Sportsman’s Warehouse Announces Ryan Carroll as VP Performance Marketing
Sportsman's Warehouse Holdings, Inc. (Nasdaq: SPWH) has appointed Ryan Carroll as VP Performance Marketing. Carroll will lead brand management, creative strategy, trade marketing, and integrated sales and marketing planning, reporting to Susan Sanderson, SVP Marketing, Ecommerce and Loyalty.
Carroll brings over 20 years of retail expertise in performance marketing, growth strategy, and brand-building. He has worked with notable brands such as Mercedes-Benz, Macy's, Carnival Cruise Line, Peloton, and Office Depot. His experience includes owning a growth marketing agency and leading an enterprise portfolio within the Omnicom network.
The appointment aligns with Sportsman's Warehouse's strategic reset and transformation efforts. Carroll aims to leverage his expertise to engage a broader outdoor consumer base and reinvigorate the company's brand positioning as the premier outdoor specialty retailer in the US.
Sportsman's Warehouse Holdings, Inc. (Nasdaq: SPWH) ha nominato Ryan Carroll come VP Marketing delle Prestazioni. Carroll guiderà la gestione del marchio, la strategia creativa, il marketing commerciale e la pianificazione integrata delle vendite e del marketing, riportando a Susan Sanderson, SVP Marketing, Ecommerce e Loyalty.
Carroll porta con sé oltre 20 anni di esperienza nel retail nella marketing delle prestazioni, nelle strategie di crescita e nella costruzione del marchio. Ha lavorato con marchi noti come Mercedes-Benz, Macy's, Carnival Cruise Line, Peloton e Office Depot. La sua esperienza include la gestione di un'agenzia di marketing della crescita e la leadership di un portafoglio aziendale all'interno della rete Omnicom.
La nomina si allinea con il riposizionamento strategico e gli sforzi di trasformazione di Sportsman's Warehouse. Carroll mira a sfruttare la sua esperienza per coinvolgere una base di consumatori outdoor più ampia e rivitalizzare il posizionamento del marchio dell'azienda come il principale rivenditore specializzato in outdoor negli Stati Uniti.
Sportsman's Warehouse Holdings, Inc. (Nasdaq: SPWH) ha nombrado a Ryan Carroll como VP de Marketing de Rendimiento. Carroll liderará la gestión de marca, la estrategia creativa, el marketing comercial y la planificación de ventas y marketing integrados, reportando a Susan Sanderson, SVP de Marketing, Ecommerce y Lealtad.
Carroll aporta más de 20 años de experiencia en retail en marketing de rendimiento, estrategia de crecimiento y construcción de marca. Ha trabajado con marcas destacadas como Mercedes-Benz, Macy's, Carnival Cruise Line, Peloton y Office Depot. Su experiencia incluye la dirección de una agencia de marketing de crecimiento y la gestión de un portafolio empresarial dentro de la red Omnicom.
La designación se alinea con la reconfiguración estratégica y los esfuerzos de transformación de Sportsman's Warehouse. Carroll tiene como objetivo aprovechar su experiencia para atraer a una base de consumidores outdoor más amplia y revitalizar el posicionamiento de la marca de la compañía como el principal minorista especializado en outdoor en EE. UU.
스포츠맨스 웨어하우스 홀딩스, 주식회사(Nasdaq: SPWH)가 라이언 캐롤을 VP 성과 마케팅으로 임명했습니다. 캐롤은 브랜드 관리, 창의적 전략, 거래 마케팅, 통합 판매 및 마케팅 계획을 이끌며, 수잔 샌더슨(SVP 마케팅, 전자상거래 및 로열티)에게 보고할 예정입니다.
캐롤은 성과 마케팅, 성장 전략 및 브랜드 구축 분야에서 20년 이상의 소매 경험을 가지고 있습니다. 그는 메르세데스-벤츠, 메이시스, 카니발 크루즈 라인, 펠로톤, 오피스 디포 등 저명한 브랜드와 함께 일했습니다. 그의 경험에는 성장 마케팅 대행사를 운영하고 오므니콤 네트워크 내에서 포트폴리오를 이끄는 것이 포함됩니다.
이번 임명은 스포츠맨스 웨어하우스의 전략적 재설정 및 변환 작업과 일치합니다. 캐롤은 그의 전문성을 활용하여 더 넓은 아웃도어 소비자층을 참여시키고 회사의 브랜드 포지셔닝을 미국 최고의 아웃도어 전문 소매업체로 재활성화할 계획입니다.
Sportsman's Warehouse Holdings, Inc. (Nasdaq: SPWH) a nommé Ryan Carroll au poste de VP Marketing de Performance. Carroll va diriger la gestion de la marque, la stratégie créative, le marketing commercial et la planification intégrée des ventes et du marketing, en rapportant à Susan Sanderson, SVP Marketing, E-Commerce et Fidélité.
Carroll apporte plus de 20 ans d'expertise dans le secteur de la vente au détail en marketing de performance, stratégie de croissance et développement de marque. Il a travaillé avec des marques reconnues telles que Mercedes-Benz, Macy's, Carnival Cruise Line, Peloton et Office Depot. Son expérience comprend la direction d'une agence de marketing de croissance et la gestion d'un portefeuille d'entreprise au sein du réseau Omnicom.
