GAME, The Digital Joint Venture Between MSG Networks And The YES Network, To Launch The GOTHAM SPORTS App Prior to Upcoming NBA and NHL Regular Seasons
Gotham Advanced Media and Entertainment (GAME), a joint venture between MSG Networks and YES Network, is set to launch The Gotham Sports App this fall before the NBA and NHL regular seasons. The app will be the exclusive streaming platform for MSG+ and YES App content, featuring teams like the New York Knicks, Rangers, Yankees, and Brooklyn Nets.
Authenticated subscribers within the regional coverage areas will access the app at no additional cost. The app will offer enhanced features such as advanced live stats, free-to-play games, and a loyalty program. For non-traditional TV subscribers, various subscription options will be available, including individual services and a combined Gotham Package.
The app aims to provide a unified, convenient platform for New York area sports fans, addressing the increasing fragmentation of sports programming outlets.
Gotham Advanced Media and Entertainment (GAME), una joint venture tra MSG Networks e YES Network, è pronta a lanciare The Gotham Sports App questo autunno, prima dell'inizio delle stagioni regolari NBA e NHL. L'app sarà la piattaforma di streaming esclusiva per i contenuti di MSG+ e YES App, con squadre come i New York Knicks, Rangers, Yankees e Brooklyn Nets.
Gli abbonati autenticati nelle aree di copertura regionale potranno accedere all'app a nessun costo aggiuntivo. L'app offrirà funzionalità avanzate come statistiche live dettagliate, giochi gratuiti e un programma di fedeltà. Per gli abbonati a TV non tradizionali, saranno disponibili diverse opzioni di abbonamento, incluse singole offerte e un pacchetto combinato Gotham.
L'app mira a fornire una piattaforma unificata e conveniente per i fan dello sport nella zona di New York, affrontando la crescente frammentazione delle modalità di programmazione sportiva.
Gotham Advanced Media and Entertainment (GAME), una empresa conjunta entre MSG Networks y YES Network, está lista para lanzar The Gotham Sports App este otoño, antes del inicio de las temporadas regulares de la NBA y la NHL. La aplicación será la plataforma de streaming exclusiva para el contenido de MSG+ y YES App, con equipos como los New York Knicks, Rangers, Yankees y Brooklyn Nets.
Los suscriptores autenticados en las áreas de cobertura regional accederán a la app a ningún costo adicional. La app ofrecerá funciones mejoradas como estadísticas avanzadas en vivo, juegos gratuitos y un programa de lealtad. Para aquellos que no son suscriptores de televisión tradicional, habrá varias opciones de suscripción disponibles, incluyendo servicios individuales y un paquete combinado Gotham.
La app tiene como objetivo proporcionar una plataforma unificada y conveniente para los aficionados a los deportes en la zona de Nueva York, abordando la creciente fragmentación de los canales de programación deportiva.
Gotham Advanced Media and Entertainment (GAME)는 MSG Networks와 YES Network의 합작 투자로, NBA 및 NHL 정규 시즌 시작 전에 이번 가을 The Gotham Sports App을 출시할 예정입니다. 이 앱은 MSG+ 및 YES App 콘텐츠의 독점 스트리밍 플랫폼이 되며, 뉴욕 닉스, 레인저스, 양키스, 브루클린 네츠와 같은 팀을 다룹니다.
지역 커버리지 범위 내의 인증된 구독자는 추가 비용 없이 앱에 접근할 수 있습니다. 이 앱은 고급 실시간 통계, 무료 게임 및 로열티 프로그램과 같은 향상된 기능을 제공합니다. 전통적인 TV 구독자가 아닌 경우, 개별 서비스 및 결합된 Gotham 패키지를 포함한 여러 구독 옵션이 제공될 예정입니다.
이 앱은 뉴욕 지역 스포츠 팬들을 위한 통합되고 편리한 플랫폼을 제공하여 스포츠 프로그래밍 유통의 점점 더 증가하는 단편화를 해결하는 것을 목표로 하고 있습니다.
Gotham Advanced Media and Entertainment (GAME), un partenariat entre MSG Networks et YES Network, s'apprête à lancer The Gotham Sports App cet automne, avant le début des saisons régulières de la NBA et de la NHL. L'application sera la plateforme de streaming exclusive pour le contenu de MSG+ et YES App, proposant des équipes telles que les New York Knicks, Rangers, Yankees et Brooklyn Nets.
Les abonnés authentifiés dans les zones de couverture régionale auront accès à l'application sans coût supplémentaire. L'application proposera des fonctionnalités améliorées comme des statistiques en direct avancées, des jeux gratuits et un programme de fidélité. Pour les abonnés à la télévision non traditionnelle, plusieurs options d'abonnement seront disponibles, y compris des services individuels et un forfait combiné Gotham.
L'application vise à fournir une plateforme unifiée et pratique pour les fans de sport de la région de New York, abordant la fragmentation croissante des canaux de programmation sportive.
Gotham Advanced Media and Entertainment (GAME), ein Joint Venture zwischen MSG Networks und YES Network, wird diesen Herbst The Gotham Sports App vor Beginn der regulären NBA- und NHL-Saisons einführen. Die App wird die exklusive Streaming-Plattform für Inhalte von MSG+ und YES App sein und Teams wie die New York Knicks, Rangers, Yankees und Brooklyn Nets präsentieren.
