Sprout Social Launches New Mentorship Network for Marketers

Rhea-AI Summary

Sprout Social introduces mentorship program on The Arboretum platform for marketing and social media professionals, aiming to support career growth and industry connections. The program offers mentorship opportunities, educational resources, and networking events to members, fostering collaboration and professional development.

Sprout Social’s community platform, The Arboretum, introduces a mentorship program to support learning and growth for marketing and social media professionals

CHICAGO, March 19, 2024 (GLOBE NEWSWIRE) -- Sprout Social, an industry-leading provider of cloud-based social media management software, today announced that its virtual community platform, The Arboretum, has launched a new mentorship program for social media and marketing professionals. The Arboretum Mentorship Network is available to Arboretum members and is currently accepting applications for mentors and mentees who want to develop their careers, further engage with their community and give back to the industry.

Open to all marketers at no cost, Sprout Social launched The Arboretum last year and it became a hub for industry connection, community and mentorship–quickly surpassing more than 10,000 members. By launching a formalized mentorship program, The Arboretum is making it even easier for its members to expand their professional brands, exchange ideas, learn how to optimize Sprout’s platform and stay competitive in a fast-paced industry.

“The Arboretum has become an inspiring place for so many professionals across every level of their careers to come together and connect with peers, learn new skills and exchange actionable advice,” said Scott Morris, CMO of Sprout Social. “By launching an official mentorship program, The Arboretum will be able to build on the foundation of connection within the community and create even more mentorship opportunities for members centered around shared goals and visions. I’m incredibly excited to see the career-changing connections and ideas that stem from this program.”

The program will match participants with a mentor or mentee based on their networking goals and shared interests for one-on-one mentorship. In addition to the mentorship program, The Arboretum offers educational opportunities, access to exclusive events and daily peer discussions to members that range from practitioners to C-suite executives.

"The Arboretum mentorship program will change the career trajectory for social media professionals around the world,” said Kalee Williams, a Social Media Strategist at Atlassian. “Social media is still a fairly new craft so mentorship opportunities can be hard to come by within organizations. Having a mentorship program within one of the top tools in the industry is brilliant.”

“Sprout Social continues to not only be the industry leading social media platform but they're also blazing the path for social media professionals by creating community and spaces for them to network. I’m excited to see the new Arboretum Mentorship Network grow and help engage industry professionals,” said Nycole Hampton, Senior Director, Content + Engagement at GoodRX.

Learn more about the mentorship program and apply here.

About Sprout Social

Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

Social Media Profiles:
www.twitter.com/SproutSocial
www.twitter.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial

Contact

Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Jason Rechel
Twitter: @SproutSocialIR
Email: jason.rechel@sproutsocial.com
Phone: (312) 528-9166

FAQ

What is the name of Sprout Social's virtual community platform?

The virtual community platform is called The Arboretum.

What type of professionals is the mentorship program on The Arboretum platform aimed at?

The mentorship program targets marketing and social media professionals.

How many members does The Arboretum currently have?

The Arboretum has surpassed more than 10,000 members.

Who is the CMO of Sprout Social?

Scott Morris is the CMO of Sprout Social.

What additional benefits does The Arboretum offer to its members apart from the mentorship program?

The Arboretum provides educational opportunities, access to exclusive events, and daily peer discussions to its members.