Stagwell (STGW) Acquires Brand New Galaxy to Transform Connected Commerce Solutions for Global Clients

Rhea-AI Summary

Stagwell (NASDAQ: STGW) has acquired Brand New Galaxy (BNG), enhancing its e-commerce capabilities for over 150 global brands and 500 e-retailers. This strategic move leverages BNG's expertise in connected commerce, solidifying Stagwell's position in the digital transformation market. With 600 professionals across Europe, MENA, and the U.S., BNG will integrate into the Stagwell Media Network, which now comprises over 3,500 experts and manages nearly $5 billion in media. Terms of the acquisition remain undisclosed, marking a significant milestone in Stagwell's growth trajectory.

Positive

• Acquisition of Brand New Galaxy strengthens Stagwell's digital transformation and e-commerce capabilities.
• BNG adds expertise in connected commerce, enhancing services for complex global clients.
• Stagwell Media Network expands to over 3,500 experts, managing nearly $5 billion in media.

Negative

• None.

Global Affiliate Brand New Galaxy joins the challenger marketing group to accelerate connected commerce and digital transformation for global brands; will operate as part of Stagwell Media Network

NEW YORK and WARSAW, Poland, April 21, 2022 /PRNewswire/ -- (NASDAQ: STGW) – Stagwell, the challenger network built to transform marketing, today announced the acquisition of Brand New Galaxy (BNG), a leading provider of scaled commerce and marketplace solutions for 150+ global brands and 500+ e-retailers worldwide. With 600 experts across Europe, MENA, and the United States, BNG adds deep, digital-first specialization in connected commerce solutions, scaling Stagwell's broad e-commerce capabilities to service more complex global clients. BNG has served as a partner of Stagwell via its Global Affiliate Program since 2021 and is the first acquisition Stagwell has made of one of its affiliates. 

"We are pleased to welcome Brand New Galaxy to the Stagwell platform, expanding the reach of our global e-commerce offerings. Their state-of-the-art e-commerce and digital transformation technology is another reason clients are choosing Stagwell over traditional holding companies," said Mark Penn, Chairman and CEO, Stagwell.

BNG will join the Stagwell Media Network, a global community of leading omnichannel agencies that collaborate to deliver future-facing solutions driven by digital, data, technology, and media expertise. In addition to complementing Stagwell's data-led digital transformation capabilities, BNG offers a range of tailored solutions for accelerating end-to-end multimarket commerce, based on international insights that translate into local market opportunities.

"It is incredibly exciting to welcome Brand New Galaxy and their leadership teams to Stagwell Media Network," said James Townsend, Global Chief Executive Officer of Stagwell Media Network and its global media agency, Assembly. "Their deep and extensive expertise in all things connected commerce sits in perfect complement to our growing portfolio of omnichannel media agencies. The addition of BNG is the natural and front-footed next step for our network to further empower the modern marketeer with more cohesive and integrated solutions across the marketing services spectrum."

As part of Stagwell Media Network, Brand New Galaxy will continue to go to market under the BNG brand as well as collaborate with other members of the Stagwell Media Network. 

Piotr Morkowski, CEO of Brand New Galaxy Holding said, "BNG was born as an ecommerce-native business and over the last five years of incredible growth, we have built a set of unique, world-class capabilities to support our global clients across the entire path to purchase. Building a global business of 600 experts in less than five years is no small achievement, but we are hungry to do much more. Joining forces with Stagwell Media Network at this stage in our journey as part of an integrated go-to-market approach is the best way for us to grow even faster and deliver on our ambitions."

Stagwell Media Network is now home to more than 3,500 experts distributed globally across more than 20 countries and 40 offices, managing close to $5 billion in media. The Network offers omnichannel media, led by data and digital expertise that challenges the antiquated media models of legacy advertising giants. The BNG acquisition follows the January 2022  acquisition of Goodstuff Communications, one of the United Kingdom's leading independent media agencies, supporting Stagwell's scale and global footprint with local activation. 

The terms of the deal were not disclosed.

About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Media Network
Stagwell's Media Network is a group of leading omnichannel agencies home to more than 3,500 experts with an expansive global footprint across 40+ offices in 20 countries, managing close to $5 billion in media. Agencies include Assembly, Brand New Galaxy, MMI Agency, Goodstuff and Grason, creative consultancy GALE, B2B specialist Multiview, multi-lingual content agency Locaria, and travel and media experts Ink. The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.

About Brand New Galaxy
Brand New Galaxy is a fast-growing leading provider of marketing and technology solutions built to drive commerce and digital transformation for brands. Founded in Warsaw, Poland, in 2017, BNG has grown to 600+ employees with offices in Europe, North America, and the Middle East. BNG has been named "Debut of the Year 2018", "Success of the Year 2019 & 2020," and "Growth of the Year 2021" by PRESS magazine's prestigious agency ranking, proving its position as a dynamic global agency. BNG's data-driven approach makes brands better connected with consumers in complex marketing and technology ecosystems. This gives more than 150 brands and Fortune 500 clients a true strategic partner, both on a global and local level.

Contact:
Beth Sidhu
beth.sidhu@stagwellglobal.com 
+1. 202.423.4414

 

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SOURCE Stagwell Inc.

FAQ

What is the significance of Stagwell acquiring Brand New Galaxy (STGW)?

The acquisition enhances Stagwell's e-commerce and digital transformation capabilities, allowing them to better serve over 150 global brands.

How many experts does Stagwell Media Network have after acquiring BNG?

Stagwell Media Network now comprises over 3,500 experts globally.

What impact will the acquisition have on Stagwell's client offerings?

The acquisition allows Stagwell to provide more integrated and advanced solutions in connected commerce for its clients.

Were the terms of the acquisition for Brand New Galaxy disclosed?

No, the terms of the acquisition were not disclosed.

When was Brand New Galaxy acquired by Stagwell?

Stagwell announced the acquisition of Brand New Galaxy on April 21, 2022.