Sprout Social, Inc - SPT STOCK NEWS

Sprout Social has announced a new partnership with TikTok as part of the TikTok Marketing Partner Program. This integration gives Sprout users enhanced capabilities including TikTok video scheduling, comment management, and performance analytics. With nearly 50% of TikTok's 1 billion users reporting purchases influenced by the platform, this move aims to help brands optimize their video strategies for better revenue results. CEO Justyn Howard highlighted the importance of social media as a central point in brand-customer relationships.

Sprout Social’s 2022 Index reveals a gap between marketer enthusiasm and consumer readiness for the metaverse. While 67% of marketers plan to allocate a quarter of their budgets to metaverse strategies, only 24% of consumers expect to use it in the next year. The report highlights a shift towards short-form video, with 38% of consumers intending to use TikTok, a significant increase from 17% in 2020. Additionally, 51% of consumers plan to engage more with YouTube, despite 35% of marketers decreasing its use in their strategies.

Sprout Social reported a strong first quarter of 2022, achieving a total revenue of $57.4 million, up 41% year-over-year.

Annual recurring revenue (ARR) reached $239.1 million, marking a 39% increase from the previous year. Despite a GAAP net loss of $9.8 million, improvements in non-GAAP metrics highlighted operational efficiency. The company also grew its customer base to 32,800, with notable growth in significant contributors. For Q2 2022, revenue guidance is between $60.2 million and $60.3 million, reflecting a 35% year-over-year growth.

Sprout Social (Nasdaq: SPT) announced it will report its Q1 2022 financial results after market close on May 3, 2022. The company will host a conference call and webcast to discuss these results at 4:00 p.m. CT (5:00 p.m. ET) on the same day. Sprout Social, a leading provider of cloud-based social media management software, serves over 31,000 brands worldwide. Investors can access the live webcast and subsequent replay through the company’s investor relations website.

Sprout Social announced a $100,000 annual contribution to Howard University School of Business for establishing the Center for Digital Business. This initiative will support curriculum development, hiring of staff, and provide technology for research over the next two years. The Center will focus on academic offerings, experiential learning, and job readiness for students. Sprout plans to integrate its technology into three courses and offer mentorship programs to enhance students’ skills in social media marketing and entrepreneurship.

Sprout Social and Salesforce have announced a global partnership allowing Salesforce customers to utilize Sprout's comprehensive social media management suite. This collaboration will enable enhanced customer engagement, streamlined publishing workflows, and effective social analytics. With integrations into Salesforce's Service Cloud, Sales Cloud, and Slack, businesses can create a unified view of their customers. Ryan Barretto, President of Sprout, emphasized the partnership's potential to strengthen customer connections, while Salesforce aims to provide companies with a 360° customer view.

Sprout Social (Nasdaq: SPT) announced its participation in key investor events in March 2022, including:

• Keybanc Emerging Technology Summit on March 9 at 1:30 PM CT
• Morgan Stanley Technology, Media & Telecom Conference on March 10 at 3:50 PM CT
• Barclays Spring Virtual Software Tour on March 15 at Noon CT

Live webcasts will be available on the company's investor relations website, with archived replays afterward. Sprout Social offers cloud-based social media management solutions to over 31,000 brands worldwide, enhancing their digital marketing efforts.

Sprout Social reported a strong fourth quarter for 2021, achieving $53.3 million in revenue, a 43% increase year-over-year. The company’s Annual Recurring Revenue (ARR) reached $224.2 million, growing 42% from 2020. However, it faced a GAAP operating loss of $9.7 million, compared to $5.8 million the previous year. For Q1 2022, Sprout expects revenue between $56.1 million and $56.2 million, indicating 38% year-over-year growth. The company also anticipates a full-year revenue forecast of $249 million to $250 million.

New research from Sprout Social highlights significant trends in social commerce, projecting a potential $1.2 trillion market by 2025. A survey of nearly 1,000 U.S. consumers reveals that 68% have purchased through social media, with 98% planning to do so this year. Key findings include a strong preference for immersive shopping experiences like VR and AR, with 85% of users engaging in social shopping. Inclusivity is crucial, influencing 60% of shoppers. The data indicates that brands must integrate social commerce into their strategies to attract consumers and enhance revenue.