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Soylent Achieves Highest Adult Nutrition Repurchase Rate, Surpassing Longtime Category Leaders

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Soylent, owned by Starco Brands (OTCQB: STCB), has achieved the highest repurchase rate in the adult nutrition category at 62.9%, surpassing competitors like Boost (61.9%) and Ensure (48.2%). This milestone follows Soylent's 2023 recognition as the 'Best Meal Replacement Shake' based on nutrition and taste ratings from over 40,000 consumers.

Soylent's success is attributed to its science-backed nutritional profile and focus on delicious flavors. The brand's innovative approach combines cutting-edge research with appealing tastes, attracting a diverse consumer base. Strategic partnerships with major retailers like Walmart, Kroger, and Publix have expanded Soylent's accessibility nationwide.

Soylent, di proprietà di Starco Brands (OTCQB: STCB), ha raggiunto il tasso di riacquisto più alto nella categoria della nutrizione per adulti, con un 62,9%, superando concorrenti come Boost (61,9%) e Ensure (48,2%). Questo traguardo arriva dopo che Soylent è stata riconosciuta nel 2023 come il 'Miglior Frullato Sostitutivo del Pasto', basato su valutazioni nutrizionali e di gusto da oltre 40.000 consumatori.

Il successo di Soylent è attribuito al suo profilo nutrizionale supportato dalla scienza e all'attenzione per i gusti deliziosi. L'approccio innovativo del marchio combina ricerche all'avanguardia con sapori accattivanti, attirando una base di consumatori diversificata. Partnership strategiche con grandi rivenditori come Walmart, Kroger e Publix hanno ampliato l'accessibilità di Soylent a livello nazionale.

Soylent, propiedad de Starco Brands (OTCQB: STCB), ha alcanzado la tasa de recompra más alta en la categoría de nutrición para adultos con un 62.9%, superando a competidores como Boost (61.9%) y Ensure (48.2%). Este hito sigue al reconocimiento de Soylent en 2023 como el 'Mejor Batido Sustitutivo de Comida', basado en calificaciones nutricionales y de sabor de más de 40,000 consumidores.

El éxito de Soylent se atribuye a su perfil nutricional respaldado por la ciencia y su enfoque en sabores deliciosos. El enfoque innovador de la marca combina investigación de vanguardia con sabores atractivos, atrayendo una base de consumidores diversa. Asociaciones estratégicas con grandes minoristas como Walmart, Kroger y Publix han ampliado la accesibilidad de Soylent a nivel nacional.

Soylent는 Starco Brands (OTCQB: STCB) 소속으로, 성인 영양 카테고리에서 가장 높은 재구매율62.9%를 기록하며 Boost (61.9%)와 Ensure (48.2%)를 초월했습니다. 이 이정표는 2023년 40,000명 이상의 소비자로부터의 영양 및 맛 평가를 기반으로 '최고의 식사 대체 쉐이크'로 인정받은 후에 달성된 것입니다.

Soylent의 성공은 과학적으로 뒷받침된 영양 프로필과 맛있는 맛에 대한 집중 덕분입니다. 이 브랜드의 혁신적인 접근 방식은 최첨단 연구와 매력적인 맛을 결합하여 다양한 소비자층을 끌어모읍니다. Walmart, Kroger 및 Publix와 같은 주요 소매업체와의 전략적 파트너십은 Soylent의 전국적 접근성을 확장하는데 기여했습니다.

Soylent, détenu par Starco Brands (OTCQB: STCB), a atteint le taux de rachat le plus élevé dans la catégorie de nutrition pour adultes avec un 62,9%, dépassant des concurrents comme Boost (61,9%) et Ensure (48,2%). Ce jalon survient après que Soylent a été reconnue en 2023 comme le 'Meilleur Shake de Remplacement de Repas', basé sur les évaluations nutritionnelles et gustatives de plus de 40 000 consommateurs.

Le succès de Soylent est attribué à son profil nutritionnel fondé sur la science et à son accent sur des saveurs délicieuses. L'approche innovante de la marque allie recherche de pointe et saveurs attrayantes, attirant une base de consommateurs diversifiée. Des partenariats stratégiques avec de grands détaillants comme Walmart, Kroger et Publix ont élargi l'accessibilité de Soylent à l'échelle nationale.

