Stagwell (STGW) CEO Mark Penn Launches "Hitting the Mark" Newsletter to Deliver Leadership Insights for Modern C-Suite Leaders

Rhea-AI Summary

On April 29, 2022, Stagwell (NASDAQ: STGW) launched a monthly newsletter titled "Hitting the Mark," authored by Chairman and CEO Mark Penn. This newsletter aims to provide vital insights for C-Suite leaders on navigating modern business challenges, especially regarding the Russia-Ukraine conflict and inflationary pressures. Leveraging proprietary polling from Stagwell's research firms, the newsletter seeks to empower leaders to enhance brand and organizational resilience during turbulent times.

Positive

• Launch of 'Hitting the Mark' newsletter providing insights for C-Suite leaders.
• Utilizes proprietary polling data, enhancing its authority.
• Addresses key contemporary issues like the Russia-Ukraine conflict, making it timely and relevant.

Negative

• None.

Thought Leadership Informed by Penn's Four Decades of Business and Political Strategy Work

NEW YORK, April 29, 2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW) today introduced "Hitting the Mark," a monthly newsletter authored by Chairman and CEO Mark Penn that arms modern C-Suite business leaders with critical insights into developments at the intersection of business, marketing, and politics. To read the inaugural edition of "Hitting the Mark," which addresses brand and business leadership in the Russia-Ukraine conflict, visit Stagwell's site, and register to receive future editions here.

"From historic levels of inflation to the Russia-Ukraine conflict, unprecedented geopolitical forces are converging on today's business leaders, requiring innovative solutions," said Penn. "Brand leadership in times of chaos is an invaluable competitive advantage; with my insights into modern brand strategy, global change, and business leadership, I hope this newsletter helps C-Suite leaders 'hit the mark' on the challenges facing their organizations and consumers today."

Penn is a globally recognized pollster, political strategist, and marketing business leader with four decades of experience driving strategy in the Board and Situation Rooms. He has advised top world leaders including President Bill Clinton and UK Prime Minister Tony Blair; led companies and written two bestselling books. In addition to his duties as Chairman of Stagwell, Penn chairs the Harvard CAPS-Harris Poll, a monthly collaboration between the Harvard Center for American Political Studies and The Harris Poll, a Stagwell research & insights firm.

"Hitting the Mark" leverages proprietary polling & survey results from Stagwell's suite of global research & insights agencies, including The Harris Poll, HarrisX, National Research Group, and Northstar Research Partners.

Penn at a Glance:

• Founder: Founded Penn & Schoen in 1975 with his Harvard roommate Doug Schoen.
• Grower: Under Penn's leadership, Penn & Schoen expanded to 200+ people with offices around the world. Served key corporate (AT&T, Microsoft, Ford, Merck, etc.) & political (President Clinton's pollster for six years, advisory to Hillary Clinton & Tony Blair) clients
• Global CEO: Served as CEO of Burston-Marsteller from 2006-2012, running a global PR and public affairs firm with an 80+ market footprint and tripling profits
• Client & Creator: Asked by Steve Ballmer to join Microsoft & revitalize Bing in 2012; rose to EVP & Chief Strategy Officer running Microsoft's $2 billion advertising budget
• Portfolio Builder & Public Company CEO Launched Stagwell Group in 2015; invested in MDC Partners in 2019 & assumed role of Chairman and CEO.
• Transformer: Transformed MDC Partners from $1 stock to $7 stock; Combined MDC Partners and Stagwell Marketing Group to form top-ten global marketing services company, Stagwell Inc.
• Thought Leader: Best-selling author of a pair of marketing insights books, "Microtrends: The Small Forces Driving the Big Disruptions Today" and "Microtrends Squared: Small Forces Driving Today's Big Disruptions" and frequent business and political trend commentator

About Stagwell Inc. 

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/stagwell-stgw-ceo-mark-penn-launches-hitting-the-mark-newsletter-to-deliver-leadership-insights-for-modern-c-suite-leaders-301536618.html

SOURCE Stagwell Inc.

FAQ

What is the purpose of Stagwell's 'Hitting the Mark' newsletter?

The 'Hitting the Mark' newsletter aims to deliver critical insights to C-Suite leaders regarding business and brand leadership, particularly in light of geopolitical events such as the Russia-Ukraine conflict.

Who is the author of the 'Hitting the Mark' newsletter?

The newsletter is authored by Mark Penn, the Chairman and CEO of Stagwell.

When was Stagwell's 'Hitting the Mark' newsletter launched?

The 'Hitting the Mark' newsletter was launched on April 29, 2022.

How does the newsletter support C-Suite leaders?

The newsletter provides insights and guidance on navigating challenges at the intersection of business, marketing, and politics.

What kind of research is included in the newsletter?

The newsletter leverages proprietary polling and survey results from Stagwell's global research agencies.

What topics does the inaugural edition of 'Hitting the Mark' cover?

The inaugural edition focuses on brand and business leadership in the context of the Russia-Ukraine conflict.