Peyton Manning and Eli Manning Face Off Live at Super Bowl LIX in FanDuel's "Kick of Destiny 3" Campaign
FanDuel announced that Peyton and Eli Manning will compete in a live field goal kicking competition called 'Kick of Destiny 3' during Super Bowl LIX in New Orleans. The competition will air during FOX's Super Bowl Pregame Show at 3pm ET, where both former NFL quarterbacks will attempt 25-yard field goals. FanDuel customers can make free picks through the FanDuel Sportsbook app on which Manning brother will win, with correct predictions earning a share of $10 million in Bonus Bets.
The competition format includes initial 25-yard attempts, with additional rounds if needed. In case of a tie after three rounds, the winner will be determined by who kicked closest to the center target. The campaign includes TV spots showing the brothers' preparation and will culminate in the live event, with recap footage being shown during two Super Bowl commercial spots.
FanDuel ha annunciato che Peyton ed Eli Manning parteciperanno a una competizione dal vivo di calci da campo chiamata 'Kick of Destiny 3' durante il Super Bowl LIX a New Orleans. La competizione andrà in onda durante il Super Bowl Pregame Show di FOX alle 15:00 ET, dove entrambi i quarterback NFL ritirati tenteranno calci da 25 yard. I clienti di FanDuel possono fare pronostici gratuiti tramite l'app FanDuel Sportsbook su quale fratello Manning vincerà, con le previsioni corrette che guadagneranno una fetta di 10 milioni di dollari in scommesse bonus.
Il formato della competizione prevede tentativi iniziali da 25 yard, con turni aggiuntivi se necessario. In caso di pareggio dopo tre turni, il vincitore sarà determinato da chi ha calciato più vicino al bersaglio centrale. La campagna include spot TV che mostrano la preparazione dei fratelli e culminerà nell'evento dal vivo, con filmati di riepilogo mostrati durante due spot pubblicitari del Super Bowl.
FanDuel anunció que Peyton y Eli Manning competirán en una competencia en vivo de patadas de gol de campo llamada 'Kick of Destiny 3' durante el Super Bowl LIX en Nueva Orleans. La competencia se emitirá durante el programa previo al Super Bowl de FOX a las 3 p.m. ET, donde ambos exquarterbacks de la NFL intentarán goles de campo de 25 yardas. Los clientes de FanDuel pueden hacer pronósticos gratuitos a través de la aplicación FanDuel Sportsbook sobre cuál hermano Manning ganará, con las predicciones correctas ganando una parte de 10 millones de dólares en apuestas de bonificación.
El formato de la competencia incluye intentos iniciales de 25 yardas, con rondas adicionales si es necesario. En caso de empate después de tres rondas, el ganador se determinará por quien pateó más cerca del objetivo central. La campaña incluye anuncios de televisión que muestran la preparación de los hermanos y culminará en el evento en vivo, con resúmenes mostrados durante dos anuncios comerciales del Super Bowl.
FanDuel는 Peyton과 Eli Manning이 뉴올리언스에서 열리는 Super Bowl LIX에서 'Kick of Destiny 3'라는 이름의 실시간 필드 골 차기 경쟁에 참가할 것이라고 발표했습니다. 이 경쟁은 FOX의 Super Bowl Pregame Show에서 오후 3시에 방송되며, 두 명의 전 NFL 쿼터백은 25야드 필드 골을 시도할 예정입니다. FanDuel 고객은 FanDuel Sportsbook 앱을 통해 어떤 Manning 형제가 이길지에 대한 무료 예측을 할 수 있으며, 올바른 예측을 할 경우 1천만 달러의 보너스 베팅의 일부를 받을 수 있습니다.
경쟁 형식은 초기 25야드 시도로 구성되며, 필요 시 추가 라운드가 진행됩니다. 3라운드 후 동점일 경우, 가장 중앙 목표에 근접하게 찬 사람이 승자로 결정됩니다. 이 캠페인은 형제의 준비 과정을 보여주는 TV 광고를 포함하며, 생방송 이벤트로 절정에 이르고, Super Bowl 광고 중 두 개의 자리에서 요약 영상이 방송됩니다.
FanDuel a annoncé que Peyton et Eli Manning participeront à une compétition de coups de pied de field goal en direct appelée 'Kick of Destiny 3' lors du Super Bowl LIX à La Nouvelle-Orléans. La compétition sera diffusée pendant l'émission préliminaire du Super Bowl de FOX à 15h00 ET, où les deux anciens quarterbacks de la NFL tenteront des coups de pied de 25 yards. Les clients de FanDuel peuvent faire des pronostics gratuits via l'application FanDuel Sportsbook sur lequel des frères Manning gagnera, avec des prévisions correctes permettant de remporter une part de 10 millions de dollars en paris bonus.
Le format de la compétition comprend des tentatives initiales de 25 yards, avec des tours supplémentaires si nécessaire. En cas d'égalité après trois tours, le gagnant sera déterminé par celui qui a frappé le plus près de la cible centrale. La campagne comprend des spots TV montrant la préparation des frères et culminera lors de l'événement en direct, avec des séquences récapitulatives diffusées pendant deux publicités du Super Bowl.
