GIPHY partners with TikTok to Power GIF Recommendations in New Direct Messaging Experience
GIPHY, a Shutterstock (NYSE: SSTK) subsidiary and leading GIF library, announces a partnership with TikTok to integrate AI-powered GIF recommendations into TikTok's direct messaging platform. The integration will provide TikTok users with seamless access to GIPHY's vast library for enhanced chat expression. The feature is expected to roll out in Q4 or early Q1, leveraging TikTok's recommendation engine to algorithmically suggest relevant GIFs from GIPHY's collection. This collaboration aims to strengthen TikTok's messaging experience and foster more creative communication among its user base.
GIPHY, una controllata di Shutterstock (NYSE: SSTK) e leader nella libreria di GIF, annuncia una partnership con TikTok per integrare raccomandazioni di GIF potenziate dall'AI nella piattaforma di messaggistica diretta di TikTok. L'integrazione offrirà agli utenti di TikTok un accesso fluido all'ampia libreria di GIPHY per migliorare l'espressione nelle chat. Si prevede che la funzionalità venga lanciata nel quarto trimestre o all'inizio del primo trimestre del prossimo anno, sfruttando il motore di raccomandazione di TikTok per suggerire in modo algoritmico GIF pertinenti dalla collezione di GIPHY. Questa collaborazione mira a rafforzare l'esperienza di messaggistica di TikTok e promuovere una comunicazione più creativa tra i suoi utenti.
GIPHY, una subsidiaria de Shutterstock (NYSE: SSTK) y líder en la biblioteca de GIF, anuncia una asociación con TikTok para integrar recomendaciones de GIF impulsadas por IA en la plataforma de mensajería directa de TikTok. La integración proporcionará a los usuarios de TikTok un acceso fluido a la vasta biblioteca de GIPHY para mejorar la expresión en los chats. Se espera que esta función se implemente en el cuarto trimestre o a principios del primer trimestre, utilizando el motor de recomendación de TikTok para sugerir algoritmicamente GIF relevantes de la colección de GIPHY. Esta colaboración tiene como objetivo fortalecer la experiencia de mensajería de TikTok y fomentar una comunicación más creativa entre su base de usuarios.
GIPHY는 Shutterstock (NYSE: SSTK)의 자회사이자 선도적인 GIF 라이브러리로, TikTok와 파트너십을 맺고 TikTok의 직접 메시지 플랫폼에 AI 기반 GIF 추천 기능을 통합한다고 발표했습니다. 이 통합은 TikTok 사용자가 원활하게 GIPHY의 방대한 라이브러리에 접근하여 채팅 표현을 높일 수 있도록 합니다. 이 기능은 4분기 또는 1분기 초에 출시될 예정이며, TikTok의 추천 엔진을 활용하여 GIPHY의 컬렉션에서 관련 GIF를 알고리즘적으로 제안합니다. 이 협업은 TikTok의 메시징 경험을 강화하고 사용자 간의 더 창의적인 소통을 촉진하는 것을 목표로 하고 있습니다.
GIPHY, une filiale de Shutterstock (NYSE: SSTK) et leader de la bibliothèque de GIF, annonce un partenariat avec TikTok pour intégrer des recommandations de GIF alimentées par l'IA dans la plateforme de messagerie directe de TikTok. L'intégration offrira aux utilisateurs de TikTok un accès fluide à la vaste bibliothèque de GIPHY pour améliorer l'expression dans les discussions. Cette fonctionnalité devrait être lancée au quatrième trimestre ou au début du premier trimestre, en utilisant le moteur de recommandation de TikTok pour suggérer de manière algorithmique des GIF pertinents provenant de la collection de GIPHY. Cette collaboration vise à renforcer l'expérience de messagerie de TikTok et à favoriser une communication plus créative parmi sa base d'utilisateurs.
