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Major League Baseball Selects Sportradar to Transform Player Talent Scouting for All 30 Clubs

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Sportradar (NASDAQ: SRAD) has secured a multiyear agreement with Major League Baseball (MLB) to provide sports performance analysis of amateur baseball prospects through its Synergy Coaching and Scouting solution. The partnership will significantly expand event coverage from 3,300 to over 20,000 games, marking a 600% increase. This includes coverage of college, international, professional partner leagues, and top high school events.

The solution leverages Sportradar's AI-powered technology to transform video data into detailed metrics and actionable insights, helping MLB and its 30 Clubs streamline player evaluation and draft decisions. The partnership represents an expansion of Sportradar's relationship with MLB, providing comprehensive scouting tools for identifying future talent.

Sportradar (NASDAQ: SRAD) ha stipulato un accordo pluriennale con la Major League Baseball (MLB) per fornire analisi delle prestazioni sportive dei prospetti di baseball amatori tramite la sua soluzione Synergy Coaching and Scouting. Questa partnership amplierà significativamente la copertura degli eventi da 3.300 a oltre 20.000 partite, segnando un aumento del 600%. Ciò include la copertura di eventi universitari, internazionali, leghe professionistiche partner e i principali eventi delle scuole superiori.

La soluzione sfrutta la tecnologia basata su AI di Sportradar per trasformare i dati video in metriche dettagliate e approfondimenti concreti, aiutando la MLB e i suoi 30 club a semplificare la valutazione dei giocatori e le decisioni sui draft. La partnership rappresenta un'espansione della relazione di Sportradar con la MLB, fornendo strumenti di scouting completi per identificare futuri talenti.

Sportradar (NASDAQ: SRAD) ha asegurado un acuerdo multianual con la Major League Baseball (MLB) para proporcionar análisis de rendimiento deportivo de los prospectos de béisbol amateur a través de su solución Synergy Coaching and Scouting. La asociación ampliará significativamente la cobertura de eventos de 3,300 a más de 20,000 partidos, lo que representa un aumento del 600%. Esto incluye cobertura de eventos universitarios, internacionales, ligas profesionales asociadas y los principales eventos de escuelas secundarias.

La solución aprovecha la tecnología impulsada por IA de Sportradar para transformar los datos de video en métricas detalladas y conocimientos prácticos, ayudando a la MLB y sus 30 clubes a optimizar la evaluación de jugadores y las decisiones del draft. La asociación representa una expansión de la relación de Sportradar con la MLB, proporcionando herramientas de scouting integrales para identificar futuros talentos.

Sportradar (NASDAQ: SRAD)는 메이저리그 야구(MLB)와 다년간의 계약을 체결하여 Synergy Coaching and Scouting 솔루션을 통해 아마추어 야구 유망주에 대한 스포츠 성과 분석을 제공하게 되었습니다. 이번 파트너십은 이벤트 커버리지를 3,300에서 20,000 경기 이상으로 크게 확장하여 600% 증가를 기록할 것입니다. 이는 대학, 국제, 프로 파트너 리그 및 최고의 고등학교 이벤트에 대한 커버리를 포함합니다.

이 솔루션은 Sportradar의 AI 기반 기술을 활용하여 비디오 데이터를 자세한 메트릭스와 실행 가능한 통찰력으로 변환하여 MLB와 30개 구단이 선수 평가 및 드래프트 결정을 간소화할 수 있도록 돕습니다. 이번 파트너십은 Sportradar와 MLB의 관계를 확장하여 미래의 인재를 식별하기 위한 종합적인 스카우팅 도구를 제공하는 것입니다.

Sportradar (NASDAQ: SRAD) a conclu un accord pluriannuel avec la Major League Baseball (MLB) pour fournir une analyse des performances sportives des prospects de baseball amateurs grâce à sa solution Synergy Coaching and Scouting. Ce partenariat va considérablement étendre la couverture des événements, passant de 3 300 à plus de 20 000 matchs, soit une augmentation de 600 %. Cela inclut la couverture des événements universitaires, internationaux, des ligues professionnelles partenaires et des événements de lycées de premier plan.

La solution tire parti de la technologie alimentée par l'IA de Sportradar pour transformer les données vidéo en indicateurs détaillés et en informations exploitables, aidant la MLB et ses 30 clubs à rationaliser l'évaluation des joueurs et les décisions de repêchage. Ce partenariat représente une expansion de la relation de Sportradar avec la MLB, fournissant des outils de scouting complets pour identifier les talents futurs.

Sportradar (NASDAQ: SRAD) hat einen mehrjährigen Vertrag mit der Major League Baseball (MLB) abgeschlossen, um eine Leistungsanalyse von Amateur-Baseball-Talenten über seine Synergy Coaching and Scouting-Lösung bereitzustellen. Die Partnerschaft wird die Veranstaltungscoberage erheblich von 3.300 auf über 20.000 Spiele erhöhen, was einem Anstieg von 600% entspricht. Dies umfasst die Abdeckung von College-, internationalen, professionellen Partnerligen und den wichtigsten Veranstaltungen der High Schools.

