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Sprout Social, Inc. (NASDAQ: SPT) is a global leader in social media management and analytics software. The company offers a cloud-based platform that unifies social messaging, data, and workflows into a single system of record, intelligence, and action. This allows brands to find, form, and deepen connections with their social audiences.
Sprout Social generates the majority of its revenue from software subscriptions, serving over 30,000 brands worldwide. Their intuitive platform provides comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software is compatible with all major social media networks and digital platforms.
One of the company's notable achievements is the creation of The Arboretum, a community platform that fosters industry connection and mentorship. Recently, Sprout Social introduced a mentorship program within The Arboretum, which has quickly grown to over 10,000 members. This initiative supports marketing and social media professionals by providing opportunities to expand their professional brands, optimize Sprout’s platform, and stay competitive in a fast-paced industry.
Sprout Social has received significant recognition, including being named the #1 Best Software Product by G2's 2024 Best Software Award. The company's recent launch of enhanced AI and automation features aims to improve social strategies and deepen customer connections, addressing challenges in content creation, reporting, and social care.
Financially, Sprout Social is focused on achieving durable, efficient growth. With a recent leadership transition appointing Ryan Barretto as the new CEO, the company aims to scale its business to $1 billion and beyond. This strategic leadership change is expected to drive future growth and innovation.
Sprout Social continues to leverage its social media profiles and investor relations website to communicate material information to investors and the marketplace. For the latest updates, visit sproutsocial.com.
Sprout Social reported a strong fourth quarter for 2021, achieving $53.3 million in revenue, a 43% increase year-over-year. The company’s Annual Recurring Revenue (ARR) reached $224.2 million, growing 42% from 2020. However, it faced a GAAP operating loss of $9.7 million, compared to $5.8 million the previous year. For Q1 2022, Sprout expects revenue between $56.1 million and $56.2 million, indicating 38% year-over-year growth. The company also anticipates a full-year revenue forecast of $249 million to $250 million.
New research from Sprout Social highlights significant trends in social commerce, projecting a potential $1.2 trillion market by 2025. A survey of nearly 1,000 U.S. consumers reveals that 68% have purchased through social media, with 98% planning to do so this year. Key findings include a strong preference for immersive shopping experiences like VR and AR, with 85% of users engaging in social shopping. Inclusivity is crucial, influencing 60% of shoppers. The data indicates that brands must integrate social commerce into their strategies to attract consumers and enhance revenue.
Sprout Social (Nasdaq: SPT) will announce its fourth-quarter financial results for 2021 on February 22, 2022, after market close. A conference call to discuss these results is scheduled for the same day at 4:00 p.m. CT. Sprout Social offers cloud-based social media management solutions to over 30,000 brands worldwide, enhancing data-driven decision-making in social media strategies. The company's platform integrates analytics, management, and customer engagement across major social networks. For further details, visit their investor relations website.
Similarweb (NYSE: SMWB) has appointed Joe Del Preto, a seasoned executive with substantial experience in SaaS marketing solutions, to its board of directors. His expertise includes previous roles as CFO at Sprout Social and Global Controller at Groupon. CEO Or Offer emphasized Del Preto's capability to help drive Similarweb's mission to enhance digital business growth. This leadership change comes at a pivotal time for the company, enhancing its strategic direction as it continues to support businesses navigating digital markets.
Sprout Social will present at the 24th Annual Needham Growth Conference on January 12, 2022, at 1:45 PM CT. CFO Joe Del Preto and Head of Investor Relations Jason Rechel will represent the company. A live webcast of the presentation will be available on their investor relations website, with an archived replay afterwards. Sprout Social is a leader in cloud-based social media management, serving over 30,000 brands globally, offering solutions that enhance social media engagement and analytics.
Sprout Social, a leading provider of cloud-based social media management software, will present at the Barclays Global Technology, Media and Telecommunications Conference on December 7, 2021, at 1:25 PM CT. President Ryan Barretto, CFO Joe Del Preto, and Head of Investor Relations Jason Rechel will speak at the event. A live webcast and an archived replay will be available on their investor relations website. Sprout Social serves over 30,000 brands and agencies, offering solutions to enhance social media engagement and customer connections.
Sprout Social announced the integration of Yelp into its review management capabilities, enhancing its platform for users to manage online reviews efficiently. With 86% of consumers reading online reviews and 91% of younger consumers trusting them, this feature is crucial for businesses seeking to improve their online reputation. Sprout's President, Ryan Barretto, emphasized the growing need for effective review monitoring as businesses scale. Launched in 2019, Sprout's review management now supports multiple platforms alongside Yelp, strengthening its offerings to over 30,000 global brands.
Sprout Social announced the integration of WhatsApp messaging into its platform, enhancing its offerings alongside existing Facebook and Instagram messaging solutions. This makes Sprout one of the few global providers with comprehensive messaging capabilities for businesses.
With messaging becoming increasingly vital, 76% of consumers now follow brands for customer support on social media. The integration aims to provide businesses with seamless customer interactions and support workflows. Launch is planned by year-end, expanding Sprout’s role in business messaging.
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