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Overview
The E.W. Scripps Company (SSP) is a diversified media enterprise with a rich heritage dating back to 1878. Known for its commitment to objective local journalism and innovative digital storytelling, Scripps serves communities across the United States with a powerful blend of television, radio, and digital media assets. With a core focus on quality content and extensive local market penetration, the company provides trusted news and information that enable citizens to stay informed through both traditional and modern platforms.
Business Segments and Revenue Streams
Scripps operates through several key segments:
- Local Media: This segment comprises a broad network of local television stations and digital operations. These stations are affiliated with major networks including ABC, NBC, CBS, and FOX, enabling dynamic local advertising opportunities, retransmission fees and political advertising revenues. The wide reach in minute local markets is instrumental in delivering community news and real-time information.
- Scripps Networks: Under this umbrella, the company manages national news outlets and entertainment channels such as Scripps News, Court TV, ION, Bounce, and others. These networks maximize revenue primarily through advertising while maintaining a broad distribution that touches nearly every U.S. household.
- Digital and Sports Platforms: Recognizing the digital transformation, Scripps has expanded its scope into digital journalism and multimedia content. This includes owning innovative platforms in podcasting, over-the-top (OTT) video services, and dedicated sports broadcasting via Scripps Sports. Strategic partnerships with major sports leagues and teams have further diversified its content offerings and audience engagement on platforms such as ION and mobile streaming applications.
Content, Innovation, and Investigative Journalism
Scripps is not only a major broadcaster but also a content innovator. It underpins an award-winning investigative newsroom in Washington, D.C., known for its incisive reporting and its commitment to uncovering critical public interest stories. The company's production of educational and entertaining content, including long-standing institutions like the Scripps National Spelling Bee, showcases its versatility and deep-rooted trust within the media landscape.
Market Position and Industry Impact
As one of America’s largest independent TV station owners and the nation’s most extensive holder of broadcast spectrum, Scripps has a significant market presence. It operates in a competitive environment that demands high standards in local journalism, digital innovation, and sports broadcasting. Its ability to adapt to technological changes and shifts in content consumption underlines its resilience. By integrating traditional broadcast strengths with emerging digital trends, Scripps continues to set benchmarks in quality journalism and diversified media content.
Commitment to Excellence and Trustworthiness
Reflecting its long-time motto, "Give light and the people will find their own way," Scripps emphasizes credibility and authority in its operations. The company maintains rigorous journalistic standards and focuses on providing well-researched, fact-based reporting—a principle that has built a loyal audience and solidified its reputation among media professionals and investors alike.
Strategic Partnerships and Future-Proof Operations
Scripps has established multiple strategic partnerships to expand its reach and enhance its content offerings. Through collaborations with major sports leagues, digital partners, and content distribution platforms, Scripps has effectively diversified its audience base and revenue sources without compromising its commitment to quality journalism. These initiatives ensure that the company remains a pivotal player in both local and national media ecosystems.
The E.W. Scripps Company (NASDAQ: SSP) has appointed Brian Joyce as the new vice president and general manager for KMGH, the ABC affiliate in Denver, effective May 8, 2023. Joyce brings over 25 years of broadcasting experience and previously served as vice president and general manager at KPAX in Missoula, Montana. His leadership is recognized for fostering collaboration and community engagement. Joyce is expected to enhance the Denver station's connection with the audience and advertisers. He replaces Dean Littleton, who transitioned to oversee Scripps' local stations. Joyce holds a bachelor's degree in broadcast journalism from Oklahoma State University and has completed executive leadership training at The Wharton School of Business.
Court TV reported record viewership highs from the recent high-profile trials of Alex Murdaugh and Gwyneth Paltrow. Following this surge, a new docuseries titled "Accomplice to Murder with Vinnie Politan" is set to premiere on May 7, 2023, at 8 p.m. The series will explore the roles of accomplices in murder cases, featuring stories from individuals connected to infamous trials over the past three decades. The first episodes will cover cases from Florida and Mississippi, highlighting complex narratives involving familial violence and wrongful accusations. Politan, a seasoned legal journalist, hosts the series, aiming to present a broader view of murder cases beyond just the main suspects.
The Women's National Basketball Association (WNBA) and The E.W. Scripps Company (NASDAQ: SSP) have entered a multi-year partnership to broadcast WNBA games on ION every Friday night during the regular season. This initiative, named 'WNBA Friday Night Spotlight on ION,' will run from May 26 to September 8, 2023, across 15 weeks.
This collaboration marks the WNBA as the first sports property featured on ION, allowing broader access for fans via over-the-air, pay TV, and connected TV services. Scripps plans to enhance visibility for women's basketball through robust promotional efforts across its various networks and local stations. WNBA Commissioner Cathy Engelbert emphasized the growing demand for game access, while Scripps CEO Adam Symson highlighted a commitment to elevating women's sports visibility.
Bounce, the entertainment network targeting African Americans, announced that its hit series "Act Your Age" will return on June 3, 2023, with two new episodes at 8 p.m. ET. This marks the continuation of its first season, consisting of 16 episodes. The show premiered in March, attracting 2.14 million viewers, making it Bounce's most-watched half-hour series debut. The sitcom features three women in their 50s navigating personal crossroads and stars notable actors like Kym Whitley and Tisha Campbell. Bounce will air double features of the first seven episodes starting April 29 and a marathon on May 27. The series is produced by MGM Television, aiming to capture a diverse audience with engaging content.
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