JANUARY HARVARD CAPS / HARRIS POLL: TRUMP TO ENTER OFFICE WITH APPROVAL RATING 14 POINTS HIGHER THAN BIDEN, WITH VOTERS PRIORITIZING INFLATION AND IMMIGRATION
Stagwell (NASDAQ: STGW) released the January Harvard CAPS / Harris poll results, showing President-Elect Trump entering office with a 53% approval rating compared to outgoing President Biden's 39%. The poll, conducted among 2,650 registered voters, reveals significant insights into voter priorities and public sentiment.
Key findings include: 66% of voters hope the Trump administration will address inflation; 61% approve of the TikTok ban; and 82% support the Israel-Hamas ceasefire deal. The Republican Party's approval stands at 52% (+3), while the Democratic Party's approval dropped to 41% (-1), its lowest since June 2024.
The poll also covered social media trends, showing Facebook, Google, and YouTube as the most popular platforms for news consumption. Regarding AI, 46% believe it's too late for regulation, though 61% support some form of oversight. The survey was conducted on January 15-16, 2025.
Stagwell (NASDAQ: STGW) ha pubblicato i risultati del sondaggio di gennaio Harvard CAPS / Harris, mostrando che il Presidente-Eletto Trump entra in carica con un tasso di approvazione del 53%, rispetto al 39% dell'uscente Presidente Biden. Il sondaggio, condotto tra 2.650 elettori registrati, rivela importanti intuizioni sulle priorità degli elettori e sul sentimento pubblico.
I principali risultati includono: il 66% degli elettori spera che l'amministrazione Trump affronti l'inflazione; il 61% approva il bando a TikTok; e l'82% sostiene l'accordo di cessate il fuoco tra Israele e Hamas. L'approvazione del Partito Repubblicano è al 52% (+3), mentre quella del Partito Democratico è scesa al 41% (-1), il suo livello più basso dal giugno 2024.
Il sondaggio ha anche trattato le tendenze sui social media, mostrando Facebook, Google e YouTube come le piattaforme più popolari per il consumo di notizie. Per quanto riguarda l'IA, il 46% crede che sia troppo tardi per una regolamentazione, sebbene il 61% supporti una qualche forma di supervisione. L'indagine è stata condotta dal 15 al 16 gennaio 2025.
Stagwell (NASDAQ: STGW) publicó los resultados de la encuesta Harvard CAPS / Harris de enero, mostrando que el Presidente Electo Trump entra en funciones con un índice de aprobación del 53% en comparación con el 39% del saliente Presidente Biden. La encuesta, realizada entre 2,650 votantes registrados, revela importantes insights sobre las prioridades de los votantes y el sentimiento público.
Los hallazgos clave incluyen: el 66% de los votantes espera que la administración Trump aborde la inflación; el 61% aprueba la prohibición de TikTok; y el 82% apoya el acuerdo de alto al fuego entre Israel y Hamas. La aprobación del Partido Republicano se sitúa en el 52% (+3), mientras que la aprobación del Partido Demócrata cayó al 41% (-1), su nivel más bajo desde junio de 2024.
La encuesta también cubrió las tendencias de las redes sociales, mostrando a Facebook, Google y YouTube como las plataformas más populares para el consumo de noticias. En cuanto a la IA, el 46% cree que ya es demasiado tarde para regular, aunque el 61% apoya alguna forma de supervisión. La encuesta se llevó a cabo del 15 al 16 de enero de 2025.
Stagwell (NASDAQ: STGW)는 1월 하버드 CAPS / 해리스 여론조사 결과를 발표하며, 트럼프 당선자가 53%의 지지율로 취임을 시작하고, 퇴임하는 바이든 대통령은 39%의 지지율을 보이고 있음을 나타냅니다. 이 조사는 2,650명의 등록 유권자들 사이에서 실시되었으며, 유권자들의 우선사항과 대중의 감정을 이해하는 중요한 통찰을 제공합니다.
주요 결과는 다음과 같습니다: 유권자의 66%가 트럼프 행정부가 인플레이션 문제를 해결하기를 희망하며, 61%가 틱톡 금지에 찬성하고, 82%가 이스라엘-하마스 휴전 계약을 지지합니다. 공화당의 지지율은 52% (+3)이며, 민주당은 41% (-1)로 하락하여 2024년 6월 이후 최저치를 기록했습니다.
이 조사는 소셜 미디어 트렌드도 다뤄졌으며, 뉴스 소비를 위한 가장 인기 있는 플랫폼은 페이스북, 구글, 유튜브로 나타났습니다. AI에 관해서는, 46%가 규제가 너무 늦었다고 믿고 있지만, 61%는 어떤 형태의 감독을 지지합니다. 이 조사는 2025년 1월 15일부터 16일까지 실시되었습니다.
