Skylar Clean Beauty Launches New ‘Citrus Reverie’ Fragrance Celebrating Endless Summer
Starco Brands (OTCQB: STCB) has announced the launch of a new fragrance, Citrus Reverie, via its Skylar Clean Beauty line. Set to debut with the 'Endless Summer' campaign, the scent includes mandarin, pink pineapple, and orange flower notes, designed to evoke the essence of summer. Available from June 20, 2024, on skylar.com and June 22, 2024, on sephora.com, Citrus Reverie continues Skylar’s mission of offering hypoallergenic, sensitive-skin-safe products free from top allergens and over 1,300 questionable ingredients. The new fragrance aligns with Skylar’s sustainability goals, being 100% recyclable. The launch follows the release of other popular Skylar fragrances like Sunkissed Dahlia and Vanilla Sky.
- New product launch with unique summer-themed fragrance.
- Citrus Reverie is hypoallergenic and safe for sensitive skin, appealing to a broader customer base.
- Product aligns with sustainability goals as it is 100% recyclable.
- Availability on major platforms like skylar.com and sephora.com enhances market reach.
- None.
The new Eau de Parfum features notes of zesty mandarin, pink pineapple, and orange flower
Skylar Clean Beauty Launches New 'Citrus Reverie' Fragrance (Photo: Business Wire)
“Our goal with Citrus Reverie was to capture the spirit and essence of an endless summer in a singular scent,” said Alex Alston, VP Marketing. “Our focus was on creating a fragrance that appeals to the trendsetters, the girls who influence their generation, energizing them to live their best lives all summer...and beyond.”
Citrus Reverie encapsulates the spirit of summer with captivating scents of juicy, sun-soaked citrus. Notes of zesty rangpur mandarin, soft pink pineapple, and delicate orange flower that blend harmoniously to evoke fruity, dazzling, and tropical aromas reminiscent of sunny days and golden hour evenings. This unique and fresh fragrance provides a whimsical scent that lingers long after application, making every moment feel like a sun-drenched escape. Citrus Reverie is Skylar's latest fragrance following the launch of Sunkissed Dahlia in November 2023.
Citrus Reverie is hypoallergenic, safe for sensitive skin, and free of 26 top fragrance allergens and over 1,300 questionable ingredients. Skylar Clean Beauty is formulated to EU clean ingredient standards and added safe-for-sensitive-skin testing and claims. The products are designed to support the brand’s sustainability mission, with every bottle, cap, and carton being
“Skylar is a fragrance brand that is designed to elevate our customers’ confidence and beauty with clean products,” said David Dreyer, chief marketing officer of Starco Brands. “We’re thrilled to announce the launch of Citrus Reverie as the perfect embodiment of the warmth and joy as we enter the Summer of Skylar.”
Skylar Clean Beauty has released multiple scents since launching in 2017 in both 50ml EDP and 10ml EDP Rollerball formats, including Sunkissed Dahlia, Vanilla Sky, Boardwalk Delight, Salt Air, Pink Canyon, Coconut Cove, Lime Sands, and Peach Fields. In September 2023, the brand announced their hair and body mists: Boardwalk Delight, Vanilla Sky, Peach Fields & Coconut Cove.
About Skylar
Skylar Clean Beauty is a trailblazing fragrance brand dedicated to creating clean, hypoallergenic, eco-friendly scents catering to a modern, conscientious and dynamic consumer. Founded in 2017, Skylar empowers individuals to feel beautiful, confident, and safe in their own skin with a diverse range of fragrances crafted to inspire and uplift. Utilizing the finest ingredients and prioritizing transparency and sustainability, Skylar designs innovative formulations to be gentle on sensitive skin, free of harmful chemicals, vegan and cruelty-free while delivering long-lasting fragrance. The packaging features a
About Starco Brands
Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include: Whipshots™, the world’s only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona® Popcorn Spray, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. It draws upon a portfolio of innovative formulas spanning 8 product categories with limitless innovation potential. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit www.starcobrands.com for more information.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240620438958/en/
Nicole Cappuccio l R&CPMK
Skylar@rcpmk.com
Source: Starco Brands
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