Sprout Social Enhances Review Management Capabilities with Yelp Integration

Rhea-AI Summary

Sprout Social announced the integration of Yelp into its review management capabilities, enhancing its platform for users to manage online reviews efficiently. With 86% of consumers reading online reviews and 91% of younger consumers trusting them, this feature is crucial for businesses seeking to improve their online reputation. Sprout's President, Ryan Barretto, emphasized the growing need for effective review monitoring as businesses scale. Launched in 2019, Sprout's review management now supports multiple platforms alongside Yelp, strengthening its offerings to over 30,000 global brands.

Positive

• Integration of Yelp enhances review management capabilities.
• 86% of consumers read online reviews, highlighting market demand.
• 91% of consumers aged 18-34 trust online reviews like personal recommendations.
• Sprout's review management launched in 2019, streamlining branding across platforms.

Negative

• None.

CHICAGO, Nov. 22, 2021 (GLOBE NEWSWIRE) -- Today, Sprout Social, an industry-leading provider of cloud-based social media management software, announced the addition of Yelp to its review management capabilities. Now available to Sprout customers, the integration of Yelp’s trusted data further enables users to centralize their review management efforts so they can gain valuable customer feedback and strengthen their online reputation.

Recent studies show that 86% of consumers read online reviews, and 91% of consumers aged 18-34 trust reviews as much as a personal recommendation. As brands seek to manage the growing volume and influence of online reviews, review management has become an increasingly important tool for businesses to more efficiently and impactfully engage with their customers.

“The ability to easily monitor and manage reviews is increasingly important to our users, especially as they seek to scale their businesses and improve customer and employee experiences,” said Ryan Barretto, President of Sprout Social. “Yelp is a longstanding and trusted leader in the review space. We are thrilled to bring this integration to market and provide an even more robust review management offering to businesses of all sizes.”

Sprout Social launched review management in 2019 to provide customers with one, streamlined platform that helps manage vital branding and engagement efforts across and beyond social media. In addition to Yelp, Sprout users can view, filter and reply to reviews across multiple platforms.

Learn more about review management in Sprout Social here.

About Sprout Social

Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to more than 30,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social throughout every aspect of a business and enables social leaders at every level to extract valuable data and insights that drive their business forward. Headquartered in Chicago, Sprout operates across major social media networks, including Twitter, Facebook, Instagram, Pinterest, YouTube and LinkedIn.

Contact:

Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Jason Rechel
Twitter: @SproutSocialIR
Email: jason.rechel@sproutsocial.com
Phone: (312) 528-9166

FAQ

What is the latest feature added to Sprout Social's platform?

Sprout Social has integrated Yelp into its review management capabilities.

How does Yelp's integration benefit Sprout Social users?

It allows users to centralize their review management efforts and improve their online reputation.

What percentage of consumers read online reviews according to recent studies?

86% of consumers read online reviews.

What demographic trusts online reviews as much as personal recommendations?

91% of consumers aged 18-34 trust online reviews similarly to personal recommendations.

When did Sprout Social launch its review management service?

Sprout Social launched its review management service in 2019.