Stagwell (NASDAQ: STGW) a publié les résultats du sondage Harvard CAPS / Harris de janvier, montrant que le Président Élu Trump entre en fonction avec un taux d'approbation de 53%, par rapport aux 39% du Président sortant Biden. Le sondage, réalisé auprès de 2 650 électeurs inscrits, révèle des informations importantes sur les priorités des électeurs et le sentiment public.
Les principaux résultats incluent : 66% des électeurs espèrent que l'administration Trump s'attaquera à l'inflation ; 61% approuvent l'interdiction de TikTok ; et 82% soutiennent l'accord de cessez-le-feu entre Israël et le Hamas. L'approbation du Parti Républicain est de 52% (+3), tandis que celle du Parti Démocrate a chuté à 41% (-1), son niveau le plus bas depuis juin 2024.
Le sondage a également couvert les tendances des médias sociaux, montrant Facebook, Google et YouTube comme les plateformes les plus populaires pour la consommation de nouvelles. Concernant l'IA, 46% estiment qu'il est trop tard pour réglementer, bien que 61% soutiennent une certaine forme de supervision. L'enquête a été réalisée du 15 au 16 janvier 2025.
Stagwell (NASDAQ: STGW) hat die Ergebnisse der Harvard CAPS / Harris Umfrage im Januar veröffentlicht, die zeigen, dass der gewählte Präsident Trump mit einer Zustimmungsrate von 53% ins Amt eintritt, während der scheidende Präsident Biden 39% erreicht. Die Umfrage wurde unter 2.650 registrierten Wählern durchgeführt und bietet wichtige Erkenntnisse über die Prioritäten der Wähler und das öffentliche Sentiment.
Wichtige Ergebnisse sind: 66% der Wähler hoffen, dass die Trump-Administration sich mit der Inflation auseinandersetzt; 61% unterstützen das TikTok-Verbot; und 82% befürworten den Waffenstillstandsvertrag zwischen Israel und Hamas. Die Zustimmung zur Republikanischen Partei liegt bei 52% (+3), während die Zustimmung zur Demokratischen Partei auf 41% (-1) gesunken ist, was den niedrigsten Stand seit Juni 2024 darstellt.
Die Umfrage behandelte auch die Trends in sozialen Medien und zeigte Facebook, Google und YouTube als die beliebtesten Plattformen zur Nachrichtenbeschaffung. In Bezug auf KI glauben 46%, dass es zu spät für Regulierung ist, während 61% eine Art Aufsicht unterstützen. Die Umfrage wurde vom 15. bis 16. Januar 2025 durchgeführt.
- Stock mentioned in major Harvard/Harris political poll publication
- Company demonstrates capability to conduct large-scale polling with 2,650 respondents
- Established partnerships with prestigious institutions (Harvard CAPS, Harris Poll)
- None.
Insights
The latest Harvard CAPS / Harris Poll reveals important insights impacting Stagwell's market position as a key player in political research and consulting. The poll's findings demonstrate strong data collection capabilities and comprehensive political analysis, which are core revenue drivers for Stagwell.
The survey's broad scope covering presidential transitions, social media trends and AI perspectives showcases Stagwell's ability to capture valuable market intelligence across multiple sectors. This positions the company favorably for securing future political consulting contracts and research partnerships. The large sample size of 2,650 registered voters and sophisticated demographic analysis strengthen the poll's credibility and commercial value.
Mark Penn's visibility as both poll co-director and Stagwell CEO adds strategic value, enhancing the company's thought leadership position in political consulting. The expansion into podcasting platforms indicates successful digital diversification of content delivery channels, potentially opening new revenue streams.
This poll release represents positive operational execution for Stagwell, demonstrating the company's ability to maintain high-profile research partnerships with prestigious institutions like Harvard. The comprehensive voter insights across multiple hot-button issues (presidential transition, social media, AI) showcase Stagwell's capability to deliver complex, multi-faceted research products that command premium pricing.
The poll's timing ahead of a presidential transition is strategically significant, as periods of political change typically drive increased demand for political consulting and research services. This positions Stagwell to potentially capture increased revenue from both public and private sector clients seeking to navigate the changing political landscape.
The expansion of distribution channels through podcast platforms indicates effective monetization of intellectual property across multiple media formats. This multi-channel approach can drive both direct revenue through content licensing and indirect benefits through enhanced brand visibility and thought leadership positioning.
BIDEN AND DEMOCRATIC PARTY APPROVAL RATINGS DROP TO LOWEST SINCE SUMMER OF 2022
President Joe Biden will leave office with his lowest approval rating since July 2022 at
"Trump is off to a reasonable start – past the 50 percent mark in approval rating – and has some real broad-based support," said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. "People have high hopes that he will fix the economy, address immigration, and restore American values."