Soylent, im Besitz von Starco Brands (OTCQB: STCB), hat die höchste Rückkaufsrate in der Kategorie der Erwachsenennahrung mit 62,9% erreicht und dabei Konkurrenten wie Boost (61,9%) und Ensure (48,2%) übertroffen. Dieser Meilenstein folgt auf die Auszeichnung von Soylent im Jahr 2023 als 'Bester Mahlzeitenersatz-Shake', basierend auf Ernährungs- und Geschmacksbewertungen von über 40.000 Verbrauchern.

Der Erfolg von Soylent wird auf sein wissenschaftlich fundiertes Ernährungsprofil und den Fokus auf köstliche Geschmäcker zurückgeführt. Der innovative Ansatz der Marke kombiniert fortschrittliche Forschung mit ansprechenden Geschmäckern und zieht eine vielfältige Verbraucherbasis an. Strategische Partnerschaften mit großen Einzelhändlern wie Walmart, Kroger und Publix haben die Zugänglichkeit von Soylent im ganzen Land erweitert.

Positive
  • Highest repurchase rate (62.9%) in the adult nutrition category
  • Named 'Best Meal Replacement Shake' in 2023 based on consumer ratings
  • Expanded accessibility through partnerships with major retailers
  • Diverse product lineup including ready-to-drink shakes, powders, and bars
Negative
  • None.

LOS ANGELES--(BUSINESS WIRE)-- Starco Brands (OTCQB: STCB) announced that Soylent, the science-backed, complete nutrition company, reached an unprecedented achievement: the highest repurchase rate among all brands in the adult nutrition category. Data from Unify+ Panel (Total MULO, 52 weeks ending May 19, 2024) reveals a remarkable 62.9% of Soylent consumers purchase their products two or more times, surpassing competitors such as Boost (61.9%), OWYN (57%), Orgain (54.5%), and longtime category leader Ensure (48.2%).

(Photo: Business Wire)

(Photo: Business Wire)

This milestone further solidifies Soylent's position as the "Best Meal Replacement Shake," a title earned in 2023 based on both nutrition and taste ratings from over 40,000 consumers via Kantar research. Soylent's science-backed nutritional profile, coupled with its dedication to delicious flavors, clearly resonates with consumers, driving their continued loyalty.

"Achieving the highest repurchase rate in our category is a testament to our unwavering commitment to both exceptional taste and comprehensive nutrition," said Jamie Sullivan, VP of Nutrition at Starco Brands, Soylent's parent company. "This proves that Soylent is not merely a trend, but a sustainable and preferred choice for consumers seeking convenient, nutritious, and enjoyable nourishment."

Soylent's innovative approach to nutrition, blending cutting-edge research with delectable flavors, has captivated a diverse consumer base. Strategic partnerships with major retailers like Walmart, Kroger, Publix, Meijer, and HEB have expanded Soylent's accessibility, making it a readily available and appealing option for health-conscious individuals across demographics.

The brand's dedication to taste and science-driven quality has resulted in a varied product lineup, including ready-to-drink shakes, powders, and bars, all designed to meet the unique needs of today's consumers. As Soylent continues to grow, the company is poised to revolutionize the adult nutrition industry.

ABOUT SOYLENT

Soylent is a nutrition company offering science-backed, convenient meal solutions. Named "Best Meal Replacement Shake" by Kantar Research, Soylent provides Complete Meal Powders, Ready-to-Drink Shakes, Snack Bars, Protein Shakes, and Energy Shakes. A subsidiary of Starco Brands (OTCQB: STCB), Soylent is headquartered in Los Angeles. Learn more at soylent.com or on social media.

About Starco Brands

Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona® Pure, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit starcobrands.com for more information.

Media Contact

Jamie Sullivan

VP of Nutrition at Starco Brands

press@soylent.com

Source: Starco Brands

FAQ

What is Soylent's repurchase rate according to the latest data?

According to Unify+ Panel data for the 52 weeks ending May 19, 2024, Soylent's repurchase rate is 62.9%, the highest in the adult nutrition category.

How does Soylent's repurchase rate compare to its competitors?

Soylent's 62.9% repurchase rate surpasses competitors like Boost (61.9%), OWYN (57%), Orgain (54.5%), and Ensure (48.2%).

What recognition did Soylent receive in 2023?

In 2023, Soylent was named the 'Best Meal Replacement Shake' based on nutrition and taste ratings from over 40,000 consumers via Kantar research.

Which major retailers have partnered with Soylent to expand its accessibility?

Soylent has partnered with major retailers including Walmart, Kroger, Publix, Meijer, and HEB to expand its accessibility nationwide.

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