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Scripps promotes Detroit station sales leader to VP and general manager of KTNV in Las Vegas

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The E.W. Scripps Company (NASDAQ: SSP) has promoted John Cook to vice president and general manager for KTNV, the Scripps-owned ABC affiliate in Las Vegas, effective Sept. 3, 2024. Cook, previously serving as senior director of sales for WXYZ and WMYD in Detroit, will lead the Las Vegas station, bringing extensive experience in local media and sales leadership.

Cook's background includes roles at Graham Media Group's WDIV in Detroit and experience in direct mail and print advertising sales. He has been recognized for his ability to navigate the changing media landscape and deliver strong revenue results. Cook is also actively involved in industry leadership, serving on the ABC Sales Advisory Board and as a board member of the Better Business Bureau Serving Eastern Michigan.

La E.W. Scripps Company (NASDAQ: SSP) ha promosso John Cook a vicepresidente e direttore generale per KTNV, l'affiliato ABC di proprietà Scripps a Las Vegas, a partire dal 3 settembre 2024. Cook, che in precedenza ha ricoperto il ruolo di direttore senior delle vendite per WXYZ e WMYD a Detroit, guiderà la stazione di Las Vegas, portando una vasta esperienza nei media locali e nella leadership delle vendite.

Il background di Cook comprende ruoli presso WDIV del Graham Media Group a Detroit e esperienza nella vendita di pubblicità tramite posta diretta e stampa. È stato riconosciuto per la sua capacità di orientarsi nel panorama mediatico in evoluzione e di ottenere forti risultati di ricavi. Cook è anche attivamente coinvolto nella leadership dell'industria, servendo nel Consiglio Consultivo delle Vendite ABC e come membro del consiglio della Better Business Bureau che serve l'Est del Michigan.

La E.W. Scripps Company (NASDAQ: SSP) ha promovido a John Cook a vicepresidente y gerente general de KTNV, la afiliada de ABC propiedad de Scripps en Las Vegas, a partir del 3 de septiembre de 2024. Cook, que anteriormente se desempeñaba como director senior de ventas para WXYZ y WMYD en Detroit, liderará la estación de Las Vegas, aportando una amplia experiencia en medios locales y liderazgo en ventas.

El historial de Cook incluye roles en WDIV del Graham Media Group en Detroit y experiencia en ventas de publicidad directa y en impresión. Ha sido reconocido por su capacidad para navegar el cambiante panorama mediático y generar sólidos resultados de ingresos. Cook también está activamente involucrado en el liderazgo de la industria, sirviendo en la Junta Asesora de Ventas de ABC y como miembro de la Mesa Directiva de la Better Business Bureau que atiende a la región del Este de Michigan.

E.W. 스크립스 회사(NASDAQ: SSP)는 John Cook을 라스베가스의 스크립스 소속 ABC 계열사인 KTNV의 부사장 겸 총괄 매니저로 승진시켰으며, 이는 2024년 9월 3일부터 효력이 발생합니다. Cook은 이전에 디트로이트의 WXYZ 및 WMYD에서 판매 선임 이사로 근무했으며, 라스베가스 방송국을 이끌면서 지역 미디어와 판매 리더십에서의 폭넓은 경험을 제공합니다.

Cook의 경력에는 디트로이트의 Graham 미디어 그룹 소속 WDIV에서의 역할과 다이렉트 메일 및 인쇄 광고 판매 경험이 포함됩니다. 그는 변화하는 미디어 환경을 탐색하는 능력과 강력한 수익 성과를 내는 것으로 인정받아 왔습니다. 또한 Cook은 ABC 판매 자문 위원회에서 활동하고 있으며, 동부 미시간을 위한 더 나은 비즈니스 뷰로의 이사회 멤버로도 참여하고 있습니다.

La société E.W. Scripps (NASDAQ: SSP) a promu John Cook au poste de vice-président et directeur général de KTNV, l'affilié ABC détenu par Scripps à Las Vegas, à compter du 3 septembre 2024. Cook, qui occupait précédemment le poste de directeur senior des ventes pour WXYZ et WMYD à Detroit, sera à la tête de la station de Las Vegas, apportant une vaste expérience dans les médias locaux et le leadership en matière de ventes.