BIDEN ADMINISTRATION APPROVAL RATINGS HIT LOW; INFLATION AND IMMIGRATION REMAIN TOP PRIORITIES
- Biden's job approval rating sits at
39% – his lowest since July 2022 (Democrat:73% ; Republican:15% ; Independent:31% ). Meanwhile, Trump's approval rating is at53% (Democrat:20% ; Republican:88% ; Independent:49% ). More than a majority of male, white, suburban, rural, and 25-64 y.o. voters approve. 41% of voters approve of the Democratic Party (-1 from November 2024) – the lowest approval rating since June 2024 and the summer of 2022.52% of voters approve of the Republican Party (+3).- Inflation and immigration remain the top two issues for voters, with a slight increase in concern over terrorism and national security (+4).
44% of voters approve of Biden's handling of the presidential transition to Trump, while51% approve of Trump's handling of the transition.
PERCEPTIONS OF TRUMP POLICIES AND THE NEW ADMINISTRATION SHOW PROMISE
56% of voters believe Trump has been trying to unify rather than divide the country after the election (Democrat:23% ; Republican:88% ; Independent:55% ).- Of Trump's cabinet picks, more voters favor rather than oppose the appointments of Marco Rubio (+10), Mike Huckabee (+10), and Robert F. Kennedy Jr. (+9). Voters are split on Elon Musk and Vivek Ramaswamy, and a plurality of voters don't know over half of Trump's picks.
- Of Trump's policies, deportations of illegal immigrants who have committed crimes (
71% ) and ending the Israel-Hamas conflict are the most popular (66% ). Withdrawing from NATO (24% ) and renaming the Gulf ofMexico (28% ) are the least popular. - Voters say their greatest hopes for the new Trump administration are that he will end inflation (
66% ), improve national security (46% ), and revitalize the American economy (41% ) and American values (39% ). - Voters say top fears are Trump behaving like a dictator (
44% ), political gridlock (38% ), damage to American international reputation and relationships (36% ), and damage to federal government and agencies (36% ).
VOTERS SUPPORT RECENT SOCIAL MEDIA MOVES INCLUDING TIKTOK BAN AND FACEBOOK COMMUNITY NOTES; CONTINUE TO USE PLATFORMS FOR NEWS
61% of voters approve of the TikTok ban, and55% of voters say TikTok represents a national security threat to theU.S. 37% of voters are regular users of TikTok (Democrat:44% ; Republican:36% ; Independent:31% ). Voters are split on whether the app has a positive or negative effect on users, with Democrats favoring the app.53% of voters say they support Mark Zuckerberg in his recent actions to eliminate fact-checking on Facebook and move toward community notes to reduce bias (Democrat:38% ; Republican:70% ; Independent:51% ).- Facebook, Google, and YouTube are the most popular social media platforms among voters for news (Facebook:
48% ; Google:44% ; YouTube:43% ). 44% of voters believe X represents opinions on both sides of politics equally, the highest percentage among all major social media platforms.21% of voters believe Facebook is biased in favor of the political left.
VOTERS BELIEVE AI SHOULD BE REGULATED BUT SAY IT IS TOO LATE
- A plurality of voters (
46% ) believe it is too late to stop or regulate AI, though61% agree there should be some type of regulation akin to those on critical industries like healthcare, finance, or aviation. - Voters cite concerns of AI becoming too dangerous (
31% ) and being weaponized (28% ) as top reasons for regulation. 52% of voters, however, cite large tech corporation control over AI as the top reason to avoid regulating AI.
PERCEPTIONS ON AUTHORITIES' RESPONSES TO
54% of voters say the L.A. fires were an event authorities could have been prepared for (Democrat:38% ; Republican:70% ; Independent:54% ).- Voters were split over whether city, state, and federal governments responded to the fires adequately. The majority of Democrats said the responses were appropriate, while the majority of Republicans said they were inadequate.
57% of voters believeCalifornia Governor Gavin Newsom is guilty of mismanaging resources and making the fires worse, and60% of voters believe the same ofLos Angeles Mayor Karen Bass.
VOTERS SUPPORT CEASEFIRE DEAL IN
82% of voters support the ceasefire deal, especially Democrats (87% ) and voters over 55 years of age (88% ).57% of voters credit the incoming Trump administration with the deal over negotiation efforts from Biden, including a majority of Republicans (84% ) and Independents (60% ).- Support for
Israel over Hamas in the conflict remains high with79% of voters supportingIsrael .
The January Harvard CAPS / Harris poll survey was conducted online within
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The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of
Contact:
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