Major League Baseball and Sportradar Announce Expanded, Exclusive Partnership Through 2032
Major League Baseball (MLB) and Sportradar (NASDAQ: SRAD) have announced an expanded exclusive partnership through 2032, starting from the 2025 season. The deal includes MLB acquiring an equity stake in Sportradar, with the issuance of up to 1,855,724 Class A ordinary shares.
Under the agreement, Sportradar will exclusively distribute MLB's ultra-low latency official data, media content, MLB Statcast Data, and audiovisual content across its network of 800 sportsbook clients and 900 media companies. The partnership aims to leverage growing baseball popularity in Latin America and Asia, alongside increasing sports betting legalization.
Sportradar will continue providing integrity services through its Universal Fraud Detection System (UFDS) to monitor betting activity. The companies will collaborate on developing AI-driven products using player tracking data for enhanced fan experiences. The deal is immediately accretive to Sportradar's business.
Major League Baseball (MLB) e Sportradar (NASDAQ: SRAD) hanno annunciato una partnership esclusiva ampliata fino al 2032, a partire dalla stagione 2025. L'accordo prevede che la MLB acquisisca una partecipazione azionaria in Sportradar, con l'emissione di fino a 1.855.724 azioni ordinarie di Classe A.
In base all'accordo, Sportradar distribuirà in esclusiva i dati ufficiali a bassa latenza della MLB, contenuti multimediali, i dati MLB Statcast e contenuti audiovisivi attraverso la sua rete di 800 clienti bookmaker e 900 aziende media. La partnership mira a sfruttare la crescente popolarità del baseball in America Latina e in Asia, insieme all'aumento della legalizzazione delle scommesse sportive.
Sportradar continuerà a fornire servizi di integrità attraverso il suo Sistema Universale di Rilevazione delle Frodi (UFDS) per monitorare l'attività di scommesa. Le aziende collaboreranno allo sviluppo di prodotti basati su AI utilizzando i dati di tracciamento dei giocatori per migliorare l'esperienza dei fan. L'accordo è immediatamente positivo per il business di Sportradar.
Major League Baseball (MLB) y Sportradar (NASDAQ: SRAD) han anunciado una asociación exclusiva ampliada hasta 2032, comenzando desde la temporada 2025. El acuerdo incluye que la MLB adquiera una participación accionaria en Sportradar, con la emisión de hasta 1,855,724 acciones ordinarias Clase A.
Según el acuerdo, Sportradar distribuirá en exclusiva los datos oficiales de baja latencia de la MLB, contenido mediático, datos de MLB Statcast y contenido audiovisual a través de su red de 800 clientes de apuestas y 900 empresas de medios. La asociación tiene como objetivo aprovechar la creciente popularidad del béisbol en América Latina y Asia, junto con el aumento de la legalización de las apuestas deportivas.
Sportradar continuará proporcionando servicios de integridad a través de su Sistema Universal de Detección de Fraude (UFDS) para monitorear la actividad de apuestas. Las empresas colaborarán en el desarrollo de productos impulsados por IA utilizando datos de seguimiento de jugadores para mejorar la experiencia de los aficionados. El acuerdo aporta beneficios inmediatos al negocio de Sportradar.
메이저 리그 베이스볼 (MLB)과 스포트라다르 (NASDAQ: SRAD)는 2025 시즌부터 시작하여 2032년까지 확대된 독점 파트너십을 발표했습니다. 이 계약에 따라 MLB는 스포트라다르의 주식 일부를 인수하며, 최대 1,855,724주의 클래스 A 보통주를 발행합니다.
계약 하에 스포트라다르는 MLB의 초저 지연 공식 데이터, 미디어 콘텐츠, MLB 스탯캐스트 데이터 및 오디오비주얼 콘텐츠를 800명의 스포츠북 클라이언트와 900개의 미디어 회사를 통해 독점 배포합니다. 이 파트너십은 라틴 아메리카와 아시아에서의 야구 인기가 증가하고 스포츠 베팅의 합법화가 진행됨에 따라 이를 활용하는 것을 목표로 합니다.
