Sprout Social announces $100,000 annual contribution to Howard University to stand up the Center for Digital Business

Rhea-AI Summary

Sprout Social announced a $100,000 annual contribution to Howard University School of Business for establishing the Center for Digital Business. This initiative will support curriculum development, hiring of staff, and provide technology for research over the next two years. The Center will focus on academic offerings, experiential learning, and job readiness for students. Sprout plans to integrate its technology into three courses and offer mentorship programs to enhance students’ skills in social media marketing and entrepreneurship.

Positive

• Sprout Social contributes $100,000 annually to Howard University for the Center for Digital Business.
• Funding will support hiring of a Center Director and curriculum development.
• Sprout will provide technology for student and faculty research.

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• None.

CHICAGO, April 06, 2022 (GLOBE NEWSWIRE) -- Sprout Social, an industry-leading provider of cloud-based social media management software, today announced a $100,000 annual contribution to the Howard University School of Business for the creation and management of their Center for Digital Business, as well as related business education offerings and programming, over the next two years. This contribution will help support the hiring of the Center's Director, develop course curriculum, and provide Sprout technology to aid in student and faculty research.

The Center for Digital Business will provide a space within Howard University’s School of Business to facilitate education, collaboration and innovation among students, faculty, staff and business leaders. Programming for the Center will focus on three key areas: academic offerings, experiential learning opportunities and support for job readiness.

Sprout Social’s technology will support three courses for the Spring and Fall terms, including Publication Management, Introduction to Social Media Marketing and Marketing for Startups. In line with the school’s efforts to create a pipeline of diverse professionals with relevant skills and real-world experience, Sprout will also provide mentorship to students and help judge student pitch competitions.

“At Sprout, we believe it’s critical to play an active role in the development of the next generation of Black business leaders,” said Cassandra Blackburn, Director of Diversity, Equity and Inclusion at Sprout Social. “Our partnership with Howard University underscores our commitment to this endeavor and reinforces our goal of advancing the equity and justice of historically underserved communities. We’re excited to be building a multidimensional relationship with Howard University and look forward to supporting students as they ascend into their professional careers within tech.”

Etoulia Burnett, Director of the Center for Digital Business at Howard University, said, "The Center for Digital Business is thrilled to have Sprout Social as a partner. As companies continue to integrate social media into their overall business strategies, it is important for students to get hands-on experience with technologies that prepare them to successfully design engagement solutions of the future. We look forward to a long-standing relationship.”

Learn more about Sprout Social’s DEI and social impact efforts here.

About Sprout Social
Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to more than 30,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social throughout every aspect of a business and enables social leaders at every level to extract valuable data and insights that drive their business forward. Headquartered in Chicago, Sprout operates across major social media networks, including Twitter, Facebook, Instagram, Pinterest, YouTube and LinkedIn.

About Howard University
Founded in 1867, Howard University is a private, research university that is comprised of 14 schools and colleges. Students pursue more than 140 programs of study leading to undergraduate, graduate and professional degrees. The University operates with a commitment to Excellence in Truth and Service and has produced one Schwarzman Scholar, three Marshall Scholars, four Rhodes Scholars, 12 Truman Scholars, 25 Pickering Fellows and more than 165 Fulbright recipients. Howard also produces more on-campus African American Ph.D. recipients than any other university in the United States. For more information on Howard University, visit www.howard.edu.

Media Contacts
Sprout Social:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Howard University:
Brittany Bailer
Email: brittany.bailer@howard.edu 

FAQ

What is Sprout Social's contribution to Howard University?

Sprout Social has announced a $100,000 annual contribution to Howard University for the Center for Digital Business.

How will Sprout Social support Howard University's Center for Digital Business?

Sprout Social will fund staff hiring, develop course curriculum, and provide technology for research.

What areas will the Center for Digital Business focus on?

The Center will focus on academic offerings, experiential learning, and job readiness.

What courses will Sprout Social's technology support at Howard University?

The technology will support courses like Publication Management and Introduction to Social Media Marketing.

What is the goal of Sprout Social's partnership with Howard University?

The goal is to develop the next generation of Black business leaders with relevant skills and experience.