Stagwell (STGW) Enters Next Chapter of International Expansion with Launch of Stagwell Brazil

Rhea-AI Summary

Stagwell (NASDAQ: STGW) has opened a new global office in Brazil, marking its continued expansion in Latin America. Led by Vinicius Reis, the office aims to enhance growth and collaboration among local agencies and partners. This is Stagwell's second international office opened in 2022, following the Singapore office. Stagwell Brazil will support regional and global clients, leveraging the firm’s extensive agency network across Latin America. The expansion includes partnerships with major content and media networks, indicating a strong commitment to the region.

Positive

• Opening a new office in Brazil to enhance growth and collaboration in Latin America.
• Led by experienced executives including Vinicius Reis, strengthening leadership in the region.
• Expansion reflects Stagwell's commitment to global growth and marketing leadership.
• Partnerships with over 50 affiliates worldwide enhance Stagwell's capabilities across multiple regions.

Negative

• None.

New global office led by Vinicius Reis will anchor Stagwell's investment in Latin America, connecting best-in-class services in the region for accelerated growth

NEW YORK, April 13, 2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the opening of a new global office in Brazil to accelerate the company's growth in Latin America and drive collaboration across its local agencies and affiliate partners. Stagwell Brazil is the second international office the company has opened in 2022; in January, Stagwell launched an office in Singapore to accommodate its growth throughout Asia-Pacific.

Vinicius Reis will lead the office as President, Stagwell Brazil, alongside CCO & Partner CPB Brazil Andre Kassu and CCO & Partner CPB Brazil Marcos Medeiros. They will work to drive growth and bolster capabilities to serve regional and global clients seeking to reach consumers in the Latin American market. Reis will also continue to lead operations at Stagwell agency CP+B Brazil where he, Marcos, and Andre, have built the agency into a regional force for blue-chip clip engagements with Stella Artois, AB InBev, McCain, Amazon, Activision, Blizzard, Bauducco, PicPay, 99 (DiDi), Diageo, and others. Prior to CP+B Brazil, Reis served as CEO of Havas Digital and held international executive roles at DDB Miami and Lowe Worldwide.

"We're excited to enter this new chapter of our ambitious global expansion, returning to a region I've long believed to be the front door to international expansion for modern brands," said Mark Penn, Chairman and CEO, Stagwell. "Stagwell Brazil will be a crucial player in the LATAM marketing ecosystem as we continue to grow our best-in-class offering for global clients."

"Stagwell's mission to transform marketing with the power of creativity, data and technology is a powerful differentiating force in the market right now, and we're excited to contribute the network's growth," added Reis. "Our agencies and partners across Latin America represent the best in modern marketing expertise. With Stagwell Brazil, we have the opportunity to drive region-wide collaboration in service of our clients."

Stagwell agencies in Brazil include global travel media firm Ink, communications network Allison+Partners, CP+B Brazil, YML, Locaria, and Code & Theory. Additionally, Stagwell has significantly expanded its footprint across LATAM over the past year via affiliate partnerships with recognized content and media agency networks Anchor Worldwide, Grupo Garnier and The Lab, with teams distributed across Aruba, Costa Rica, Colombia, Curacao, Mexico, Nicaragua, and Panama. Stagwell's Global Affiliate program has to date signed over 50 affiliates worldwide, representing countries across Latin America, Asia-Pacific, Middle East and North Africa, and Eastern Europe. 

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

CONTACT:
Beth Sidhu
202-423-4414
pr@stagwellglobal.com

 

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SOURCE Stagwell Inc.

FAQ

What is Stagwell's new investment in Latin America?

Stagwell has opened a new global office in Brazil to accelerate growth in Latin America.

Who leads the new Stagwell Brazil office?

Vinicius Reis is the President of Stagwell Brazil, supported by CCOs Andre Kassu and Marcos Medeiros.

What does the new Stagwell office in Brazil aim to achieve?

The new office aims to drive growth and enhance collaboration among local agencies to serve regional and global clients.

When was the Stagwell Brazil office launched?

The Stagwell Brazil office was announced on April 13, 2022.

How many affiliates does Stagwell have globally?

Stagwell has signed over 50 affiliates worldwide, expanding its reach across Latin America and other regions.