Stagwell (STGW) Expands its Global Affiliate Network with the Additions of Free Practice, Keelbone and SponsorForce
Stagwell (NASDAQ: STGW) has expanded its Global Affiliate Network by adding three new companies: Free Practice (Spain), keelbone (US), and SponsorForce (Japan). Free Practice specializes in creative strategy and production management from Málaga, Spain. keelbone focuses on executive-level brand and business strategy in various sectors. SponsorForce is a digital sports sponsorship platform headquartered in Tokyo, connecting rights holders with sponsors. These additions enhance Stagwell's network of 70+ agencies serving 4,000 global clients, strengthening their full-service capabilities worldwide.
Stagwell (NASDAQ: STGW) ha ampliato la sua Rete Globale di Affiliate aggiungendo tre nuove aziende: Free Practice (Spagna), keelbone (Stati Uniti) e SponsorForce (Giappone). Free Practice è specializzata in strategia creativa e gestione della produzione da Málaga, Spagna. keelbone si concentra su strategie di marca e business a livello esecutivo in vari settori. SponsorForce è una piattaforma di sponsorizzazione sportiva digitale con sede a Tokyo, che connette i titolari di diritti con gli sponsor. Queste aggiunte rafforzano la rete di oltre 70 agenzie di Stagwell che servono 4.000 clienti globali, potenziando le loro capacità di servizio completo in tutto il mondo.
Stagwell (NASDAQ: STGW) ha ampliado su Red Global de Afiliados al agregar tres nuevas empresas: Free Practice (España), keelbone (EE. UU.) y SponsorForce (Japón). Free Practice se especializa en estrategia creativa y gestión de producción desde Málaga, España. keelbone se enfoca en estrategias de marca y negocios a nivel ejecutivo en varios sectores. SponsorForce es una plataforma digital de patrocinio deportivo con sede en Tokio, que conecta a los titulares de derechos con los patrocinadores. Estas adiciones fortalecen la red de más de 70 agencias de Stagwell que atienden a 4,000 clientes globales, mejorando sus capacidades de servicio completo en todo el mundo.
Stagwell (NASDAQ: STGW)는 세 개의 새로운 회사를 추가하여 글로벌 제휴 네트워크를 확대했습니다: Free Practice (스페인), keelbone (미국), SponsorForce (일본). Free Practice는 스페인 말라가에서 창의적 전략 및 프로덕션 관리에 특화되어 있습니다. keelbone은 다양한 분야에서 경영진 수준의 브랜드 및 비즈니스 전략에 중점을 둡니다. SponsorForce는 도쿄에 본사를 둔 디지털 스포츠 스폰서십 플랫폼으로, 권리 보유자와 스폰서를 연결합니다. 이러한 추가는 Stagwell의 70개 이상의 에이전시 네트워크를 강화하여 4,000명의 글로벌 고객에게 서비스를 제공하며, 전 세계적으로 종합 서비스 능력을 강화합니다.
Stagwell (NASDAQ: STGW) a élargi son Réseau Mondial d’Affiliés en ajoutant trois nouvelles entreprises : Free Practice (Espagne), keelbone (États-Unis) et SponsorForce (Japon). Free Practice se spécialise dans la stratégie créative et la gestion de production depuis Málaga, Espagne. keelbone se concentre sur la stratégie de marque et commerciale à un niveau exécutif dans divers secteurs. SponsorForce est une plateforme de sponsoring sportif numérique basée à Tokyo, qui connecte les détenteurs de droits avec des sponsors. Ces ajouts renforcent le réseau de plus de 70 agences de Stagwell, qui dessert 4 000 clients dans le monde entier, consolidant ainsi leurs capacités de service complet à l’échelle mondiale.
Stagwell (NASDAQ: STGW) hat sein Global Affiliate Network erweitert, indem drei neue Unternehmen hinzugefügt wurden: Free Practice (Spanien), keelbone (USA) und SponsorForce (Japan). Free Practice ist auf kreative Strategie und Produktionsmanagement aus Málaga, Spanien, spezialisiert. keelbone konzentriert sich auf strategische Marken- und Geschäftsentwicklung auf Führungsebene in verschiedenen Sektoren. SponsorForce ist eine digitale Plattform für Sport-Sponsoring mit Sitz in Tokio, die Rechteinhaber mit Sponsoren verbindet. Diese Ergänzungen stärken das Netzwerk von Stagwell mit über 70 Agenturen, die 4.000 globale Kunden bedienen, und verbessern deren umfassende Dienstleistungen weltweit.
- Expansion of global service capabilities through strategic partnerships
- Geographic market expansion into Spain and Japan
- Diversification of service offerings across creative, brand strategy, and sports sponsorship sectors
- None.
Insights
The addition of three new agencies to Stagwell's Global Affiliate Network represents an incremental expansion of capabilities but is unlikely to materially impact the company's financial performance in the near term. While the partnerships enhance Stagwell's geographic reach and service offerings in Spain, US and Japan, these are relatively small-scale additions to an existing network of 70+ agencies.
Free Practice brings creative capabilities in Spain, keelbone adds US-based brand strategy consulting and SponsorForce provides sports sponsorship technology solutions in Asia. However, without disclosed financial terms or revenue contributions, this network expansion appears to be part of normal business development rather than a transformative move. The affiliate model typically generates lower margins compared to owned operations.
Through its Global Affiliate Program, Stagwell provides full-service capabilities worldwide ensuring clients receive best-in-class service and solutions tailored to their priority markets.
By joining Stagwell's affiliate program, Free Practice, keelbone and SponsorForce build on the foundation Stagwell's 70+ agencies deliver for 4,000 clients around the globe every day.
A deeper look at each of the new affiliate's capabilities:
Free Practice is an ideas focused, interdisciplinary creative setup rooted in global contemporary culture. With an office in
"Free Practice is very excited to join Stagwell's affiliate program and tap into the network's extensive global resources, advanced technologies, and diverse network of talent," said Creative Director and Co-Founder of Free Practice Daniel Whiteneck. "This partnership represents a significant opportunity to enhance the breadth of our creative offerings. Together, we will elevate the quality and reach of our work and continue to help our clients creatively navigate an increasingly complex and dynamic marketplace."
keelbone is the executive-level brand and business strategy practice for leaders seeking to transform their business through the power of brand. A nod to the essential bone for flight, keelbone delivers the essential brand thinking that shapes ownable expressions and experiences that lead to greater growth and momentum. With a global perspective and a deep understanding of diverse categories, keelbone partners directly with the c-suite to drive impact at the right altitude. keelbone is proud to be brand partner to a range of enterprises, from Fortune 500s to fresh ventures. Its current roster covers biotech to financial services, Cannabis to connected fitness, beauty to food delivery.
"keelbone creates powerfully-clear and cohesive thinking that serves as the heart of brand, and with Stagwell, our partners have the muscle they need to soar. We're excited to be working with the very best in the industry, across all disciplines, to build off the strategies we craft for clients," says John Swan, cofounder and principal at keelbone.
SponsorForce is an innovative sports sponsorship digital community, focusing on establishing closer connections between rights holders, sponsors, agents, and professionals globally. Headquartered in
"We like to think of SponsorForce as the 'Tinder for sponsorship', our goal is to completely transform the way brands and sports rights holders connect. We use AI to make the sponsorship process faster, smarter, and a lot more transparent, and we're looking forward to having Stagwell's support on that mission." Says Shoto ZHU, founder and CEO of SponsorForce.
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world's most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Kara Gelber
PR@stagwellglobal.com
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SOURCE Stagwell Inc.
FAQ
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