Fast Company Names Code and Theory One of the World's Most Innovative Companies
Code and Theory, a Stagwell (NASDAQ: STGW) company, has been named to Fast Company's World's Most Innovative Companies 2025 in two categories: Design and Teamwork. The creative and technology network, uniquely balanced with 50% creative professionals and 50% engineers, was recognized for several transformative projects:
Notable achievements include rebuilding NBC's Big Board, which helped MSNBC achieve record viewership; transforming the NFL app resulting in 5 million weekly users and 2.3 billion minutes of game streaming; revamping the Minnesota Star Tribune's digital experience, reaching 32% of monthly subscriber goals within 24 hours; and launching YETI's interactive platform with 28% engagement rate.
The company also announced its new Enterprise Experience Transformation (EXT) practice, led by former Accenture executive Adriana Rubio, addressing AI disruption challenges in the consulting ecosystem.
Code and Theory, una società di Stagwell (NASDAQ: STGW), è stata nominata tra le Società più Innovative del Mondo 2025 di Fast Company in due categorie: Design e Teamwork. La rete creativa e tecnologica, con un equilibrio unico di professionisti creativi e ingegneri al 50%, è stata riconosciuta per diversi progetti trasformativi:
Tra i risultati notevoli c'è la ricostruzione del Big Board della NBC, che ha aiutato MSNBC a raggiungere un numero record di spettatori; la trasformazione dell'app NFL, che ha portato a 5 milioni di utenti settimanali e 2,3 miliardi di minuti di streaming di partite; il rinnovamento dell'esperienza digitale del Minnesota Star Tribune, che ha raggiunto il 32% degli obiettivi mensili di abbonati in 24 ore; e il lancio della piattaforma interattiva di YETI, con un tasso di coinvolgimento del 28%.
La società ha anche annunciato la sua nuova pratica di Trasformazione dell'Esperienza Aziendale (EXT), guidata dall'ex dirigente di Accenture Adriana Rubio, per affrontare le sfide di disruzione dell'IA nell'ecosistema della consulenza.
Code and Theory, una empresa de Stagwell (NASDAQ: STGW), ha sido nombrada entre las Empresas Más Innovadoras del Mundo 2025 por Fast Company en dos categorías: Diseño y Trabajo en Equipo. La red creativa y tecnológica, equilibrada de manera única con un 50% de profesionales creativos y un 50% de ingenieros, fue reconocida por varios proyectos transformadores:
Entre los logros notables se encuentra la reconstrucción de Big Board de NBC, que ayudó a MSNBC a alcanzar un récord de audiencia; la transformación de la app de la NFL, que resultó en 5 millones de usuarios semanales y 2.3 mil millones de minutos de transmisión de juegos; la renovación de la experiencia digital del Minnesota Star Tribune, alcanzando el 32% de los objetivos mensuales de suscriptores en 24 horas; y el lanzamiento de la plataforma interactiva de YETI, con una tasa de participación del 28%.
La empresa también anunció su nueva práctica de Transformación de la Experiencia Empresarial (EXT), liderada por la exejecutiva de Accenture Adriana Rubio, para abordar los desafíos de disrupción de la IA en el ecosistema de consultoría.
Code and Theory는 Stagwell (NASDAQ: STGW) 소속 회사로, Fast Company의 2025년 세계에서 가장 혁신적인 기업 목록에 두 가지 카테고리인 디자인과 팀워크에서 선정되었습니다. 창의성과 기술이 균형 잡힌 네트워크로, 50%의 창의적 전문가와 50%의 엔지니어로 구성되어 있으며, 여러 혁신적인 프로젝트로 인정받았습니다:
주요 성과로는 NBC의 Big Board를 재구성하여 MSNBC가 기록적인 시청률을 달성하도록 도운 것; NFL 앱을 변형하여 주간 사용자 수 500만 명과 23억 분의 게임 스트리밍을 달성한 것; Minnesota Star Tribune의 디지털 경험을 개선하여 24시간 이내에 월간 구독자 목표의 32%를 달성한 것; 그리고 YETI의 인터랙티브 플랫폼을 출시하여 28%의 참여율을 기록한 것이 있습니다.
