Stagwell (STGW) Marketing Cloud Acquires Location-Based Consumer Behavior Platform Epicenter Experience

Rhea-AI Summary

Stagwell (NASDAQ: STGW) has acquired Epicenter Experience, a platform specializing in mobile and location data to map consumer behavior. This is Stagwell's third acquisition in 2022, aiming to enhance its Marketing Cloud's data capabilities. Epicenter's technology, The People Platform™, delivers insights into consumer visits and behaviors, enabling personalized marketing at scale. Stagwell's CEO Mark Penn emphasized the strategic importance of this AI-powered addition, which supports their growth in customer acquisition and retention efforts.

Positive

• Acquisition enhances Stagwell's data stack for marketing insights.
• Epicenter's technology supports personalized marketing strategies.
• Strengthens Stagwell Marketing Cloud's capabilities, following two other acquisitions in 2022.

Negative

• Terms of the deal were not disclosed, leaving financial impacts unclear.

Epicenter Experience is Stagwell Marketing Cloud's 3rd Acquisition in 2022, Adding Mobile and Location Data to its Evolving Data and Insights Stack

NEW YORK and BOSTON, Oct. 19, 2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Epicenter Experience (Epicenter), an enterprise software company that leverages mobile and location data to map and sequence complex consumer behavior patterns. Epicenter will become part of the Stagwell Marketing Cloud (SMC), a proprietary suite of software-as-a-service (SaaS) and data-as-a-service (DaaS) products built for in-house marketing teams.

Epicenter Experience is Stagwell Marketing Cloud's third acquisition in 2022, adding mobile and location data.

Epicenter's proprietary cloud-based technology, The People Platform™, maps consumer visits to points of interest, and sequences them over time to deliver contextually relevant insights and a comprehensive understanding of consumer behavior in near-real time. It then allows companies to communicate with specific groups of consumers to receive additional direct response, or to deliver personalized messaging or value at scale, further enriching the brand-customer connection.

"We have strong momentum building around the Stagwell Marketing Cloud's insights and analytics capabilities, and we're excited to add Epicenter's location-focused platform as another supplement to our data stack," said Stagwell Chairman and CEO Mark Penn. "With this AI-powered technology, we can deliver more comprehensive data intelligence to brands, helping them more effectively drive customer acquisition and retention goals."

"With The People Platform we've built a tool that provides contextual awareness and behavioral understanding on a granular level, providing our clients with a connective tissue that they've come to view as a 'currency service.' We look forward to enhancing the SMC with this technology that can be applied within any industry," said Epicenter Experience CEO and Co-founder Paul Krasinski. "Through these direct-from-consumer learnings we empower our customers across retail, healthcare, consumer goods, sports, entertainment and more to create more valuable, more personalized connections to their audiences at scale."

SMC has been actively investing in emerging technologies and data-focused platforms as part of its strategy to serve in-house teams with transformative marketing technology capabilities. This is the SMC's third acquisition in the second half of 2022, following Apollo Program in July and Maru Group in October. Epicenter will continue to be led by its current leadership team including Co-founders CEO Paul Krasinski and CFO Lynne Lipinsky.

Terms of the deal were not disclosed.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Press Contact
Sarah Arvizo
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SOURCE Stagwell Inc.

FAQ

What is the significance of Stagwell's acquisition of Epicenter (STGW)?

The acquisition enhances Stagwell's Marketing Cloud with advanced mobile and location data capabilities.

How does Epicenter's technology benefit Stagwell (STGW)?

Epicenter's technology allows for detailed mapping of consumer behavior, aiding in personalized marketing efforts.

When was the acquisition of Epicenter by Stagwell announced?

The acquisition was announced on October 19, 2022.

What is The People Platform™ by Epicenter?

The People Platform™ is a cloud-based technology that maps consumer visits and provides insights for targeted marketing.

How many acquisitions has Stagwell made in 2022?

Stagwell has made three acquisitions in 2022, including Epicenter.