Dodge and Ram Dominate Mass-market Brand Rankings in Fourth Straight J.D. Power APEAL Study

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Dodge has secured the top spot among mass-market brands in the J.D. Power 2022 U.S. Automotive Performance Execution and Layout (APEAL) Study for the third consecutive year, marking a historic achievement as the only domestic brand to do so. Ram maintained its second-place ranking, with the Ram 1500 being recognized as the best large light-duty pickup for the third straight year. The Jeep brand also experienced a significant rise, improving 15 points in the APEAL index.

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Dodge achieved the top mass-market brand ranking for the third year in a row.
Ram secured second place in the mass-market segment for the third consecutive year.
Ram 1500 won best large light-duty pickup for the third year.
Jeep brand improved by 15 points in APEAL index, showing significant growth.

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07/21/2022 - 12:01 PM

AUBURN HILLS, Mich., July 21, 2022 /PRNewswire/ --

Dodge first among mass-market brands for third consecutive year – only domestic brand ever to achieve such a streak
Ram takes second place in mass-market segment for third straight year; reverses 2019 order of finish when it placed first, just ahead of Dodge
Ram 1500 claims top honors for third straight year among large light-duty pickups
All-new Grand Wagoneer, Wagoneer earn top spots in their respective segments
Jeep® brand's 15-point surge in APEAL index largest improvement of any mass-market brand

Dodge further extends its dominance as a compelling favorite, claiming top spot among mass-market brands for the third straight year, according to the J.D. Power 2022 U.S. Automotive Performance Execution and Layout (APEAL) Study™.

On the heels of identical successes in 2021 and 2020, Dodge also becomes the first domestic brand to capture the No. 1 mass-market ranking three years in a row.

Ram reprises its second-place performances in 2021 and 2020 in the mass-market segment, anchored by the Ram 1500's third consecutive win as best large light-duty pickup.

Including Ram's first-place finish ahead of Dodge in 2019, these latest results mark the fourth consecutive year the brands have owned the top two spots in the APEAL Study's mass-market rankings.

"We don't just design, engineer, build and sell function," says U.S. Head of Sales Jeff Kommor. "We instill our vehicles with character that enriches the lives of our customers every day. So, it's immensely satisfying to see our products resonate with such consistency."

APEAL rates the emotional bond between customers. This is determined from customer feedback about a range of vehicle attributes, from ingress and egress, to driving comfort, during the first three months of ownership.

The feedback is then aggregated on an overall 1,000-point APEAL index.

Dodge and Ram were rated 882 and 863, respectively. The Jeep® brand's total was 845, up 15 points from last year for the largest surge of any mass-market marque, and good for a climb to eighth position from 15th.

The Jeep brand benefited most from the all-new Grand Wagoneer, which earned top honors among large premium SUVs, and the all-new Wagoneer, which claimed first place among large SUVs.

"The reception given these stylish, tech-rich vehicles is another clear indication of the alignment between customer demands and our product-development process," Kommor says. "And we are not letting up on the throttle."

Stellantis North America
Stellantis (NYSE: STLA) is one of the world's leading automakers and a mobility provider. In North America, it's best known for producing and selling vehicles in a portfolio of iconic and award-winning brands such as Jeep®, Chrysler, Dodge, Ram, Alfa Romeo and Fiat. Powered by its diversity, Stellantis leads the way the region and the world move – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates. For more information, visit www.stellantis.com.

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