Stagwell (STGW) Expands its Global Affiliate Network with the Additions of Free Practice, Keelbone and SponsorForce
Rhea-AI Summary
Stagwell (NASDAQ: STGW) has expanded its Global Affiliate Network by adding three new companies: Free Practice (Spain), keelbone (US), and SponsorForce (Japan). Free Practice specializes in creative strategy and production management from Málaga, Spain. keelbone focuses on executive-level brand and business strategy in various sectors. SponsorForce is a digital sports sponsorship platform headquartered in Tokyo, connecting rights holders with sponsors. These additions enhance Stagwell's network of 70+ agencies serving 4,000 global clients, strengthening their full-service capabilities worldwide.
Positive
- Expansion of global service capabilities through strategic partnerships
- Geographic market expansion into Spain and Japan
- Diversification of service offerings across creative, brand strategy, and sports sponsorship sectors
Negative
- None.
Insights
The addition of three new agencies to Stagwell's Global Affiliate Network represents an incremental expansion of capabilities but is unlikely to materially impact the company's financial performance in the near term. While the partnerships enhance Stagwell's geographic reach and service offerings in Spain, US and Japan, these are relatively small-scale additions to an existing network of 70+ agencies.
Free Practice brings creative capabilities in Spain, keelbone adds US-based brand strategy consulting and SponsorForce provides sports sponsorship technology solutions in Asia. However, without disclosed financial terms or revenue contributions, this network expansion appears to be part of normal business development rather than a transformative move. The affiliate model typically generates lower margins compared to owned operations.
Through its Global Affiliate Program, Stagwell provides full-service capabilities worldwide ensuring clients receive best-in-class service and solutions tailored to their priority markets.
By joining Stagwell's affiliate program, Free Practice, keelbone and SponsorForce build on the foundation Stagwell's 70+ agencies deliver for 4,000 clients around the globe every day.
A deeper look at each of the new affiliate's capabilities:
Free Practice is an ideas focused, interdisciplinary creative setup rooted in global contemporary culture. With an office in
"Free Practice is very excited to join Stagwell's affiliate program and tap into the network's extensive global resources, advanced technologies, and diverse network of talent," said Creative Director and Co-Founder of Free Practice Daniel Whiteneck. "This partnership represents a significant opportunity to enhance the breadth of our creative offerings. Together, we will elevate the quality and reach of our work and continue to help our clients creatively navigate an increasingly complex and dynamic marketplace."
keelbone is the executive-level brand and business strategy practice for leaders seeking to transform their business through the power of brand. A nod to the essential bone for flight, keelbone delivers the essential brand thinking that shapes ownable expressions and experiences that lead to greater growth and momentum. With a global perspective and a deep understanding of diverse categories, keelbone partners directly with the c-suite to drive impact at the right altitude. keelbone is proud to be brand partner to a range of enterprises, from Fortune 500s to fresh ventures. Its current roster covers biotech to financial services, Cannabis to connected fitness, beauty to food delivery.
"keelbone creates powerfully-clear and cohesive thinking that serves as the heart of brand, and with Stagwell, our partners have the muscle they need to soar. We're excited to be working with the very best in the industry, across all disciplines, to build off the strategies we craft for clients," says John Swan, cofounder and principal at keelbone.
SponsorForce is an innovative sports sponsorship digital community, focusing on establishing closer connections between rights holders, sponsors, agents, and professionals globally. Headquartered in
"We like to think of SponsorForce as the 'Tinder for sponsorship', our goal is to completely transform the way brands and sports rights holders connect. We use AI to make the sponsorship process faster, smarter, and a lot more transparent, and we're looking forward to having Stagwell's support on that mission." Says Shoto ZHU, founder and CEO of SponsorForce.
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world's most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Kara Gelber
PR@stagwellglobal.com
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SOURCE Stagwell Inc.
FAQ
What companies did Stagwell (STGW) add to its Global Affiliate Network in October 2024?
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