Salesforce and Sprout Social Partner to Manage Full Social Media Presence

Rhea-AI Summary

Sprout Social and Salesforce have announced a global partnership allowing Salesforce customers to utilize Sprout's comprehensive social media management suite. This collaboration will enable enhanced customer engagement, streamlined publishing workflows, and effective social analytics. With integrations into Salesforce's Service Cloud, Sales Cloud, and Slack, businesses can create a unified view of their customers. Ryan Barretto, President of Sprout, emphasized the partnership's potential to strengthen customer connections, while Salesforce aims to provide companies with a 360° customer view.

Positive

• Partnership with Salesforce enhances Sprout's market position.
• Integration improves customer engagement and social media presence for Salesforce users.
• Access to advanced social analytics and streamlined workflows.

Negative

• None.

Partnership enables Salesforce customers to leverage Sprout’s industry-leading social media suite

CHICAGO, March 07, 2022 (GLOBE NEWSWIRE) -- Today, Sprout Social, Inc. (Nasdaq: SPT) and Salesforce (NYSE: CRM) announced a global partnership to make it easy for Salesforce customers to manage their full social media presence - engagement, publishing & scheduling, analytics, listening, advocacy and platform integrations - through Sprout’s industry-leading social suite.

Sprout enables Salesforce customers to better connect with their audiences, streamline publishing workflows, deliver excellent social customer care, and turn social data into meaningful insights—at scale. To easily build a single view of the customer, Sprout integrates with Salesforce solutions integral to your business including Service Cloud, Sales Cloud and Slack.

“We’re honored to work even more closely with Salesforce and to help our joint customers reimagine the role of social in their businesses,” said Ryan Barretto, President of Sprout Social. “Salesforce is the global CRM leader with a global footprint across sales, service, marketing, commerce and data intelligence. Powerful, elegant integrations from Sprout into Salesforce will give our joint customers an unprecedented ability to build closer connections with customers and operationalize social at scale.”

“Social media has become mission critical to the future evolution of business,” said Ryan Strynatka, SVP & COO, Salesforce Marketing Cloud. “We’re delighted to partner with Sprout. We’re on a journey to empower companies to create a 360° view of their customers, and Sprout’s industry leading social media management platform will help our customers harness the power of social.”

About Sprout Social

Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to more than 31,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social throughout every aspect of a business and enables social leaders at every level to extract valuable data and insights that drive their business forward. Headquartered in Chicago, Sprout operates across major social media networks, including Twitter, Facebook, Instagram, Pinterest, YouTube and LinkedIn. Learn more at sproutsocial.com.

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit www.salesforce.com.

Availability of Information on Sprout Social’s Website and Social Media Profiles

Investors and others should note that Sprout Social routinely announces material information to investors and the marketplace using SEC filings, press releases, public conference calls, webcasts and the Sprout Social Investors website. We also intend to use the social media profiles listed below as a means of disclosing information about us to our customers, investors and the public. While not all of the information that the Company posts to the Sprout Social Investors website or to social media profiles is of a material nature, some information could be deemed to be material. Accordingly, the Company encourages investors, the media, and others interested in Sprout Social to review the information that it shares at the Investors link located at the bottom of the page on www.sproutsocial.com and to regularly follow our social media profiles. Users may automatically receive email alerts and other information about Sprout Social when enrolling an email address by visiting "Email Alerts" in the "Shareholder Services" section of Sprout Social's Investor website at https://investors.sproutsocial.com/.

Social Media Profiles:
www.twitter.com/SproutSocial
www.twitter.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial

Contact

Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Jason Rechel
Twitter: @SproutSocialIR
Email: jason.rechel@sproutsocial.com
Phone: (312) 528-9166

FAQ

What does the Sprout Social and Salesforce partnership entail for customers using SPT?

The partnership allows Salesforce customers to manage their social media presence effectively using Sprout's social media suite.

How will the partnership impact Sprout Social's business performance?

The collaboration is expected to enhance customer engagement and provide valuable analytics, potentially leading to increased revenue.

When was the partnership between Sprout Social and Salesforce announced?

The partnership was announced on March 7, 2022.

What features will be available to Salesforce users through the Sprout Social partnership?

Users can access social media engagement, publishing, analytics, and integrations with Salesforce solutions like Service Cloud and Sales Cloud.