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Starco Brands’ Art of Sport Brand Takes Center Stage Tonight as Title Sponsor of the 2024 LA Bowl Hosted by Rob Gronkowski

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Starco Brands (OTCQB: STCB) announces Art of Sport brand's title sponsorship of the 2024 LA Bowl hosted by Rob Gronkowski at SoFi Stadium. The event, airing on ESPN, marks a significant expansion for Art of Sport as it evolves beyond personal care products. The brand is introducing new product lines including premium protein powders and pain relief solutions, broadening its portfolio to support athletes' complete game-day routines.

The expanded product range will be available at major retailers including Amazon, Costco, and Kroger, supported by a new national ad campaign launching during the bowl game broadcast. The sponsorship features immersive brand integrations throughout the stadium and broadcast, demonstrating Art of Sport's commitment to empowering athletes at all levels.

Starco Brands (OTCQB: STCB) annuncia il titolo di sponsor del brand Art of Sport per il 2024 LA Bowl, ospitato da Rob Gronkowski allo SoFi Stadium. L'evento, che andrà in onda su ESPN, segna una significativa espansione per Art of Sport, che si evolve oltre i prodotti per la cura personale. Il brand sta introducendo nuove linee di prodotto, tra cui polveri proteiche premium e soluzioni per il sollievo dal dolore, ampliando il proprio portafoglio per supportare le routine complete dei giorni di gara degli atleti.

La gamma di prodotti ampliata sarà disponibile presso i principali rivenditori, tra cui Amazon, Costco e Kroger, supportata da una nuova campagna pubblicitaria nazionale che verrà lanciata durante la trasmissione della partita. Lo sponsorship presenta integrazioni di marca immersive in tutto lo stadio e durante la trasmissione, dimostrando l'impegno di Art of Sport nell'empowerment degli atleti a tutti i livelli.

Starco Brands (OTCQB: STCB) anuncia el patrocinio del título de la marca Art of Sport para el 2024 LA Bowl, que será presentado por Rob Gronkowski en el SoFi Stadium. El evento, que se emitirá por ESPN, marca una expansión significativa para Art of Sport al evolucionar más allá de los productos de cuidado personal. La marca está introduciendo nuevas líneas de productos, incluyendo proteínas en polvo premium y soluciones para el alivio del dolor, ampliando su portafolio para respaldar las rutinas completas de día de partido de los atletas.

La gama ampliada de productos estará disponible en minoristas importantes, incluyendo Amazon, Costco y Kroger, respaldada por una nueva campaña publicitaria nacional que se lanzará durante la transmisión del partido. El patrocinio incluye integraciones de marca inmersivas a lo largo del estadio y la transmisión, demostrando el compromiso de Art of Sport de empoderar a los atletas en todos los niveles.

Starco Brands (OTCQB: STCB)는 Rob Gronkowski가 소파이 스타디움에서 개최하는 2024 LA Bowl의 Art of Sport 브랜드 타이틀 스폰서십을 발표했습니다. ESPN에서 방영될 이 행사는 Art of Sport가 개인 관리 제품을 넘어 확장하는 중요한 이정표가 됩니다. 이 브랜드는 프리미엄 단백질 파우더와 통증 완화 솔루션을 포함한 새로운 제품 라인을 소개하고, 선수들의 완벽한 경기일 루틴을 지원하기 위해 포트폴리오를 넓히고 있습니다.

확대된 제품 라인은 아마존, 코스트코 및 크로거와 같은 주요 소매업체에서 제공되며, 경기 중 방송되는 새로운 국가 광고 캠페인으로 지원됩니다. 이 후원은 경기장과 방송 전반에 걸쳐 몰입형 브랜드 통합을 특징으로 하여, 모든 수준의 선수들에게 힘을 실어주겠다는 Art of Sport의 의지를 보여줍니다.

Starco Brands (OTCQB: STCB) annonce le parrainage du titre de la marque Art of Sport pour le 2024 LA Bowl, présenté par Rob Gronkowski au SoFi Stadium. L'événement, diffusé sur ESPN, marque une expansion significative pour Art of Sport alors qu'elle évolue au-delà des produits de soins personnels. La marque introduit de nouvelles gammes de produits, y compris des poudres de protéine premium et des solutions de soulagement de la douleur, élargissant ainsi son portefeuille pour soutenir les routines complètes des jours de match des athlètes.

La gamme de produits élargie sera disponible chez de grands détaillants, y compris Amazon, Costco et Kroger, soutenue par une nouvelle campagne publicitaire nationale qui sera lancée durant la diffusion du match. Le parrainage comprend des intégrations de marque immersives tout au long du stade et de la diffusion, démontrant l'engagement d'Art of Sport à autonomiser les athlètes à tous les niveaux.