FanDuel hat angekündigt, dass Peyton und Eli Manning an einem Live-Feldtor-Wettbewerb namens 'Kick of Destiny 3' während des Super Bowl LIX in New Orleans teilnehmen werden. Der Wettbewerb wird während der Super Bowl Pregame Show von FOX um 15:00 Uhr ET ausgestrahlt, in dem beide ehemaligen NFL-Quarterbacks 25-Yard-Feldtore versuchen werden. FanDuel-Kunden können über die FanDuel Sportsbook-App kostenlose Wetten abgeben, welcher Manning-Bruder gewinnen wird, wobei richtige Vorhersagen einen Anteil von 10 Millionen Dollar in Bonuswetten erhalten.
Das Wettbewerbsformat umfasst anfängliche Versuche von 25 Yards, mit zusätzlichen Runden, falls nötig. Im Falle eines Unentschiedens nach drei Runden wird der Gewinner bestimmt, wer dem zentralen Ziel am nächsten gekommen ist. Die Kampagne umfasst TV-Spots, die die Vorbereitung der Brüder zeigen und wird in der Live-Veranstaltung gipfeln, wobei Zusammenfassungen während zweier Super Bowl-Werbespots gezeigt werden.
- $10 million promotional campaign during Super Bowl broadcast increases brand visibility
- Partnership with high-profile NFL personalities (Manning brothers) enhances marketing reach
- Integration with Super Bowl pregame show provides prime-time exposure
- Significant marketing expense with $10 million in bonus bets being offered
Insights
This promotional campaign represents a strategic evolution of FanDuel's Super Bowl marketing, offering
The timing during the FOX Super Bowl Pregame Show is particularly strategic, as it captures the audience before the main event when viewer attention and engagement are high. This represents a significant opportunity to convert casual viewers into FanDuel users through the free-to-play mechanic. The campaign's structure, combining live events with pre-recorded content and social media integration, demonstrates sophisticated audience engagement tactics that should effectively drive app downloads and user participation.
From a sports betting industry perspective, this campaign showcases FanDuel's market positioning as the premier sports betting platform. The
The campaign's structure cleverly circumvents traditional gambling advertising restrictions while maintaining engagement through the competition element. The bonus bet format, rather than direct cash prizes, encourages platform interaction and potentially creates longer-term user engagement beyond the Super Bowl event. This approach aligns with industry best practices for responsible gaming while maximizing marketing efficiency and customer lifetime value potential.
FanDuel customers can make a free pick in the FanDuel Sportsbook app on which Manning they think will win a live field goal competition for a chance to win a share of
The live kicking competition will take place in the 3pm ET hour of the FOX Super Bowl Pregame Show and begin with each Manning attempting a 25-yard field goal to win the Kick of Destiny 3. If there is no winner after the initial kicks, the Mannings will get additional attempts. If a tiebreaker is needed after three rounds, the kicker who kicked it closest to the center target on the net in the last round will be declared the winner. FanDuel is offering customers the opportunity to make a free pick on which Manning they think will win through the FanDuel Sportsbook app, with eligible customers who pick correctly winning an equal share of
"With the Kick of Destiny, we set out to make FanDuel a part of Super Bowl Sunday," said FanDuel Executive Vice President of Marketing, Andrew Sneyd. "For year three, we're raising the stakes by introducing a rivalry and a head-to-head Kick of Destiny competition. Peyton & Eli Manning will make history by competing against each other live for the first time in Super Bowl history. May the best Manning win!"
The first ad spot from the "Kick of Destiny 3" campaign opens with the unexpected revelation that, deep down, Eli always wanted to be a kicker. Making this dream a reality is why he is doing "Kick of Destiny 3." Once Peyton finds out about this dream, he wants in and is determined to beat Eli. The integrated campaign will follow both Mannings as they prepare for the competition and culminates with the live, sudden-death field goal competition on Super Bowl Sunday.
"The Kick of Destiny is becoming a great Super Bowl Sunday tradition, and I'm feeling really good about my chances to get the win," said Eli Manning. "I look forward to celebrating with everyone in America who picks me to beat Peyton."
"Eli and I have always been competitive, and this is going to be a fun way to challenge each other in a completely different way," said Peyton Manning. "I've been studying film of great kickers and training hard to make sure I bring home the win for everyone in America who picks me to beat Eli."
In addition to the live kick during the FOX Super Bowl Pregame Show, fans will also be able to experience the Kick of Destiny through two TV spots in the game. These ads will feature recap footage of the Mannings' kicking contest edited into a celebration that showcases whether fans who picked Team Peyton or Team Eli won the
Fans can track the Mannings as they prepare for the "Kick of Destiny 3" by following @FanDuel and @FDSportsbook on X, Instagram and TikTok, subscribing on YouTube at YouTube.com/FanDuel and following #KickofDestiny on X for the latest updates. New and existing FanDuel customers can make their free pick on which Manning brother they think will win in the Sportsbook app ahead of the Super Bowl. More information can be found at www.FanDuel.com/kickofdestiny.
About FanDuel Group
FanDuel Group is the premier mobile gaming company in
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
Media Contact:
FanDuel Group / press@fanduel.com
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SOURCE FanDuel Group
FAQ
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