STAGWELL (STGW) SINGAPORE LAUNCHES SOUTHEAST ASIA BRAND FANDOM RESEARCH AT JOINT SUMMIT WITH DESIGNSINGAPORE COUNCIL
- Top brands in South East Asia focus on community building, memorable experiences, inclusivity, and sustainability
- None.
The Design for Growth Summit convenes the design community and leading industry, government, and educational stakeholders for discussions on unleashing the power of design to drive global and local growth and economic success. This year's summit coincided with the 20th anniversary of the founding of the Council, which was established in 2003 to develop the design sector, position
"Good design is good business. Businesses which have great design – product, systems, process – have been able to better meet their clients, users, consumers' needs and stay ahead of the competition. The DesignSingapore Council and Stagwell are proud to bring you the Design for Growth Summit, along with Stagwell's leading agency National Research Group," said Dawn Lim, Executive Director, DesignSingapore Council.
"Design is synonymous with transformation, and as we work towards our global mission to transform marketing, we've found great partners in our friends on the DesignSingapore Council and our clients in this region," said Randy Duax, Stagwell Asia-Pacific. "We were honored to be a part of the summit and to sponsor the upcoming Singapore Design Week 2023."
Brand Fandom in
At the Design for Growth Summit, Stagwell and National Research Group presented findings from the "NRG Fandex", which ranks companies based on the strength of their relationship with their consumers and identifies the drivers of brand fandom. In
- Indomie (specifically in
Indonesia ) - Apple
- Coca-Cola
- Rare Beauty (specifically in
Singapore ) - Singapore Airlines (specifically in
Singapore ) - TikTok
- Mama (specifically in
Malaysia ) - Spotify
To find out more about what drives strong fandom for your brand, visit this site, or reach out to inquiry@nrgmr.com.
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CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
About the DesignSingapore Council
The DesignSingapore Council's (Dsg's) vision is for
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SOURCE Stagwell Inc.