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One-of-A-Kind, Immersive Santa’s Flight Academy Returns to 11 Taubman Shopping Centers this Holiday Season
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Neutral)
Tags
Rhea-AI Summary
This holiday season, Santa’s Flight Academy is returning to 11 Taubman shopping centers across the U.S., featuring an immersive photo experience for children, which encourages them to participate in various festive activities. The program is designed in collaboration with Cherry Hill Programs and aims to enhance the holiday spirit with activities like a dance party in Santa's sleigh. Opening dates commence on November 10, varying by location, with a pre-paid photo package reservation encouraged for interested families.
Positive
Santa's Flight Academy enhances customer engagement during the holiday season.
The event caters to families, potentially increasing foot traffic and sales.
Collaboration with Cherry Hill Programs may enhance experience quality.
Negative
Event costs for setup and maintenance may impact short-term profitability.
BLOOMFIELD HILLS, Mich.--(BUSINESS WIRE)--
Magical memories will again be created this holiday season with the return of Santa’s Flight Academy to 11 Taubman shopping centers across the U.S. The one-of-a-kind, immersive Santa photo experience, offered in partnership with Cherry Hill Programs, enables children to dance in Santa’s magic mirror and turn into elite cadets to help Santa power his sleigh and chart his course for delivering presents to children around the world. The experience ends with a magical snowfall dance party inside Santa’s sleigh.
“Santa’s Flight Academy is now a beloved tradition in communities across the U.S.,” said Ivan Frank, vice president of Center Marketing for Taubman. “We look forward to welcoming children and families back for this special tradition.”
A pre-paid photo package reservationis recommended and can be obtained on the website of the participating mall.
In addition to the 11 shopping centers with Santa’s Flight Academy, other Taubman malls, including Dolphin Mall (Miami) and International Market Place (Honolulu) are embracing the holiday spirit through photos with Santa and a variety of activities and promotions. Please visit each center’s website for more information.
About Taubman
About Taubman The Taubman Company LLC is engaged in the management and/or leasing of 26 regional, superregional and outlet malls in the U.S. and Asia. The Taubman Realty Group LLC’s (“TRG”) U.S. properties are among the most productive in the U.S. retail industry. Founded in 1950, TRG is a joint venture between affiliates of Simon Property Group (NYSE:SPG) and the Taubman family and is headquartered in Bloomfield Hills, Mich. Taubman Asia, founded in 2005, is headquartered in Hong Kong. For more information, visit www.taubman.com.