Le parcours de Cook comprend des rôles au sein de WDIV du Graham Media Group à Detroit et une expérience dans la vente de publicité par mail direct et impression. Il a été reconnu pour sa capacité à naviguer dans un paysage médiatique en constante évolution et à générer des résultats de revenus solides. Cook est également activement impliqué dans le leadership de l'industrie, siégeant au Conseil consultatif des ventes d'ABC et en tant que membre du conseil d'administration de la Better Business Bureau servant l'Est du Michigan.

Die E.W. Scripps Company (NASDAQ: SSP) hat John Cook zum Vizepräsidenten und Generalmanager von KTNV, dem in Las Vegas ansässigen ABC-Ableger im Besitz von Scripps, befördert, und zwar ab dem 3. September 2024. Cook, der zuvor als Senior Director of Sales für WXYZ und WMYD in Detroit tätig war, wird die Station in Las Vegas leiten und bringt umfangreiche Erfahrung in den Bereichen lokale Medien und Vertriebsleitung mit.

Zu Cooks Hintergrund gehören Positionen bei WDIV der Graham Media Group in Detroit sowie Erfahrung im Direktmarketing und im Verkauf von Printwerbung. Er wurde für seine Fähigkeit anerkannt, sich in der sich verändernden Medienlandschaft zurechtzufinden und starke Umsatzresultate zu erzielen. Cook ist auch aktiv in der Branchenführung tätig und sitzt im ABC Sales Advisory Board sowie im Vorstand der Better Business Bureau Serving Eastern Michigan.

Positive
  • Promotion of experienced local media executive to leadership role
  • Track record of delivering strong revenue results in previous positions
  • Active involvement in industry leadership roles (ABC Sales Advisory Board, Better Business Bureau)
Negative
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CINCINNATI, Aug. 1, 2024 /PRNewswire/ -- The E.W. Scripps Company (NASDAQ: SSP) has promoted John Cook to vice president and general manager for KTNV, the Scripps-owned ABC affiliate in Las Vegas, effective Sept. 3. 

Cook has been serving as senior director of sales for WXYZ and WMYD, the Scripps stations in Detroit, since January 2021. In that time, he led the stations' sales department, steering linear and digital/OTT revenue streams for both stations, including sports on WMYD.  

"John is an experienced local media executive who has hit the ground running at Scripps, leading change in our stations amidst a constantly shifting media landscape," said Anita Helt, regional vice president and general manager. "During his time with our Detroit stations, he has helped deliver impactful results against revenue objectives and has worked closely with all departments."  

Before joining Scripps, Cook held several sales leadership positions for Graham Media Group at WDIV in Detroit, including local sales manager, national sales manager and new business/digital sales manager. He began his career in direct mail and print advertising sales and was the regional vice president for a direct mail magazine.  

"I look forward to joining the team of professionals at KTNV and to diving into the vibrant Las Vegas community that ABC 13 serves," said Cook. "It's a true honor to have the opportunity to lead this talented team. Together, we will continue to deliver critical community journalism and high-quality sports entertainment through our Scripps Sports partnership with the Vegas Golden Knights." 

Cook graduated from the University of Akron with a degree in business management technology. He has been a board member of the Better Business Bureau Serving Eastern Michigan since 2010, completing terms as vice chair and chair. He has also served on the ABC Sales Advisory Board, representing Region 5, since 2022 and is now the vice chair. 

Media contact: Becca McCarter, The E.W. Scripps Company, (513) 410-2425, rebecca.mccarter@scripps.com

About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: "Give light and the people will find their own way."

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SOURCE The E.W. Scripps Company

FAQ

Who is the new VP and general manager of KTNV in Las Vegas for Scripps (SSP)?

John Cook has been promoted to vice president and general manager for KTNV, Scripps' ABC affiliate in Las Vegas, effective September 3, 2024.

What was John Cook's previous role at Scripps (SSP) before the promotion?

John Cook was serving as senior director of sales for WXYZ and WMYD, the Scripps stations in Detroit, since January 2021.

When will John Cook start his new position at KTNV for Scripps (SSP)?

John Cook will start his new position as VP and general manager of KTNV in Las Vegas on September 3, 2024.

What experience does John Cook bring to his new role at Scripps (SSP)?

John Cook brings extensive experience in local media and sales leadership, including roles at Graham Media Group's WDIV in Detroit and experience in direct mail and print advertising sales.

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