Die Lösung nutzt die KI-gestützte Technologie von Sportradar, um Videodaten in detaillierte Kennzahlen und umsetzbare Erkenntnisse umzuwandeln und MLB und ihren 30 Clubs zu helfen, die Spielerbewertung und die Entwurfsentscheidungen zu optimieren. Die Partnerschaft stellt eine Erweiterung der Beziehung von Sportradar zur MLB dar und bietet umfassende Scouting-Tools zur Identifizierung zukünftiger Talente.

Positive
  • Secured multiyear agreement with MLB, expanding existing partnership
  • Significant expansion of event coverage by 600% (from 3,300 to 20,000+ games)
  • Access to broader market through all 30 MLB Clubs
Negative
  • None.

Insights

This partnership marks a significant technological advancement in MLB's scouting infrastructure. The 600% increase in game coverage, expanding from 3,300 to over 20,000 games, represents a massive scaling of scouting capabilities that will create a more comprehensive talent evaluation system. The integration of AI-powered analytics for player assessment could potentially reduce scouting costs while improving talent identification accuracy.

For Sportradar, this deal strengthens their position in the US sports market and diversifies their revenue streams beyond traditional sports betting data services. The expansion into talent scouting technology demonstrates the company's ability to leverage their core competencies in data analytics into new market segments. This creates a competitive moat through deep integration with MLB's scouting operations.

This multiyear agreement represents a strategic expansion of Sportradar's business model beyond their traditional sports betting data services. By providing comprehensive scouting technology to all 30 MLB teams, Sportradar secures a steady, recurring revenue stream while positioning themselves as an essential technology partner in professional sports. The deal's value extends beyond immediate financial impact - it validates Sportradar's AI and analytics capabilities, potentially opening doors to similar partnerships with other sports leagues.

NEW YORK and ST. GALLEN, Switzerland, Nov. 21, 2024 (GLOBE NEWSWIRE) -- Sportradar (NASDAQ: SRAD) today announced a multiyear agreement with Major League Baseball (MLB) to offer unparalleled sports performance analysis of amateur baseball prospects, through its Synergy Coaching and Scouting solution, to the league and its 30 Clubs. This new partnership will revolutionize player talent scouting through Sportradar’s advanced, proprietary technology and highlights Sportradar’s commitment to delivering innovative and game-changing solutions to the league.

Under the agreement, MLB and its 30 Clubs will gain access to an unprecedented depth of player analysis and insights with event coverage expanding significantly, from 3,300 to more than 20,000 games – an over 600% increase. This includes college, international, professional partner leagues and leading amateur leagues, such as the MLB Draft League, the Appalachian League and MLB Develops events, and, for the first time, top high school events.

The Synergy Coaching and Scouting solution is uniquely positioned to address the player evaluation needs of MLB as it leverages Sportradar’s expertise ingesting and transforming millions of data points from video into detailed metrics, actionable insights and dynamic visualizations. This, combined with Sportradar’s AI-powered sports performance technology, enables Synergy to provide unparalleled, in-depth analysis of every player, play and game situation, and equips MLB and Club scouts with the information and insights they need to streamline the evaluation process, guide draft decisions and support the development of future MLB players.

“Sportradar’s cutting-edge technology, alongside our reputation as a trusted partner to leading US sports leagues, is driving the transformation of sports performance analysis,” said Eduard Blonk, Chief Commercial Officer, Sportradar. “Through Synergy we are pleased that we are expanding our relationship with MLB, equipping them with the deep data and insights they need to identify the next generation of players. We are eager to continue bringing innovative solutions to MLB.”

“We are excited to expand our relationship with Sportradar and ensure equal access to the Synergy video and data services for all 30 MLB Clubs. This platform has become a key resource for Clubs in the domestic and international scouting process and we look forward to continuing our work with Sportradar in the coming years,” said John D’Angelo, MLB’s Sr. Vice President of Amateur and Medical Operations.

About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing, community relations and social responsibility endeavors. With dynamic new rules emphasizing action and improved pace of play, MLB recently recorded its best year-over-year attendance increase in 30 years. The game continues to expand its global reach through events, programming and content for fans all over the world, and registered records in games and minutes watched this season on MLB.TV. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game.

About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
For more information about Sportradar, please visit www.sportradar.com   

MLB Contact
Media:
Michael Teevan
michael.teevan@mlb.com

Sportradar Contacts
Media:
Sandra Lee
press@sportradar.com

Investor Relations:
Jim Bombassei
investor.relations@sportradar.com


FAQ

What is the scope of Sportradar's (SRAD) new MLB scouting agreement?

The agreement provides MLB and its 30 Clubs with access to Sportradar's Synergy Coaching and Scouting solution, covering over 20,000 games across college, international, professional partner leagues, and high school events.

How much will game coverage increase under Sportradar's (SRAD) MLB partnership?

Game coverage will increase by over 600%, from 3,300 to more than 20,000 games.

What technology will Sportradar (SRAD) use for MLB talent scouting?

Sportradar will use its AI-powered Synergy Coaching and Scouting solution, which transforms video data into detailed metrics, actionable insights, and dynamic visualizations for player evaluation.

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