Starco Brands (OTCQB: STCB) gibt die Titelpatenschaft der Marke Art of Sport für den 2024 LA Bowl bekannt, der von Rob Gronkowski im SoFi Stadium ausgetragen wird. Die Veranstaltung, die auf ESPN ausgestrahlt wird, markiert eine bedeutende Expansion für Art of Sport, da es über persönliche Pflegeprodukte hinauswächst. Die Marke führt neue Produktlinien ein, darunter hochwertige Proteinpulver und Schmerzlösungen, und erweitert ihr Portfolio, um die vollständigen Spieltagsroutinen der Athleten zu unterstützen.

Das erweiterte Produktsortiment wird in großen Einzelhandelsgeschäften, einschließlich Amazon, Costco und Kroger, erhältlich sein und durch eine neue nationale Werbekampagne unterstützt, die während der Übertragung des Bowl-Spiels gestartet wird. Das Sponsoring umfasst immersive Markenintegrationen im gesamten Stadion und in der Übertragung und zeigt das Engagement von Art of Sport, Athleten auf allen Ebenen zu stärken.

Positive
  • Strategic expansion into new product categories (protein powders, pain relief solutions)
  • Increased brand visibility through major ESPN broadcast event sponsorship
  • Enhanced retail distribution through major retailers (Amazon, Costco, Kroger)
Negative
  • None.

Title sponsorship kicks off a new era for the brand

LOS ANGELES--(BUSINESS WIRE)-- Starco Brands (OTCQB: STCB) is proud to kick off the next chapter of its Art of Sport brand, with tonight’s Art of Sport LA Bowl Hosted by Gronk, held at SoFi Stadium. Building on Starco Brands’ successful title sponsorship in 2023, Art of Sport is elevating the fan experience through immersive brand integrations throughout the stadium and broadcast. The partnership marks a major milestone for Art of Sport as it evolves beyond personal care into a full line of products designed to help athletes unlock their greatness.

(Graphic: Business Wire)

(Graphic: Business Wire)

The LA Bowl hosted by sports icon Rob Gronkowski (“Gronk”) airs live tonight at 6 PM PT on ESPN. It is one of college football’s most exciting matchups, bringing together top teams, passionate fans, and unforgettable energy to Los Angeles. By stepping in as the title sponsor, Art of Sport is championing the next generation of athletes while celebrating the spirit of competition, resilience, and excellence.

“The energy of championship night perfectly mirrors what Art of Sport stands for today," said Ross Sklar, CEO of Starco Brands, parent company of Art of Sport. “What began as athletes' most trusted personal care brand is now expanding into their complete game-day routine. From our new premium protein powders to advanced pain relief solutions, we're meeting athletes' needs at every crucial moment. Tonight’s LA Bowl Hosted by Gronk showcases exactly what Art of Sport stands for – empowering athletes to perform at their best.”

A New Era for Art of Sport

Founded to meet the unique needs of athletes, Art of Sport has built a reputation for delivering high-performance personal care products that stand up to the rigors of training and competition. Today, Art of Sport is taking its mission even further by becoming a brand dedicated to fueling greatness in every athlete, at every level, by adding both nutritional (protein powder) and pain relief (muscle relief sprays) products to its portfolio.

The expanded portfolio can be found at retailers such as Amazon, Costco, and Kroger, and is being supported with a new national ad campaign breaking during tonight’s broadcast on ESPN.

ABOUT ART OF SPORT

Art of Sport, a division of Starco Brands, is dedicated to empowering athletes of all levels to achieve greatness. Combining cutting-edge science and premium ingredients, Art of Sport develops superior products across its entire nutrition, personal care, and pain management portfolio. For more information, please visit www.ArtofSport.com.

ABOUT STARCO BRANDS

Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, the performance brand designed for athletes; Winona® Pure, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit starcobrands.com for more information.

Media

David Dreyer

David@StarcoBrands.com



Investors

John Mills

ICR

646-277-1254

John.Mills@icrinc.com



Deirdre Thomson

ICR

646-277-1254

Deirdre.Thomson@icrinc.com

Source: Starco Brands

FAQ

What new products is Art of Sport (STCB) launching in 2024?

Art of Sport is launching premium protein powders and muscle relief sprays, expanding beyond their traditional personal care products.

Where can investors find Art of Sport (STCB) products for sale?

Art of Sport products are available at major retailers including Amazon, Costco, and Kroger.

What is the significance of STCB's LA Bowl sponsorship for investors?

The sponsorship represents a major marketing initiative and brand expansion strategy, featuring national ESPN coverage and stadium-wide brand integration.

How is Starco Brands (STCB) expanding Art of Sport's market presence?

STCB is expanding Art of Sport through new product categories, major retail partnerships, a national ad campaign, and high-profile sports event sponsorship.

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