회사는 또한 AI의 혼란 과제를 다루기 위해 전 Accenture 임원인 Adriana Rubio가 이끄는 새로운 기업 경험 변환(EXT) 실무를 발표했습니다.
Code and Theory, une entreprise de Stagwell (NASDAQ: STGW), a été nommée parmi les Entreprises les plus Innovantes du Monde 2025 par Fast Company dans deux catégories : Design et Travail d'Équipe. Le réseau créatif et technologique, équilibré de manière unique avec 50 % de professionnels créatifs et 50 % d'ingénieurs, a été reconnu pour plusieurs projets transformateurs :
Parmi les réalisations notables, on trouve la reconstruction du Big Board de NBC, qui a aidé MSNBC à atteindre un nombre record de téléspectateurs ; la transformation de l'application NFL, résultant en 5 millions d'utilisateurs hebdomadaires et 2,3 milliards de minutes de streaming de jeux ; la refonte de l'expérience numérique du Minnesota Star Tribune, atteignant 32 % des objectifs mensuels d'abonnés en 24 heures ; et le lancement de la plateforme interactive de YETI, avec un taux d'engagement de 28 %.
L'entreprise a également annoncé sa nouvelle pratique de Transformation de l'Expérience Entreprise (EXT), dirigée par l'ancienne dirigeante d'Accenture Adriana Rubio, afin de relever les défis de la disruption de l'IA dans l'écosystème de conseil.
Code and Theory, ein Unternehmen von Stagwell (NASDAQ: STGW), wurde in zwei Kategorien – Design und Teamarbeit – in die Liste der innovativsten Unternehmen der Welt 2025 von Fast Company aufgenommen. Das kreative und technologische Netzwerk, das einzigartig mit 50% kreativen Fachleuten und 50% Ingenieuren ausgewogen ist, wurde für mehrere transformative Projekte anerkannt:
Zu den bemerkenswerten Erfolgen gehört der Wiederaufbau des Big Board von NBC, der MSNBC geholfen hat, Rekordquoten zu erreichen; die Umgestaltung der NFL-App, die zu 5 Millionen wöchentlichen Nutzern und 2,3 Milliarden Minuten Spiel-Streaming führte; die Überarbeitung der digitalen Erfahrung der Minnesota Star Tribune, die innerhalb von 24 Stunden 32% der monatlichen Abonnentenziele erreichte; und die Einführung der interaktiven Plattform von YETI mit einer Engagement-Rate von 28%.
Das Unternehmen kündigte auch seine neue Praxis der Transformation der Unternehmensexperience (EXT) an, die von der ehemaligen Accenture-Managerin Adriana Rubio geleitet wird, um den Herausforderungen der KI-Disruption im Beratungssystem zu begegnen.
- Record-breaking engagement metrics across multiple client projects
- Strategic expansion with new Enterprise Experience Transformation practice
- Multiple industry recognitions including Fast Company's Innovation Awards and Ad Age's B2B Agency of the Year
- Demonstrated success in digital transformation projects generating measurable client ROI
- None.
The creative and technology network was honored twice based upon its transformational work for NBC, NFL, Minnesota Star Tribune and other top clients.
Code and Theory was honored within both Fast Company's Design and Teamwork categories. Fast Company created the special Teamwork list this year to honor the most innovative companies that demonstrated a high degree of collaboration in developing new products, ideas and strategies, either by bringing together internal teams or partnering with outside organizations to realize their innovations. Code and Theory was recognized for its partnership with The Minnesota Star Tribune for transforming the news experience.
This recognition places Code and Theory among industry giants like Waymo, Nvidia, Duolingo — companies that are driving innovation, redefining industry standards and reaching remarkable milestones.
