

RAM BRAND

129,321

134,363

-4 %

439,039

539,476

-19 %

300

626

2,010

-69 %

5,295

13,169

-60 %

Town & Country

0

2

-100 %

0

2

-100 %

Voyager

1,266

0


12,033

0


Pacifica

25,737

8,356

208 %

107,356

120,554

-11 %

CHRYSLER BRAND

27,629

10,371

166 %

124,683

133,729

-7 %

Dart

0

3

-100 %

1

3


Viper

0

2


1

2


Hornet

4,993

4,964

1 %

20,559

9,336

120 %

Charger

2,774

12,273

-77 %

34,754

75,898

-54 %

Challenger

2,182

9,610

-77 %

27,056

44,960

-40 %

Journey

0

23

-100 %

0

36

-100 %

Caravan

0

25

-100 %

2

27

-93 %

Durango

12,487

15,614

-20 %

59,357

69,196

-14 %

DODGE  BRAND

22,436

42,514

-47 %

141,730

199,458

-29 %

500

531

11

4727 %

970

12

7983 %

500L

0

4

-100 %

0

7

-100 %

500X

211

133

59 %

558

554

1 %

Spider

0

30

-100 %

0

32

-100 %

FIAT BRAND

742

178

317 %

1,528

605

154 %

Giulia

596

767

-22 %

2,320

3,461

-33 %

Alfa 4C 

0

0


0

1

-100 %

Stelvio

797

1,308

-39 %

3,162

5,340

-41 %

Tonale

646

1,233

New

3,383

2,096

New

ALFA ROMEO

2,039

3,308

-38 %

8,865

10,898

-19 %

FCA US LLC

320,743

343,552

-7 %

1,303,570

1,527,090

-15 %

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/fca-us-reports-fourth-quarter-and-full-year-2024-sales-results-302342164.html

SOURCE FCA US LLC

FAQ

What were STLA's total vehicle sales for full-year 2024?

FCA US reported total vehicle sales of 1,303,570 units for the full 2024 calendar year, representing a 15% decrease from the previous year.

How much market share did STLA hold in the PHEV segment during 2024?

FCA US held 41% of the PHEV market share in 2024, leading the industry with three models in the top five best-selling plug-in hybrids.

What was the percentage increase in Chrysler brand sales for Q4 2024?

Chrysler brand's Q4 2024 total sales increased 166% compared to the same period last year, primarily driven by Pacifica sales.

How many BEV models does STLA currently have in the US market?

STLA has four BEVs in the US marketplace: the Fiat 500e, Dodge Charger Daytona, Jeep Wagoneer S, and Ram ProMaster EV.

What percentage of Jeep Wrangler sales were 4xe models in 2024?

The Jeep Wrangler 4xe accounted for 37% of total Wrangler sales in 2024, with 55,554 units sold.

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