Cette nomination s'inscrit dans le cadre du réajustement stratégique et des efforts de transformation de Sportsman's Warehouse. Carroll a pour objectif de tirer parti de son expertise pour impliquer une base de consommateurs en plein air plus large et de revitaliser le positionnement de la marque de l'entreprise en tant que principal détaillant spécialisé en extérieur aux États-Unis.
Sportsman's Warehouse Holdings, Inc. (Nasdaq: SPWH) hat Ryan Carroll zum VP für Performance-Marketing ernannt. Carroll wird das Markenmanagement, die kreative Strategie, das Handelsmarketing sowie die integrierte Verkaufs- und Marketingplanung leiten und berichtet an Susan Sanderson, SVP Marketing, E-Commerce und Loyalty.
Carroll bringt über 20 Jahre Einzelhandelserfahrung in den Bereichen Performance-Marketing, Wachstumsstrategie und Markenaufbau mit. Er hat mit namhaften Marken wie Mercedes-Benz, Macy's, Carnival Cruise Line, Peloton und Office Depot zusammengearbeitet. Zu seinen Erfahrungen gehört der Besitz einer Wachstumsmarketing-Agentur und die Leitung eines Unternehmensportfolios innerhalb des Omnicom-Netzwerks.
Die Ernennung steht im Einklang mit der strategischen Neuausrichtung und den Transformationsbemühungen von Sportsman's Warehouse. Carroll beabsichtigt, sein Fachwissen zu nutzen, um eine breitere Outdoor-Kundengruppe anzusprechen und die Markenpositionierung des Unternehmens als führenden Outdoor-Spezialisten in den USA zu revitalisieren.
- Appointment of experienced marketing executive Ryan Carroll as VP Performance Marketing
- Strategic move to reset and transform the company
- Potential for expanding market share and exceeding growth objectives
- Focus on engaging a broader outdoor consumer base
- None.
WEST JORDAN, Utah, Oct. 09, 2024 (GLOBE NEWSWIRE) -- Sportsman’s Warehouse Holdings, Inc. (“Sportsman’s Warehouse” or the “Company”) (Nasdaq: SPWH) announced today that it has named Ryan Carroll as VP Performance Marketing, to lead brand management, creative strategy, trade marketing, and integrated sales and marketing planning, reporting to Susan Sanderson, SVP Marketing, Ecommerce and Loyalty.
“We are pleased to have a talented marketer such as Ryan join the team as we move with speed to strategically reset and transform Sportsman’s Warehouse,” said Sanderson. “He brings a depth of retail experience to the team and is well-versed in demand generation, DTC media, data analytics, media activation and creative development. His strategic approach to media investment, combined with a deep understanding of consumer, shopper and customer acquisition and retention, has proven successful in expanding market share while exceeding growth objectives.”
Ryan is a highly accomplished marketing executive with over 20 years of retail expertise in full-funnel performance marketing, growth strategy, brand-building and driving measurable ROI for both mid-sized and enterprise businesses. Throughout his career, working with brands such as Mercedes-Benz, Macy’s, Carnival Cruise Line, Peloton, Office Depot, Planet Fitness, and more, Ryan has excelled in translating complex business objectives into high-impact, measurable, and memorable campaigns that consistently deliver results. From previously owning-operating a full-service growth marketing and technology agency - to leading an enterprise portfolio within the Omnicom network, Ryan's scalable and proven growth strategy will now take shape on the brand side at Sportsman's Warehouse.
"With a career dedicated to retail brand-building and performance marketing, I am eager to leverage my expertise at Sportsman’s Warehouse to effectively engage and attract a broader outdoor consumer base," stated Carroll. “Sportsman’s is a staple in the category. I am excited to reinvigorate its brand positioning as the premier outdoor specialty retailer in the US. Additionally, my passion for the outdoors, combined with a strategic growth mindset, will enable a scalable, predictable and profitable model to grow the business and expand market share.”
About Sportsman’s Warehouse Holdings, Inc.
Sportsman’s Warehouse Holdings, Inc. is an outdoor specialty retailer focused on meeting the needs of the seasoned outdoor veteran, the first-time participant, and everyone in between. We provide outstanding gear and exceptional service to inspire outdoor memories.
For press releases and certain additional information about the Company, visit the Investor Relations section of the Company's website at www.sportsmans.com.
Investor Contact:
Riley Timmer
Vice President, Investor Relations
Sportsman’s Warehouse
(801) 304-2816
investors@sportsmans.com
FAQ
Who is the new VP Performance Marketing at Sportsman's Warehouse (SPWH)?
What are Ryan Carroll's responsibilities at Sportsman's Warehouse (SPWH)?
How many years of retail experience does Ryan Carroll bring to Sportsman's Warehouse (SPWH)?
What is the strategic goal behind Ryan Carroll's appointment at Sportsman's Warehouse (SPWH)?