Code and Theory is reshaping industries, including finance, publishing, sports and government, setting new standards for innovation. In 2024 alone, the network's creative work drove bold, measurable results for its clients. For example, Code and Theory:
- Amid widespread misinformation, cyber threats and political polarization, Code and Theory rebuilt NBC's Big Board from the ground up, ensuring it delivered meticulously verified, real-time election data and transformed complex statistics into clear, engaging narratives. The Big Board (and on-air data analyst Steve Kornacki) propelled MSNBC to its most viewers in network history surpassing rival CNN. See the case study.
- Transformed the NFL app from a static tool into a dynamic, fan-first experience that reflects the league's energy and boldness. The relaunched app drives over 5 million weekly users, and fans streamed more than 2.3 billion minutes worth of games last year (that's more than 10x the Netflix catalog). Explore the case study.
- In less than six months, Code and Theory delivered a comprehensive transformation for the Minnesota Star Tribune: a modern digital experience that's more accessible for younger readers, created new premium opportunities for advertisers, and leveraged best-in-class technology to build the system so it can all flex for the future. Less than 24 hours after launch, The Minnesota Star Tribune hit
32% of its monthly subscriber goal. Read all about it here. - Built, designed and launched YETI's newest brand experience, Plan Your Wildest Year Yet. This interactive platform empowers adventure seekers everywhere to generate their very own custom calendar of global outdoor events to kick off 2025 right. The
28% "Add to Calendar" rate was25% over the industry benchmark for campaign website engagement and made for hundreds of thousands of events added, proving YETI tapped into real outdoor demand. See the award-winning work.
Code and Theory continues to drive impact with the launch of its new Enterprise Experience Transformation (EXT) practice. Debuting at Adobe Summit today, this strategic initiative will solve a critically overlooked market challenge: the siloed consulting ecosystem, leaving businesses dangerously unprepared for AI disruption. Adriana Rubio, who built the world's largest Adobe practice during her tenure at Accenture, joined Code and Theory as managing director of the EXT practice earlier this month.
Code and Theory Co-Founder and Executive Chairman Dan Gardner says, "Being recognized for our teamwork with the Minnesota Star Tribune is a particular honor. We've built Code and Theory around talent with different skill sets from Deloitte to Cosmopolitan to the White House. Our leaders thrive at bringing our clients' entire C-suite together. This is the secret to our innovative culture, which is obsessively focused on solving for tomorrow's opportunities."
Code and Theory was named Ad Age's B2B Agency of the Year last week and has also been named Digiday's Most Innovative Company among other honors.
Code and Theory CEO Michael Treff says, "Innovation isn't just about the big ideas. It's about executing them in ways that drive measurable impact. Our ability to merge design and technology has delivered tangible outcomes for our clients, helping them solve complex challenges and achieve long-term growth. By always focusing on the customer experience first, we can unlock innovation that drives business results."
Fast Company Editor-in-Chief Brendan Vaughan says, "Our list of the Most Innovative Companies offers both a comprehensive look at innovation today and a playbook for the future. This year, we recognize companies that are harnessing AI in deep and meaningful ways, brands that are turning customers into superfans by overdelivering for them and challengers that are introducing bold ideas and vital competition to their industries. At a time when the world is rapidly shifting, these companies are charting the way forward."
About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
CONTACT:
Kenneth Hein
kenneth.hein@codeandtheory.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/fast-company-names-code-and-theory-one-of-the-worlds-most-innovative-companies-302404811.html
SOURCE Stagwell Inc.
FAQ
What major achievements led to Stagwell's (STGW) Code and Theory winning Fast Company's innovation award in 2025?
How successful was Code and Theory's NFL app transformation for Stagwell (STGW)?
What results did the Minnesota Star Tribune achieve after Code and Theory's digital transformation?
What was the engagement rate for YETI's new platform developed by Stagwell's (STGW) Code and Theory?
