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Overview
The E.W. Scripps Company (SSP) is a diversified media enterprise with a rich heritage dating back to 1878. Known for its commitment to objective local journalism and innovative digital storytelling, Scripps serves communities across the United States with a powerful blend of television, radio, and digital media assets. With a core focus on quality content and extensive local market penetration, the company provides trusted news and information that enable citizens to stay informed through both traditional and modern platforms.
Business Segments and Revenue Streams
Scripps operates through several key segments:
- Local Media: This segment comprises a broad network of local television stations and digital operations. These stations are affiliated with major networks including ABC, NBC, CBS, and FOX, enabling dynamic local advertising opportunities, retransmission fees and political advertising revenues. The wide reach in minute local markets is instrumental in delivering community news and real-time information.
- Scripps Networks: Under this umbrella, the company manages national news outlets and entertainment channels such as Scripps News, Court TV, ION, Bounce, and others. These networks maximize revenue primarily through advertising while maintaining a broad distribution that touches nearly every U.S. household.
- Digital and Sports Platforms: Recognizing the digital transformation, Scripps has expanded its scope into digital journalism and multimedia content. This includes owning innovative platforms in podcasting, over-the-top (OTT) video services, and dedicated sports broadcasting via Scripps Sports. Strategic partnerships with major sports leagues and teams have further diversified its content offerings and audience engagement on platforms such as ION and mobile streaming applications.
Content, Innovation, and Investigative Journalism
Scripps is not only a major broadcaster but also a content innovator. It underpins an award-winning investigative newsroom in Washington, D.C., known for its incisive reporting and its commitment to uncovering critical public interest stories. The company's production of educational and entertaining content, including long-standing institutions like the Scripps National Spelling Bee, showcases its versatility and deep-rooted trust within the media landscape.
Market Position and Industry Impact
As one of America’s largest independent TV station owners and the nation’s most extensive holder of broadcast spectrum, Scripps has a significant market presence. It operates in a competitive environment that demands high standards in local journalism, digital innovation, and sports broadcasting. Its ability to adapt to technological changes and shifts in content consumption underlines its resilience. By integrating traditional broadcast strengths with emerging digital trends, Scripps continues to set benchmarks in quality journalism and diversified media content.
Commitment to Excellence and Trustworthiness
Reflecting its long-time motto, "Give light and the people will find their own way," Scripps emphasizes credibility and authority in its operations. The company maintains rigorous journalistic standards and focuses on providing well-researched, fact-based reporting—a principle that has built a loyal audience and solidified its reputation among media professionals and investors alike.
Strategic Partnerships and Future-Proof Operations
Scripps has established multiple strategic partnerships to expand its reach and enhance its content offerings. Through collaborations with major sports leagues, digital partners, and content distribution platforms, Scripps has effectively diversified its audience base and revenue sources without compromising its commitment to quality journalism. These initiatives ensure that the company remains a pivotal player in both local and national media ecosystems.
The third annual National News Literacy Week kicks off on January 24, 2022, with a focus on combating misinformation. This initiative, supported by over 30 news organizations, emphasizes the importance of news literacy in making informed decisions. The week includes public announcements and resources aimed at educators and the public to strengthen skills in discerning credible information. The E.W. Scripps Company (NASDAQ: SSP) is a presenting sponsor, urging communities to engage with news responsibly and understand the standards of journalism.
Newsy announces the relaunch of its primetime program "The Why," airing on Jan. 10 at 10 p.m. ET. Hosted by Tatevik Aprikyan, the hour-long show will focus on in-depth discussions of social, cultural, and political topics. Aprikyan, an award-winning journalist from Seattle, aims to provide insightful information to viewers. The program will be executive produced by Hank Mendheim, an experienced television executive. Viewers can watch Newsy through various platforms, including streaming devices, enhancing the network's reach.
Marcus Riley has been promoted to senior director of content strategy and inclusive journalism at The E.W. Scripps Company (NASDAQ: SSP). This role aims to enhance connections between Scripps television stations and their audiences by focusing on inclusive journalism. Riley previously served as senior director of content strategy for the northern region since 2019. Scripps is undertaking field research to improve inclusivity in news coverage, and Riley will implement these findings across local news teams, aligning with the company's commitment to representation.
On January 4, 2022, The E.W. Scripps Company (NASDAQ: SSP) announced that CEO Adam Symson, CFO Jason Combs, and SVP Carolyn Micheli will present at the 24th Annual Needham Growth Conference on January 13. They will discuss the company's business strategies and engage in one-on-one meetings with investors. Symson's conversation with Laura Martin will be broadcast live from 10-10:40 a.m. Eastern. Scripps operates 61 TV stations across 41 markets, providing a wide range of news and entertainment programming.
LeVar Burton, a celebrated actor and literacy advocate, will host the 94th Scripps National Spelling Bee semifinals on June 1, 2022, and finals on June 2, 2022, in Washington, D.C. Burton's involvement reflects the Bee's mission to promote children's literacy. He has received multiple Emmy and Grammy awards and is renowned for his role in 'Reading Rainbow' and 'Roots.' The 2022 competition will be broadcasted widely, ensuring accessibility. The E.W. Scripps Company (NASDAQ: SSP) oversees the event, which has been running since 1925, emphasizing students' spelling and vocabulary development.
Keisha Taylor Starr has been appointed as the new chief marketing officer for Scripps Networks, effective January 3, 2022. With over 20 years of media experience, she previously served as senior vice president of marketing and public relations for The Recount. Starr will lead marketing strategies across Scripps' nine national networks, reporting to president Lisa Knutson. Scripps Networks, part of The E.W. Scripps Company (NASDAQ: SSP), includes prominent brands like Court TV and ION, reaching nearly every American household.
Cheryle Harrison has been appointed as the head of Bounce, a leading network serving African Americans. With over 30 years of experience in broadcasting, Harrison aims to enhance Bounce's strategic vision, which includes marketing, programming, and digital community relations. Known for her contributions since the network's inception in 2011, she is expected to guide Bounce into a new era of growth and cultural significance. Bounce is available to 98% of the U.S. and has recently launched BounceXL, a free ad-supported streaming channel.
The Scripps Howard Awards will accept entries from Dec. 1, 2021 to Feb. 6, 2022 for outstanding journalism produced during 2021. A total of $170,000 in prize money will be awarded across 15 categories, with the ceremony taking place in June on Newsy. The awards emphasize impactful reporting that drives change. Last year, winners included The New York Times and The Washington Post, recognizing the importance of journalism in democracy and social change.
Joseph Naylor has been appointed as vice president of emerging products for The E.W. Scripps Company's Local Media division. His role focuses on digital thought leadership and the development of non-linear opportunities across Scripps' 61 TV stations in 41 markets. Naylor brings over 18 years of experience from Cox Media Group, where he was involved in product management and digital media strategies. Scripps aims to leverage his expertise to enhance content delivery and audience engagement through innovative technologies.