Stagwell (STGW), the Challenger Network Built to Transform Marketing, Turns 1

Rhea-AI Summary

Stagwell (NASDAQ: STGW) celebrates its first anniversary post-merger, reporting significant growth in digital services and strategic acquisitions that outpaced major advertising competitors in 2021. The company, led by Mark Penn, attributes 56% of Q1 2022 revenue to digital capabilities, bolstered by a robust SaaS ecosystem and a global affiliate network. Key acquisitions include Instrument and Brand New Galaxy, enhancing the company's digital brand innovation. Stagwell aims to leverage integrated services for transformative marketing assignments, indicating solid performance and future potential.

Positive

• 56% of Q1 2022 revenue derived from digital capabilities.
• Successful strategic acquisitions including Instrument and Brand New Galaxy.
• Growing market presence through a Global Affiliate Network of over 50 partners.
• Integrated services supporting high-value assignments like the Lenovo media AOR win.

Negative

• None.

Stagwell Celebrates a Successful Year Post-Merger Driven by Digital Services, Top Talent, Strategic Investments and Global Expansion

NEW YORK, Aug. 2, 2022 /PRNewswire/ -- One year ago today, Stagwell (NASDAQ: STGW) launched as the challenger network built to transform marketing. Led by longtime pollster, political strategist, businessman, and author Mark Penn, who serves as chairman and CEO, Stagwell has grown exponentially in the last year, outpacing global advertising giants in full-year 2021 performance. 

"On Stagwell's first birthday, I can point to a year of spectacular results and incredible collaboration," said Stagwell Chairman and CEO Mark Penn. "Our combination of talent and technology is working. Thanks to our clients, talent, and partners who share in this philosophy, we've had a great first year, and we're ideally poised for another year of transformative work. We can't wait for year two."

A key component of Stagwell's first year has been focusing on a high-growth mix of digital services that align the company to the fastest-growing segments of the digital marketing economy, including digital transformation, global performance media, connected commerce, augmented reality, and more. Fifty-six percent of Stagwell's revenue by the end of Q1 2022 came from digital capabilities. As outlined in Stagwell's 2022 Annual Report, four pillars are driving the network's performance: 

• Strategic M&A is fundamentally growing Stagwell's portfolio to evolve alongside the fastest growing segments of the new economy. To date, acquisitions include digital brand and experience innovation company Instrument; London-based media agency Goodstuff; Warsaw-based e-commerce solutions provider Brand New Galaxy; and Kyiv-based omnichannel content production company PEP Group, which joined Locaria, Stagwell's multilingual content agency.
• SaaS and DaaS product development investments are providing new revenue from organizations doubling down on in-house marketing - once seen as a threat to global marketing networks. The Stagwell Marketing Cloud (SMC) arms the in-house marketer with tools that assist campaigns from ideation to activation. To date, these tools include solutions spanning augmented reality, influencer marketing, artificial intelligence (AI)-assisted press outreach, and more. The SMC's first acquisition, Apollo Program, an AI-powered SaaS platform for uncovering consumer, creative and contextual insights, further enhances Stagwell's first-party data infrastructure.
• The Global Affiliate Network of over 50 partners is enabling Stagwell to capture footprint across key growth regions. With agencies in the UK, EMEA, APAC, and LATAM complementing existing media and scaled content capabilities, Stagwell has been able to deliver the full spectrum of marketing services to global brands and capture business from legacy giants regardless of region. 
• Integrated Services and cross-network collaboration are fueling more "transformative" $10M+ assignments, including Stagwell global performance agency Assembly's win of Lenovo's North American, EMEA, and Latin America media AOR.

Join Stagwell in celebrating its first birthday by visiting the company's LinkedIn. 

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact: 
Beth Sidhu
pr@stagwellglobal.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/stagwell-stgw-the-challenger-network-built-to-transform-marketing-turns-1-301598204.html

SOURCE Stagwell Inc.

FAQ

What were Stagwell's key financial highlights in 2021?

Stagwell outpaced global advertising giants, with 56% of its Q1 2022 revenue coming from digital services.

What strategic acquisitions has Stagwell made recently?

Stagwell has acquired companies like Instrument and Brand New Galaxy to enhance its digital service offerings.

How has Stagwell positioned itself in the digital marketing economy?

Stagwell has focused on digital transformation and performance media, with significant revenue from digital capabilities.

What role does the Stagwell Marketing Cloud play in its business model?

The Stagwell Marketing Cloud provides tools for in-house marketers, enhancing their campaign effectiveness and generating new revenue streams.

What major clients have Stagwell secured in their first year?

Stagwell won notable assignments, including Lenovo's North American media account, reflecting its growing market presence.