Afterpay’s BNPL Now Available on Google Pay, Offering Shoppers Even More Choice and Flexibility
Afterpay announced the integration of its Buy Now, Pay Later (BNPL) service with Google Pay, allowing U.S. customers to use installment payments during checkout at select merchants. According to an Afterpay survey, 1 in 3 shoppers considered using BNPL for its convenience and flexibility in managing holiday budgets. The integration aims to provide more payment options to Google Pay's billion daily shoppers while offering merchants additional growth opportunities. The wider availability of Afterpay on Google Pay's digital wallet will expand to more merchants in the coming months.
Afterpay ha annunciato l'integrazione del suo servizio Compra Ora, Paga Dopo (BNPL) con Google Pay, consentendo ai clienti statunitensi di utilizzare pagamenti rateali durante il checkout presso alcuni commercianti selezionati. Secondo un sondaggio di Afterpay, 1 acquirente su 3 ha considerato di utilizzare BNPL per la sua comodità e flessibilità nella gestione dei budget natalizi. L'integrazione mira a fornire più opzioni di pagamento ai miliardi di acquirenti giornalieri di Google Pay, offrendo al contempo ai commercianti ulteriori opportunità di crescita. La maggiore disponibilità di Afterpay nel portafoglio digitale di Google Pay si espanderà a più commercianti nei prossimi mesi.
Afterpay anunció la integración de su servicio Compra Ahora, Paga Después (BNPL) con Google Pay, permitiendo a los clientes en EE. UU. utilizar pagos a plazos durante el proceso de compra en comercios seleccionados. Según una encuesta de Afterpay, 1 de cada 3 compradores consideró usar BNPL por su comodidad y flexibilidad en la gestión de los presupuestos navideños. La integración tiene como objetivo proporcionar más opciones de pago a los mil millones de compradores diarios de Google Pay, al tiempo que ofrece a los comerciantes oportunidades adicionales de crecimiento. La mayor disponibilidad de Afterpay en la billetera digital de Google Pay se ampliará a más comerciantes en los próximos meses.
애프터페이가 지금 사서 나중에 결제하기 (BNPL) 서비스와 구글 페이의 통합을 발표하여 미국 고객이 선택된 상점에서 결제 시 할부 결제를 사용할 수 있도록 합니다. 애프터페이 설문조사에 따르면 3명 중 1명은 휴가 예산 관리의 편리함과 유연성 때문에 BNPL 이용을 고려했습니다. 이번 통합은 구글 페이의 하루에 백억 명의 쇼핑객에게 더 많은 결제 옵션을 제공하는 것을 목표로 하며, 상인들에게도 추가적인 성장 기회를 제공합니다. 앞으로 몇 달 안에 구글 페이의 디지털 지갑에서 애프터페이를 더 많은 상점에서 이용할 수 있게 됩니다.
Afterpay a annoncé l'intégration de son service Achetez Maintenant, Payez Plus Tard (BNPL) avec Google Pay, permettant aux clients américains d'utiliser des paiements échelonnés lors de leur passage en caisse chez certains marchands sélectionnés. Selon une enquête d’Afterpay, 1 acheteur sur 3 a envisagé d'utiliser le BNPL pour sa commodité et sa flexibilité dans la gestion des budgets des fêtes. L'intégration vise à offrir plus d'options de paiement aux milliards de clients quotidiens de Google Pay tout en offrant aux commerçants des opportunités de croissance supplémentaires. La disponibilité accrue d'Afterpay dans le portefeuille numérique de Google Pay sera élargie à d'autres commerçants dans les mois à venir.
Afterpay hat die Integration seines Jetzt Kaufen, Später Bezahlen (BNPL) Services mit Google Pay angekündigt, sodass US-Kunden während des Checkouts bei ausgewählten Händlern Ratenzahlungen nutzen können. Laut einer Afterpay-Umfrage erwog jeder Dritte der Befragten die Nutzung von BNPL wegen seiner Bequemlichkeit und Flexibilität bei der Verwaltung von Urlaubsbudgets. Die Integration zielt darauf ab, den Milliarden täglichen Käufern von Google Pay mehr Zahlungsmöglichkeiten zu bieten und gleichzeitig den Händlern zusätzliche Wachstumschancen zu eröffnen. Die breitere Verfügbarkeit von Afterpay in der digitalen Brieftasche von Google Pay wird in den kommenden Monaten auf weitere Händler ausgeweitet.
- Integration with Google Pay expands Afterpay's market reach to over a billion daily shoppers
- Partnership aims to drive new customer acquisition and increase merchant sales through larger basket sizes
- Survey indicates strong consumer interest with 1 in 3 shoppers considering BNPL services
- initial merchant availability at launch
Insights
The integration of Afterpay's BNPL service with Google Pay represents a strategic expansion in Block's (SQ) payment ecosystem. Google's massive reach of over 1 billion daily shopping interactions provides significant exposure for Afterpay's BNPL solution. This partnership could drive substantial transaction volume growth, especially during the holiday season when consumers are more likely to use installment payments.
The timing is particularly advantageous as BNPL services continue gaining mainstream adoption among younger consumers. With 1 in 3 shoppers considering BNPL options, this integration positions Block to capture a larger share of digital wallet transactions and expand its merchant network. The move also strengthens Block's competitive position against other BNPL providers and traditional payment methods.
Just in time for the holiday season,
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For consumers who are looking for more ways to pay this holiday season, they can now choose Afterpay at checkout to spread their purchases out in installments. According to an Afterpay survey, 1 in 3 shoppers considered using BNPL due to the convenience and flexibility it affords them, with Afterpay users citing it helps to stretch their holiday budget.1
"People shop on Google more than a billion times per day, and consumers are increasingly looking for more choice and flexibility when it comes to payment options,” said Drew Olson, Senior Director, Google Pay. "By teaming up with pay over time providers like Afterpay, we are able to give Google Pay users more payment options when checking out, while providing merchants with another tool to drive growth.”
“Afterpay’s integration with Google Pay comes at the perfect time as next-gen shoppers are fueling mainstream use of BNPL, mobile commerce, and digital wallet use. We are excited to expand our BNPL to Google’s network, creating the best and most streamlined customer shopping experience that meets all the needs of this younger consumer set,” said Tanuj Parikh, Head of Global Partnerships, Afterpay and Cash App.
Afterpay provides significant advantages for merchants by driving new customer acquisition, increasing customer retention, along with repeat purchases and larger basket sizes. In the coming months, wider availability of Afterpay on Google Pay’s digital wallet will roll out to more merchants.
For more news and information about Afterpay, visit https://newsroom.afterpay.com/.
About Afterpay
Afterpay is transforming the way we pay by allowing eligible shoppers to buy products immediately and pay over time - enabling simple, transparent and responsible spending. We are on a mission to power an economy in which everyone wins. Afterpay is offered by thousands of the world’s favorite retailers and used by millions of active global customers. Afterpay is currently available in
1Afterpay Festive Forecast 2024
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Press Contacts
media@afterpay.com
Source: Afterpay
FAQ
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