Scripps promotes Detroit station sales leader to VP and general manager of KTNV in Las Vegas

Rhea-AI Summary

The E.W. Scripps Company (NASDAQ: SSP) has promoted John Cook to vice president and general manager for KTNV, the Scripps-owned ABC affiliate in Las Vegas, effective Sept. 3, 2024. Cook, previously serving as senior director of sales for WXYZ and WMYD in Detroit, will lead the Las Vegas station, bringing extensive experience in local media and sales leadership.

Cook's background includes roles at Graham Media Group's WDIV in Detroit and experience in direct mail and print advertising sales. He has been recognized for his ability to navigate the changing media landscape and deliver strong revenue results. Cook is also actively involved in industry leadership, serving on the ABC Sales Advisory Board and as a board member of the Better Business Bureau Serving Eastern Michigan.

Positive

• Promotion of experienced local media executive to leadership role
• Track record of delivering strong revenue results in previous positions
• Active involvement in industry leadership roles (ABC Sales Advisory Board, Better Business Bureau)

Negative

• None.

CINCINNATI, Aug. 1, 2024 /PRNewswire/ -- The E.W. Scripps Company (NASDAQ: SSP) has promoted John Cook to vice president and general manager for KTNV, the Scripps-owned ABC affiliate in Las Vegas, effective Sept. 3. 

Cook has been serving as senior director of sales for WXYZ and WMYD, the Scripps stations in Detroit, since January 2021. In that time, he led the stations' sales department, steering linear and digital/OTT revenue streams for both stations, including sports on WMYD.  

"John is an experienced local media executive who has hit the ground running at Scripps, leading change in our stations amidst a constantly shifting media landscape," said Anita Helt, regional vice president and general manager. "During his time with our Detroit stations, he has helped deliver impactful results against revenue objectives and has worked closely with all departments."  

Before joining Scripps, Cook held several sales leadership positions for Graham Media Group at WDIV in Detroit, including local sales manager, national sales manager and new business/digital sales manager. He began his career in direct mail and print advertising sales and was the regional vice president for a direct mail magazine.  

"I look forward to joining the team of professionals at KTNV and to diving into the vibrant Las Vegas community that ABC 13 serves," said Cook. "It's a true honor to have the opportunity to lead this talented team. Together, we will continue to deliver critical community journalism and high-quality sports entertainment through our Scripps Sports partnership with the Vegas Golden Knights." 

Cook graduated from the University of Akron with a degree in business management technology. He has been a board member of the Better Business Bureau Serving Eastern Michigan since 2010, completing terms as vice chair and chair. He has also served on the ABC Sales Advisory Board, representing Region 5, since 2022 and is now the vice chair. 

Media contact: Becca McCarter, The E.W. Scripps Company, (513) 410-2425, rebecca.mccarter@scripps.com

About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: "Give light and the people will find their own way."

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SOURCE The E.W. Scripps Company

FAQ

Who is the new VP and general manager of KTNV in Las Vegas for Scripps (SSP)?

John Cook has been promoted to vice president and general manager for KTNV, Scripps' ABC affiliate in Las Vegas, effective September 3, 2024.

What was John Cook's previous role at Scripps (SSP) before the promotion?

John Cook was serving as senior director of sales for WXYZ and WMYD, the Scripps stations in Detroit, since January 2021.

When will John Cook start his new position at KTNV for Scripps (SSP)?

John Cook will start his new position as VP and general manager of KTNV in Las Vegas on September 3, 2024.

What experience does John Cook bring to his new role at Scripps (SSP)?

John Cook brings extensive experience in local media and sales leadership, including roles at Graham Media Group's WDIV in Detroit and experience in direct mail and print advertising sales.