스포트라다르는 통합 활동을 모니터링하기 위해 유니버설 사기 탐지 시스템 (UFDS)을 통한 무결성 서비스를 계속 제공합니다. 두 회사는 팬 경험을 향상시키기 위한 선수 추적 데이터를 사용하여 AI 기반 제품을 개발하는 데 협력할 것입니다. 이 계약은 스포트라다르의 비즈니스에 즉각적인 긍정적인 영향을 미칩니다.
Major League Baseball (MLB) et Sportradar (NASDAQ: SRAD) ont annoncé un partenariat exclusif élargi jusqu'en 2032, à partir de la saison 2025. Cet accord comprend l'acquisition par la MLB d'une participation dans Sportradar, avec l'émission d'un maximum de 1 855 724 actions ordinaires de Classe A.
Dans le cadre de l'accord, Sportradar distribuera exclusivement les données officielles ultra-basses latences de la MLB, du contenu multimédia, des données MLB Statcast et du contenu audiovisuel à travers son réseau de 800 clients de paris sportifs et 900 entreprises de médias. Le partenariat vise à tirer parti de la popularité croissante du baseball en Amérique Latine et en Asie, ainsi que de la légalisation croissante des paris sportifs.
Sportradar continuera à fournir des services d'intégrité grâce à son Système Universel de Détection des Fraudes (UFDS) pour surveiller l'activité des paris. Les entreprises collaboreront au développement de produits basés sur l'IA utilisant des données de suivi des joueurs pour améliorer l'expérience des fans. L'accord est immédiatement positif pour l'activité de Sportradar.
Major League Baseball (MLB) und Sportradar (NASDAQ: SRAD) haben eine erweiterte exklusive Partnerschaft bis 2032 angekündigt, die mit der Saison 2025 beginnt. Der Vertrag umfasst den Erwerb einer Beteiligung an Sportradar durch die MLB, einschließlich der Ausgabe von bis zu 1.855.724 Stammaktien der Klasse A.
Im Rahmen der Vereinbarung wird Sportradar exklusiv die offiziellen Daten mit ultra-niedriger Latenz der MLB, Medieninhalte, MLB Statcast-Daten und audiovisuelle Inhalte über sein Netzwerk von 800 Sportbuch-Kunden und 900 Medienunternehmen vertreiben. Die Partnerschaft zielt darauf ab, die wachsende Beliebtheit des Baseballs in Lateinamerika und Asien sowie die zunehmende Legalisierung von Sportwetten zu nutzen.
Sportradar wird weiterhin Integritätsdienste durch sein Universal Fraud Detection System (UFDS) anbieten, um Wettaktivitäten zu überwachen. Die Unternehmen werden zusammenarbeiten, um KI-gesteuerte Produkte zu entwickeln, die Daten zur Spielerüberwachung nutzen, um die Fan-Erfahrungen zu verbessern. Der Vertrag hat sofort positive Auswirkungen auf das Geschäft von Sportradar.
- Secured exclusive distribution rights for MLB data and content through 2032
- Expansion into growing markets (Latin America and Asia)
- Deal is immediately accretive to Sportradar's business
- Access to extensive distribution network (800 sportsbook clients, 900 media companies)
- MLB acquiring equity stake demonstrates long-term commitment
- Substantial share issuance (1,855,724 Class A shares) may lead to dilution
Insights
This landmark partnership extension represents a significant strategic evolution in MLB's digital transformation and Sportradar's market position. The deal's structure, combining exclusive data rights with an equity stake, creates a powerful alignment of interests that could reshape the sports data and betting landscape.
The financial implications are substantial and multifaceted. The equity component - 1,855,724 Class A shares - represents approximately 0.6% of Sportradar's outstanding shares, demonstrating MLB's long-term commitment while providing Sportradar with a capital-efficient way to secure rights. The deal's structure as 'immediately accretive' suggests strong cash flow generation potential, likely driven by the expanding sports betting market and international growth opportunities.