Authentifizierte Abonnenten in den regionalen Abdeckungsgebieten können die App ohne zusätzliche Kosten nutzen. Die App wird erweiterte Funktionen wie fortschrittliche Live-Statistiken, kostenlose Spiele und ein Treueprogramm anbieten. Für nicht-traditionelle TV-Abonnenten werden verschiedene Abonnementoptionen verfügbar sein, darunter Einzelservices und ein kombinierter Gotham-Paket.
Die App zielt darauf ab, eine einheitliche, bequeme Plattform für Sportfans im New Yorker Gebiet bereitzustellen und so der zunehmenden Fragmentierung der Sportprogrammierung entgegenzuwirken.
- Creation of a unified streaming platform for major New York sports teams
- No additional cost for existing authenticated subscribers
- Enhanced features like advanced live stats and loyalty program
- Potential for increased revenue through new subscription options
- Expansion of digital content distribution services to third parties
- Potential cannibalization of traditional TV subscriptions
- Competition from other streaming services and platforms
- Dependency on the performance and popularity of featured sports teams
Insights
The launch of The Gotham Sports App marks a significant shift in the regional sports streaming landscape. By combining MSG+ and YES App, GAME is creating a powerful, consolidated platform for New York area sports fans. This move could potentially increase subscriber retention and acquisition for both networks.
The app's innovative features, such as advanced live stats and free-to-play games, aim to enhance user engagement. This could translate to increased ad revenue and higher user lifetime value. The loyalty program is a smart addition, potentially reducing churn rates.
However, the pricing strategy is important to watch. At
The joint venture between MSG Networks and YES Network is a strategic move to consolidate resources and streamline operations. This could lead to significant cost savings and improved profit margins for both entities. The direct-to-consumer offering provides a new revenue stream, potentially offsetting losses from cord-cutting.
The tiered pricing model (
Investors should monitor subscriber growth rates, churn and content acquisition costs as key performance indicators for this venture.
The Gotham Sports App represents a significant technological advancement in regional sports streaming. By integrating advanced live stats, free-to-play games and a loyalty program, GAME is leveraging data and gamification to enhance user engagement. This could set a new standard for sports streaming apps.
The multi-platform availability (Amazon Fire TV, iOS, Android, Apple TV, Roku, etc.) demonstrates a commitment to accessibility. However, the success will largely depend on the app's performance and user interface. Any technical issues or poor user experience could quickly lead to subscriber churn.
The joint venture's ability to offer turn-key digital content distribution services to third parties could open up additional revenue streams and position GAME as a technology provider in the streaming industry.
The Gotham Sports App Will Become The Exclusive TV Everywhere And DTC Streaming Home Of MSG+ and The YES App
Fans within MSG Networks' and YES' respective regional coverage territories (
Fans tuning into live games on The Gotham Sports App will enjoy numerous innovative enhancements including the most advanced app-based live stats package, free-to-play real-time games, a loyalty program featuring rewards points, and convenient one-stop access to their favorite teams.
Fans can learn more about The Gotham Sports App by visiting www.Signup.GothamSports.com. The app will be available on a variety of devices and platforms at launch, including Amazon Fire TV, iOS, Android, Apple TV, Android TV, Roku and the Web, with additional platforms expected to be added in the near future.
For those customers who do not subscribe to a traditional TV service, The Gotham Sports App will offer for purchase the existing MSG+ and YES App services, as well as a combination Gotham Sports package that includes both services:
ANNUAL | MONTHLY | GAMEPASS | |
MSG+ | |||
YES App | |||
Gotham Package (MSG+ and YES) | |||
Andrea Greenberg, President and Chief Executive Officer of MSG Networks, said: "We are excited through GAME to bring
"The new Gotham Sports App will deploy GAME's best-in-class technology to deliver a greatly enhanced fan experience, showcasing the best in
In January, MSG Networks ("MSGN") and the YES Network ("YES") announced GAME, a 50/50 joint venture to capitalize on technical and operational synergies associated with MSGN's and YES' streaming services. GAME also offers turn-key digital content distribution services, including platform technology, operational support and comprehensive data analytics to third parties, utilizing the combined technical and operational expertise each company has garnered from the respective successful launch and operation of the MSG+ and the YES App.
About MSG Networks
MSG Networks, a pioneer in sports media, owns and operates two award-winning regional sports and entertainment networks (MSG and MSG Sportsnet) and MSG+, a direct-to-consumer and authenticated streaming service, that serve the nation's number one media market, the New York DMA, as well as other portions of
MSG+ launched in June 2023, and was the first Regional Sports Network to offer single game purchases. MSG+ offers fans access to all MSG-produced programming included on the networks in their area on a monthly or annual basis as well, and is available at no additional charge to subscribers of participating pay television providers of MSG Networks.
About YES Network
The YES Network owns the exclusive regional media rights of the 27-time World Champion New York Yankees and the Brooklyn Nets. YES, which has earned 146 Emmy Awards since its 2002 launch, also televises original biography, interview and magazine programs, college sports and Manchester City and AC Milan soccer. YES made the list of Forbes' top 10 most valuable sports business brands in the world for nine straight years.
YES launched the YES App in March 2021 for authenticated users in its regional coverage territory, and it quickly became the #1 free sports app in the Apple App Store. Direct-to-consumer access to the YES Network has been available through the YES App since March 2023. In addition to providing fans with a live stream of the YES Network, the YES App features customizable push notifications, personalized content, game highlights, and app-exclusive original sports and lifestyle programming. It has won two New York Emmy Awards in its first two years of eligibility.
Contact: Eric Handler, YES Network – EHandler@yesnetwork.com
Contact: Dan Schoenberg, MSG Networks – Dan.Schoenberg@MSGNetworks.com
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