GIPHY, ein Tochterunternehmen von Shutterstock (NYSE: SSTK) und führend in der GIF-Bibliothek, gibt eine Partnerschaft mit TikTok bekannt, um KI-gestützte GIF-Empfehlungen in die Direktnachrichten-Plattform von TikTok zu integrieren. Die Integration wird TikTok-Nutzern einen nahtlosen Zugriff auf die umfangreiche GIPHY-Bibliothek bieten, um die Ausdrucksweise in Chats zu verbessern. Die Funktion wird voraussichtlich im vierten Quartal oder zu Beginn des ersten Quartals eingeführt, wobei die Empfehlungsmaschine von TikTok genutzt wird, um algorithmisch relevante GIFs aus der GIPHY-Sammlung vorzuschlagen. Diese Zusammenarbeit zielt darauf ab, die Messaging-Erfahrung von TikTok zu stärken und eine kreativere Kommunikation unter seinen Nutzern zu fördern.
- Strategic partnership with major social platform TikTok expands GIPHY's market reach
- Integration into TikTok's messaging system creates new revenue potential for Shutterstock
- AI-powered recommendation system demonstrates technological advancement
- None.
Insights
This partnership marks a significant strategic expansion for Shutterstock's GIPHY division, potentially impacting revenue streams through increased API integration. TikTok's massive user base of over 1.5 billion monthly active users represents a substantial monetization opportunity. The AI-powered recommendation engine integration could drive higher engagement rates and usage metrics.
However, the revenue impact remains uncertain as specific financial terms aren't disclosed. The delayed rollout timeline (Q4/Q1) suggests a gradual rather than immediate financial impact. While this enhances GIPHY's market position in the social media ecosystem, investors should note that GIPHY's contribution to Shutterstock's overall revenue is still relatively small compared to its core licensing business.
By integrating GIPHY's API directly into TikTok's messaging platform, the companies are taking their partnership to the next level, bringing creative new features to TikTok's expansive user base and giving access to the perfect GIF at their fingertips. This collaboration will provide the TikTok community with a seamless and personalized way to express themselves in chats using GIPHY's vast and curated library.
"We're incredibly excited to deepen our partnership with TikTok and bring the power of GIPHY to their direct messaging experience," said Jason Stein, Senior Vice President of Business and Corporate Development at GIPHY. "This integration represents a dynamic convergence of self-expression and creative communication that will further connect TikTok's vibrant community in authentic and engaging ways."
Key Highlights:
- AI-Powered GIF Recommendations: TikTok's specialized recommendation engine will algorithmically suggest relevant GIFs from the GIPHY library, making communication more engaging and expressive.
- Enhanced User Experience: TikTok users will enjoy a seamless and intuitive way to discover and share relevant GIFs within their direct messaging.
- Launch Timeline: The new direct messaging experience with GIPHY integration is expected to roll out later in Q4 or early Q1, pending development and testing.
Currently, GIPHY content is widely accessible across nearly every major social and messaging platform, increasingly adding more creativity to the ways people engage all around the world. "Adding GIPHY's engaging content to TikTok's direct messaging feature strengthens the platform's existing offering while creating even more exciting ways for TikTok's creative community to engage with one another," said Franklin Ramirez, Global Partnerships Director at TikTok. "We look forward to exploring more ways that our partnership with Giphy can enhance the experience across the TikTok platform."
About GIPHY
Founded in 2013, GIPHY Inc. is the visual communication platform where thousands of creators, media, and brand partners make everyday expression a little more moving. GIPHY empowers you to discover and share the GIFs, Clips, and Stickers that make your conversations more positive, more expressive, and more you. In addition, GIPHY Ads enables brands to connect with their audiences through ads people share, not just see. Acquired by Shutterstock in 2023, GIPHY's platform has a daily user reach of 1+ billion to which it serves 10+ billion pieces of short-form content every day. For more information, visit GIPHY.com or follow us on Instagram, Twitter, Facebook, and TikTok @GIPHY.
About Shutterstock, Inc.
Shutterstock, Inc. (NYSE: SSTK) is a premier partner for transformative brands, digital media and marketing companies, empowering the world to create with confidence. Fueled by millions of creators around the world and a fearless approach to product innovation, Shutterstock is the leading global platform for licensing from the most extensive and diverse collection of high-quality 3D models, videos, music, photographs, vectors and illustrations. From the world's largest content marketplace, to breaking news and A-list entertainment editorial access, to all-in-one content editing platform and studio production service—all using the latest in innovative technology—Shutterstock offers the most comprehensive selection of resources to bring storytelling to life.
Learn more at www.shutterstock.com and follow us on LinkedIn, Instagram, Twitter, Facebook and YouTube.
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SOURCE Shutterstock, Inc.
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