The strategic value extends beyond immediate financials:
- Sportradar gains a important competitive moat through exclusive access to MLB's premium data and AV content, strengthening their position against competitors like Genius Sports and IMG Arena
- The AI-driven products development initiative positions both parties at the forefront of fan engagement innovation, potentially creating new revenue streams through personalized content and betting products
- The international expansion focus, particularly in Latin America and Asia, aligns with baseball's growing global appeal and the progressive legalization of sports betting in key markets
The integrity services component, featuring Sportradar's Universal Fraud Detection System, addresses a critical need as sports betting expands globally, potentially reducing regulatory risks and strengthening MLB's governance framework.
From a technological perspective, the integration of Statcast data and AI capabilities could revolutionize both fan engagement and betting products, creating opportunities for premium-priced, high-margin offerings. This positions Sportradar to capture value across the entire sports data value chain, from raw data collection to advanced analytics and consumer applications.
NEW YORK and ST GALLEN, Switzerland, Feb. 07, 2025 (GLOBE NEWSWIRE) -- Major League Baseball (MLB) and Sportradar Group AG (NASDAQ: SRAD) today announced a long-term extension and expansion of their decade-long partnership, set to begin with the 2025 season, aimed at unlocking the full potential of MLB’s data and audiovisual (AV) content while growing America’s pastime worldwide. As part of the agreement, MLB has acquired an equity stake in Sportradar, further solidifying the partnership between the two organizations and supporting future growth opportunities.
Under the new terms, Sportradar, in partnership with MLB, will exclusively distribute MLB’s ultra-low latency official data, media content, including MLB Statcast Data, and AV content across its global client network, which spans 800 sportsbook clients and 900 media companies. The continued, growing popularity of baseball in markets like Latin America and Asia, combined with the increasing legalization of sports betting, creates an opportunity for expanded utilization of MLB content and data.
To ensure the integrity of the sport, Sportradar will continue to provide best-in-class integrity services, including Sportradar’s Universal Fraud Detection System (UFDS) to monitor global betting activity, as well as offer investigative and educational support to MLB.
Additionally, Sportradar and MLB will collaborate on the creation of AI-driven products powered by player tracking data to create immersive, hyper-personalized fan experiences.
In consideration of the rights and benefits granted under the arrangement, Sportradar will pay the applicable annual license fees and MLB will be issued up to an aggregate of 1,855,724 Class A ordinary shares during the term, subject to customary terms, conditions and adjustments.
Kenny Gersh, MLB Executive Vice President, Media & Business Development, said: “Sportradar has been a great partner to MLB, particularly helping us navigate the legalization and continued evolution of the global sports betting landscape. Over the course of our partnership, Sportradar has consistently developed great products utilizing MLB’s best-in-class data. MLB is delighted to continue innovating with Sportradar to create engaging products and services for MLB fans globally.”
Carsten Koerl, Chief Executive Officer, Sportradar, said: “We are thrilled to continue our long-standing partnership with MLB, and this agreement represents a new, exciting chapter in our journey together. Our collaboration is not only about leveraging cutting edge technology and content but also working together to create innovative products that enhance fan engagement and bring fans closer to the game. By combining our strengths, we can unlock new opportunities and reach more sports fans around the globe to shape the future of sports entertainment. This deal, which is immediately accretive to our business, will drive value for our shareholders as we continue to expand margins and generate strong cash flow.”
Sportradar has been an official partner of MLB since 2014. Most recently, MLB selected Sportradar’s Synergy Sports Coaching & Scouting solution to provide unparalleled sports performance analysis to the league and its 30 Clubs.
ABOUT MAJOR LEAGUE BASEBALL
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB has achieved back-to-back attendance gains for the first time in 12 years with an overall increase of +
ABOUT SPORTRADAR
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, CONMEBOL and the Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
For more information about Sportradar, please visit www.sportradar.com
Contacts:
Major League Baseball
Dave Hochman
David.Hochman@mlb.com
Sportradar
Sandra Lee - Media
sandra.lee@sportradar.com
Jim Bombassei – Investor Relations
j.bombassei@sportradar.com
FAQ
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