Stagwell (STGW) Marketing Cloud Hires First Chief Technology Officer Mansoor Basha

Rhea-AI Summary

Stagwell (NASDAQ: STGW) appointed Mansoor Basha as its first chief technology officer (CTO) for the Stagwell Marketing Cloud (SMC). Coming from Accenture, Basha brings over 20 years of experience in technology, product development, and marketing. He will oversee the technology roadmap and data strategy for SMC, which provides SaaS and DaaS tools for in-house marketers. Stagwell aims to leverage Basha's expertise to enhance its digital marketing infrastructure, ensuring that CMOs can effectively utilize modern marketing tools.

Positive

• Appointment of Mansoor Basha as CTO expected to enhance leadership and innovation in the technology strategy of the Stagwell Marketing Cloud.
• Basha's experience at Accenture and focus on data strategy and cloud integration aligns with Stagwell's goals for marketing technology growth.

Negative

• Concerns about potential disruption during the transition as Basha integrates into the existing leadership team.
• Risk of over-reliance on a new leader who may need time to adapt and align with Stagwell's corporate culture.

NEW YORK, Sept. 29, 2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, hired Mansoor Basha as chief technology officer (CTO) of the Stagwell Marketing Cloud (SMC). Joining from the Applied Intelligence Practice at Accenture, Mansoor will be responsible for the technology roadmap, data strategy and cloud portfolio integration across the SMC, Stagwell's proprietary suite of software-as-a-service (SaaS) and data-as-a-service (DaaS) products built for in-house marketers.

Mansoor brings more than 20 years of experience across product development, management and marketing, engineering, and new business development. While at Accenture, he was responsible for strategy and consulting, data-led transformation, cloud analytics, artificial intelligence and machine learning-based use cases, and scenario analysis for several Fortune 500 companies.

"Every company is now a digital marketing company but most lack the resources to develop the tools they need to actually engage in modern marketing," said Mark Penn, chairman and CEO, Stagwell. "With Mansoor's deep background in both building and marketing innovative tech solutions, the Stagwell Marketing Cloud is well positioned to build a digital marketing infrastructure that any CMO, at any company, can take advantage of."

"I've spent my career blending business strategy and technical acumen to bring transformative products to market – the very same special combination that attracted me to Stagwell and the Marketing Cloud," said Mansoor Basha, CTO, Stagwell Marketing Cloud. "From the acquisition of Apollo Program to boost its first-party data infrastructure, to the recent launch of the first shared augmented reality experience in a live event setting with ARound and the Minnesota Twins, it's clear that Stagwell takes a thoughtful, strategic approach to building the SMC, paving the way for organizations to deliver marketing innovation at whatever scale they need."

Mansoor also currently serves as an investment advisor to 11.2 Ventures and Purple Arch Ventures, as well as an adjunct faculty member teaching digital marketing at New York University. He will join Chief Product Officer Abe Geiger, Chief Marketing Officer Elspeth Rollert and Managing Director Matthew Lochner on the SMC leadership team.

The Stagwell Marketing Cloud is a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning capabilities such as brand intelligence to media activation and influencer management. Products within the cloud include ARound, a first-of-its-kind stadium-level shared augmented reality platform; PRophet , a predictive AI platform for PR professionals; Koalifyed, an end-to-end influencer management platform; the Harris Brand Platform, delivering competitive brand intelligence; and more. 

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

Media Contact:
Sarah Arvizo
pr@stagwellglobal.com

 

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SOURCE Stagwell Inc.

FAQ

Who is Mansoor Basha in relation to Stagwell?

Mansoor Basha has been appointed as the chief technology officer (CTO) of Stagwell Marketing Cloud.

What are Mansoor Basha's responsibilities at Stagwell?

He is responsible for the technology roadmap, data strategy, and cloud portfolio integration across Stagwell's marketing products.

How does Mansoor Basha's experience benefit Stagwell?

His 20 years of experience in product development and marketing technology positions Stagwell for enhanced digital marketing capabilities.

What is Stagwell Marketing Cloud?

Stagwell Marketing Cloud is a suite of SaaS and DaaS tools designed for in-house marketers to enhance their digital marketing efforts.